Vanguard.

"Sharing purchase channels with Penguin Technology? Mr. Han, how can this work? ”

At the meeting of China Resources Vanguard, Xiao Zezhong, the new executive president, was sternly opposed.

"What, President Xiao, what do you think?"

"Mr. Han, Penguin Technology is an Internet company, we are a commodity chain enterprise, in itself, there are not too many contacts, he does not have much help to us, how can you think of reaching a strategic partnership with them?"

"President Xiao, although Penguin Technology is an Internet company, their media promotion ability is not weaker than that of the three major portals. Moreover, they are still growing, and we have reached a strategic cooperation strategy with them, which is beneficial to us at CR Vanguard. ”

"Hehe, I don't think that's the case, I heard that Mr. Han has an extraordinary relationship with Zhang Ning, the founder of Penguin Technology."

"Public is public, private is private, I have a personal relationship with Zhang Ning, the founder of Penguin Technology, but I will not use my personal relationship for official business. President Xiao, what do you mean by that? ”

"I don't mean anything, I just want to remind Mr. Han."

"Thank you President Xiao for the reminder, but if you have any doubts about my decision, you can always respond to the headquarters and dismiss the meeting."

After that, Han Xue disbanded the regular meeting of China Resources Vanguard.

"Stinky/son, one day later, you'll lie under my step."

Seeing Han Xue's departure, the man in the meeting, who was dressed very fanciously, kept chanting at the corners of his mouth, "Zhang Ning, good boy, dare to soak my girl, I will make your life worse than death." ”

……

"Publicity, publicity, now we have only one task, that is, to promote Penguin Mall to every corner of the Internet."

As soon as it was ready, Penguin Technology also made a high-profile announcement under the leadership of Zhang Ning to enter the e-commerce industry.

In addition, with the good cooperative relationship between Zhang Ning and the major portals, the major portals have also carried out a very comprehensive publicity for the new Penguin Technology. Of course, even some other small and medium-sized websites. With the means used by Zhang Ning to promote QQ back then, the advertisements of Penguin Technology Mall have once again entered every corner of major domestic forums.

However, since the promotion, the results achieved by Penguin Technology have not been particularly good.

"Mr. Zhang, judging from the number of jù, our IP traffic has increased greatly since the promotion in the recent period. However, judging from user orders, our IP flow has not been converted into actual orders. At the same time, there are many places where our advertising effect is not obvious, and the ratio of IP converted by major forums is 100:1. ”

Assistant Deng Yunyun reported the number of points counted in the recent period to Zhang Ning.

Zhang Ning closed his eyes slightly, and knocked on the table with both hands, indicating that he was already clear.

"The era of large-scale advertising on the Internet has passed, and it is possible to achieve very good results by starting to advertise casually on the Internet. However, with the development of the Internet, large-scale advertising has been ignored by many users. Even if many friends saw these advertisements, they chose to ignore them, which also caused the advertisements to be turned down, and the effect was worse and worse every time. Moreover, an e-commerce website is not a portal site, nor is it another type of website. They attract IP streams, and the most essential thing is to hope to convert these IP streams into orders. Obviously, this conversion rate is difficult to raise for a while. ”

"Yunyun, what is your opinion?"

couldn't help but ask about Deng Yunyun.

It's not that Zhang Ning wants to test her, but it's actually because Zhang Ning doesn't have much to do.

He is not engaged in e-commerce himself, and he does not have the advantage of being one step ahead. Although there is a vision of later generations as the foundation, the e-commerce website is not a pure Internet, he also involves economic business. This makes Zhang Ning, who has been engaged in software and innovation before, some of them don't know how to make this penguin mall.

"I think ......"

Deng Yunyun hesitated for a moment, and some didn't dare to say anything.

"What do you think, just say it, if it's not right, it won't deduct your salary."

"Mr. Zhang, I listened to a few e-commerce classes at Yan University, and the lecturer there kept mentioning it. Everything must have a positioning, and the same is true for e-commerce. Dangdang.com is positioned to sell books, and many people want to buy books online, and their first thought will be Dangdang. The positioning of excellence is a boutique mall, and many people have unique requirements for product quality, so they will go to excellence. And 8848 has played the position of the first choice of young people for online shopping, which has attracted some of our young netizens. However, our Penguin Mall, it seems, our positioning is not clear. ”

"You're talking about positioning."

Zhang Ning bitter.

His positioning is different from that of major websites, that is, he does not choose a single category of books, nor does he play any high-quality products. If you really want to talk about positioning, that is, to create the largest grocery store on the domestic Internet, what type, what kind of product can be found here. If you really want to talk about positioning, Zhang Ning just wants to reach all netizens in one net. Whether he wants to experience online shopping, or wants to buy boutiques, or even wants to buy a single type of thing, he can go to Penguin Mall.

It's just that before it is done now, it is obvious that such a positioning cannot be played.

"Yunyun, what you said is very good, but now the key to our website is not positioning, but how to convert IP flow into actual orders."

Denied Deng Yunyun's suggestion, Zhang Ning asked again, "As an ordinary person, Yunyun, you can analyze what advantages our Penguin Mall and 8848 websites have?" ”

"Advantage?"

Deng Yunyun was a little embarrassed and didn't know what to say.

"Let's just say it, when the website is about to develop, I also want to listen to everyone's opinions."

It doesn't matter if you are behind others now, the key is to know that you can work hard to improve and eventually surpass.

"Mr. Zhang, I feel that our Penguin Mall does not have any advantages at present."

"Oh, yes. So, which of the other websites are better than us? ”

"First, fame."

Whether it is 8848, or excellence, or Dangdang, it is more famous than Penguin Technology before Zhiqian.

Zhang Ning agreed with this and let Deng Yunyun continue.

"Second, it has accumulated the first batch of e-commerce users in China."

Zhang Ning also agreed to this, they came first, and Penguin Mall followed, and they couldn't compare to them.

"Third, the products are rich and the variety is complete."

Zhang Ning also nodded.

Although Penguin Mall has done its best to complete all the products in the first batch of shopping. It's just, after all, this is just the beginning. There are hundreds of thousands of domestic commodities, how can they all be purchased at once. In fact, other websites also have this phenomenon at the beginning, first purchasing some more common goods, and then slowly enriching them.

Besides, even if you have the time to purchase all the goods in the country, you can't store the warehouse that will be borrowed for a while.

After analyzing these points, Zhang Ning had to sigh again.

The road to Penguin Mall, it seems, is still going to be a long time away.

It's just that thinking of the arrival of the international giant EABY half a year later, Zhang Ning is a little worried.

Even these domestic e-commerce websites can't be defeated, so how can they compete with international giants?