In fact, within the industry on the other side of the Pacific, it is no secret that "buying box office" is no longer a secret. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

It is not only the filmmakers who participate in the "chartering" and "box office", but also theaters, advertising partners and e-commerce companies that directly sell movie tickets, all of which may intervene and get a piece of the pie.

The average "water injection" rate of box office figures on the first day and first week of the most serious fraud is more than 50 percent, with the purpose of "luring" the audience into the theater, and from overreporting the box office to rising the box office, it is considered by many distribution companies on the other side of the Pacific to be an unbreakable "axiom".

It is a trend to "put satellites" at the box office of large and small films, which makes it difficult to distinguish the authenticity from the fake, and the distributor dares to be bold to advocate the box office because the tax payment and account sharing of the film box office are not based on this standard, but there is another set of official data.

Boasting that they do not pay taxes and will not be subject to any penalties prompts distributors to boldly falsely report the box office.

The film party buys quite a lot of shows with a certain amount of money, first of all, it can get a high box office base, can show excellent results when reporting the box office, and attract a considerable number of passers-by and audiences with publicity; Second, it can seize the film schedule, which means that other movies released in the same schedule have been squeezed out.

The distributor proceeds from its own long-term interests, in order to become a first-line distribution company, it will also do high box office, most of the distribution companies are still listed companies, and they can also play a positive role in the increase of stock prices, and for theaters, save the cost of screening, and do not have to worry about the direct income without an audience.

It is worth noting that the investors and distributors of many films are the same company - such as the film company that created a certain monster hunt myth box office miracle - and also has theatrical resources, which is equivalent to the integration of production, distribution, and screening, which is essentially a kind of self-production and industry monopoly.

In the last year, an industry insider revealed to Duke that the film's partners sometimes take the initiative to charter a large number of venues and give them to their customers, such as when Fuchun Mountain Jutu was Audi chartered 300 shows a day, and then 300,000 to 500,000 a day, and the film survived 300 million.

There is also a communication provider endorsed by the king of xxx music, and a movie starring him has also been booked for tens of millions of venues. Advertisers who cooperate with movies charter rooms to invite people to watch movies are actually advertising for themselves related to movies.

After the rise of e-commerce, a new form of e-commerce charter has also appeared in the industry, which is a blockbuster with good market prospects. E-commerce companies want to talk about exclusive cooperation, and often spend tens of millions of dollars to charter the venue in advance to ensure the number of films scheduled, and then sell them to the audience at a low price.

The "low-price strategy" can cultivate the user habits of e-commerce, in the process. E-commerce can also expand its channels, influence and market share.

Of course, Duke is very clear that this situation is by no means an exception to the market on the other side of the Pacific, and this phenomenon also exists in the North American film market, and the commercial means that capital can use in the face of interests can be described as all-encompassing, and like all business circles, the film industry is not a good place for white flowers at all.

But the difference is that the regulation in North America is relatively strict, and both the film market and regulatory measures here are in their infancy.

The market on the other side of the Pacific has developed to its current position. It is not unrelated to the lack of supervision, for the units that make false reports, for the time being, the regulatory agencies do not have too effective means, and how high the box office figure is "given" can only rely on the filmmaker's own "self-discipline", and there is no real binding control.

Even by the time Duke left that world, the phenomenon had not changed.

There is nothing Duke can do about this kind of thing, so he can only let his film be cautious in this regard, so as not to step into a minefield.

Upon arrival in New York. Duke just went home for a night's rest, had dinner with his mother, and joined the crew who had already arrived here to participate in the busy publicity work. Compared with the previous publicity, after the film's hot start, more media turned their attention to Daisy? Ridley and Daniel? Wu is two rookie actors, because all media practitioners know that these two people have become popular at the speed of rocket launches.

At the Waldorf Astoria Hotel promotional campaign, Duke was almost completely hidden behind the actor. The crew also focused on Daisy? Ridley and Daniel? Wu specially arranged an interview with the New York Times for them on the spot.

The current explosion is completely predictable, Daisy? Ridley vs. Daniel? Wu also has a professional agent and public relations manager, and under their advice, the interviews of the two rookie actors can be said to have both selling points and no leaks.

When a New York Times reporter asked, "Rey is a very wonderful character, she combines Princess Leia, Han? Solo's qualities, where did your acting inspiration come from", Daisy? Ridley replied.

"I didn't play that, I just played my own role, inspiration, I didn't think about other roles, I just played what I was supposed to be, because this is a new character, she has other people's qualities, but she's not anybody else, so if I think about these issues, it will affect me, so I'm just playing Rey."

Sitting away from Daisy? Not far from Ridley, Duke could hear it clearly, and couldn't help but nod slightly, Daisy? Ridley is undoubtedly a very intelligent actor, with a maturity and calmness that few of his peers have, and now it seems that he is not carried away by the popularity, and the words he says are not only promoting the film and the character, but also showing his personality and difference.

From her body, Duke faintly saw Natalie? Portman's shadow of his youth.

Thinking of this, Duke couldn't help but laugh dumbly, the former idol did affect his casting.

New York Times reporter to Daniel? Wu's questioning voice came, "When you get the role through the audition, isn't it difficult to keep it a secret for the time being?" ”

"Yes, when I got the role, I wanted to tell the world."

Daniel? Wu's agent and Daisy? Ridley's agent, like him, joined his client when he passed the audition, and the answer was carefully crafted by the professionals, "I did tell a taxi driver, but he shouldn't have believed me, and he said okay buddy." So after keeping my mouth shut for so long, it felt cool to me when I could announce that I got the role, I held it back for too long. ”

The reporter then asked, "What is your impression of Duke?" Is there any difference between meeting for the first time and working together? ”

"The first time I met him was a few years ago, in Las Vegas, and he approached me and said he wanted to work with me and find me the right role,"

Daniel? Wu laughed, "From then to now, we still have the same natural relationship between us as when we auditioned, even though it was an audition, and there were other auditioning actors around, but I couldn't feel their presence, because it was me and Duke working together to create a character and show it to everyone, and they thought it was okay, and I was selected, and it worked well." ”

The reporter asked the two people again, "Did you suddenly become a fan on the set?" ”

Daniel? Wu made a gesture of please, Daisy? Ridley replied first, "Yes! I was amazed, oh my God, I actually joined Duke? Rosenberg's crew, I actually met Duke? Rosenberg himself, he's the director I admire the most, I have a lot of questions for him, but I have work to do, so I can't do that, you can't indulge yourself, or you're going to make yourself look ......."

She laughed, Daniel? Wu continued, "That's just for yourself, Daisy, I had a lot of fun on the set, I had a serious job, but after I finished work, I had a homely explosion, the Millennium Falcon, the lightsaber, I brought my puppet to Duke for autographs, I really squeezed the benefits of this opportunity dry." ”

Having been listening to the interview, Duke was quite satisfied with the performance of the two men.

And the reporter who communicated in advance was also very good, and continued to ask, "Do you think Rey and Finn will have more backstory unfolding?" ”

Daisy? Ridley nodded first, "Yes." ”

Daniel? Wu said in more detail, "Absolutely, one thing really surprised me, that is, many viewers are very interested in the story of the two protagonists, they want to know more, but we don't know more than you know, in fact, I want to talk to Duke and Lucasfilm, since they are all acting, if you don't know their background, it doesn't seem good." ”

He deliberately said, "We have to know where these characters come from, we must know where Luke stands, it must be interesting, tell you secretly......"

Daniel? Wu deliberately lowered his voice, "I think Rey is a distant cousin of Chewbacca, this is exclusive news!" ”

Daisy? Ridley immediately said, "I've heard some rumors about this, too."

After all, she and Daniel? Wu laughed 'hahahaha'.

The interview ended without incident, and the reporter stood up and packed up with his cameraman to leave, Daisy? Ridley and Daniel? Wu walked towards the location of his agent, and the two of them didn't have the smile on their faces, let alone talking to each other, they didn't even make eye contact, as if the other party was just a stranger.

To be exact, they're just people who have a working relationship.

Whether it is Duke, the rest of the crew, or the reporter just now, it is not strange to see all this, this is the norm in Hollywood, the hero and heroine of a movie, and the director and actor become friends or even couples, there are some in Hollywood, but it is not the norm.

In this circle, for the most part, a working relationship is just a working relationship.

As long as it doesn't interfere with the work, Duke and the crew will not interfere with the personal relationship between the actors.

Of course, if Daisy? Ridley and Daniel? If Wu sees the right eye, Duke will definitely intervene, which will have a negative impact.

After the opening weekend, the Star Wars: The Force Awakens campaign is still hot, and Duke and Lucasfilm, as well as distributor Warner Bros., don't want to see the film's weekday box office plummet. To be continued.

ps: Recently, I learned to drive, and I'm going crazy.