Chapter 183: Food Exhibition
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In the midst of thousands of calls, under Shi Lei's ardent anticipation, the food exhibition is finally about to begin.
Before the start of the food exhibition, Shi Lei was not always playing, especially during the period when the exhibition was opened, Shi Lei definitely wanted to go over to see the exhibition arrangement.
In general, Shi Lei felt that the layout of the booth was still very smooth, and he deserved to be the most professional exhibition company, so Shi Lei rented this booth to make full and appropriate use, and reasonably divided the space of the booth without losing his own style.
Although the booth is small, it is very functional, whether it is the front desk or the exhibits area, whether it is the on-site cooking and tasting area, or the cooperation negotiation area, it is clearly divided and the design is also very reasonable.
All kinds of things that need to be used on the site have also arrived, according to their different functions, they have been placed in various areas in an orderly manner, and the layout of the entire booth has been completed two days before the start of the exhibition.
The remaining two days, of course, were not idle, Shi Lei arranged for the hot girls who had been contacted a long time ago and were professionally narrated to stay at the booth first for a simulated adaptability training.
Shi Lei and Laura both felt and tested their preparation as audiences, and the chef specially invited for this exhibition also came to the scene, first familiarized himself with the layout of the kitchen utensils on the spot, and entered the venue with the secret weapon prepared by Shi Lei for this exhibition.
There is also a large-screen LCD TV on the scene, which is constantly playing the promotional video of the stone ranch, which is a well-considered exhibition company, responsible for shooting and editing a promotional video, which highlights the highlights of the stone ranch.
All kinds of inspection certificates are placed on the countertop, and the promotional materials for distribution have also been printed early, only the various ingredients have not been put into the freezer early. Because Shi Lei wants to make sure that they are the freshest possible, and that they are in the best possible condition.
For the situation that this exhibition may encounter, Shi Lei has made possible countermeasures, the exhibition planning company also offered advice, provided a lot of useful references, after all, the stone ranch is not a famous new face, want to compete or the most oily high-end market, the situation will definitely be very complicated.
Especially when the location of the booth is relatively special, there are more tests to face. The booth selected by Shi Lei for Stone Ranch is absolutely in an excellent location. It is not easy to find such a good location, but in the same way, the booth must be surrounded by large enterprises with strength and fame, which has been verified in the process of arranging the exhibition.
Shi Lei's booth was surrounded by well-known first-class suppliers of all rice emperors, and they were basically competing for high-end ingredients, and opposite was the company that deals in imported Wagyu beef, including Matsusaka beef, Omi beef and the most famous Kobe beef.
On either side are the food companies that deal in American-style improved Wagyu, also known as Kuroge and Black Angus cross-breeded Wagyu, and Harpy Farms, one of the largest private farms in the whole of Miti. Their booth area is imposing. And whether it is their products or the company itself, they are very well-known, and Shi Lei said Alexander.
But think about the stone ranch can be regarded as an invincible hard power with invincible quality inside, and there is an Austrian aid like Vantaa outside. Moreover, the fledgling stone ranch, as long as it gnaws even a small piece of the market, it can be regarded as a big victory, so Shi Lei has become calm again.
Before, Laura was restless in order to participate in the event. This time it was Shi Lei's turn, and on the day before the opening of the food exhibition, Shi Lei had always been a little apprehensive in his heart. There is both expectation and nervousness, and the inner taste is really complicated and difficult to understand.
Finally came to the day of the exhibition, Shi Lei got up early, and after packing up, he called Laura and rushed to the Washington Convention and Exhibition Center, the venue of the exhibition.
The official name of this New York food show should be the Midi Summer Food Show, which is hosted by the Midi National Specialty Food Trade Association (NASFT for short). Since 1955, the Midi Specialty Food Show organized by NASFT has been held once a year in winter, spring and summer, and is the most extensive and leading exhibition in the specialty food industry in the United States, displaying a variety of specialty foods, foods, beverages, covering traditional, natural, organic varieties, as well as machinery including food packaging and processing, and related technologies.
According to the information learned from the organizers, this year's New York Food Exhibition accepted 2,400 exhibitors from food companies, and exhibited as many as 180,000 kinds of food and beverage products from 80 countries and regions.
From handmade salami from Salt Lake City, caramelized red peppers from Seattle, hibiscus sauce from Senegal, plantain chips from Ecuador, and more, you'll find everything from popular to innovative foods.
The show attracted the attention of more than 700 mainstream media, including the New York Times, Food Network, Midi Broadcasting's "Good Morning Miti" program, Midi Cable News Network and "Gourmet" magazine, and many food programs or newspapers chose to report and broadcast the show in an all-round way, which shows that this exhibition has a huge influence not only in the food industry.
This is also the reason why Shi Lei chose such an exhibition to officially launch many top ingredients of Stone Ranch, its position in the hearts of foodies, and its influence can be said to have penetrated into all aspects of the food industry, which is definitely the most appropriate time.
However, on the first day of the exhibition, Shi Lei did not stay nervously in his booth, waiting for the audience who might arrive, but took Laura with him to other booths to explore what was delicious.
Because today is the day for ordinary visitors to enter the exhibition, real professional visitors, such as food retailers, chefs, restaurateurs and supermarket buyers, will officially enter the exhibition site on the second day of the exhibition, and they will need to verify their identity.
Therefore, on the first day of the exhibition, it was basically prepared for authentic foodies like Shi Lei and Laura, and of course, there were many people who were ready to become practitioners in the food industry to come to inspect the target.
In particular, the target consumers of Stone Ranch are those with high incomes, so there are basically no potential users among the visitors who come on the first day. Shi Lei didn't care much about it, Shi Lei, who was completely stressed, was of course in the mood to start the discovery journey of foodie with Laura, even if the situation at the booth was a little bleaker, Shi Lei still had a killer feature that he hadn't come up with.
Shi Lei and Laura went out to fully explore the food of each booth, here to taste other people's dry, there to try other people's preserved fruits, roast chicken and sausages are also not spared, all kinds of fruits that have never been seen are not refused.
Whatever interests them, both of them have to try and take a look. There are those that are very tasteful, and the two of them are indispensable to purchase some, especially those things that are not produced in China and the United States, and they have prepared some more, and they are considered rare things to give to relatives and friends when they go back.
So Stone Ranch's own booth hasn't opened yet, and the two of them have sent a lot of orders to others, of course, there are also many people who are similar to these two foodie tables, and many people simply come with the idea of coming in and trying to get a full stomach.
Shi Lei and Laura. I quickly filled my stomach in the process, and I could only reluctantly return to my booth to sit down, and wait until I was almost digested before going out to continue the journey of discovery.
Several professional commentator beauties in the booth looked at the boss and the proprietress speechlessly. People go out to enjoy all kinds of food, and they still have to stand here, the key is that the booths of several large companies next to and opposite are full of people, but there are only two or three kittens on their side. It's not good that I can't squeeze through, so I reluctantly came to my side, and it's boring to stand here.
However, the steak meat available at the booth is limited today. However, I have already shown my strength, and under the cuisine of the professional chefs I invited, especially the freshly made and eaten method such as teppanyaki, the results of the tasting were obviously very good.
The limited number of viewers who came over had a very high evaluation of this steak after tasting it, and despite the limited supply, they tried their best to try a few more pieces of it.
Seeing the audience's reaction, the chef who almost thought that he was a good cooker simply agreed to their request, and the atmospheric person divided a few more pieces of cut steak meat, anyway, there were not a few spectators in total, and the steak meat served today should be enough.
The audience who had tasted the beef from the stone ranch were very enthusiastic to ask a few beauties to leave the promotional materials. Although the beauties who heard it unceremoniously quoted a somewhat astonishing price in their opinion, which was a little more expensive than the original imported Wagyu snowflake beef, after trying that unforgettable delicacy, these people still hesitated slightly, and happily bought a few pieces of steak meat to take away.
It's definitely nice to go home and share this supreme delicacy with your family or loved ones, and although the price is a little more expensive, it's understandable to have a little extravagance once in a while.
This made several beauties curious about this steak in their booth, I really didn't expect that ordinary people would buy such an expensive steak. On the contrary, the professional chef next to him looked at the expressions of these guests who had tasted them very calmly.
When he tried to make this kind of steak, he had already tasted the taste of the steak he made, and he thought that his cooking skills could not make even the same top beef so delicious, so the reason must be in this kind of beef, and it is completely understandable that these customers made such a decision.
When Shi Lei and Laura were almost exhausted in their booth, and it was almost time for lunch, Shi Lei didn't care much about the scene of his side as expected.
After noticing the curious eyes of several commentators, Shi Lei gestured to the chef very generously, everyone is ready to eat their own steak at noon today. In order to keep the ingredients on the booth as fresh as possible, Shi Lei felt that it was a good idea to eat them all in his stomach that day.
Several beauties cheered in response to the occasion and began to urge the chef to hurry up, and the beauties who had smelled all kinds of fragrances all morning were hungry. Shi Lei and Laura also tasted the craftsmanship of their own chefs together with several beauties.
Under the chef's skillful French teppanyaki skills, several pieces of steak meat have completed their transformation at a relatively fast pace, turning into several boxes of delicious teppanyaki, which are distributed into everyone's disposable lunch boxes.
As soon as the beef was eaten, several commentators understood the feelings of the limited number of guests before, such a delicious thing will only be embarrassed if you have it for yourself, so it is a good way to buy some luxury and take it home to share, the only concern is that you are afraid that your wallet will vomit blood. (The novel "Stone Ranch" will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner "Add Friends", search for the official account "ddxiaoshuo" and follow, hurry up! (To be continued......) R1292