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Saturday is quite important for movies that are released that weekend, as it tends to be the time of day when a movie is released at the highest box office in a single day, especially for non-sequel films. Pen, fun, and www.biquge.info

No matter how overwhelming the publicity before the screening, the audience reputation of the film needs a period of fermentation, and quite a lot of blockbuster movies, after a one-day screening and dissemination on Friday, generally usher in a peak of attendance on Saturday.

Correspondingly, Saturday is also the busiest day for every commercial cinema chain.

Nokia Theatre in Los Angeles does not allow any staff to take time off on Saturdays in order to cope with peak traffic.

Night has just fallen, Philip? James stood behind the counter and looked up to see only a black head, and there were really many people who chose to watch movies in this famous multiplex theater.

As the person in charge of the sales department, although he does not have to stand in front of the ticket office in person, Philip? James didn't dare to relax, and would come over from time to time to take a look, after all, sales performance is directly related to his income and even future promotion.

"Aren't you, my dear, interested in airplanes?"

In front of the counter, a customer's voice suddenly came, Philip? James looked up and saw that it was a couple, a young woman talking, and she asked her husband, "There's a movie about airplanes here, it's called "Air Heroes", we can choose it." ”

"No, no, ......no," the husband shook his head vigorously, "Don't watch this movie, I checked it on the Internet, most people say it's a bad movie, and a colleague of mine has also watched it." ”

"Oh?" The woman asked with interest, "What did he say?" ”

"He watched it for ten minutes and then fell asleep." My husband's eyes didn't even look at the poster of "Air Combat Heroes".

The woman swept through the title column of the movie. "Heavenly Dynasty" has a handsome guy, but there is no film scheduled, and there will be a show until close to midnight; "Air Combat Heroes" will be shown in fifteen minutes, but how boring is it to watch a movie that can make people fall asleep?

Finally, her eyes fell on Batman: Time to Go to War. Despite not being particularly interested in superhero movies, I chose it.

The reason is simple, among the movies that are being released, this seems to be the only one worth watching.

Although this is a superhero movie, she is well aware that Duke hanging in the director's column? Rosenberg that name. It's a guarantee of the quality of the movie!

"Batman: Time to Go to War Two ......"

Hearing that couple's choice, Philip? James has no surprises, more than sixty percent of the people who come to the Nokia Theater to watch movies today choose "Batman: Time to Go to War", which is also a big production and released in the first week, but no one cares. Even a few niche genre films don't sell as many tickets.

If yesterday's first-day box office was not as good as expected may have been a surprise, then according to the performance of Saturday, Philip? James is convinced that "Heroes of Air Combat" is definitely a bad movie, at least for theaters.

The criteria for judging films by theaters are very simple, a film that can sell well is a good movie, and a film that can't sell is a bad movie.

Fifteen minutes went by in a flash, Philip? As soon as James returned to the office, a technician in charge of the screening hurriedly walked in.

"Phil......," the man said in the quickest and most direct way. At 7:15, "Sky Heroes" may be canceled. ”

“what？” Philip? James couldn't help but frown.

The man quickly explained, "There was not a single spectator in this one. ”

"And no audience?" Philip? James made his decision without even thinking about it. "Cancel the screening and add a half-hour show of "Batman: Time to War."

The technician left quickly, Philip? James sat behind his desk and shook his head slightly, the performance of "Air Combat Heroes" was simply worse than expected.

This is the second empty scene of the Nokia Theater today, and it all happened to "Air Heroes". It's Saturday, and it's super prime time. No one even cares, how bad is the audience reputation of this air combat film.

Philip? James took time out in the morning. I went to watch this film, although I didn't finish watching it, but I watched several main plots, frankly speaking, "Air Combat Heroes" uses a lot of elements that seem to be successful, such as handsome guys, love, heroes, salvation and other elements, but the combination of these elements into a movie gives people a very awkward feeling, as if they are rigidly put together.

In the blink of an eye, he thought of "Batman: Time to War", the main competitor of "Air Combat Heroes", this rebooted Batman masterpiece is really brilliant in its creativity about fear, anger and strength, but the bridges in it are also old Hollywood stalks, but these old stalks are Duke? Rosenberg is integrated into a film, but it brings the audience from visual to auditory to emotional enjoyment.

In Philip? In James's view, it is not at all wrong that "Air Combat Heroes", which was released in the first week, lost to "Batman: Time to Go to War", which was released the next week.

Then again, how many people think Duke? Rosenberg shouldn't have won?

I've been working in theaters for 10 years, Philip? James has long been used to it, used to Duke? Rosenberg's film was released, and Duke? Rosenberg's film wins, Duke? Rosenberg's film took the box office top......

Putting down these thoughts, he picked up the phone and dialed a number, "Boss, I'm Phil, about tomorrow's screening, I have a little suggestion, "Air Combat Heroes" only keeps one theater to show enough, according to my observation and analysis today, one theater is a bit too ......"

If it weren't for the fact that the screening contract had stipulated, Philip? James didn't even want to take out any screen to show that bad movie that was destined to cost theaters money.

This film won't take a few weeks, I'm afraid it will be forced to be down, right?

With that in mind, Philip? James finished the day's work, and the general data of movie ticket sales was in hand, and as expected, "Air Combat Heroes" showed a clear downward trend, while "Batman: Time to War" continued to maintain the momentum of rebound.

The sun sets and rises, and a new day begins.

Pete, the largest offline marketer of West Coast movie merchandise? Ke walked into the Santa Monica Commercial Plaza with his girlfriend, took a brief look at the theater, and then went to his own chain store.

"Hi George."

"Hello, boss."

George? Zhou first with Pete? Ke shook his hand, turned to look at him, and said with a smile, "Hello, Miss Seyfried, your performance in Hurricane Rescue is fantastic. ”

Amanda? Seyfried knew that this was someone her boyfriend trusted very much, and said politely, "Thank you." ”

There are quite a few customers in the store, and many of them probably recognize Amanda? Seyfried, his eyes can't stop glancing this way, George? Zhou hurriedly took two people into the store manager's room.

After sitting down, Pete? Ke asked, "How's the sales going?" ”

"Very good." George? Zhou smiled brightly, "During the release of Duke's movies, it has always been the peak sales period in our store, since the release of "Batman: Time to Go to War", it has been selling more than 150,000 US dollars a day until now, and this is not counting the five Batmobiles sold. ”

"So much?" Amanda? Seyfried was a little surprised.

$150,000 doesn't seem like much, but she knows it, Pete? Ke's stores can be found in almost all the large and medium-sized cities in the Midwest of the United States, and the sales of these stores are bound to be terrifying, if not as high as the Santa Monica Mall.

What's more, the peripherals of the movie are basically low-cost and high-profit goods.

"It's okay." Peter? Ke seemed very calm, "There is still a gap between the Lord of the Rings trilogy and the periphery of "The Matrix". ”

Amanda? Seyfried said quietly, "Then you can make a lot of money." ”

"Me?" Pointing at yourself first, Pete? Ke shook his head again and said, "We all make small money, and the people who really make big money are Warner Bros. and Duke?" Rosenberg, if nothing else, Duke? Rosenberg is getting a good deal again. ”

Peter? How terrifying is the director's ability to amass money, Amanda? Seyfried knows very well that the other party's film remuneration is definitely the first in Hollywood!

See Pete? Ke and George? Zhou started talking about some things on the work side, Amanda? Seyfried simply closed his mouth, observed the containers and goods outside through the glass window that could only be seen from the inside out, and when the discussion between the two was over, he couldn't help but ask a curious question.

"Why haven't you seen products related to Air Combat Heroes?"

Peter? The film products sold by Ke Company are only based on Duke's films, and it is not that they do not sell peripheral products from other movies.

"The day before yesterday and yesterday, there were swings in the store."

The person who answered was George? Zhou, he said as succinctly as possible, "But only a few James have been sold in the past two days?" Franco's dolls and dolls are sold for less than $100 a day. After the Saturday box office of "Heroes" came out this morning, I asked people to remove all the products related to it and put them on the other products of Duke films. ”

"Other shops", Pete? Ke added, "I've also asked people to remove the cabinet." ”

According to statistics, the peripheral sales of "Sky Heroes" are not even comparable to the peripheral sales of Duke's movies ten years ago, driven by the chain effect of the new film.

If you don't remove such movie peripheral products, what will you do with them?

Amanda? Seyfried asked another question of concern, "How much box office did "Air Combat Heroes" sell on Saturday, and you were asked to just take its goods out of the cabinet. ”

"$2.62 million!" Peter? Ke shook his head, "The box office of this film on Saturday has dropped a lot compared to Friday, and the box office figure of the first weekend may be so low that investors will vomit blood." (To be continued)

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