Chapter 64: The Fox Channel

"It's a new business that Santa Fia has taken over."

Hearing Duke's question, Mrs. Leah raised her glasses, "Santa Fea will be in charge of Victoria's Secret branding for the next five years, and can take a cut of their new sales, and if it goes by the way, the Rosenberg family may step into the ranks of billionaires." ”

"Do you have a concrete plan?"

Although the possible billionaire is just a mother, there is only one future heir, isn't it?

"Just got it." Mrs. Leah's gaze returned to the material.

Most of the young men who have experienced the Internet era have heard of this brand, Duke once downloaded an angel catwalk, and knows some of the situation of this brand, of course, he doesn't know much, basically all of them are big road goods, such as Victoria's Secret has really risen since the late nineties, this is a civilian brand, the most famous angels, and the classic midfield underwear catwalk.

"Mom, I have a few ideas." Duke pointed to the halftime ad still playing on the TV, "Hold a lingerie catwalk at halftime of the Super Bowl, and the models don't choose supermodels with stiff faces and thin bodies, the catwalk is like a red carpet to interact with the audience or the camera...... Well, you can also sign a professional lingerie model, the name Angel seems to be a good one......"

"Anything else?" Lady Leah finally looked up.

"Every year there is a regular lingerie catwalk, and there is a contract with the TV station to broadcast it," Duke thought for a moment, "If you can, on the day of the Oscars, you can put the catwalk opposite the Oscars red carpet, it will definitely cause a sensation, or the Cannes Film Festival." ”

"Give me a detailed plan." Lady Leah continued, "Don't worry, I'll pay you as appropriate. ”

"Mom's ......"

It's okay to say something big, but he doesn't understand real advertising at all, it's like shooting a movie, it's a highly specialized field, the corners of Duke's mouth twitched, and finally said, "I'm not good at these, Santa Fea has professionals, I believe that if you give some hints, they can make a detailed plan." ”

"I've written down your words." Mrs. Leah obviously knew Duke well, and she was more sympathetic to his suggestion, "I will let Santa Fea discuss it." ”

Although his mother has always been strict with him, Duke understands who is the one who truly cares about him, and it is everyone's responsibility and obligation to give back to his mother and family.

From the day he stepped into Hollywood, his mother silently supported him to help him, and also used some clever ways to guide him to see the essence of this commercial society, Duke also knew that there was not much he could do for his mother, but only to help his family as much as possible.

In many ways, Duke was indeed influenced by his mother, and Lady Leah was also a standard man of action, and then picked up the materials and went to the study, apparently to sort out his construction.

Sitting alone on the couch, bored looking at the superstar on the screen, Duke's legs are swaying gently to the rhythm of the music, even in the past two decades, this is the greatest halftime show in Super Bowl history, Michael? Jackson is also a superstar in the pop music world, and no one can even compare to him.

Naturally, Duke thought of some recent news in the newspapers, not only the tabloids, but also some big newspapers that were hyping Michael? Jackson sex. Even if the other party's family, the agent and the boys explain the negative news of the assault on the boys, it still cannot suppress the voice of the media.

The media across the United States has maintained an astonishing tacit understanding in this regard.

Does the truth of the incident matter? It doesn't matter at all, Michael? Jackson's skin color meant that such a thing was bound to happen, even without sex. In the case of boy abuse, the media will soon be able to find an excuse for other attacks, pushing the whole white-dominated society into a frenzy of targeted criticism.

This is the nature of the North American social system, whether Jewish or Anglo? Neither the Saxon descendants, nor any other white descendant, would sit idly by and watch a black man be so successful, perhaps even reach an achievement that no one has ever achieved before, Michael? Jackson's skin color and fame have determined the treatment he will suffer now and in the future.

These non-parliaments were sealed by the media until his death, and besides Michael? Jackson himself, no one or a single group can save him, if Michael? Jackson gave up those important interests and stayed out of the public eye, and perhaps the situation would improve over time, or the tragedy would have happened......

To save him once and for all would mean to confront the entire white society, and who has the power to change the entire North American society?

This performance at the Rose Bowl is destined to be remembered, and it will also be remembered by Michael? Jackson's prestige is pushed to the highest peak, and then every qiē will change drastically during the year.

The 1993 Super Bowl, the most praised, except for Michael? Outside of Jackson's halftime performance, there was also a bomb that fell on Alcatraz Island, and the limelight and the number of times it was mentioned by the media completely overshadowed the game itself, becoming the most eye-catching and media opinion.

"It's a new kind of filmmaking technique, and maybe a new era of film technology......

"Using the bomb as a first person is basically showing off your skills, and the terrifying explosion that follows, which seems to have melted into Duke? Rosenberg's blood has become an inseparable part of his genes, and he is infinitely looking forward to the summer file of "Brave Island"! ”

"After destroying half of Santa Monica, Duke? Rosenberg's eyes are on San Francisco and the famous Alcatraz, and it remains to be seen whether "Death Island" is another extension of his desire for destruction, or an innovation like a bomb perspective. ”

Since the second day of the Super Bowl, many media such as television, newspapers and magazines have intensively appeared news reports about "Death Island", and because the "bomb perspective" has caused a certain repercussion, Warner has also focused its short-term publicity goals on this aspect, creating a lot of momentum.

Burbank's Rock Studios has also become the focus of attention of many entertainment reporters, and the fire incident some time ago was briefly hyped by them, and many people thought that the crew would be hit by some blows, but they didn't expect to come up with an extremely good advertising campaign now.

Although there is a lack of first-line directors and actors among the cast and crew of "Brave Death Island", a 100 million box office director and Nicholas? Cage can also attract a lot of attention, although the latter is called Cage, but the media knows that he is an important member of the Coppola family, Francis? Coppola's own nephew.

Yes, the bottom line of movie publicity and hype has always been very low, and Warner did not hesitate to take out Cage's identity to talk about things, which also attracted the attention of many people.

Warner Bros. then released the first official trailer, because it is still far from the release of the film, the trailer is mainly theatrical, and did not appear on TV on a large scale, but there are too many action, speeding cars and explosions in the film, Duke can easily cut enough content to attract the audience, if the trailer is the essence of a film, then "Brave Island" can be regarded as a super long trailer.

Subsequently, the poster of the film also appeared in the poster column of major theaters. Cage, Eddard? Harris and Christopher? Lee's trio, against the backdrop of the explosion and fire, highlights masculinity and fortitude, and also fully demonstrates the tone of a man's play to a huge number of action movie fans.

No movie can kill the audience, even the big ship of the future can't do this, every movie has to find its own positioning, "Brave Island" is mainly aimed at men between the ages of 17 and 45, as well as some female fans who like action movies.

The promotion of the film was completely according to Warner's plan, and it went relatively smoothly, and some of Duke's fears never happened, but he still reminded Robin? Grande and Nancy? Josephson always pays attention to the dynamics of the media and CAA, he does not believe that wolves will become sheep, maybe Warner's high alert after the fire will make some people back down, but Warner can't say anything if it doesn't violate the bottom line of competition.

Editing, soundtracking, dubbing, sound effects, special effects compositing, and all kinds of post-production work, with the gradual increase in experience, Duke can make it easier and more reasonable, and proceed a little faster than expected.

Soundtrack-wise, Hans? Zimmer rearranged the music, and the new soundtrack, although still different from what he remembered, was enough to meet Duke's requirements, and by the end of March, it had entered the sound effects editing stage, and in terms of the theme song, Shania? After Donn finished recording the theme song, he flew directly to Nashville, and the two of them temporarily became overnight. Feeling.

As we enter early April, the film's post-production production has finally reached its final stage, and Warner Bros. is preparing to hold a preview screening for fans, theaters and media critics in mid-April to determine the final cut and release plan based on the response.

"My work works overtime every day."

Sitting in the break room of the Rock Studios, Sophia sipped her coffee and complained to Duke, "Not everyone has the energy of yours, and not everyone is a workaholic, and I ask for a raise!" ”

"Dear ......" Duke spread his hands, "Don't forget, you're getting two salaries right now, my personal assistant is one thing, and the assistant director's salary is another, I remember the crew just paid one-third of your assistant director's salary, and you've already got a total of two-thirds of $40,000, have you spent it all?" ”

"See if you don't ......" Sophia pointed to her bag and then to the clothes on her body, "A woman's expenses are very large." ”

"Then you can sell me for money."

The two are not discussing pay at all, and Duke and Sophia are used to using this kind of bickering as an after-work pastime.

Suddenly, Duke's cell phone rang, and it was Nancy, who spoke quickly and urgently, "Do you have a TV there?" Switch to Fox Family Channel! ”

The sound of the phone was a little loud, and it was obvious that it reached Sophia's ears, and she walked to the corner of the break room, turned on the TV, and tuned directly to the Fox family channel.

In the picture is a handsome and elegant old man, and there is only such an old man in Hollywood - Sean? Connelly!

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