"How the hell did this guy come up with this? "Uncle Lunch Box" seems to be a funny video, but in fact, this film has been well promoted, Chen Xi is really a talent! ”

After learning the whole thing, Huayi's group of people, even including Wang Zhonglei, the producer of "Assembly" and one of the current helmsmen of Huayi, couldn't help but sigh so much.

Chen Xi, from the public to some people in the industry, has a gradual process in understanding him, and in this process, everyone has found more and more that Chen Xi's characteristics and abilities are increasing.

At the beginning, he was just the planner of "If You Are Honest, Do Not Disturb", planning a popular show, but after all, it was behind the scenes, and it seemed a little unknown.

After that, "Latent" let everyone see that this is a young director who can still make a super good TV series, he is very thoughtful and capable.

"Border Storm" made Chen Xi an instant hit in the film industry, and the acclaimed and popular movie even made many people named him Ning Hao's second!

And now, "Olympic Rush Forward" has greatly improved Chen Xi's recognition in the variety show circle, and everyone still doesn't know what changes the next "People in Embarrassment" will bring to his positioning, but the commendable publicity of "Border Storm" and "People in Embarrassment" have already made people see Chen Xi's ability.

This ability has nothing to do with the filming and production level of movies, TV series, and variety shows...... This is related to Chen Xi's kind of propaganda ideas that keep popping up.

After reading these ideas, people always feel very ingenious, and then they will slap their thighs: "Why didn't I think of it?" ”

However, things in the world, especially creativity, are just separated by a layer of window paper, and you may not be able to find the right place to pierce it, so you are always denied entry.

before them. Many people just couldn't find this layer of window paper, so when they saw Chen Xi poke it open, they were all surprised, but they could only marvel on the side.

After the warm-up of "Uncle Lunch Box", the release of "People in Embarrassment" is becoming more and more imminent!

"People in Embarrassment" chose a schedule with fierce competition.

The official release of the film is on December 29.

In 07, although Christmas was already relatively popular, it was not as overwhelming and not so widespread in terms of commercial operation and hype as in later generations...... Especially in terms of movies, there is basically no such thing as a "Christmas schedule" in China today.

Christmas stuff. In fact, it is also hyped up by merchants, and the common people borrow a reason to have fun, otherwise, you have a good Chinese New Year, but you have to feel grand and dignified for such a festival, it is really boring.

In fact, in December 2007, although it was a very strong Lunar New Year stall, it was the most anticipated month for the box office at the end of the year. But there aren't many movies released in this month...... The main reason is that everyone has "self-knowledge" and knows that their films are a few pounds and taels, and under the joint pressure of "Assembly Number" and "Casting Names", most movies will have no bones and broken bones in this situation.

So a lot of movies. Although I knew that the Chinese New Year file was very powerful, I still avoided this schedule......

But "People in Embarrassment" rose to the challenge!

When "People in Embarrassment" was released, "Casting Names", which was released on December 12, was released for 18 days, and "Assembly", which was released on the 20th, was released for 10 days......

"Casting a Name" can also make a lot of box office at this time. Not to mention "The Assembly", it has only been released for ten days, and it is so good-looking. At that time, the temperature was very high, and "People in Embarrassment" was simply planning to snatch food from the household registration.

That's why many people have shaken their heads and sighed after seeing this schedule of "People in Embarrassment", and they all feel that Chen Xi should be in a big disaster this time, and "People in Embarrassment" is even likely to smash the thriving "Deep Space Film and Television" after "Border Storm"!

Everyone thinks that Chen Xi is really too risky!

Only Chen Xi knows what his thinking looks like.

First of all, although the movie "Vote for Fame" is very popular and has been paid attention to by many people, in fact, this film has failed in publicity, and it is a relatively failure! This also made the movie "Vote for Fame" not meet the expected level, plus the movie was cut badly, many things of the director were eliminated, and the movie was not as complete as the original, and it was not particularly good in terms of word-of-mouth, so "Vote for Fame" did not have much stamina by the time it reached the 29th.

As for "Assembly", this film is indeed very popular, and the box office is also very high, and it has even been broadcast on the news, becoming a classic case of domestic film publicity, but after 10 days of release, the box office has still dropped a lot.

But at this time, the audience walked into the cinema because of the release of "Casting a Name" and "Assembly Number", which increased the popularity of the entire market, and many people will take advantage of this craze to enter the cinema, which is objectively very beneficial to the box office of "People in Embarrassment".

And after the 29th, it will be the next New Year's Day, although the current New Year's Day schedule is not as clear as a few years later, but now the viewing habits of Chinese movie fans are gradually being cultivated......

This kind of program on New Year's Day, the main funny "People in Awkward Journey", family carnival, walking into the cinema and laughing, this is a rare enjoyment for many fans.

…… There is another reason, the Spring Festival of 08 is almost coming, for Chinese, every year's Spring Festival is a big problem, and in December, some people began to worry about the Spring Festival to go home for the New Year, and they are even more worried about the big problem of the Spring Festival......

At such a time, the appearance of "People in Embarrassment" is very appropriate, which will definitely resonate with many people, and the resonance will be followed by discussion.

This year's Douban, Time, Tieba, QQ Space...... But after the news of "People in Embarrassment" appears in these places, a little push will attract more people to the cinema to watch this funny and warm film.

Chen Xi is based on this consideration......

Of course, even with such advantages, "People in Embarrassment" still faces a very extreme environment and will face countless difficulties, which are really not easy to overcome.

The first is film scheduling...... It's really not easy for this film to compete with "Vote for Fame" and "Assembly Number" for the number of films, and this will become a tough battle! What Chen Xi can rely on is only the word-of-mouth fermentation of "People in Embarrassment", and some publicity and promotion when the time comes......

But this premise is that the movie can be recognized by everyone.

Chen Xi's distribution strategy for "People in Embarrassment" still decided to hold an early premiere on December 25, this premiere was chosen in Beijing, and then also took the road of "Border Storm", and carried out many screenings across the country, and also let Xu Zheng and them participate in the publicity of various places.

The purpose of this qiē is to spread the word-of-mouth of the movie, and it can also be closely combined with the topic of the Spring Festival to hype up a pretty beautiful movie.

The movie "People in Embarrassment" is actually remarkable in itself, and it is also very well made, and the jokes used in it are by no means pure inferior comedy that disturbs the audience by making the audience squeak and force them to laugh with funny expressions, but something that stops at the point and makes you feel funny but not too deliberate, which will be one of the elements of the success of this movie.

The premiere plus the early screening, can you get the effect you want?

In fact, Chen Xi has no bottom in his heart......

But there is no way, he has to do it without the bottom.

When the schedule of "People in Embarrassment" was first exposed and began to be promoted, many people were questioning, and the vast majority of people, including people in the industry and fans, felt that Chen regretted that they had chosen the wrong schedule.

Therefore, none of these people are willing to be optimistic about Chen Xi and "People in Embarrassment", and some people have also begun to accuse Chen Xi of being too impetuous, feeling that he started filming "People in Embarrassment" again when there was almost no follow-up in the previous "Raid" and has reached the stage of planning to release it, which is not very responsible for fans and himself......

"Picking such a death date to be released, Chen Xi is now digging a trap for himself, and then jumping into it by himself! I have no idea what he was going to do! ”

Chen Xi may have been because of the success of "Border Storm", which began to make him overly superstitious about the reputation of the movie, and felt that as long as the reputation of the movie was started, the box office would not be a problem...... But the opponents he has to face are big directors like Chen Kexin and Feng Xiaogang, and the reputation of their movies should not be too bad, not to mention, can he be sure that the reputation of his "People in Embarrassment" will be good? You're too confident, right!? ”

"Chen Xi's "People in Embarrassment", although it seems to be very consistent from the schedule and seems to be time-sensitive, I think this movie is very likely to give him a slap in the face at the box office, but he does need to use a slap to wake up, let's figure out the matter of "Raid" first! Wasn't it called action movie fundamentalism at the beginning? Now that there is no movement, how does this feel a little bit of a trick on the audience? ……”

So, now similar comments have appeared in many places, and they have begun to affect more people's judgments, although everyone will not think that "People in Embarrassment" is a bad movie because of watching this, but basically, they all feel in their hearts that this movie is going to hit the street at the box office! (To be continued......) R1292