Chapter 63: The Advertising Show

"Hey, Jones! Allan! ”

Sitting on the couch of the rented apartment, Kunitez shouted in the direction of the kitchen, "It's halftime and the best part is about to be staged!" Hurry up! ”

"It's coming!"

Jones and Allen ran out, each with beer and popcorn, sat down next to Kunitez and asked, "Did Michael Jackson show up?" Today's game was too dull, the Dallas Cowboys were too conservative, and they dominated the ground with the ball......"

Alan had just finished complaining when Jones stuffed him with a beer, "Don't talk about the game, I've been waiting for Michael Jackson, I'm sure it's going to be a great show." ”

"Did you hear that?" Kunitez suddenly said, "Now it's all circulating that Michael sex. A boy was violated. ”

"I don't believe in ......"

"I don't believe in ...... either"

The topic was a bit heavy, and the three of them turned their energies back to the TV screen, and before the halftime show, there was a brilliant advertising show.

"What will be the first commercial?" Kunitez seemed to be muttering to himself, "Chanel? Dior? Lauder? ”

"I guess it's Versace!"

"It could be Tiffany!"

Jones and Allen said one after another.

Most Super Bowl advertising shows always start with luxury luxury commercials, which always attract people's attention with gorgeous images and top-notch models.

However, they were all wrong.

"Boom ......"

The commercial break kicked off with an earth-shattering explosion that filled the entire TV screen with flames surging in layers as if it were happening right in front of their eyes.

"This is ......" The corners of Kunitez's mouth twitched, and the scene felt a little familiar.

"This explosive technique ......," Jones stopped, stopping the hand that was putting popcorn into his mouth.

The flames rose, and a line of big words came out - brave to the island of death!

Then, there is the name of the director who almost exploded at the turn of last spring and summer - Duke Rosenberg's work!

"Here's the movie trailer!" Alan put down the beer can and screamed, "Duke Rosenberg's new movie, his film is finally coming out!" I've been waiting for a long time! ”

"Shut up!"

Because of the interference with the sound of the TV, the other two glared at him, and Alan quickly covered his mouth and stared at the TV with wide eyes.

A Humvee, a Ferrari, staged a life-and-death race on the streets of San Francisco, and the Hummer set up obstacles in order to escape, hitting whatever it saw; In order to chase it, Ferrari took a shortcut, walked the alley, and broke out of the window.

Although it was only a short dozen seconds, the fierceness of the Hummer and the lightness of the Ferrari were vividly reflected.

"This is a car chase that surpasses "Speed of Life and Death"!" All three of them murmured at the same time.

The roar of the motor, the friction of the tires against the ground, and the exciting music can't help but make their eyes and hearts beat faster.

"It's a typical Duke Rosenberg work!"

The only regret is that there is no super explosion, which is not in line with the style of "Speed of Life and Death" that explodes to the tremor of people's souls.

Just as they were thinking this, a team of F-18 Hornets crossed the Golden Gate Bridge and flew above Alcatraz Island, one of them dropped a bomb, climbed in a straight line of nearly 90 degrees, and then the picture fell rapidly with the bomb, the bomb seemed to become their eyes, the whistling sound of breaking through the air was their exclamation, and the ground that was getting closer and closer seemed to hit it in the next moment.

The picture is completely from the first point of view of the bomb and the scenery of Alcatraz is getting bigger and clearer......

Finally, the bomb crashed into the island, and with a loud bang, the sky was full of fire, scattering flames like meteors hitting the earth.

The three of them wiped the sweat from their foreheads at the same time, and at that moment just now, they completely regarded themselves as a bomb, and their hearts were trembling after the explosion.

"Brave the Island of Death, on May 7th, you are invited to share the thrilling moment!"

In the light of the explosion, another line of letters appeared, and Kunites read it again, remembering the time.

Allen, on the other side, jumped up directly, rushed to the calendar in the living room in a few steps, turned to the page of May, and made a heavy stroke on May 7.

"Brave Death Island!" He shouted, "Our summer vacation opening film!" ”

In a detached house not far from the USC area where they lived, Johnson also took out his pen and jotted down the time in his memo while muttering to himself.

"Oh my God, how the hell did that director do that? It's a whole new cinematic approach! Just this explosion is attractive enough! ”

In an instant, he made up his mind to watch the movie as soon as the film was released.

Despite Super Bowl Day, the biggest unofficial holiday in North America, the Century City CAA office is still busy, with Martin Bob sitting in his office with his eyes off the TV screen.

Originally, he wanted to see Michael Jackson, and during this time, there were many unfavorable rumors in the media, and CAA smelled something unusual and immediately dispelled the idea of poaching, for the simple reason that even if CAA is strong in the entertainment industry, it cannot compete with the entire society dominated by whites.

Unexpectedly, as soon as the intermission began, he saw an advertisement for a film, and from the short commercial, it can even be inferred that this is a film whose quality is probably not below "Life and Death", especially the shot with the bomb as the first perspective, even he can't help but be a little admired, and has to admit that the little guy named Duke Rosenberg does have a unique point of view and experience in shooting impactful shots.

Such a person is not a customer of CAA!

Thinking of this, Martin Bob dialed Lovett's phone, resisted the urge to scold the idiot, and asked the other party to come and meet him quickly.

"Mr. Bob." Lovett cautiously sat down in his chair.

"Did you read the ad just now?"

Hearing Martin Bob's question, Lovett quickly nodded, "Yes, look, they actually invested heavily in advertising at the Super Bowl......"

"What do you think?" Martin Bob interrupted impatiently.

"No movie has been advertised at the Super Bowl in the past, and it's hard to say how effective it is." Lovett thought for a moment and then said, "The trailer doesn't say anything, and there will always be times when the audience doesn't buy the car chase and the explosion scene." ”

"What about Warner?"

"The ......"

In front of Martin Bob, Lovett didn't dare to tell lies, so he had to say truthfully, "It is said that Warner's executives have listed "Brave Island" as the first major project of the summer file after watching the sample film cut by Duke, and initially issued a publicity budget of $15 million. ”

It's clear that Warner Bros. is bullish on the profitability of Death Island.

"Warners will soon build on the momentum of the Super Bowl to launch a propaganda offensive." Martin Bob tapped lightly on the table, "And our collaboration with Fox 'Interview with the Vampire' has just finished filming, time is not in our favor, you go to Connery Manor to meet Sean, and our side will also start in due time." ”

With CAA's capabilities, it's not difficult to find out that there are still British agents in the film.

Just as Lovett was about to leave, Martin Bob said, "Also, let's just say that this is what I told Ovitz that if something really concerns him, don't have a next time!" "Death Island" is a Warner Bros. project, not an independent production by Duke Rosenberg, and one offense is enough, if there is a second time, CAA and Twentieth Century Fox will not protect him again! ”

Although Warner did not make any official statements or protests, there were several encounters on the pie, and several senior Warners executives expressed their dissatisfaction with him and Michael Ovitz very vaguely, and if it really attracted a full-scale counterattack from Warner, Martin Bob didn't even have to think about it, and knew that Hollywood companies, including Twentieth Century Fox, would choose to stand by.

The traditional powers of Hollywood are both competitive and cooperative, and CAA, which only really rose to prominence in the 80s and pushed up the production costs to the horror stage, is strictly the public enemy of all Hollywood studios.

This circle is complicated to say, simple to say is very simple, all competition and cooperation actually revolve around one thing - interests!

For the sake of profit, enemies can become friends, and friends can become enemies.

As a veteran agent and a powerful figure in Hollywood, Martin Bob knew this very well, and he didn't know if it had anything to do with Connally, only that Duke Rosenberg had offended him, and that Connally had a short temper, especially an alcoholic. After the drug, it is difficult to say what decision will be made on impulse.

"Gotta bring that to Sean Connery!" He finally admonished.

"Yes, Mr. Bob!"

As Sofia Coppola said, Duke chose to forget about the fire for a while and devote himself to post-production, and after Super Bowl Day, Charles Rowan gave the entire studio a vacation, and Duke politely declined Naomi's invitation and chose to return to Santa Monica to watch the game with his mother.

Unfortunately, Lady Leah's energy was clearly not on the game, and even when she sat in front of the TV, she still carried a thick stack of materials with her.

In some ways, Duke's workaholic side was also influenced by his mother.

After seeing the commercials for his films, Duke was not interested in the rest of the commercials and Michael Jackson's halftime performance, so he simply took the thick colored copperplate book next to his mother, and when he opened it, his eyes suddenly lit up: sexy models in various colors of lingerie, unlike the skinny models that are popular today, these underwear models are all bumpy and bumpy.

Could it be a new business for Santa Fea advertising agency?

Reasoning like this, Duke's eyes turned to the brand of underwear, which was an unusually familiar name - Victoria's Secret!

Ask for recommendations! Collect!