Chapter 137 Toy Sales
"Therefore, you don't have to think about the subsidy, and you can take care of your own profits." After Zhang Qiuxi came back from the TV station, he said: "Now that Transformers are really in full swing, what is the situation on the side of the toy manufacturer?" ”
The manufacturer was contacted by Shangguan Jin, so she has always been in charge of communication, saying: "It's just more than half a month, I'm afraid that the development has not been completed, and it will take a while to wait for the toy to go on the market." ”
"It's so slow, we don't give less money for design and development, and it's still so weak." Zhang Qiuxi said: "The 21st century is about efficiency, and sooner or later they will be eliminated by the market if they are so sluggish, do they have no sense of urgency?" ”
"Please, don't talk about it." Hongdou couldn't help but roll his eyes and said: "As far as your plan is concerned, the toy manufacturer has the ability to do the next good, and you still want them to complete the design and development in one night." ”
Zhang Qiuxi just wrote the requirements for each level, and how to achieve the design had to be handled by the toy manufacturers themselves, so in addition to the production cost, they also paid a research and development fee. This is also to blame Zhang Qiuxi, if she can draw every detail of each toy, then the manufacturer can directly do it, but unfortunately it can't.
"Although it is not in a hurry, it is not a way to wait like this." Zhang Qiuxi pondered for a moment and said: "The ordinary level is the simplest, and it doesn't take much effort to develop it at all, this will definitely be soon, right?" Let's just put it on the market in batches, there is no need to develop all the grades and then market them together. ”
"That's good, and it's going to be a test to see how the market reacts." Shangguan Jin nodded and said, "The ordinary grade should be produced immediately, I'll contact the manufacturer to take a look." ”
"What about dealers?" Ye Qingqing raised her head and asked, "Ordinary toys are won by quantity, and a large number of goods are needed to be distributed all over the country, and dealers are particularly important." ”
"Even if it is a small workshop over there, toys can be sold all over the country, and manufacturers and distributors have cooperation, and it is not a problem to have their help." Shangguan Jin has always said to do it, and as soon as he finished speaking, he went to call and contact.
Zhang Qiuxi is confident that he will recover the investment of 100 million yuan and make a lot of money, but this is not something that can be achieved overnight. Now cartoons are the hottest time, of course, it is the best time for toys to go on the market, as long as the market is opened now, even if the animation is finished, it can be a hot seller.
Shangguan Jin's phone call lasted more than half an hour, and he came over and said: "Good news, the ordinary level is small in size and simple to deform, and it can be produced at any time, and the elite level has also been developed and successfully trial-produced, but it is limited to a few main characters in the Autobot camp, and the others will take time." ”
Zhang Qiuxi reclassified the series of toys of "Transformers" by himself, and the elite level is between the normal level and the enhanced level, corresponding to the original Hasbro Scout level. Whether it is the price or the quality of the toys themselves, Zhang Qiu regrets that their price is within 40 to 100 yuan.
"That's enough." Zhang Qiuxi nodded happily and said, "It seems that I have to take back my previous words, this toy manufacturer is still very powerful." ”
"Hindsight." Ye Qingqing rolled her eyes and said: "The price of an ordinary toy ranges from a few to a dozen yuan, and the elite level does not exceed a hundred, how much does this have to be sold to be enough for 100 million?" ”
"It's really hard to calculate, but little sister Ye Qingqing, do you know how big the toy market is in the Celestial Empire?" Hongdou has obviously done an investigation, and it is not surprising that her character is to understand one thing first, she said: "As long as you think about the fact that there are so many people in the Celestial Empire, you will have a general understanding of the market, otherwise how can those orc animations make a lot of money with their surroundings, and how can there be companies to make zuò cartoons in order to sell toys." ”
Li Yue smiled and said, "And what Ah Qiu wanted at the beginning was not only the domestic market, but the whole world." ”
"It's not easy to go around the world, you need cartoons to be able to arouse them first." Azuki groaned and said, "It's feasible to look at Japan now, I remember that the contract only gave Kawasaki Bookstore the right to play cartoons, and we still sell the toys ourselves." ”
This is what Zhang Qiuxi specifically stated when he signed the contract, and Kawasaki Bookstore couldn't think of how much profit the Transformers toys would bring, so he didn't dispute this clause at all. Originally, they didn't care about the OEM "Transformers", and they felt that they had earned it if they could get the broadcast rights.
"If our anime can also become popular in Japan, then selling toys will not be a problem at all, and it may open up markets in other countries." Shangguan Jin thought for a moment and said: "It's just that the style of European and American animation is different from that of Japanese animation, I don't know if they can accept it." ”
Zhang Qiuxi said: "Allah, Europeans and Americans are particularly persistent in machine qì people, and they have a soft spot for this type of work, which is not a problem at all. Japanese animation has always been introduced by Europe and the United States, and if we can catch fire, we can attract the attention of European and American companies. ”
Originally, Hasbro was a toy company in the United States, and "Transformers" was also a cooperation between Japan and the United States, and its influence in Europe and the United States seemed to be greater than in Asia, so Zhang Qiuxi was not worried that Europe and the United States would be interested. At that time, you only need to sell the copyright to them, and when the animation is almost broadcast, you can sell toys and count the money at home, which is equivalent to someone else sticking money to help you do publicity.
"Recently, I've been paying attention to all kinds of remarks about Japanese OEM, but I didn't think that Japan was also broadcasting, what is the situation?" Azuki said, "It seems to be very bad if Japan precools. ”
"It's obviously impossible." Zhang Qiuxi casually opened the animation information website and said: "Transformers is currently in the top of the ratings in Japan, and it is as popular as in China. There are no downsides, but the best way to sell toys to Japan is to ask Kawasaki Shoten for help. ”
"Will they?" This is a problem.
"I cheated them, I must have had a grudge before, but now it's different." Since the success of "The Melancholy of Haruhi Suzumiya", Kawasaki Bookstore's attitude has changed a lot, and now they still need Zhang Qiuxi, of course, they will not refuse.
"Ale, say Cao Cao Cao has arrived." Zhang Qiuxi, who was watching anime information, received a prompt that there was a new email. RS