Chapter 755: I'll Explain
However, it is clear that there is the best hardware R&D team in the entire industry, but the new host of Mars Entertainment, so far, except for a Dreambox3 that has been guessed for a long time and has been guessed for an unknown number of years, there is no news?
There are no insiders' revelations, no spy photos!
I've heard that there are a few game magazines that want to challenge the status of "GAME" and want a spy photo of Dreambox 3 for a high price, but they can't do it.
Even die-hard players who have always had unparalleled trust in Mars Entertainment have to be a little suspicious.
After all, every time a new console begins in the next era, it is a big competition for market share, and no one wants to lag behind others at this time, if it is pulled down from sales at the beginning, it will be very difficult to catch up later, so some die-hard fans who have been acting as game testers of Mars Entertainment have contacted Mars Entertainment through their own channels.
But because within Mars Entertainment, the software, that is, game development, and hardware development are two separate parts, and even the office locations are not together.
The software development center moved to a new headquarters.
The hardware department has been kept in the old headquarters, and even some top-secret development projects have been returned to some independent subsidiaries for development.
Of course, it is not excluded that there are some supernatural powers, or from the inside of Mars Entertainment, I finally got a news, that is, the development of Dreambox3 is in full swing, but it is still early to complete the development, at least within a year, it is unlikely that Mars Entertainment will be able to come up with actual products.
The news caused an instant uproar.
In particular, some media that obviously received money from Sony and Sega reported on this matter, and all kinds of malicious speculation information were published in newspapers and magazines.
There is even a media outlet that said conclusively that the development of Dreambox3 is so slow. It's all because of Jester's relationship.
This report explains in detail the project time of Dreambox3, which is the earliest among the three console manufacturers, and even much earlier than the second earliest Sony, but now, both Sony and Sega have announced the release time of their new consoles, but the consoles of Mars Entertainment can't even see a shadow.
As for the reason, it's inside this article. In a very conclusive tone, it's all because of Jester.
Because Jester forcibly let the company develop the 'Era' project, a large amount of development funds were withdrawn from the Dreambox3 development team, which slowed down the development progress of Dreambox3.
So far, the 'Times' project has cost nearly $200 million, and the final cost plus publicity costs may reach $300 million!
As soon as this news came out, the entire industry was in an uproar.
Even a major publication that has nothing to do with video games has covered the project. You know, Dzeko wasn't twenty years later, when a project of several hundred million dollars was nothing, this was in the mid-nineties. A $300 million project is already remarkable.
Not to mention just developing a game.
And then a lot of people expressed their doubts about this, and it was very simple, to spend 300 million dollars to develop a game. Basically, it's certain that it's impossible to make money.
Even if it's Jester's own game, plus it's going to be released on a new console. Sales are certainly not as good as those on mature consoles, and even on the Dreambox2, which now has tens of millions of units, Jester's games are sold in tens of millions, and a game cartridge costs sixty dollars, which is still $600 million without discounts.
Coupled with the cost of the cassette and some bits and pieces, as well as the inevitable discount promotions, this game can barely be able to protect the capital, and on the new console, not to mention the capital preservation, it is basically certain that in the first year or two of Dreambox3, this game will be able to make Mars Entertainment lose at least 200 million US dollars!
And that's just a façade.
With $200 million wasted, if $200 million were invested in other game development, would it be possible to make other great games that would make as much money as Mars Entertainment?
It is precisely because of this analysis that many media outlets do not believe that the news that the 'Time' project will cost $200 million is accurate.
And, according to Jester's shrewd image all along, he couldn't have done such a thing.
Moreover, this is not in line with Mars Entertainment's internal game development strategy at all.
Because, there have been countless game media reports, about Mars Entertainment's internal game development strategy, basically, all developers and game companies envy their strategy, whether a game is developed or not, how much to invest, how to invest, all need to be reviewed by the high-level, basically, for a game to invest 300 million, this is not a decision that Mars Entertainment's senior management can make at all.
Not even Jester's own game.
Of course, Jester has the right to force the proposal internally, but in the eight years since Mars Entertainment implemented this system, Jester has never used this power.
Moreover, if Jester really used the power to forcibly pass during the review of the 'Era' project, how many years have passed, how can no one from Mars Entertainment say it?
So, it's simply not possible.
Of course, although some game media don't believe it very much, they can't bear the many players and believe that they have written letters, made phone calls, and even sent faxes, as well as to the door of Mars Entertainment's game development headquarters, to ask Mars Entertainment if there is anything reported by the media before.
Jester was also in a mess during this time.
Some of the things in these reports are true, but some key points are false.
For example, the 'Time' project does cost $300 million, but the $300 million is not from Mars Entertainment, what Mars Entertainment has approved internally is only a $100 million development plan, and this is already a result of Jester's best efforts.
Secondly. This time, the slow progress of Dreambox3 development does have a lot to do with it.
But the problem is that this is not because they have diverted the development funds of the hardware development department, but because they are halfway through the road and let them start research and development again.
Because according to the standards of previous developments, there is simply no way to run the final product of the 'Era' project.
At that time, Jester expected that he was likely to face this situation, in fact, he had nothing to worry about, it was his own choice, of course, it was impossible to say that there was no worry at all. After all, releasing the console a full year later than others means that you want to give up the market of the next era to others for a year, what can you do in a year?
Quite simply, Sony sold 10 million consoles in the first 10 months of PS4's release.
Of course, Sony or Sega in this era is far from the influence of Sony in the future, and the reason why PS4 was able to sell so well at that time was completely beyond everyone's expectations.
Among them, Microsoft has the credit for its own death. There is the credit of PS4 really doing a good job and accurate positioning, and there is also the credit of PS3's strong game lineup in the later stage, etc., etc., and so on. There are even some credits that no one knows about.
It's like Shuhei Yoshida answered this question.
"We didn't expect the PS4 to sell so well, and we didn't even know why so many people would come to buy our products!"
In Jester's discussions with insiders, it was a year late. They're probably going to be five or six million machines behind Sony and Sega each, which is a very large number, but. It's still within the affordable range, and in Jester's opinion, he relies on his Dreambox 3's extremely strong starting game lineup, which is enough to close the gap within a year.
But now the situation seems to be a little out of control, and no one expected it at the time.
Mars Entertainment is having a meeting internally to discuss how to solve this matter, and there is actually nothing to discuss, since the players want an explanation, then just give them an explanation.
So, very quickly.
Mars Entertainment issued an announcement through the media.
The announcement said that they will hold a press conference in three days' time, at which Jester will answer all the questions and explain about Dreambox 3 and other Martian entertainment projects.
After the industry heard that Mars Entertainment took the initiative to come out for the development conference, whether it was the media who were afraid of the chaos in the world, or the players who were extremely curious, they were all temporarily quiet.
"How are you going to handle the launch?"
After returning home, Claudia also knew that Jester was tired in the past few days, but he also knew that Mars Entertainment announced that they would card the press conference to explain everything today, so she asked Jester like this.
Jester Dao shook his head indifferently.
"It's not something that must be kept secret, just tell the truth, we have to convince those who are our real fans and supporters, as for those who deliberately distort the facts, no matter how fanciful you say, it is useless."
Three days later.
In a conference room at Mars Entertainment's game development headquarters.
Reporters from various game media have arrived early, and the time of the press conference is set at nine o'clock this morning, but some reporters have arrived at the starting point, Mars Entertainment is quite humane in the end, all reporters who arrive early, can go to the staff restaurant, free meals, and Jester is using the design scheme of Google Restaurant when building the company's restaurant.
Professional chefs are also hired.
The food is also very delicious, and French, Mexican, and Chinese food can be eaten here.
It can basically satisfy everyone's taste.
After everyone has eaten, it is almost time for the press conference to begin.
Jester has experienced this kind of battle countless times, and this time he insisted on holding the press conference, because the reason why this matter has developed so far is mainly his responsibility.
It starts with the question-and-answer session.
As for the media's questions, as long as Jester can speak, he knows everything.
"Is it true that the 'Time' project has cost nearly $200 million, and that the total cost will be as high as $300 million?" At the beginning, a reporter from a game magazine asked this question that was not easy to answer.
In fact, many journalists think that this is a fake because the number is simply too large.
However, after hearing this, Jester's answer was beyond everyone's expectations, he smiled and said: "This figure is basically correct, indeed, so far, the 'era' has spent nearly 200 million US dollars, and if you add some marketing expenses, 300 million US dollars should be there." ”
As soon as Jester's answer was finished, it immediately caused an uproar on the field.
This turned out to be true!
Everyone looked at Jester with shocked eyes, after all, the previous guess was completely different from the actual situation coming out of Jester's mouth.
When everyone was stunned, Jester smiled again and added: "Of course, this money is not from Mars Entertainment itself, in fact, our company's internal audit only passed the development and publicity budget of 100 million US dollars, and the remaining 200 million was paid by me personally, and the reason why I did this is just because, I want to develop this game." ”
However, Jester's addition was not the next thunderous explosion among the media reporters below.
They all looked at Jester with incredulous eyes.
I think Jester is a little too stupid.
That's $200 million.
And basically there will be no 200 million dollars to make money, and with 200 million dollars, it's not good to do something!
"Next question."
Jester saw that no one continued to ask questions, so he took the initiative to remind these reporters, and then these reporters who were shocked by Jester's words just now and couldn't speak came back to their senses.
Then, right away, a young female reporter asked.
"So, the slow progress of the development of the Dreambox3 mentioned earlier is because your relationship is also in vain?"
"Huh."
After hearing this question, Jester first smiled, and then he shook his head: "No, this matter does have a lot to do with me, and even, the reason why Dreambox3 is developing so slowly is because of me." (To be continued......)