The information of the Tata Group is now placed on Shi Lei's desk, Shi Lei slowly flipped through it, and the more he looked at it, the more shocked he became, this Tata Group is so good?

The Tata Group, India's largest group of companies, is not one of them. The Tata Group's commercial operations span seven sectors: Communications and Information Technology, Engineering, Materials, Services, Energy, Consumer Products and Chemicals; It has more than 100 operating companies, offices in more than 80 countries on six continents, and exports products and services to 85 countries, with more than 450,000 employees worldwide. The Tata Group has 31 listed companies, 3.8 million shareholders, a total market capitalization of more than US$100 billion, and total revenues of more than US$100 billion for three consecutive years.

Nima, with a market value of 100 billion, can have an annual income of more than 100 billion, which is too bullish, right?

And it's a company that's been around for more than 100 years since 1868 and is still going strong. Among them, the main public relations of the Wufang Group this time is Tata Motors, a subsidiary of the Tata Group.

Tata Motors operates independently~independently, with its own shareholders and board of directors, and can make its own decisions on all matters related to Tata Motors. This company alone has a market capitalization of more than $12 billion, and its annual turnover is more than a billion dollars. Now it has acquired Jaguar Land Rover, and it is believed that the annual turnover should exceed two billion US dollars.

Tata Motors is one of the world's top five commercial vehicle manufacturers and has an absolute monopoly in India. They just acquired Jaguar Land Rover not too long ago, and they also launched the Nano, the world's most economical small car.

Shi Lei looked at the information, this is not very detailed, what are the people in the company's marketing department doing, what can be seen with such a little information?

Shi Lei called the director of the marketing department over and asked him to recollect information. Tata Motors' profile must be detailed, very detailed. There is also a need for information on the negotiators sent by Tata Motors this time, and it must be more detailed.

Many times, doing something is not about how well you do it, but about whether you meet the other person's requirements. As long as these negotiators are satisfied. That's enough.

After getting off work, Shi Lei didn't go home, and called Fang Xuan, telling her that she would eat by herself, that he would go back later, and that the company still had something to do and needed to work overtime.

It wasn't until half past ten in the evening that Shi Lei packed up his things and dragged his tired body home.

"Why is it so late. Is the company in trouble? Fang Xuan hadn't slept yet, he had been waiting for Shi Lei.

"It's nothing, I discussed it with my father, and I'm going to grab a list from the magic capital Dachangxing, it's a little troublesome, and I may have to be busy with this matter during this time."

"Well, then you pay attention to your body, don't get too tired. Don't worry about me. I have someone to take care of. Fang Xuan helped Shi Lei bring a bathrobe and sent Shi Lei's briefcase to the study. Take the luggage back to the bedroom.

Fortunately, there is an elevator in their villa, and it is not difficult to go up and down the stairs at all, otherwise it is really inconvenient to drag such a heavy suitcase, with Fang Xuan's current body.

Although there are caregivers in the family, there are also nannies. But Fang Xuan has always had to do these things by herself, not because she didn't worry about those people, but because she felt that this was what she should do, and she was willing to do these things for Shi Lei.

Other couples may not talk about the company at home. One is that the places where they work with each other are generally different, and the other is that they are in different locations. But here with Shi Lei and Fang Xuan, there are not so many things, they can talk when they want to talk. Shi Lei was born in a wild road, and many methods were figured out by himself, while Fang Xuan graduated from graduate school seriously, and he learned this, and he can often give Shi Lei some more pertinent ideas, and Fang Xuan is also a shareholder of Wufang Group.

No, after taking a shower, the two chatted again in the bedroom.

"Car agent? Or a high-end brand? We don't have much advantage in this, do we? The magic capital of Dachang Hong has been doing it for so many years, and no one in the country can compete with them, so we rashly intervene, and it is likely that all the investment in the early stage will be wasted. Fang Xuan was also a little worried, and he didn't have much confidence in the Wufang Group.

"You have to have faith in your husband, I personally went out, when did I fail? We can give the conditions that DCH can give. If Dah Chong Hong can't agree to the conditions, we can also agree, I don't believe it, so we can't win this single agency. The main thing is that we must expand this part of the business, otherwise this part of the business will be completely monopolized by Dah Chong Hong in the future, and it will be more and more difficult for us to intervene! ”

"But if you want to sign a contract with Tata Motors, they must look at the sales channels we have established, and we only represent some low-end cars, and the prices are all below 100,000 yuan, which is too far from the requirements of Tata Motors. What are your plans, to acquire a company that resells high-end cars, or to re-establish the pipeline? ”

"Acquisitions, this one is relatively fast, and it has a ready-made channel. Although after the acquisition, it may not be very profitable, and it may even lose money, but the company's business is rich. ”

"Wufang Group is preparing to go public, once we acquire a loss-making company, it will definitely affect the listing, even if the listing is successful, it will also affect the stock price, unless it is still operated as a subsidiary, which will increase the cost of a lot of human resources, which is very cost-effective."

"If we want to stabilize the brand of the largest agency in China, we must continue to expand our business scope. And we don't necessarily lose, at least I think we have a few advantages. ”

"Advantage?" Fang Xuan thought about it for a long time, but he didn't see that the Wufang Group had any advantage over the Demon Capital Dachangxing.

"First, I called my father, Taishi International, who is also one of the shareholders of Tata Motors, and I'm afraid Dah Chong Hong doesn't know about this."

"What, Taishi International or a shareholder of Tata Motors? That's great, and that's what we have the advantage of. Then let our dad help, and we will have a much better chance. Fang Xuan now also feels that this time the agent is not unable to fight, and even has a great chance of winning.

"Second, Tata Motors is not only Jaguar Land Rover, but also other car brands, including trucks, buses, and low-end private cars, etc., these are not the strength of Dah Chong Hong, on the contrary, we are stronger in low-end private cars. Moreover, the agent of the Wufang Group pays the most attention to the brand promotion of the other party, and I think Tata Motors should want their Tata brand to increase its popularity in China~ China, rather than the popularity of Jaguar and Land Rover. ”

Fang Xuan nodded, any company will want to launch its own brand, which is very important.

"Thirdly, DCH already represents several high-end car brands, and they have limited energy and will not invest too much in a new brand, which will definitely disgust Tata Motors' negotiators, so we can concentrate on representing their car brands."

"When you say this, it seems that we really have a chance, and the odds of winning are very high, but the investment is also very large, will it be too risky to make such a big move before going public?"

Shi Lei smiled: "Even if we fail, we have to stir up the situation and make Da Chong Hong pay more costs, so that they have no profit at all." Although this may not be very kind, this kind of thing is done by Dah Chong Hong. ”

The two chatted for a while about other things, and Shi Lei went to sleep next door. Fang Xuan was pregnant, and she slept alone, lest Shi Lei accidentally touch Fang Xuan's abdomen while sleeping. According to the nursing statement, after a while, the danger period has passed, and the two can even have sex together.

The next morning, Shi Lei did not go to the company, but went directly to the Asia-Pacific branch of Taishi International, and he had to ask his father for help in this matter.

"Tata Motors? That's right, we Taishi International has a little bit of a stake in it, and I know a few of their executives. ”

"Dad, this time Tata Motors is preparing to enter the domestic market and wants to find a general agent in China, especially this time they are mainly promoting the Jaguar Land Rover brand, and we Wufang Group wants to fight for it."

Shi Xitong, like Fang Xuan, heard Shi Lei say this, first of all, he felt that it was not cost-effective, and the failure rate was too high. But what he feels different from Fang Xuan is that he thinks he can try it, and if he doesn't work hard to give up, that's not his style.

"Would you like me to introduce you to a Tata negotiator?"

"Well, the Wufang Group rashly contacted the other party, which may cause the other party to be disgusted. Also, the Tata Motors we have collected are not particularly detailed, and I would like to know more about the history of Tata Motors so that I can get in touch with them. ”

If you understand the history of the partner company, you can win the favor of the other party by casually complimenting them during the negotiation.

After talking to Shi Xi, Shi Lei learned that Tata Motors had already acquired South Korea's Daewoo Motors and established Tata Daewoo Company, and Tata Motors has factories in many countries and regions, which can greatly avoid freight costs and reduce costs.

At the same time, Shi Xitong also promised Shi Lei that during the negotiation of the five-party group, Shi Lei could show the brand of Shi Xitong's son, because Taishi International Asia-Pacific Branch has some shares in many ports in China, which can facilitate the transportation of Tata Motors, and even if Tata Motors wants to find partners in China, Taishi International can also recommend them.

All the resources of the Wufang Group were inclined to Shi Lei, coupled with the support of Taishi International, Shi Lei felt that the chances of winning were greater.

Selling cars, especially high-end cars, Wufang Group may not have much experience, and the plan may not have any bright spots, but it doesn't matter, Dah Chong Hong must have made a good plan, and those CEOs must also know some key numbers, Shi Lei decided to start with an old acquaintance, get his heart, and get the core selling point of the other party.

Shi Xitong, Fang Yanhong, and Fang Xuan are not very optimistic about this agent, but Shi Lei must fight for it, he has this confidence! (To be continued......)

PS: Is there a recommendation ticket?