Cinemas, publicity and public attention are the focus of competition for summer films, but all of this is for the release of the film, and the final success of the summer film depends on the market response and commercial results, as long as the film can sell well and stand out from the fierce competition, the negative news in the media will only turn into a farce in the end.

Therefore, when the North American premiere of "Heaven and Earth Collide" was held on May 7, the three giants of DreamWorks appeared together to build momentum for the film.

With an investment of 80 million US dollars, it is definitely a big production in this era, and DreamWorks also held a lavish premiere for it.

The only discord was that near Chandler Hall, where the premiere was held, there were many groups for the protection of minors who were holding rallies to protest, and the entire red carpet ceremony of the premiere was accompanied by the sound of protests. Freeman himself did not appear at the premiere either.

Protest has become the theme of the first week of the release of "Heaven and Earth", and the four major TV networks continue to broadcast the scenes and reasons for the protest when the film is released in the program, which inevitably brings about the loss of potential audiences.

"Heaven and Earth Collision" is rated PG-13, and the target audience is naturally family audiences, but the emergence of scandals and protests, especially the appeal of the National Federation of Teachers and Parents, has caused a considerable number of parents to be reluctant to take their children to see the film.

The quality of a film is only the basis of success*, and there are so many factors that can affect the success or failure of a film.

So, when the new week began, Spielberg's face was extremely unsightly.

"A lot of teenagers still choose our films."

Faced with the gloomy expression of the DreamWorks Big Three and the controllers of CAA, DreamWorks' deputy executive McLeddy? Hobson remained calm enough, "We don't have much to lose on the youth audience. But the family audience ......"

She looked at the statistics in her hand, "Quite a lot of families because of Morgan? The impact of the Freeman incident, the choice of Disney's family-friendly film "Born to Be a Couple", and the reduction of the scale of the theater release, also had a considerable impact on us. ”

David? Geffen's grim eyes from Martin? Bob's face floated over him and he said coldly. "Box office numbers! I want the box office numbers for the opening weekend! ”

Melody? Hobson said directly, "2,410 theaters, $7.57 million on Friday, $9.21 million on Saturday, and $6.24 million on Sunday, "Heaven and Earth Crash" got $23.02 million at the box office in the first three days of the weekend, which was lower than our expectation of $40 million. ”

Martin? Bob suddenly spoke, "But we still beat the $19.88 million of "Natural Pair" and won the top spot at the weekly box office." ”

Hear Martin? Bob's words of relief. David? Geffen's face was even more ugly, "The top of the weekly box office list? What's the use of a weekly box office top, which is less than $30 million, for DreamWorks? Martin, is that the success you promised DreamWorks? We overestimate your abilities! ”

That's a very ugly sound, Martin? Bob couldn't refute it, he swore that "Heaven and Earth Collision" would bring a different situation to DreamWorks.

He did bring a different situation, but it made DreamWorks' situation worse!

David? Geffen looked at Martin? Bob and Steven? Spielberg's eyes were very cold, even though he started with American music. But he also knows the basic laws of the operation of the movie, unless "Heaven and Earth Collide" becomes "Titanic" that is still being screened. Otherwise, the film would definitely fall far short of DreamWorks' expectations!

DreamWorks' management must be accountable to shareholders and investors.

Even Duke didn't expect that the lower-than-expected performance in the first week of "Heaven and Earth Collision" would cause a rift between the Big Three to occur in advance.

However, none of this has much to do with him, and Duke's primary concern is the box office trend of "Heaven and Earth".

The box office of such a huge production did not exceed 10,000 in the first weekend, and the table can only be said to be very average. If the box office does not improve on the following weekdays, by the time "The Matrix" is released this weekend, "Heaven and Earth Collision" will inevitably not be able to maintain such a large number of theaters.

But how difficult is it for films that did not perform as expected at the box office in the first weekend to maintain a steady trend?

"Heaven and Earth Collision" is not "Titanic"!

On Monday, DreamWorks' giant production shrank fairly normally. It got $5.11 million, but by Tuesday, the film was riddled with negative news and obviously lacked stamina, and the single-day box office slipped to $4.75 million.

By Wednesday, "Heaven and Earth Crash" had only $4.01 million in cash......

Before the imminent release of "The Matrix", "Heaven and Earth" had a total of $34.89 million at the North American box office, and it did not reach DreamWorks and Martin in six days of release? Bob's expected numbers for the film's opening weekend.

At this time, Warner Bros. has given up on the pursuit of "Heaven and Earth" in the media, and instead focuses on "Godzilla", which will be released the next week. Where exactly did Renault's scandal come from, continue to unleash hype, and Time Warner has been rooted in New York for decades, which can be described as a deep relationship, just on Wednesday, let? Renaud himself had to accept a subpoena from the New York police, the only pity is that this is not only a Frenchman, but also more famous than Morgan? Freeman is far less than the latter.

Of course, let? Renault's bad luck also has something to do with the fact that he is French, and if he were an American actor, or even a British or Australian actor, these things would not have happened.

Actors from the European continent are second-class citizens in Hollywood, not just talking.

"Paul, I just wanted to remind you that The Matrix is an R-rated movie!"

In the office of the artist's management agency, Michael? Ovitz was talking on the phone, "Don't forget the relatively limited audience for R-rated films! AMG has invested too much resources in this film, and it is likely that it will not achieve the desired results. ”

"Thank you for the reminder."

The familiar voice in the earpiece was completely businesslike, "AMG has decided to continue to reduce the scale of the screening of "Heaven and Earth", and the spare screen must always have a suitable audience, and AMG believes that there is no more suitable work than the king of the summer file." I see what you mean, Michael, but our theater can't be empty, and if we don't choose "The Matrix", why not choose the French film "Taxi Express"? ”

"We're old friends, Paul." Michael? "I'm not going to interfere with AMG's normal business operations, but next week I'm in charge of Godzilla, which I'm in charge of, will be released, and I ask you to mobilize more theaters and screens." ”

"There's no problem with that."

Having said that, the meaning revealed in the earpiece has not changed significantly, "As long as the "Matrix" table is not as expected, AMG will reduce its release scale, and the remaining theaters will definitely be invested in "Godzilla". ”

Hang up, Michael? Ovitz knew that his phone call basically didn't work, and if "The Matrix" was not bad, "Godzilla" would not have had a chance to be released beyond the plan!

It's this time period, Michael? Ovitz is well aware that now he can only wait for the market response after the release of "The Matrix".

He teamed up with DreamWorks to make Keanu? Reeves's scandal, and Spielberg's relationship, ruined the hope of "The Matrix" rated as PG-13, and gave up his face to do a series of work to the theater side, what kind of result will he get in the end?

"The Matrix" is bound to be affected, from Warner Bros. to cut its first-weekend box office forecast, Michael? Ovitz was sure of that, but he had done so much and now found that he wasn't as confident as he thought!

The king of summer files is just a joke in the media, and it has not been recognized by Hollywood, but it can explain a lot of problems.

"Godzilla" is the first project he took on when he returned to the entertainment management industry, and the success or failure is directly related to the future development of the artist management company, which can be said to be incomprehensible.

As originally thought, Michael? Ovitz refers to the two "Jurassic Park" and believes that the North American box office of "Godzilla" should be higher than "Jurassic Park 2" and lower than "Jurassic Park 1", after all, the monster movie craze in North America is a real fact.

Now, Michael? Ovitz decided to lower his expectations for "Godzilla", and it may be a victory for this PG-13 film to finally be on par with the R-rated film "The Matrix"?

Michael? Ovitz has this mentality, which has a lot to do with the high expectations of the market for The Matrix.

Advertisements, trailers, test screenings, online promotions, etc., the news that has been leaked all show that this is a work of conscience and a good work!

Especially on the Internet, those who have watched the test screening have become an excellent communication point.

"If you don't want to miss out on an epoch-making sci-fi film, you must go see 'The Matrix.'"

In the Bomb Maniac chat room, Shearer kept speaking with his Duke of Demolition, "This film is so cool and dazzling that I swear if you don't watch it, you'll regret it for the rest of your life!" ”

"I also participated in a test screening in the Los Angeles area."

A man named Big Boat Crashing into a Mountain left a message, "The film uses a lot of new technologies and scenes that have never been seen before, especially the action scenes, and I don't know what words to use to describe it." ”

The Internet, the fastest and most free media platform for information circulation, it shortens the distance between people, and can also share their opinions with people for the first time, "The Matrix" is closely related to the Internet, and a large number of online news and hype have caused a phenomenon that has never been seen in film history - before its release, "The Matrix" has been popular on the Internet to purple!

And whether the effect driven by the Internet can be transformed into corresponding box office figures, it depends on the table after the release of "The Matrix"! (To be continued......) R1292