As the time enters April, and the release of "The Return of the King" is getting closer and closer, Duke has also begun to become high-profile, not only appearing frequently in the media, but also constantly announcing the latest news on the Internet through Guò's personal website and instant sharing account, even if "The Fellowship of the Ring" and "The Two Towers" have done enough warm-up for the third part, in this critical stage before the release, the publicity work is still not negligent.

Duke also gave interviews to the media, and now the influence of the Internet is increasing, in addition to interviews with traditional media, he has conducted a live interview on the Internet.

As for the interviewer, of course, the fertilizer does not flow into the fields of outsiders, and the instant sharing website was chosen.

Although the interview was conducted in the form of pictures and text, it easily attracted nearly 800,000 people on the day of the live interview, which is not many opportunities to participate in asking questions and communicating with top Hollywood directors.

Especially in the final interactive session, the traffic of the instant sharing site skyrocketed to nearly one million people!

Of course, Duke can't answer everyone's questions, so the website can only pick a few.

"Duke, do you surf the Internet a lot?"

"Of course, the Internet is an important base for me to understand the dynamics and viewing needs of movie fans, and I can also see some of the comments you have on my personal website and instant sharing below. For example, after the Oscars, everyone has been holding grievances for me, and I am here to thank you for your support! ”

This remark caused a lot of people to follow.

"Duke has been keeping an eye on us!"

"So he saw our voices."

Skipping these comments, the moderator picked another question.

"The epic battle scenes can be seen on the DVD and in the trailer that has been released, will it surpass the Battle of the Valley of the Holy Helmet?"

"Compared to the Battle of Minas Stirris, the Battle of the Perrin Plains and the Battle of the Black Gate in "The Return of the King", the Battle of the Valley of the Holy Helmet is just an appetizer."

"Is it convenient to reveal some of the crew's secrets to us?"

"Let me think about it, there it is. At the end of the filming of the crew. The main actors all got gifts from me, like Vigo? Mortensen took Aragorn's sword, Orlando? Bloom obtains Legolas' bow. Andy? Serkis and Elijah? Wood was given a string of One Ring prop charms, and now both of them think they've got a unique ......"

The online interview, which lasted for three hours, attracted the attention of not only ordinary movie fans, but also many reporters from traditional media outlets who used the accounts of the Instant Share website to participate in the process. In order to get first-hand hot information, at the peak of the website, the traffic once rushed to the 1 million mark,

It can well be said that it was a win-win event.

But Duke is just one part of Warner Bros.' massive propaganda campaign.

Three weeks before the release of "The Return of the King", in Wellington, the capital of New Zealand, Warner Bros. and the New Zealand government jointly organized a huge Fellowship of the Rings parade, with more than 5,000 people directly participating in the parade alone, and all the actors of the Fellowship of the Ring appeared in this grand parade. The scale of the parade and the number of spectators and tourists it attracts even surpass New Zealand's National Day Parade.

Originally, the New Zealand government wanted to win the world premiere of "The Return of the King", but Duke was not Peter? Jackson, the fat New Zealand man, whether it is from the perspective of influence, or scruples to the actual publicity effect, the premiere of the film is still placed in North America by him.

North America is his roots. It is also the largest ticket warehouse in the world.

Even so, the New Zealand government actively cooperated with the Lord of the Rings. It's simple: since the release of The Fellowship of the Ring, the number of people visiting New Zealand from around the world has more than tripled!

All of this prompted the New Zealand government to fully cooperate with the crew's publicity.

Just over a week after the massive parade in New Zealand, closer to late April, Warner Bros. released a mega-killer.

"Welcome to NBC, the song coming out in this episode is from the upcoming 'The Return of the King'......"

Brad? Miller had long known from the advertisement that there would be an important show of "The Return of the King" tonight. I waited in front of the TV early, but the host's rambling was quite annoying, but fortunately, the other party didn't delay for too long.

"That's right, this is the theme song of "The Return of the King", please enjoy "The Last Parting"!"

The final parting?

Just hear the name. Brad? Miller chuckled in his heart, yes, "The Return of the King" is the final chapter of the trilogy, a series that has accompanied them for three years, and is about to say goodbye to them completely in the summer!

"I saw that the light was fading and the twilight was rising,

I listened to the wind like a sigh and sighed,

When the snow feathers cover the body of my deceased,

I whispered this last parting ......"

A gentle humming sound, with a touch of sadness in the song, reminds people of the scene when they parted with friends and loved ones.

Then, the picture shines brightly, and familiar characters and scenes appear one after another.

Frodo? With a smile of innocence and kindness, Baggins takes a difficult journey with the heavy burden of the One Ring.

Sam is a quiet man, but he is always there to help Frodo in the most critical moments.

Merry and Pippin are two troublemakers, but when they should be brave, they never lack courage.

Aragorn was in a state of flux, and the death of Borromel set him on the path to the return of the king.

Legolas is light and elegant, Golden Bolt is fiery and brave, and Gandalf is wise and calm......

Listen to the singing, look at the flashing images, Brad? Miller's heart swelled with a deep reluctance, is the three-year acquaintance and companionship coming to an end? Is this magical journey really coming to an end? Why did he feel grief......

"Thousands of miles of rivers and mountains have traveled,

Taste all kinds of pain,

No regrets, no regrets, no forgetting,

Who will be with me through trouble......

Although you and I have been with each other all the way, there are times when the song ends and people disperse. ”

In the song with a thick parting sorrow, the scene switches from the actors in front of the screen to behind the scenes, which is a real farewell, and the shooting has just ended. One by one, the actors walked over and hugged the young director deeply, and everyone was reluctant to leave, as if they did not want to interrupt this magical journey.

However, no matter how long the road is, there is an end, although it follows all the way. But there are also times when the song ends!

The singing and the content of the picture are simply a powerful weapon for sensationalism, with Brad? Miller is close to the age of fifty, of course, he can see that this is sensational, but he is willing to follow this kind of love, he is not willing to end the Lord of the Rings trilogy, he needs to taste more Middle-earth fantasy, he wants this series to go on forever!

It's easy to say parting, but it's time to get to the point. Only to find out how difficult it was!

The final chapter of the Lord of the Rings trilogy has arrived!

When the singing ends, Frodo closes the parchment, and the picture goes completely black, Brad? Miller suddenly felt something blocked in his heart, some anticipation, some reluctance, some sourness......

His favorite movie is coming to an end!

How could it end so quickly? He felt that he had just begun, but suddenly found that he had reached the end of the chapter......

And not just Bled? Miller alone, this MV carefully prepared by Duke, through guò TV and online video. At insane speed, it was pushed around the globe.

Laura of New York after seeing it. Make a call with red eyes and inform your friends and classmates that you want to go to see the advance show together!

L.A. Chrissy once protested against the Lord of the Rings, but at this time he wished that the film could continue to be filmed and never end!

Britain's David quietly wiped away his tears and vowed even if the end of the world came. He's going to go to the theater too!

France's Nasri rushed to the streets, shouting and shouting, venting his reluctance!

Japan's Izumijiro Nakamura will not touch a romantic action movie in the next few weeks in order to ensure that he has enough energy to meet the final chapter!

New Zealand's Paterson watched the music video and decided to do so before the film's release. Go to all the filming locations again!

Renato from Brazil took out all the coins he had saved up and calculated how many times he would be able to look at them!

All of them are doing the same thing while calling to book tickets for "The Return of the King"!

The summer season has not yet begun, and the theater chain has fallen into busyness.

AMG's headquarters, Lynch, who is in charge of the theater business, is yelling into the phone, "I don't care what method you use, on the day of the official release on May 2, the number of theaters and the scheduling rate of other films will be reduced to the minimum value in the contract, and I want AMG to invest all the resources that can be invested in "The Return of the King"!" Don't say you can't see the benefits this film will bring to the company! ”

Far away from the headquarters of Emperor Entertainment Group, the newly appointed CEO Rodriguez is also arranging similar work for his subordinates.

"There is only one principle, where there are theaters belonging to the Emperor Group, there must be "The Return of the King" released! Regardless of whether it is an art theater or a commercial theater, a single-screen theater only screens "The Return of the King"! Multiplex theaters must have no less than three screens to screen "The Return of the King"! The theater with the most seats and the most advanced facilities of Emperor Entertainment Group are all classified as "The Return of the King"! ”

The three major theater chains in the United States don't care about the calls from other film companies or brokerage companies, and those suggestive words are all ignored by them, even a fool can see that after the warm-up of "The Fellowship of the Ring" and "The Two Towers", the market's expectations for "The Return of the King" have reached the highest, and this film is bound to bring huge benefits to the theater company!

"Cinema companies are actively cooperating,"

Warner Bros.' new CEO Doug? Walter, with a big smile on Duke, said, "We don't have to do much work at all. ”

Duke is very calm, the theater company, like the film company, is a shark that smells blood.

"How many theaters are there this time?" He asked.

"4013 homes!" Doug? Walter enthused, "This is the first film in North America to be released in more than 4,000 theaters!" Even if it's an advance game, there are 3,000 games! ”

"The Return of the King" also did not hold any test screenings, using a similar distribution strategy to "The Two Towers", and the film will be released simultaneously in more than 70 countries and regions in Asia, Europe, Australia and Latin America in addition to North America.

There was a knock on the door, Tina? Fei pushed the door and walked in, and said to Duke, "Just got a message, after last night's announcement, Orlando?" Bloom was beaten! (To be continued......)

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