Chapter 12: Great Ideas
"Put the PPT out."
Chen Xi glanced at Ye Dongnan, so the PPT that had been done by Chen Xi had appeared.
Chen Xi's PPT is his manuscript.
Just when this manuscript appeared in front of everyone's eyes, many people had a feeling that their eyes were bright.
In fact, this is the result of the fusion of two souls. Chen Xi himself studied directing, and he worked his homework at that time, and there was no problem with hand-drawn board painting.
The soul he fused, after decades of hard work, the basic skills were almost against the sky.
However, that soul doesn't know how to use board painting, and now it just happens to be a fusion of technology and Chen Xi......
A beautiful manuscript has emerged.
This kind of manuscript drawn by Chen Xi can even be used for competition.
Storyboard language is usually the basic skill of a director.
Not everyone is Jiang Wen, and you can feel free to draw matchsticks to show what you want.
"Please elaborate on your ideas." After a short period of time, Tian Gexin came back to his senses, mainly because he didn't expect that these guys really had two brushes.
Of course, he also knows that being able to draw doesn't mean that you will also have a great advertising creative, which is obvious.
So when he came to his senses, he spoke immediately.
Chen Xi nodded, and then said to everyone: "Our advertising ideas are not limited to ordinary advertising effects, as we all know, we are now facing an era of information explosion, reflected in TV commercials, many people are tormented by the same advertising, and now what we provide is mainly creative!" ”
"Creativity?"
This made Tian Gexin, including several of his colleagues, a little interested in their hearts.
Of course, if it is just ordinary people who directly say that it is innovation, they will also scoff at it, and now that the time has come, many things that can be thought of have been thought of, how can innovation be so simple?
But before Chen Xi, they saw the kind of decent advertising ideas.
This is also inevitable......
It's true that innovation is often the best thing to look at, and it's possible to win in a way that's not even better.
So everyone always innovates under the decent plot, which is the king.
And Chen Xi has made it clear from the beginning that his main focus is all innovation.
This guy is guts! But can he be as innovative as he is?
"Good! You go on to say. Tian Gexin propped his elbows on the table with his hands, and looked at Chen Xi with his two hands and ten fingers clasped.
Chen Xi nodded, and then pulled down the PPT page.
The content of this page suddenly puzzled Tian Gexin and all his colleagues: Isn't this a commercial? How is it the feeling of a thriller?
Indeed, in the PPT content that Chen Xi showed them, because his painting skills are too good, he has already shown what he wants to express.
In the dimly lit living room, an elderly couple heard a high-decibel scream.
Chen Xi painted the lights very well, and the lonely lamp that was as dim as a bean made this atmosphere more intense.
The two old couples were quite panicked at this moment, and they looked at each other.
Chen Xi also had a good grasp of the eyes of the two old couples.
"What's going on? The commercial film made a thriller effect? Tian Gexin had a colleague who said calmly.
Chen Xi just said, "Please continue to watch." ”
Several colleagues also glanced at this guy, which made him retract his head a little sneeringly, but in his heart, he also wanted to see how Chen Xi would end.
When I turned the page further, a book on the table seemed to be blown by the wind and began to turn the page on its own, in the extremely dim environment.
As a result, this terrifying atmosphere was exaggerated even more intensely.
Although several people only looked at Chen Xi's pictures, they were also aroused by these pictures and some fears in their hearts.
Flipping down, the old couple pushed the "haunted house" open with trembling hands, and then, a scene happened that made them almost lose their breath!
It seems that it should be their daughter, who is now clinging to the ceiling of the roof, and she is moving on the ceiling without knowing what is being sucked into the ceiling, and she is waving her hands as she moves, very panicked.
The high-decibel cry just now obviously came from her mouth.
"Nonsense! Is this a commercial or a horror film? ”
Tian Gexin's colleague before, when he saw this, couldn't help but say.
Several other people were a little dissatisfied with this guy for a while...... Why are you so breathless?
Tian Gexin also glanced at him more, and there was a little disgust in his eyes.
The guy shrugged his shoulders in frustration.
Chen Xi didn't bother to reply to his words, and just continued to lower the PPT.
In fact, now everyone is a little confused about Chen Xi's approach, this guy made the advertisement into a thriller, what is this going to do?
Although it is said that their colleague is a bit excessive, if Chen Xi can't bring any reversal effect and can't have enough surprises, everyone will not hesitate to give him a strong bad review to make him rough.
That's a waste of feelings!
So now everyone is staring at Chen Xi.
At this moment, Chen Xi's next PPT also appeared in front of everyone's eyes.
The camera pans up......
In moving up, it was directly moved to the top of this floor, and when it came to the upper floor, the first thing that appeared was a Haier brand vacuum cleaner, followed by the feet of an old woman.
And then go up again.
It's an old woman watching TV while using a vacuum cleaner.
She hummed a song, and the vacuum cleaner continued to suck up the dust on the ground, while below, the old couple's daughter was still being sucked and moved.
"Actually, it's just the sea and ......"
The picture turned black, and in the center was a line like this.
"Poof!"
A colleague of Tian Gexin, after seeing the beginning and end of the matter, after seeing such a line of words, a sip of tea sprayed on the desk without image or warning.
There was a woman who couldn't hold back at this time, and laughed out loud after a poof.
Tian Gexin also couldn't help laughing, and he was a huge surprise in his heart - I didn't expect these guys to be so creative!
This kind of advertising content makes people have to suspect that it is the work of foreigners...... It's not that Chinese lack the ability to innovate, it's just that everyone has become accustomed to something, and people who really break the rules are too rare.
The colleague who said that Chen regretted their nonsense before was also a bachelor, and he couldn't stop laughing at this time.
"Good, good!" He said three good words in a row, and then applauded.
The rest of the crowd joined him in clapping for this great idea!