Sega's head of marketing in North America made such a big deal about the industry news on Jester's desk as soon as possible.

After announcing the release date of Dreambox 2, he was very concerned about Sega's response, and he absolutely did not believe that Hayao Nakayama, in the world in his memory, the person who was called 'Contra', would just be tied up without making changes.

Everyone knows,The current Sega has not actually opened the Japanese market,It seems that the Japanese are far less fast than the Americans to accept the sixteen-bit machine,Sega was able to be a great success just after it was released in the United States,Even in the period from Christmas to New Year's Day in the American shopping season,Sales are steadily pressed on the top of Mars Entertainment,But,Their MD console,Sales in Japan can only be said to be average,Now the most popular console in Japan is still Nintendo's one that has obviously lagged behind the timesFC, Even if it is better than Mars Entertainment's Dreambox, their MD does not need to be said to have a market share, after all, it is a game console that has just been released compared to an old machine that has been on sale for several years, QÌ is meaningless in this regard, but even if it is the number of monthly sales, it does not have much advantage.

And now Nintendo's new sixteen-bit console is about to go on sale, as well as Sony's new console, which is gaining prestige in Japan's electronics, and Mars Entertainment's dreambox2, which is more and more unfavorable for Sega in terms of the current form in Japan, and this is not to blame them, their home console games have a strong arcade style, and this hard-core style has always been Sega's characteristic.

But the biggest problem is that this style of game can be a big success on arcades, but in the eyes of Japanese home console gamers, they don't particularly like this style of play.

On the contrary, gamers in the United States are extremely fond of this style of game.

But gamers in the U.S. are more in love with Mars Entertainment's games.

Jester looked at the information about Hisao Koguchi in his hand, but his mind was not thinking about that at all, and there was not much information available on this information. It can even be said that there is basically none, his intelligence officers do not know why Hayao Nakayama arranged such a person to be the head of marketing of Sega North America, judging from the personal resume of this called Hisao Koguchi, he was only the second person in charge of the am3 development team before, and the am3 development team is the core of the core of the Sega game development team, and Yu Suzuki's most important position in addition to being the head of game development is to also serve as the head of the am3 development team.

Judging from Hisao Koguchi's resume, after graduating from university, he joined Sega in '84 and entered the game development department immediately. And he has been working in the game development department since then, and during this time, there is no information that shows that he has any special talents in administration, but such a person who seems to be a complete R&D talent was sent to the United States to take on such an important position at such a very special time.

It doesn't make sense.

This was the comment of the investigator of the report that Jester was holding at this time, but Jester didn't pay much attention to this comment because he was very familiar with the name Hisao Koguchi. It can even be said that as long as the later generations know something about Sega, it is impossible not to have heard of this name.

In Nakayama Hayao, the founder of Sega's history, is also the greatest in Sega's history. After the retirement of the most influential president, Sega has been in the midst of a loss.

In fact, saying this has saved face for Hayashio Nakayama, and a big reason why Sega entered this situation is the reason why it blindly developed new technologies in order to forcibly develop new consoles at that time. Even after Sega announced its withdrawal from the game console market, Sega was also difficult to return, after going through Shoichiro to Okawa Gong. From Hideki Okamura to Tetsu Kayama, Sega's top management has changed like a flashlight, but the losses have been continuing, and there is a trend of intensifying, and at the most, Sega's losses are even as high as more than 200 billion yen.

With such huge losses, no company leader can stay for a long time, especially when Sega is still a listed company, and they need to be responsible for shareholders.

It was in this embarrassing and difficult situation that Hisao Koguchi took office.

It turned out that this pure scientific researcher, who was born as a R&D engineer and had held a technical position for a long time, unexpectedly took on the role of reviving Sega, and only one year after he became president of Sega, Sega turned a profit from a huge loss of 200 billion yen for five consecutive years, and its turnover for that year was as high as 190 billion yen.

How could Jester not be worried about the appointment of Sega's head of North American marketing as such a person with an extremely sharp sense of business information and a very strong wrist?

Jester was thinking about the tactics that Hisao Koguchi had used during the Sega revival, but by that time Sega had already launched a competition for the home console market and was focusing on game development, and at that time, Sega's strategy for their in-house R&D team was very similar to that of Jester's indie studio.

In the later years of Nakayama's administration, Sega had seven large game development subsidiaries, and even these seven game development companies had an independent brand in Sega's best racing games, resulting in an extreme waste of R&D resources.

Originally, this was not a problem when you had a platform, but when you no longer have the advantages of the platform, you are killing yourself by doing this.

Therefore, Hisao Koguchi made a very surprising decision, that is, to abolish all the seven subsidiaries, and then concentrate all the R&D personnel at the headquarters, and then regroup them according to their R&D expertise, and concentrate on developing games, which is also what Hizuo Koguchi believes that the most valuable resource for the entire Sega without a game console platform.

That's not all, at the amusement hall, which accounted for more than one-third of Sega's revenue at that time, Hisao Koguchi directly cut down hundreds of poor management with the determination of a strong man to break his wrist, causing losses.

Although this move caused Sega's annual revenue to drop significantly, it allowed Sega to turn a profit.

Jester analyzes Hisao Koguchi's personality from these cases, the characteristics and style of dealing with the world, so as to predict what kind of measures the other party may take in the next sales war, Jester didn't think about it for a long time, he actually thought of a variety of response plans, and brought him into it, if he changed to the position of Sega now, how should he deal with the upcoming thunderstorm.

In the end, only one conclusion was reached.

That is to reduce the price of game consoles, and Jester believes that Nintendo will not do this kind of thing, because Nintendo has not done even the most difficult thing in history, except when they were just entering the game industry, but Sega, in the original history, in order to compete with Nintendo for market share, they did just that.

However, their price reduction is still relatively low, even if it is sold at a loss, it will not be very long, just as a means of promotion, not as the norm.

It is Sony that really implements this policy of selling hardware at a loss to the end.

And in order to counter Sony's policy, Sega had to do the same, which also caused Sega's losses in the later period of Hayato Nakayama.

In addition, Sony's god machine P2 at that time almost swept the world, and there was no chance for Sega to return to its original capital, and later after the retirement of Hayabusa Nakayama, this situation worsened.

"Selling the host at a lower price and selling it cheaper than themselves is the only way for them, and it is also the best way."

Jester made his own judgment.

But how far can Sega reduce the console? Reduced to a very small profit or reduced to a direct loss to buy the host? These Jester haven't made a judgment for a while, but this incident really reminded him that Sony relied on selling hardware at a loss to promote the host, and now Sony must definitely come to this method again, they were originally born in electrical appliances, and they are extremely familiar with this means.

The problem is that this scheme looks extremely vulgar, but it does not have the slightest drawback.

Because this plan is aimed at itself, as long as they can have enough funds to support it, then other people will not have the slightest power to fight back against their plan, the only way is to use the same way to fight back, the market cut the throat and bleed, is to see who can't hold it first, this is not stronger than whom, but thicker than whose family is thicker.

At that time, Sega fell for Sony's strategy, and they didn't think about it at the time, how could their family background be comparable to Sony's wealth?

But then again, if you don't, you're watching your market be eaten away.

What a dilemma.

Jester sighed, although he roughly guessed what Sega was going to do next, but it was the same for him - a dilemma, now there were two paths in front of him, one was to be led by Sega's nose, they sold at a loss, and they had to sell at a loss, and the second was his favorite Nintendo's attitude towards game console hardware.

Definitely will not sell the host at a loss.

However, if you continue to maintain the original established price, you will definitely not sell the host at a loss, which is equivalent to giving up a part of the market.

What to do? (To be continued......)