Chapter 870 of the text Lin Qiangsheng's modernity

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Back in Bencheng, Lin Qiangsheng attended the ribbon-cutting ceremony of Zhao Hongbo's Hyundai Motor Company, and then watched the launch of the Sonata and Elantra models with everyone.

Today is just like Zhao Hongbo's happy day, almost everyone who knows is invited, many business leaders in Bincheng have come to congratulate, whether they are familiar or not, they want to come to join in the fun, this is the first private automobile company. Yes, what Zhao Hongbo is promoting is a private enterprise.

Lin Qiangsheng still has some scruples, after all, there is a car company of the same name in South Korea, although it is not called "Hyundai" in Korean pinyin, and I don't know which one gave the name to the Koreans for nothing. It's always bad to be caught, so this time Dongxing Group didn't take the lead and let Zhao Hongbo take the lead, but Lin Qiangsheng stepped up the registration of the trademark, and no one wanted to snatch the trademark!

The two models of Sonata and Elantra were very familiar to him in his previous life. The Elantra taxis run in the streets and alleys of Beijing are the most, and in addition to the high fuel consumption, the Sonata has a little more problems, leaving the impression that Lin Qiangsheng is durable, and the old Sonata is very common for hundreds of thousands of kilometers, and driving Korean cars is often despised.

The two black cars won a full house as soon as they appeared, with exquisite appearance, smooth lines, pleasing to the eye, and the visitors at the scene gave warm applause, these two models were surprisingly good-looking.

The enthusiastic Cheng dù made Zhao Hongbo's pre-arranged support useless, and the abrupt and loud applause was very embarrassing.

I have to say that the models of Koreans are still very much in line with the level of Chinese appreciation, otherwise there would not be so many people who buy them. The exterior of the two cars is very natural and soft, especially the Sonata, which seems to incorporate some oriental elements and at the same time is full of modernity.

People in the 21st century don't have much feeling when they look at the two cars, but people in the 80s feel very unique when they see them, and they are very shocking and impressive in their appearance.

People heard that this car company has a 30% stake in Lin Qiangsheng, and Zhao Hongbo used a mere 30% stake to ask Lin Qiangsheng to help him build a car factory, and also designed two models.

This is big news in the industrial circles of Ben City, people never thought that it was so easy to make modern cars, and it seemed that Zhao Hongbo's car factory was established without much difficulty, and they were quite curious about it.

Zhao Hongbo's excitement and joy were also overflowing, and his legs trembled in the aisle, as if he was stepping on cotton. He came to Lin Johnson's side like Chaplin, patted his arm, and laughed: "Johnson, do you think these two cars can be sold well and welcomed by the people?" ”

Lin Qiangsheng nodded with a smile and said: "Then there is no need to say, the car I designed, you can see that the long queue outside the door is all car buyers!" ”

Zhao Hongbo laughed happily and said loudly: "Okay, I've borrowed your auspicious words!" ”

The good relationship between the two also made others envious, and everyone was talking, no wonder Lin Qiangsheng was willing to help Zhao Hongbo so much, it turned out that the relationship between the two was so good.

The opening of the car factory has also attracted the attention of the province and city, and Zhao Hongbo has already contacted the provincial and municipal price departments. Their opinions are still quite conservative, and the two models were set at a lower price than other car brands, not as high-profile as when Poussin was first listed, priced at 320,000 yuan, and the reality gave them a heavy blow, and finally had to drop to 250,000 yuan, and the price department in Bincheng was still relatively pragmatic and low-key, and only gave Zhao Hongbo a price of less than 200,000 yuan.

Zhao Hongbo and Lin Qiangsheng discussed, the Sonata is in the mid-range model, priced at 16.8~188,000, while the Elantra is in the low-end model, priced between 9.8~128,000.

Originally, this price Zhao Hongbo was difficult to accept, he felt that the two models were good, novel and high-end, no matter what, the price should be on par with other car brands, and the Sonata would at least exceed 250,000 yuan to meet his mind, and his children always thought it was the best.

But Lin Qiangsheng felt that the Korean model was so expensive to sell, which did not conform to his worldview. Besides, the price of cars is too high now, Santana dares to sell for 250,000, which is entirely due to the manufacturer's lack of production capacity and domestic explosive buying enthusiasm to get used to automobile companies, and now even the price of Jetta cars has been fried to 200,000, and the original price of Changhe bread of more than 30,000 yuan, 40,000, 50,000, and finally more than 60,000 yuan.

It is said that the country's economy was difficult in the 80s, but why there was such a fanatical car market, Lin Qiangsheng was also very puzzled.

However, the market is too hot, coupled with the fact that foreign car brands have accelerated the pace of entering China, and the people have more and more awareness of foreign products.

Therefore, Lin Qiangsheng resolutely persuaded Zhao Hongbo to lower the price and gave the two cars a more reasonable positioning. The gun shot the first bird, the automobile is a profiteering industry, and he is also worried about whether Zhao Hongbo can withstand it.

In any case, Zhao Hongbo is doing his best for his car factory, although he has not yet obtained the national production license, but he has set up a marketing team, and each team has been sent to the province to start deployment.

Since the restrictions on private cars have not been lifted in China, it means that ordinary people cannot buy cars privately. However, there are policies and countermeasures, and the people have thought of many ways to bypass the policies, and a considerable number of people have driven cars.

Zhao Hongbo is anxious about the people's urgency, and he also thinks that he can't compete with big factories, so he doesn't have too many expectations in the field of official cars.

He hit the idea to the people who had the idea of buying a car, to provide convenience for individual car purchases, and this approach really worked, and most of the car buyers outside the car factory were ordinary people.

They will not encounter difficulties in buying a car in this automobile factory, they don't have to look for connections, go to the back door to ask for a certificate everywhere, find a unit to attach a vehicle, and always worry that someone might get the car away one day.

Zhao Hongbo can buy a car as long as he pays money here, and there are preferential measures to buy a car, giving a 2,000 yuan fuel card, which provides great convenience for wealthy individual car buyers.

Firecrackers rang out at the scene, Zhao Hongbo personally put on a big red flower for the first car buyer, both of them were very excited, and Director Zhao held the car buyer's hands very enthusiastically and couldn't stop thanking.

When the first car slowly drove out of the factory door, the people waiting in front of the gate immediately burst into warm applause, people cheered, crowded in front of the car to carefully observe the new car, the car buyer simply stopped the accelerator, Zhao Hongbo hurriedly instructed the security guard to maintain order at the scene.

The first car to be bought was an Elantra, 98,000 yuan standard, silver-gray body, simple and smooth shape, looking in through the bright window, the space in the car is very spacious, the interior is unusually modern, leather seats, soft leather wrapped steering wheel, dashboard, all make people like it.

Everyone nodded, this configuration is better than the Jetta sedan that has been selling well for many years and ranks first in domestic sales, the dashboard is not an ordinary engineering plastic, the interior is also very high-end, and the big air conditioning outlet looks very high-end.

In fact, today's car buyers are not very picky, and the Soviet Lada sedan imported a few years ago did not even have air conditioning, which could not stop its popularity in China.

"Hyundai is going from here to the world!" The propaganda slogan in front of the factory sets off the lively scene in front of the factory, which makes the leaders of many enterprises very envious.

A good deed person asked Zhao Hongbo: "Mr. Zhao, why are your cars called Sonata and Elantra, and do these two names have any meaning?" ”

Zhao Hongbo was not embarrassed, and said: "Let's let Chairman Lin of Dongxing Group explain, our cars were designed by him personally, and the names were also taken by him, and Chairman Lin must have his own interpretation of the two names." ”

In the face of everyone's doubts, Lin Qiangsheng said: "Sonata, the word has the meaning of sonata in English, and Elantra is a compound word composed of the roots of the French 'elan' (leap, enthusiasm) and the English 'transport' (transport), which means that we strive to make a leap for tomorrow and have the courage to challenge the future." ”

"These two words are good, they sound very advanced, it's really good" Only then did everyone understand the meaning of these two words and applauded.

The offline ceremony was over, and everyone present immediately surrounded Zhao Hongbo, and everyone wanted to grab some supporting projects. The profits of auto parts manufacturing are very considerable, and the automotive industry is also a sunrise industry, and many manufacturers want to get orders for parts for two cars.

But Lin Qiangsheng got rid of everyone and returned to the Dongxing headquarters, he wanted to design a new model for SAIC, which was not actually a design, but a pen to draw the memory of the model in his mind.

In his previous life, he always felt that Kaiyue was a good car, and since its launch in 03, its sales have been among the best, and the old Kaiyue has 700,000 sales. This car once ranked third after Santana and Jetta, and it can be described as a real popular sedan.

After the model was decided, he quickly drew the renderings according to his memory, followed by three views, and gave the body size and the parameter standards of the parts.

Kaiyue is a real popular mid-range car, a few years ago the domestic division of foreign models is not very clear, often call some foreign mid-range cars as high-end cars, these two years will not appear this situation, the model positioning of the car manufacturers is also clear, like Poussin such a mid-range car can no longer pretend to be high-end.

Kaiyue can also be gentrified, in Lin Johnson's mind, the reference is the Australian car brand, the political family of Holden Automobile. In addition, Lin Qiangsheng also thought of LaCrosse, obviously this series can develop a huge car family, and American cars entered the country ahead of schedule.

"No, it should be called a mid-range car now, the Americans don't have such a design yet!" Lin Qiangsheng thought secretly.

Thinking of this, he was even more energetic, and immediately came to the automobile design center, announced the establishment of the project, and gathered many automobile designers to design new models. (To be continued.) )