Chapter 152: Capacity Gap
The final result was that under Jester's step-by-step pressing, Yoichi Kashikawa made the final compromise.
He promised to come up with a Dreambox version of Nobunaga's Ambition in English and Japanese within a month, and Jester said that the translation of his people would be involved was not over.
This was originally an excuse that Jester found, and if Yoichi Kashikawa wanted to continue to cooperate, then he would definitely give in.
In Jester's eyes, since he has cooperated with himself, he naturally can't tolerate the other party still dreaming of wanting to be a grass on the wall, how can a good thing be so simple, and Jester feels that his conditions for Dark Rong are not bad, if Nintendo definitely doesn't have his own courage, he directly opens a contract with a guaranteed number of sets, just by virtue of this, Yoichi Kashikawa also knows who to choose, and the reason why Jester values Dark Rong so much is that although their historical games belong to a niche, the more niche games they are, the more loyal they are. It is convenient for the initial distribution.
It's these niche gamers who like to get their hands on consoles with just one game.
It can be seen that Yoichi Kashikawa's mood is a little depressed, although he is still chatting with Jester again and again, and his interest is not high.
Jester knows what the reason is, and he doesn't want to push the other party too quickly, after all, he still knows the research and development ability of Dark Rong, although the reputation of Dark Rong among players in the future is not very good, but it is only because of the fried cold rice, in terms of game quality and playability, Dark Rong will be among the best Japanese game companies in the future, in addition to Nintendo, Card, K Society, these top companies, are also among the best.
Therefore, Jester also began to comfort after the other party gave in.
"President Kashikawa, are you worried that we will lose this home machine war?" In Jester's eyes, any deception is not as simple as directly presenting the facts, reasoning, and talking about Yiqiē, so he directly pointed the problem directly at the core of Yoichi's worries.
Hearing Jester's words, Yoichi Kashikawa hesitated for a moment, then nodded imperceptibly, and then he continued: "Mr. Li, although your Dreambox is much better than FC in the United States, but as a game developer, I know that the level of games developed by Nintendo is very high, and their FC ...... Oh, no, compared to your Dreambox, the machine called NES in the United States is not very disadvantageous, although it is not very functional, but the disadvantage is not very big, although you provide two PPUs, which can provide more color numbers on the same screen, but, in terms of CPU frequency, you are still at the same level, so in terms of the quality of the game, you will not have an overwhelming advantage......"
Speaking of this, Yoichi glanced at Jester with a little meaning, Jester was silent when he listened, he also knew what the other party said, and he still had one of his biggest disadvantages.
After a slight pause for a few seconds, Yoichi Kagawa also observed Jester's slight discoloration, but he didn't pay attention to it, but continued: "Your biggest flaw is the lack of production capacity - I used to do electrical business before developing games, and I found a law in electrical appliances, the best-selling electrical products are generally not the best products, but are not as good as the best products but can be distributed in large quantities. ”
As he spoke, Yang took a sip of tea from his teacup and moistened his throat, his voice was still not too loud, but every word was driven into Jester's heart like a nail.
"Mr. Lee, as you said at the CES conference, the recovery of the video game industry is a foregone conclusion - not only in Japan, but also in the United States, and as you can see from the sales of your Dreambox and Nintendo's NES in the United States, Americans are now gradually starting to re-embrace the industry that was once destroyed by Atari and are happy to buy a toy or a gift for their children, but ......"
Yoichi Kashikawa continued to say to himself, he had already decided to officially cooperate with Jester before, so he also wanted to share some of his opinions, he didn't want Jester to lose this home machine battle with Nintendo for no reason, after all, his bet was already on Jester's side.
"The recovery of the video game industry is all-encompassing, and at the beginning, maybe with your reputation for Mars entertainment, you can establish an advantage that Nintendo can hardly achieve, after all, you are an American company, and you make games that Americans like, which is evident in your previous trial sales with Nintendo, you can sell 200,000 invitations in just a few days, but Nintendo has only sold tens of thousands of units in the same amount of time - but I have been getting accurate news from friends recently, During this time, the sales of Nintendo's NES were not very high, but they were stable and growing almost every day, and your second test sale has not yet begun. ”
Speaking of this, Yoichi Kashikawa also found that Jester was listening carefully to his words, he also smiled a little embarrassedly, and said modestly: "It's just some of my superficial opinions, Mr. Li......"
Jester shook his head directly and said bluntly: "No, some of what you said is something I didn't think of before, in some places...... I see it much more comprehensively than I do, and I was in the mountains before, and some of my thoughts were indeed a little rough. As he spoke, Jester's tone also became modest, "Please continue with President Kashikawa, I can tell from your tone before that you seem to have some unfinished meaning." ”
"Okay."
As soon as he heard Jester's words, he was silent for a while before he nodded, he didn't speak directly this time, as if he was thinking about the wording, how to say it more accurately.
"The bottom line is, once the video game industry starts to recover, how many Americans will wait for your Dreambox to ramp up? Especially when Nintendo's NES is still very good, as I said before, how about you being able to sell 500,000 units in just two test drives? With your current production capacity, how long will it take to build up another inventory of 500,000 units? And while you're building up inventory, do you know how many people will switch to Nintendo's NES faction? The most important thing is that I know that Nintendo has done almost everything to expand into the North American market this time, and the NES alone has more than three million units in stock, and you think about what it means for you and your Dreambox if all three million units are sold. ”
After speaking, Yang Yi took a sip of tea, and then kept silent.
Jester was still silent this time, he understood the meaning of Yang Xiangchuan's words, his production capacity is insufficient, and he is definitely not as fast as Nintendo in the initial distribution, so he will try his best to hit Nintendo at the beginning, from hype, publicity and word of mouth, but as time goes by, when their supply cannot meet all players who are interested in video games, they will inevitably shift their attention to Nintendo, which has a large amount of inventory. Compared with the entire U.S. market, Mars Entertainment fans are still only a minority, this is a virgin land that has just been cultivated, and the potential to explode in the future will be very amazing.
If Nintendo's games are average, it's fine, but Jester knows better than anyone how good Nintendo's games are.
Thinking of this, Jester's eyebrows couldn't help but wrinkle.
"Is there anything you can do about it?" After thinking for a while, Jester didn't seem to have a good way to face this situation, so he opened his mouth to ask Yoichi Kagawa.
Yoichi Kagawa just smiled, and he said very bluntly: "Mr. Li, you don't have to pay too much attention to the situation you are facing, for now, you are ahead of Nintendo in the North American market, as long as you can ensure a certain production capacity, then this advantage will definitely be maintained." ”
"Maintain capacity." Jester chewed these words carefully, of course he knew the importance of production capacity, otherwise, he would not spend a huge amount of investment to establish a production base in the mainland, and let the white wolf take refuge to help him take care of his family business, but a huge production base wants to achieve the design capacity, it takes a lot of time, and it is not easy to train a large number of industrial workers in the mainland.
Before he came to Japan, he contacted Li Jianxi and entrusted them with the construction task of Samsung Construction Engineering, which had been completed in the mainland through the shell of a Hong Kong company, and some of the infrastructure tasks undertaken by the mainland had also completed the process of meeting the minimum production conditions, but the problem of the shortage of a large number of industrial workers could not be solved, although the head of the Ministry of Electronics Industry used an executive order to help, but it was still a drop in the bucket.
At the beginning of this month, their own production base in the mainland produced the first batch of samples of Dreambox, basically just a simple OEM assembly, but the yield rate can not reach 90%, a total of 10,000 units of the first batch of products, less than 9,000 units of qualified, this is still the first batch of experienced employees transferred from state-owned enterprise electronics factories, if those newly recruited come in and wait for training, I am afraid that within a month or two to meet the requirements of on-the-job production, let alone reach the design capacity of the production line.
Thinking of this, Jester also felt that it was a bit naïve to think that he could reach eighty percent of the design capacity in February this year, but for Jester, it is impossible to launch his own console after Nintendo, and he must not give Nintendo a chance to occupy the market, and even take this opportunity to catch Nintendo by surprise, and taking the opportunity to take the lead is also a plan that Jester has already made.
And production capacity has always been their biggest problem at present. R1152