Chapter 13 Winning the Bid
"Did I hear me right?"
The room where Chen Xi was not particularly soundproofed was not particularly strong, so now Lu Zhengsong and the others outside also faintly heard the sound of applause.
The people of these advertising agencies looked at each other.
Even the Tiange advertising company, which is the most powerful in the industry just now, didn't hear any movement, and this throbbing pheasant company that had never heard of the name actually came with applause?
What the hell did they get out?
"Smoke miasma!"
Lu Zhengsong couldn't eat the grapes, said no, said sourly, sat down and sulked with his hands on his chest.
At this moment, the applause in the conference room continued.
Tian Gexin pressed down with both hands and motioned for everyone to stop temporarily.
"This kid can really do it!"
At this time, Ye Dongnan and Ou Yangzhi looked at Chen Xi and secretly gave him a thumbs up.
They thought it was great when they saw it before, but they didn't have much confidence, but judging from the current situation, his advertising idea has also aroused strong interest in these people.
"Actually, it's just the sea and ......"
Tian Gexin recalled such words in his heart, and his colleagues now put away their smiles, and everyone was pondering.
They're thinking about this ad.
Tian Gexin was really pleasantly surprised, originally he just wanted Chen Xi and the others to get out quickly, and not to make trouble...... But now, they all love the ad.
At this moment, Tian Gexin coughed dryly, and then said: "Your advertising creativity is okay, but I have two problems now. ”
"Excuse me."
Chen Xi just heard everyone's applause, and he also put his heart down a little, and when he heard Tian Gexin's inquiry, he roughly knew what he was going to ask, so he was also a little prepared.
"First question, your company is very popular, and it doesn't seem to be famous, right? Look at you today, there are only three people here, what guarantee can we do what we have to do for you? Tian Gexin let go of his right hand at this time, grabbed the end of a pen, and asked with a slight rotation.
"This problem, I think you have seen, our advertising creativity, should be able to make up for this qiē problem, when you really watch the advertisement, you will not look at what advertising company shoots, only look at the content of an advertisement."
Of course, it's impossible to put an advertising agency on it within a limited advertising time, right?
Chen Xi also knew that he still couldn't impress them by saying this, so he continued: "In addition, the predecessor of our throbbing advertising company was a film and television production company, we had experience in shooting short films, and now we are going to shoot an advertisement, just to talk about the quality, I can even say that it is a knife to kill chickens, and the quality of advertising is absolutely guaranteed." ”
"In addition, we are a new company, and the requirements for fees will be somewhat reduced, so if you choose us, you will get higher quality at a lower price."
Chen Xi is now talking as if he is doing TV direct sales, but what he said is really useful.
"Okay, next question!"
Sure enough, at this time, Tian Gexin is no longer entangled in the previous things.
"It's an advertisement, and it's certainly creative, but the question is, will our audience be able to embrace the style? A lot of people will change the channel because of that start, right? Tian Gexin said: "And are you sure that everyone will not be afraid of our vacuum cleaners because of this advertisement?" ”
Chen Xidao: "I have also thought about this problem, but I have checked the shape and positioning of our vacuum cleaner, and it is more for some young couples and families, who have a high degree of acceptance and have the ability to accept this kind of advertisement." ”
"And now is an era of information explosion, if such a creative advertisement appears, everyone will inevitably spread widely, word of mouth will get better and better, and everyone will naturally remember Haier."
That's exactly what happened.
Because, in many cases, advertising does not rely on the so-called advertising effect to really attract many people.
More or more is the constant advertising bombardment, which will make many people have a mental imprint on a brand, and when you see such a brand in some places, you will naturally have a sense of familiarity, and it is likely to produce a sense of priority.
And the bombardment of advertisements also helps such goods to be sold to more dealers.
Therefore, the visibility brought by advertising is the most important thing.
Chen Xi is very reasonable.
Such advertisements, with their own creativity, are still likely to be widely known in the current environment of China.
When the time comes, the name of the sea vacuum cleaner will naturally be accepted by more and more people.
After hearing these things, Tian Gexin and the others began to discuss with their heads bowed.
If we use their creativity, in fact, the benefits that may be obtained and the risks that may arise are all stored in zài.
So they're starting to talk about it all the time now.
"Well, you're out there waiting for news."
After a while, Tian Gexin raised his head and said this.
Chen Xi and they didn't bother, and walked out of here after bowing.
Now, more than nine minutes have passed.
Chen Xi and the others had just come out, and they saw that the people from the advertising agencies waiting in the hall were almost all focused on a few of them.
Because they heard the applause before, it was officially so.
Chen Xi basically knew what everyone meant, and patted Ye Dongnan on the shoulder: "How is it?" Are you convinced by my arguments? ”
Ye Dongnan made an expression that was about to vomit: "Didn't you notice that some of the advertising theories you said didn't make any sense?" ”
"How is that possible!"
Sitting in the lobby, waiting until all the advertising agencies had finished their presentations, a staff member came out.
Chen Xi, they got a pretty good news.
They won the bid!
"Grass!" Hearing that Ye Dongnan and their company won the bid, Lu Zhengsong gritted his teeth with hatred, and left after cursing with a few people, Ye Dongnan originally planned to go over to show off, but Lu Zhengsong and the others slipped away quickly, so he had to give up.
Chen Xi's heart was a little happy and a little excited.
From now on, he has been rewarded very well in two things from this fused soul.
"If You Are the Truth, Do Not Disturb" has relatively more influence, but the advertising fee of this advertisement should be able to solve some of his urgent needs.
Chen Xi still has a shortfall of 60,000 yuan in money now, and this is only his debt, if you count the arrears amortized by the company in some other aspects, it will be even more.