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If Friday's skyrocketing box office only further accentuated "Life and Death" in the eyes of Twentieth Century Fox, then Saturday's skyrocketing box office numbers became the best basis for them to expand their screenings.

In one day on Saturday, the box office of "Life and Death" skyrocketed, getting a box office of 106254 dollars in 20 theaters, and the box office of a single theater exceeded $5,000 in one fell swoop!

This is a one-day achievement, and if you only look at the single-day box office, it is completely a number that only a big-hit movie can have.

On Sunday morning, Twentieth Century Fox had a meeting and discussion, and the decision to expand the scale of publicity and release was completely made!

Although the CAA made phone calls dissatisfied with the scattered propaganda resources of Twentieth Century Fox after the news of this decision spread, it did not play a big role, Twentieth Century Fox cooperated with CAA because cooperation can bring benefits, and "Life and Death" can also bring benefits, and commercial companies will definitely not go against interests.

"These short-sighted guys!"

Lovett, who put down the phone, snorted heavily, "After the release of "Alien 3", Twentieth Century Fox will definitely regret today's decision!" ”

"Do we need to do something?"

Rick Solomon, who was opposite, whispered, "With our relationship in the media, it's not difficult to discredit "Speed of Life and Death". ”

"Is your head full of rust?"

The guy on the other side is a fool at all, and Lovett understands this completely, "This is doing free publicity for Duke!" CAA is strong against Twentieth Century Fox because we can benefit them......"

He couldn't help but warn, "If we move the interests of Twentieth Century Fox, they will also turn their faces ruthlessly, CAA is not afraid of Fox, but ...... What if the News Corp behind them is alarmed? ”

Although he always seems to be strong in the face of Fox, Lovett does not understand that CAA is actually nothing in the face of a behemoth like News Corporation.

Scaling up publicity and screenings?

Remembering the news he had just received, Lovett slowly turned the pen in his hand, as if it was really time to reevaluate Duke Rosenberg.

Because he accompanied his mother to New York on Saturday, Duke himself returned to Los Angeles for a new week, and after leaving Los Angeles International Airport, he did not return home and rushed directly to the 'speed' studio in West Hollywood.

Robin Grande wasn't here, he went to the Fox Building in Century City, but Duke, as the director, easily got the relevant materials, and he could see that the staff left behind in the studio looked at him in a significantly different way than before.

However, Duke doesn't care about this, success and failure are often only a line between directors and directors, and maybe the eyes of these people who look at him will turn into sympathy and disdain one day.

Walking into his director's office, Duke's first concern was the expanded screening of Twentieth Century Fox.

In the new week, Fox will expand the screening of "Life and Death" to 500 theaters, and will invest between $2 million and $3 million in promotional funding, depending on the situation.

This may not seem like a lot, but Duke won't forget that this is the early 90s, and even last year's "Terminator 2" was only released in North America for just over $9 million.

Of course, as a contract that must be fulfilled by the crew, starting this weekend, the main cast and crew including Duke, Uma Thurman and Keanu Reeves will also have to cooperate with Twentieth Century Fox's plan to start building momentum for the film.

After reading this, Duke's eyes turned to the first weekend of "Speed of Life and Death".

After a succession of good results on Friday and Saturday, the film won $112566 on Sunday, thus pushing the film's opening weekend box office to $281598, and the weekend single-theater box office successfully exceeded 10,000!

With a slow breath, Duke felt that the pressure he had been carrying on his body for nearly a year was as heavy as the Rocky Mountains, and he finally saw the dawn of victory and success.

If success can rage like a storm, let it come more violently!

With the ability of Twentieth Century Fox, printing copies and contacting theaters, these are not problems, "Speed of Life and Death" finally appeared in mainstream commercial theaters in the second week of its release, and was screened on a large scale in 500 theaters with a total of more than 750 screens, and the corresponding publicity efforts are also increasing, and it has appeared on many TV stations of the Fox TV network.

In terms of paper media, in addition to the advertisements and reports in second- and third-rate newspapers, it also appeared in periodicals such as "Variety" and "The Hollywood Reporter", and even the name and related pictures of "Speed of Life and Death" can be seen in the three major newspapers in North America.

"Keanu Reeves and Uma Thurman on a thrilling love journey......"

Of course, in addition to the film itself, the focus of publicity is still focused on the heroes and heroines.

The large-scale intensive publicity, coupled with the fact that the film has always maintained an audience reputation above A, has finally made the box office figures of "Speed of Life and Death" finally increase significantly.

$750,000 on Monday, $760,000 on Tuesday, $730,000 on Wednesday and $770,000 on Thursday......

By the time a new weekend arrived, "Life and Death" had crossed the $3 million mark at the North American box office.

In response to the promotional activities in the Los Angeles area on Saturday and Sunday, the crew and Twentieth Century Fox's publicity department held a special meeting at the Fox Building on Friday, with the participation of key cast members and agents, including Duke.

Fox's publicity department is the professional, and the publicity plan is naturally formulated by them, if the crew has no objections, they just need to go according to the plan.

It was only then that Duke realized that it was too inconvenient to not have an agent, and if he had any objections to Fox's plan, he had to raise it himself, so that there would be a necessary buffer between the two sides.

In fact, there is nothing special about the publicity plan, fan meetings, interviews with newspapers, television and other media, interaction with the audience, and sharing secrets and tidbits during filming......

"Mr. Rothman, Mr. Wilson."

Toward the end of the meeting, Duke said to the two Fox executives who were presiding over the meeting, "I have a little bit of a personal ......."

"Please."

David Wilson gestured as Duke looked at the nearly twenty people in the room, "I wish there were as few people as possible." ”

Townsend Rothman and David Wilson looked at each other and nodded, and the people at the conference table got up and prepared to leave.

"Can Mr. Reeves and Miss Thurman and their agent stay for a while?"

When Townsend Rothman agreed, all four stayed.

Several people sat in close proximity, and Townsend Rothman looked at Duke with a hint of appreciation, as a project he strongly advocated to introduce, if "Life and Death" continues to maintain its current momentum, it will inevitably bring a lot of capital to his bid for the position of CEO.

He must appreciate those who can bring benefits to himself.

Noticing Townsend Rothman's gaze, Duke nodded slightly to him, after all, this is the most supportive executive within Fox for "Life and Death", and after he made a gesture of please, he said, "I've been to the screenings in Los Angeles and New York respectively to see some of the audience's reactions. ”

Speaking of which, Duke looked at Reeves and Thurman, "They are very fond of Keanu and Uma......"

"Thank you......" Uma Thurman smiled at Duke, while Keanu Reeves, who was in the most stage of his life, raised his chin slightly.

"I have an idea, it's just a build."

This is an extremely beneficial thing for the promotion of the movie, and Duke did not hesitate, "A lot of viewers hope that Keanu and Uma can get together!" ”

He cocked up his fingers, "Not just in the movies, a lot of people want them to come together off the screen." ”

"What do you mean......" Uma Thurman clearly understood.

However, without waiting for Duke to say anything, Townsend Rothman spoke first, "According to the feedback mentioned by observers, this voice is not only there, but it is also relatively strong. ”

At this point, there is no need for Duke to say more, Twentieth Century Fox obviously agrees with his proposal, they are not the first, and will definitely not be the last, to create fake couples in order to promote the movie.

Uma Thurman and Keanu Reeves and their agent then went to the lounge provided by Twentieth Century Fox, which is not a trivial matter, and they also need to discuss, but Duke knows that they are not very likely to refuse when they are single, and "Life and Death" has shown the potential to be a big hit, and the two will inevitably become the target of media pursuit in the future.

As long as this 'couple' can attract attention, they will naturally not lack attention in "Life and Death" starring them.

Twentieth Century Fox was intrigued by this much-booed propaganda tactic, and Townsend Rothman's assistant then went to the lounge, and after more than half an hour, the good news was that the two actors and their agents had reached an agreement.

Duke is not interested in what kind of agreement the two sides finally reached, even if Uma Thurman and Keanu Reeves really do the fake show in the end, the only thing he cares about now is whether "Life and Death" will be a big hit at the box office next!

On the afternoon of the next Saturday, the crew and the distributor held a media and fan meeting at the Santa Monica Commercial Plaza, and when Keanu Reeves and Uma Thurman walked on the red carpet with their fingers interlocked, it immediately detonated the love of the media and fans on the scene, especially the young men and women who had watched "Life and Death", and the high-decibel screams shouted almost reached the Pacific Ocean.

Fans, journalists, paparazzi and camera lenses always revolved around the 'couple', with Keanu Reeves and Uma Thurman stealing all the limelight and pushing the whole event to the top. Tide.