In this part of North America, there are always many strange but very influential institutions, and once they are provoked, it is extremely troublesome, such as environmental protection organizations and various animal protection associations that cause headaches for Hollywood directors and producers, and the National Federation of Teachers and Parents whose mission is to protect the rights and interests of minors.

It's an unofficial organization, but in the United States, its influence is absolutely terrifying, and it even has the power to change and uphold child labor laws, but they are where they are today, in addition to their long history and continuous efforts, and the intolerable attitude of mainstream society towards the abuse of minors.

It is true that in the invisible corners, the lives of some minors in this country may not really be much better, but these will not be exposed to the public and the media after all, and those who are exposed, especially those related to public figures, can basically be said to have zero tolerance.

Morgan? Freeman's step-granddaughter is only sixteen years old and a schoolgirl, a minor in the absolute sense of the word.

As a result, the National Federation of Teachers and Parents reacted extremely violently, coupled with the media's encouragement, and convened a press conference on this matter, announcing that it would conduct a targeted investigation, and if it was true, it would call on parents and minors across the United States to boycott Morgan? Freeman starred in any film and reserves the right to sue for it.

From the first time the scandal appeared, Morgan? Freeman and DreamWorks were working on crisis PR, but the information was already working against them, and the power of the Big Six and the media conglomerates behind them was so powerful. It's also far from something that DreamWorks can compete with.

Actually, like Duke said, no one cares about Morgan? Freeman's life or death, a second-tier black movie star, is not worth the fight of the Big Six companies and DreamWorks. He was just a small fish that was caught in the burning city gates, and from the day DreamWorks showed its ambitions, the six major companies were waiting for such an opportunity to crack down on it with all their might.

The media's role in guiding public opinion is huge, especially the four major television networks with terrifying influence in this era, ABC belongs to Walt Disney, CBS is owned by Viacom, the parent of Paramount Pictures, and the Fox television network is part of Twentieth Century Fox. Although NBC TV is owned by General Electric, it has a close relationship with Time Warner......

When the four major television networks focused on tracking and reporting on the scandal. DreamWorks and Morgan? What does Freeman use to fend off?

The release date of "Heaven and Earth Collision" is getting closer and closer, and the media coverage and digging deeper and more fiercely, even some people in the Freeman family can't resist the temptation of the media. Stand up and expose the fierce information related to this, even if there is no direct evidence that Morgan? Freeman does have a relationship with his step-granddaughter, but like Michael? Jackson, does the evidence matter now?

Some very enthusiastic members of the public were instigated by the media and well-intentioned people to gather in front of the DreamWorks headquarters in the Hollywood area, and some more enthusiastic non-governmental organizations called the North American Theater Alliance to ask the theaters to boycott "Heaven and Earth Collision".

And the conservative state of Utah reacted the most, directly announcing a ban on "Heaven and Earth" from being screened in Utah.

It is impossible for theaters to boycott "Heaven and Earth Collision". But the voices of protest in society cannot be completely ignored, and most importantly, I am afraid that a considerable number of people will really boycott the film.

"In the last three days. We received protest calls from twenty-two non-profit organizations! ”

In the conference room at AMG's headquarters, Lynch said to the many executives present, "There are also the big six publishing companies, and they have been putting pressure on us together!" ”

Although the cinema chain is independent, the relationship with the six major companies and the traditional forces of Hollywood is far from being comparable to DreamWorks.

"If the film has enough potential. We can all ignore these protests. ”

On the other side, the person in charge of the film selection department said. "According to our sample of potential viewers, nearly one in five has already canceled their plans to watch 'Heaven and Earth.'"

There was a brief silence in the conference room, but Lynch was the first to speak, "My Jianyì, AMG has cut the number of theaters for "Heaven and Earth Collision", if this film starts well at the box office, we can completely redeploy the theaters." ”

In fact, everyone here knows that "Heaven and Earth Collision" will inevitably be affected by the scandal, and the news from the Emperor Cinema Line that the other party made a decision to reduce the theater release of "Heaven and Earth Collision" yesterday.

"Released on the same schedule as "Heaven and Earth Collision", there is also Disney's "Natural Couple". Lynch looked at CEO Paul, "This PG-rated film has responded very well to the test screenings of the student population, and we can add the freed theaters to this all-age film." ”

After a few minutes of consideration, CEO Paul made the final decision, "Do what you want!" ”

Just like DreamWorks' first few films, the ambitions of the Big Three are always constantly hit in the face of the encirclement and suppression of traditional forces, and a week before the release of "Heaven and Earth Collision", the major commercial theater chains in North America have cut the number of North American theaters of this film under various pretexts.

The number of North American theaters in "Heaven and Earth Collision" has been reduced from about 2,850 to 2,410 as originally planned, and DreamWorks has been hit hard before the film has even been released.

"There are many entanglements of interests between the North American commercial cinema chain and the six major companies."

Steven? In Spielberg's mansion, Martin? Bob looked at the DreamWorks Big Three, "There is no point in continuing to entangle the theater chain now, as long as the box office of "Heaven and Earth Collision" is good enough in the first week, the theater chain will never consider the pressure of the six major companies again." ”

All of you here are in the industry, and of course you know that, David? Geffen asked Spielberg, "Morgan? Can Freeman's character be cut? ”

"He's an important supporting character!" Spielberg emphasized. "With less than a week to go, we couldn't reshoot and cut his scene. The plot of the film will have a strict zhòng problem, which is simply not feasible. ”

David? Geffen thought for a moment, "Then our first job now is to get Morgan? Freeman's scandalous impact was minimized. ”

"How to lower it?" Jerry Liver? Katzenberg's brow furrowed, "...... behind this"

He shook his head, as the former head of Disney Animation Studio, how could he not be able to see the truth of the matter.

"News is time-sensitive. The media and the public are always in search of novelty. "Martin? Bob suddenly stood up and took a few steps nearby. "The best way to suppress a scandal is to create another new scandal, as Warner Bros. did!" ”

Spielberg looked up at Martin? Bob. "Actors who don't have enough weight are useless, and the most recognizable person in The Matrix is Keanu? Reeves and Duke? Rosenberg, the former has been hyped by us and is not so attractive, the latter ......"

He sighed, "Duke does have a lot of lace, and his lace is not a secret to us, but he never has sex with minors, and those ordinary laces are not lethal at all." ”

"Yes. My people checked him. "Martin? Bob's face showed a little disappointment, "He, a famous playboy, can hold back ......"

Speaking of which. Martin? Bob shifted the subject back to the subject, "By giving up on The Matrix, we could move on to another film that was also competing, and there were some tactics that we couldn't use against actors in the English-speaking region, but actors from the European continent were a different story." ”

Every year in May. There is always an endless stream of news about popular movies, and there is touting among them. There are praises, there are criticisms, and there are smears from competitors.

This year is no exception, although there is no named war between "The Matrix" and "Heaven and Earth", a series of events and various gossip news have attracted the attention of countless public attention. Freeman's scandal has only been around for four days, and new black material has been poked out by the media!

One of the leading actors of "Godzilla", the famous French movie star Jean? Renault is suspected of prostituting a hinata. Prostitute......

This time there was not only gossip reports, but also a fifteen-year-old prostitute from New York. The woman personally stood up and corrected Jean? Renaud, who said that when he was filming Godzilla in New York, he lured her into a relationship with a huge sum of money......

Subsequently, the woman reported the case to the New York police, who soon announced that they would summon Jean? Renault.

As soon as this news came out, the media about Morgan? Freeman's coverage was much less in an instant, and the public, in particular, turned their attention to Jean? Renault and his role in Godzilla.

"Does it matter if it's true or not?"

Ino? Martin looked at Pat? Kingsley and Tom? Cruise, "Actually, it doesn't matter at all to DreamWorks and Martin? Bob's ability to find a chick. Prostitution is not a difficult thing, and even if this kind of thing fails in the end, it will not affect them, but it can effectively divert the attention of the media and the public. ”

"Is there anything we need to do?" Pat? Kinsley asked.

Ino? Martin didn't think about it, and said directly, "We won't do anything for the time being, we'll watch, we'll wait, and wait for them to lose......"

DreamWorks is not just creating a scandal to divert attention, when it comes to the degree of pressure, Warner Bros. and the Time Warner behind it must be the most powerful, after all, "Heaven and Earth" and "The Matrix" have a competitive relationship, but Martin? Bob knows that Godzilla is in competition with The Matrix, and Warner Bros. and Duke's Studios will certainly not miss the opportunity to crack down on Godzilla if they have the opportunity.

"Why should we give up this opportunity?"

Is this Duke vs. Tina? Fei said, "'Heaven and Earth' is our competitor, and so is 'Godzilla'. ”

Doug who had dinner with them? Walter fully agreed with Duke's words, "Warner's media has been involved in the hype? Renault's scandal, and the headquarters has always had a good relationship with the New York police. ”

In the summer of 1998, the large-scale zuò had not yet been released, and fierce competition that was not lacking in every business circle had already been staged. (To be continued)

PS: Ask for a recommendation ticket! Ask for a commuter pass!