"What's going on?"

Now is the critical period of publicity, Orlando who plays Legolas? Bloom was an important part of the propaganda.

"We just got a notification from his agent." Tina? Fei said as simply as possible, "After the announcement last night, Orlando went clubbing in a nightclub and had a confrontation with a Chinese man......"

"Is he seriously injured?" Doug? Walter doesn't care about Orlando? Will Bloom's life or death affect the rest of the promotional itinerary? ”

"Has the news gotten out?" Does Duke know Orlando now? How red is Bloom.

His agent dragged on all night, "Tina? Fei said helplessly, "When I was first informed, negative news was already everywhere on the Internet. ”

Duke walked back behind his desk and turned on Yahoo Entertainment, like Tina? What did Faye say, about Orlando? News of Broome's fights was everywhere, and even pictures were accomplished.

Although there are no pictures of the fight at the scene, there are photos of him leaving the nightclub and going to the hospital, and the extraordinary skill of Legolas in the film looks very miserable in the photo, almost beaten into a pig's head, and even if he is treated in time, he will not appear in public in a short time.

Yahoo Entertainment used relatively fair words to introduce the development of things......

"Orlando? Bloom recently had a hot fight with a female model from Australia, and the incident was triggered by a female model, named Miranda? Kerr's model because of Orlando? Bloom's involvement broke up with her boyfriend, and his wealthy Chinese businessman boyfriend had apparently been eyeing Orlando for a long time? Bloom, after chasing him into the nightclub, went straight to the action, and Legolas was helpless until the nightclub security arrived......"

"Assault Orlando? Is Bloom's man called Edward? Poplar. A wealthy Chinese man from San Francisco was released on bail by a lawyer last night......"

Edward? Poplar?

Duke felt the name a little familiar, but he forgot who it was.

He's watching the news on the web, Tina? Fei was on the phone to verify the true situation of the matter, and quickly put down the phone and said to Duke. "It's not much different from Yahoo Entertainment's report."

Duke nodded, if you just look at the incident itself, this is just the most common conflict in Hollywood caused by jealousy, except for O'Dolan? Bloom, a popular movie star, was beaten up a little miserably, and there is nothing too unusual about it.

It's just reflected on the Internet, and the response is inevitably too enthusiastic.

Open several websites and forums in succession, and the top is almost Orlando? Bloom's beating incident swept the screen, and there were few sympathizers among them, and they were basically cynical voices.

"Legolas is a shameful third person. Specializes in seducing other people's girlfriends. ”

"Except for a handsome face, Orlando? What else is there about Bloom, his role as Legolas is not worth touting at all, it is completely an embroidered pillow. ”

"This is the moral standard of the Lord of the Rings crew, a group of third parties, who specialize in breaking up other people's families!"

"For those of you who go to see the Lord of the Rings movies because you like Legolas, you should think about it and save the dollars in your wallet!"

If Duke still can't see that this is the trolls leading public opinion. It's been a real waste of all these years.

Turning off the computer, Duke immediately asked Tina? Philippines and Orlando? Bloom's agent and PR connections. Inform Pani at the same time? Kelis came to the studio to discuss.

An Orlando? Bloom really won't have a significant impact on "The Return of the King", he's not that important, and it's just a jealous brawl, and it's not a big scandal.

But just around noon, CBS and ABC followed up on the incident, belonging to the outlets of several other companies such as Walt Disney and Viacom. is also hyping up, just after lunchtime, a website owned by Walt Disney suddenly released an Orlando? Bloom and Vigo? Pictures of Mortensen walking into the bar together.

Walking into a bar isn't a big deal, the problem is that they're entering a famous gay bar in the Los Angeles area!

This can be imagined. Almost within an hour, it spread all over the Internet under the control of people with intentions.

"It turns out that the human emperor and the elven prince are the true love......"

"Aragorn fell in love with Legolas, and the world fell apart completely......"

No one would be stupid enough to openly discriminate against homosexuals, but it is not impossible to arouse the disgust of some moral people in this way.

In the evening, on several well-known forums, the novel of the same name by Aragorn and Legolas appeared, telling the love story that the human emperor and the elven prince had to say, and it was even reprinted......

"It's clear that someone is targeting us!"

It was late, the Lord of the Rings was still brightly lit, and Duke was at the front of the conference table, looking at Vigo? Morteson and Orlando? Bloom, the latter's appearance is indeed miserable, with multiple bruises on his face, and he has obviously been beaten lightly.

"Vigo, Orlando, tell me what's going on with you."

Although the scandal between the two people was once rampant, Duke confirmed that they are not a couple yet, at least not yet.

"We did go to gay bars together." Vigo? Mortenson turned to look to the other side, "But the two of us are looking for Ian. ”

Ian? McLean nodded solemnly, "I can confirm that. ”

As long as it's not true, a few pictures won't say anything, although the impact will definitely be there, but if you actively PR, you can still minimize it.

"Pani ......"

Duke stepped aside, and professional things naturally had to be left to professionals.

In fact, public relations does not need special means, so that the water army can increase the publicity of "The Return of the King" on the Internet, and at the same time announce some new news to divert the public's attention.

As for the focus of the whirlpool of public opinion, it is not difficult.

On the second day, Vigo? Morteson and Orlando? Bloom took his female companions on intimate outings, Ian? In an interview with a media outlet, McLean also brought up the fact that the two went to the bar to look for him.

Although it is impossible to completely eliminate the impact, this hype rises and falls back as quickly.

On the third day, Duke was still watching the progress of the incident, and someone came to the door to apologize through the relationship of Duke Guò's studio.

"I'm sorry, director Rosenberg, I met Orlando at the time? Bloom didn't hold back his impulse. ”

Looking at the Chinese sitting next to him, Duke remembered who he was and nodded slightly, "Don't have a next time!" ”

"I promise!" Edward? Yang swore and said, "During the release of "The Return of the King", Orlando will not be touched again? Bloom. ”

The other party is one of the largest peripheral partners of the Lord of the Rings on the West Coast, and Duke doesn't plan to delve into it, "That's it, Mr. Yang, remember what you said." ”

"Thank you!"

Edward? Young reached over and shook Duke's hand, then took his leave.

What does he do with Orlando? The conflict between Bloom, Duke doesn't care, the hottest time period of "The Return of the King" has passed, Orlando? Whether Bloom will become a pig's head or something else has nothing to do with him.

However, those who don't like the Lord of the Rings and Duke are looking at Orlando? The Bloom incident jumped out, especially the group of film critics, who seemed to want to take advantage of this storm to influence the market reaction of "The Return of the King".

Roger? Albert deliberately published an article in his column.

"Duke? Rosenberg selects actors based on acting skills at all, and talent has never been a factor he values. Take a look at the upcoming Lord of the Rings trilogy, which is full of male and female vases, which is not only disrespectful to the art of cinema, but also disrespectful to the audience, and even more disrespectful to those who work hard. ”

"In his films, people who are full of talent and excellent acting skills are not able to play, and people who are young and have only a good face become popular, which is completely contrary to the American dream that we have always advocated, Duke? Rosenberg does not respect even the most basic principles of social justice......"

"Look at the actors he chooses, from those who are always full of scandals of all kinds, those like Duke? Viewers of Rosenberg films, keep your eyes open and find out what kind of person you like! ”

On the eve of the film's release, Roger? Albert undoubtedly sounded the clarion call for a battle between the critics and the Lord of the Rings trilogy.

Other well-known film critics followed suit, attacking Duke and his films in their columns.

"The Lord of the Rings trilogy is boring and long, like a century to pass, and the audience who wants to enter the theater, have you brought your pillows?"

- David of The New Yorker? Dengbi.

Although well-known film critics have choked up, hoping to use their weak influence on the summer file to hit the box office of "The Return of the King" as much as possible, they have to face the fact that even if they hate this film again, they still have to buy tickets and go into theaters to contribute to the box office of the film.

There are two reasons for this, one is that the distributor does not provide free ticketing service to any film critics, and the other is that the repercussions of the Lord of the Rings are so strong that how can they, a group that is gradually marginalized, let go of a good opportunity to gain attention?

Even if they haven't watched the film, they are ready to give negative reviews, even if their film reviews are bound to be scolded by fans, but that's attention.

It's better to be talked about than not to be talked about.

If no one talks about it and pays attention to it, it means that the group of professional film critics is really doomed.

May 1st, Roger? Albert changed into his formal clothes early and sat in the living room of the mansion, waiting for the minutes and seconds to pass, waiting to go to the theater to watch the advance screening at the same time as the premiere.

While he was waiting, the Chinese Grand Theatre in Hollywood was crowded with people, and "The Return of the King", which had been entangled by various public opinions and negative news, did not seem to be affected in any way, and kicked off the global screening journey on an unusually grand scale! (To be continued......)

PS: Ask for monthly passes and recommended tickets!