Viral marketing is a concept that is gradually emerging.

This is about the social network of users that allows information to spread and spread like a virus, using rapid replication to reach thousands and millions of audiences. Tongguò provides valuable products or services, "let everyone tell everyone", and Tongguò others promote for you, so as to realize the role of "marketing leverage......

This is a more official explanation.

In fact, to put it bluntly, it is to let the audience spontaneously spread some information, and this information is grafted into the products you want the audience to see......

Viral marketing is played well, it is indeed a matter of four or two thousand pounds and leverage, but there are really not many good games.

There are many successful cases of viral marketing, but there are many more that are unsuccessful......

That's the truth!

But what Chen Xi wants to do is a quite successful case...... This case was realized in the process of "People in Embarrassment......

At that time, the version of "People in Embarrassment" also faced the same problem as Chen Xi's version, that is, the publicity was always not enough, anyway, it was not in place!

So after much thought, I created a three-minute short video, which looked like a bored person shooting with a mobile phone or camera next to me, and because the content was relatively good, it was uploaded to the Internet...... But in fact, this video, many people know, that is, the crew of "People in Embarrassment" shot it themselves to promote their own ......

This video, called "Uncle Lunch Box", reached tens of millions of hits on many video websites soon after it was uploaded, and many people laughed when they saw it.

In fact, this is a very simple matter: there is a buddy in the crew, when he was distributing a boxed lunch, he saw that he had one less egg in the boxed lunch than others, so he asked the uncle who sent the boxed lunch, but the uncle didn't give it, saying that he could only consider himself unlucky, after all, he couldn't rummage in every boxed lunch to see who had one less egg, this buddy couldn't do it, and the two quarreled.

It's very simple, but the dialogue language of the two, especially the words of the lunch uncle, have become classic quotations, and it has brought a quite strong response at that time, and many people have begun to say those classic lines in it, if you don't say it, you feel outdated, and it has OUT, so more and more people say it, and more and more people watch it.

In fact, this is a well-planned viral marketing, in which the planner of this film is very smart, and did not directly insert the promotion of the movie "People in Embarrassment", but let everyone see through the passage of the guò lens, the crew car said "People are embarrassed", and every staff member has four big words "People in Embarrassment" posted behind them......

People who saw the video basically saw the words "people are embarrassed...... Therefore, many people have associated this matter with "people are embarrassed", and the popularity of this movie has risen a lot.

Now Chen Xi wants to upload this video.

Soon, they got the video out, and of course it's December...... Time is getting tighter! If the video doesn't get a good effect in the short term, then it will have little or no effect on the movie......

After all, many things are very important during the promotion of a movie, and these important things must be pinched at the right time.

If the timing is wrong, that qiē is fake......

Moreover, now is the Internet era, many things come and go quickly, if this video can't quickly cause a huge response after uploading, it may soon be forgotten by everyone, and then it won't be able to make any waves.

Based on such considerations, Chen Xi carefully arranged the launch plan of the viral marketing video of "Uncle Lunch Box", and he also directly arranged the hype after that, in terms of hype, Deep Space Film and Television should also take this opportunity to continue to temper their ability to promote and promote the network, which is also an important part of the company's future strategic planning, and it cannot be missing in any case.

In the midst of everyone's efforts, "Uncle Lunch Box" was all filmed and edited within one day, and then after the publicity and public relations department arranged the time slot, it was directly uploaded to major video websites!

Because of the efforts of the previous publicity and public relations departments, the major video websites now give "Uncle Lunch Box" a recommendation position in the first time, and they are basically directly pushed to the homepage...... So, in a short period of time, more and more people saw this video.

At first, everyone thought it was inexplicable, but soon figured out what happened, and in a short time, many people have already liked this video and continue to applaud the classic quotes spoken in it......

There is really so much dialogue in the video, and a lot of it is so good that it really makes people laugh.

"There are more people in the crew, why do you ask me for eggs and I'll give them to you? I sue you, no one will give me my eggs, even if Zhang Yimou comes to ask me for eggs, I won't give them, you don't want to be crossed! ”

"You might have eaten this egg yourself and brought it over! Don't want to take the eggs from me, there may be Wang Baoqiang's eggs, Xu Zheng's eggs, Chen Xi's eggs, and Zhang Xinyi's eggs, but there are no eggs from your kid......"

Many people laughed when they heard this, but this quarrel about eggs continued, and it became more and more violent, more and more outrageous, and even more and more witty......

When the last two people were pulled away, many people posted their own comments at the bottom of the video.

"Hahaha it's too funny, but it's just an egg thing? This lunch box uncle is too vicious, right? Look at how he scolded that lad for having a congested prostate...... Speechless. ”

"That's not it, Uncle Lunch is just a little bad-tempered, and he can't help it...... Indeed, as he said, it was impossible for him to check if there was an egg in each box...... This boxed lunch uncle is really talented, those curses are so powerful......"

"This seems to be the crew of "People in Embarrassment"? It also said that Xu Zheng, Wang Baoqiang, Chen regretted something...... And the car on it is written with the words "People in Embarrassment"! ”

"It's definitely people who are embarrassed! I didn't expect this movie to have such a thing, it's really funny, haha! ”

""People in Embarrassment" is a comedy, right? Even the uncle who sent the lunch box to the crew is so talented, and he has witty words, so the others must be even more powerful, I really want to see what this film is like, it should be very funny! ”

…… There was a sober person who said: "I'm really helpless for you **...... Am I the only one who can see that this is just a propaganda strategy for "People in Embarrassment"? ”

Although there are such sober people, there are too few and too few, and more people click in because of this video and then forward or comment on it......

In short, soon, the number of hits on this video, all the major websites combined, has exceeded 10 million...... And this number is set in one day!

It's the end of 07 now, and the click-through rate of the video website can't be compared with ten years later, and the era of "Uncle Lunch Box" released by the original "People in Embarrassment" can't be compared, so this 10 million clicks is actually quite terrifying, which already means that there are many, many netizens who have seen this video and expressed surprise because of this video......

Under such a number of clicks, this video is becoming more and more popular, and the number of spreads is getting higher and higher, and then more and more people think of "People in Embarrassment" and want to contribute to it at the box office.

This kind of publicity strategy is really an eye-opener for some of the industry peers...... Many people are talking about viral marketing, and many people want to do it, but there are really a lot of people who can feel that Chen Xi is at this point now.

"Uncle Lunch Box" is really sudden, but it is too well grasped in terms of time, and it will not be too early for everyone to forget the movie even if they see it, nor will it be too late to convert netizens to the cinema, the choice of this time node is perfect!

Of course, if it is just the selection of the time node, then this "Uncle Boxed Lunch" still lacks enough motivation, and there is one more important thing, it is still the kind of appeal and influence that "Uncle Boxed Lunch" itself carries, so that many people willingly forward it to like and comment...... This is quite important!

So, at this moment, everyone has a huge sense of commonality with this video.

Seeing the influence brought by "Uncle Lunch", some other film and publicity companies have some ideas, especially Hua Yi, who is sprinting to promote "Assembly", seeing that they wanted to merge before and worked together in Deep Space Film and Television, now they have played such a beautiful hand, and they are also quite interested, and immediately made a video to suit the situation...... It's a pity that there is no fire, including the videos made by many other companies, which do not have the influence and spread of "Uncle Lunch".

The incident began to enter mid-December, and after the hype of "Uncle Lunch Box", the popularity of "People in Embarrassment" has skyrocketed, and more and more people know about this movie and want to go to the cinema to watch it, plus other Internet language ground publicity that has been done in advance......

In short, "People in Embarrassment" already has the capital to be assessed!

But how much box office can be really in the cinema will still need to be solved by time.

The advance promotion of "People in Embarrassment" and the like are all successful, and the next thing is to see if this success can bring good results, and whether it can once again verify Chen Xi's super talent in directing and selling films...... R1152