Chapter 550: A Bad Review

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Just woke up the next day, Billy? Emerson turned on the computer for the first time, logged in to the ib station, and held a lot of breath in his heart for the bad movie he had just watched last night that deceived him countless enthusiasm, and naturally wanted to find a channel to vent it, and now ib, one of the most influential stations on the Internet, is the best channel.

Hands quickly tapped on the keyboard, and a line of letters appeared in the comment column of "Air Combat Heroes".

"I just finished watching "Air Combat Heroes", I was really disappointed, the lackluster plot, the completely mentally retarded plot, the formulaic and unsurprising performances, and what's worse is that the theater actually allowed such a garbage war movie?"

Done commenting, Billy? Emerson gave "Air Combat Heroes" a 4-point rating.

Went to the bathroom and took a shower and changed into dry clothes, Billy? Emerson returned to his computer and refreshed the page, his typed letters already inundated with numerous comments, most of which were negative.

"It's a very film, and there's no need to watch it at all, except for James? Franco and the French beauty, basically nothing to see. ”

"Quite a decent film, without any surprises at all."

"It's average, it's average, it's really average!"

"I don't want to say anything else, the film is just not good."

"As a bloody film most of the time, my favorite protagonist is not dead, perhaps the biggest reward of this film for the audience to continue to watch this film, I can watch "Air Combat Heroes", completely for James? Franco, no way, he's too handsome. ”

"The flying cap, the French countryside, the birch trees with golden leaves, the horses, the blue sky, the airplane (still winged), the girl and the war, the director wants to knead these forced elements together, but he is timid everywhere. In particular, the first encounter between the tavern veteran and the recruit reflects the director's naivety and lowliness to the extreme, and this way of showing the attitude towards death through carnival decadence and lion breeding is too hippie and old-fashioned. ”

Simply skimmed through the comments, Billy? Emerson's eyes shifted to the rating, and after last night's midnight screening, more viewers had already seen "Air Combat Heroes". This can also be seen in the number of users who participate in the rating.

IB had 25,638 people participate in the rating, and Air Combat Heroes has a score of 6.1!

"How so?"

See the stats, David? Ellison's eyes were almost on the verge of logging out, as if he couldn't believe that this was the audience rating of "Air Combat Heroes", and he couldn't help but turn his head to look at Michael sitting next to him? Ovitz, "a low-scoring ......"

Michael? Ovitz sat on the terrace, slowly pacing his breathing. In fact, the premiere ended last night, from the performance of the live audience. He found something wrong, unlike the good and bad audience reviews during the test screening, the number of audience members at the premiere was larger, and most of the people's performance was too flat.

"David, calm down!"

After all, the other party is a young man, if he is calm in a single round, how can he compare to an old fritter like Ovitz, "IB can't represent anything, and it's not without movies with low IB ratings in the past that can sell well." ”

IB is just a weather vane. Just like the Golden Globes and the Oscars, there is no necessary connection to the box office of the film.

What's more, many people in the industry know that in the IB score, many films have water in them.

For example, the top three films on the IB overall rating list are "The Lord of the Rings 3: Return of the King", "The Matrix" and "The Godfather", the first two are Duke? Rosenberg's films, now Hollywood stands at the top of the people who do not know. That director controls a network of trolls that are at the forefront of scale and reaction speed in Hollywood and even in the United States.

Michael? Ovitz believes that to Duke? Rosenberg's character will never sit back and watch the safe and steady release of "Air Combat Heroes", and will inevitably do something on the Internet, although he and Disney's sailor team are also staring at IB, but they want to compete with each other. It's still a cut off.

This score will only have some impact, but it will not form a real fatal blow to a film, as long as the audience reputation obtained by market research is guaranteed, "Air Combat Heroes" is not without the possibility of turning over.

"Mr. Ovitz."

His assistant suddenly walked out onto the terrace and handed a briefing to Michael? Ovitz, "This is a statistical report that Disney Studios just faxed in. ”

"Oh?"

Don't wait for Ovitz to take it, David? Ellison was the first to take the briefing. Just briefly browsed it, and his eyes instantly turned into two sharp swords, and his angry eyes were a little puzzled, a little puzzled, and a little unwilling to believe.

"What's wrong?" Michael? Ovitz immediately realized that something was wrong.

"The midnight show only grossed $2.02 million."

Close your eyes, David? Ellison slowly opened his eyes again, and the unruly expression on his face gradually disintegrated little by little, "It didn't reach the $5 million we expected." ”

"It's just more than $2 million less." Michael? Ovitz put a little snack, "It's not a failure." ”

David? Ellison glanced at him, snorted softly, and said, "I know, this kind of midnight show isn't a bad box office. ”

After all, he is a student at the USC Film School, and he has also studied Hollywood in depth in recent years, and if the film continues to develop according to the momentum of the midnight show, it is not impossible to recover costs and even achieve profitability through overseas box office and other peripheral areas.

But here's the problem......

"The audience's reputation is very unsatisfactory", David? Ellison added, "According to Ineasre's survey statistics, the praise rate of the theatrical audience of "Air Combat Heroes" is only 65%, and the average audience score is 'B-'. ”

Such data means that the film's stamina will be seriously insufficient, and even after the first week, it will inevitably suffer a sharp plunge at the box office.

The right hand clenched into a fist, David? Ellison slapped the statistical report on the table in front of him, and it took a lot of effort for him to control himself from losing his temper, because the education he received since childhood told him that losing his temper now would not solve any problems.

Could it be that if he loses his temper, he can make Duke? Rosenberg took the initiative to back down? Will he not attack his films on traditional and online media?

Like he and Disney kept holding on to Annie? Hathaway's scandal is the same, and the other party will never let him go.

After being a business tycoon, David? Ellison knows very well that this has nothing to do with personal grievances, and the different interests have already determined the different positions of both sides!

Compared to David? Ellison, Michael? Ovitz found himself unusually calm, as if deep down and subconsciously this was a matter of course, as if they were going to lose to Duke? Rosenberg couldn't be more normal.

Why is this so?

Michael? Ovitz's head only turned slightly, and he figured out the key to it. Rosenberg's encounters, he has lost so many times that he has become accustomed to it.

But Ovitz will not give up on this, and he will not be easily defeated if he can create a super entertainment brokerage giant like AA.

Like Michael? Like Ovitz, Duke won't give up and give up any opportunity to hit a rival.

Starting Thursday night, Pani? The network water army controlled by Kelis was all dispatched, including IB, Rotten Tomatoes and Yahoo Entertainment, and most of the movie-related stations were stirred up to guide the direction of online public opinion.

If "Air Combat Heroes" is a film with sufficient quality assurance, it can only have a certain impact, but it will not have a serious impact on the box office and the market.

But how many people who have seen "Air Combat Heroes" will think that this movie is wonderful?

Perhaps tolerant viewers will say that this film still has a few highlights, and most viewers directly classify the film as a bad movie.

Even if the other party also dispatched a network water army, it is not very difficult to guide the audience who already think that the quality of "Air Combat Heroes" is very average to criticize it on the network.

And once the tide of negative reviews is formed, it is far from the water army in the hands of Ovitz and Disney that can change the direction of public opinion.

At the same time, in the traditional print media, Duke will not let go of "Air Combat Heroes", the narrower the market space of the other party is compressed, the more beneficial it is for "Batman: Time to Go to War", which has just entered the second weekend screening.

Not to mention the media controlled and profoundly influenced by Warner and Disney, only those relatively neutral media, in the face of this bad movie, without Duke and Warner Bros. public relations departments spending too much effort, many negative comments appeared on their pages.

"Whether it's a wartime adventure story or a love story, 'Heroes of Air Combat' is not as successful. Even the special effects set in a historical context are lethargically boring and can't save this overly lengthy and tedious film. ”

The Washington Post

"Can this also be called a movie? I don't know the so-called actors, according to the requirements of the so-called director, sitting in the prop plane is really a little ridiculous, and the only thing that can make an impression is the air battle scene. ”

The New York Times

"The film uses a lot of special effects generated by GI, but it is not properly mastered in use, and it doesn't feel like a war at all, but it seems to be telling a story that takes place in the future world, but it's just that kind of cheap third-rate science fiction story."

Entertainment Weekly

"This is a typical air combat film that spends a lot of money but doesn't get things done. The story is completely in accordance with the routine of - plot - war - love - plot - war - plot - final battle, and it is featureless; The only highlight is that it is more lively, which can be watched as a funny vulgar comedy. ”

The New Yorker

In the office in Silicon Valley, Larry who has just returned to California? After Ellison was busy with work, he deliberately took the time to read the reviews of the newspapers and magazines on his son's film, only to see a bad review, which made his old face flush, if it wasn't for the fact that his temper has been reduced a lot in recent years, his desk would have been overturned. (To be continued.) )