"100 million units."

The figure of 100 million units speaks, and some of the business leaders here are already constantly calculating in their minds.

At the price of 1,000 yuan, this will be a large market of more than 100 billion yuan.

Such a large market, even if you don't make mobile phones, you specialize in mobile phone parts, you also have a lot of profits.

In my heart, there are some business leaders who were planning to enter the smartphone market, and they began to have the idea of producing mobile phone parts.

Screen, circuit board, memory, camera...... Although these top technologies are still in the hands of Europe, America, Japan, South Korea and other countries. But there is not much difference between China and them in these parts. If they are the first to enter the market, they can take the initiative. Even if their skills are slightly weaker, they can strike first.

However, although many business leaders are satisfied with the figure of 100 million units.

However, for Zhang Ning, Lei Jun really underestimated the market for smartphones in later generations.

"Manager Lei, you may still not understand what a smartphone is."

Zhang Ning shook his head.

"If we look at the sales data of the Meizu generation, we sold 10 million units of the Meizu generation last month, and the sales data of 100 million units is still acceptable, although there is a certain error. However, everyone should know. The reason why a smartphone is called a smartphone is that in addition to being smart, he is also a mobile phone. In other words, the key point of the smartphone is that it is a mobile phone, not a smart one. I don't know if you understand this meaning, since it is a mobile phone, then, as a necessary electronic product for everyone, do you think that the size of the smartphone market in the future will only be 100 million units? ”

"If you want me to say, the market size of smartphones in the future is far more than 100 million units, he will be 1 billion, 1.5 billion, or even 2 billion units."

Zhang Ning's sentence made everyone in the audience exclaim.

"Guys, I know you're going to say, it's impossible. No, it's possible. Because I always believe that in the future, smartphones will completely replace the current mobile phone market. In particular, the economic development of various countries and regions will be more and more developed in the future. In our country, even if there is a smartphone per person, the market share of smartphones will reach 1.3 billion units in the future. Not to mention, there are other countries around the globe. ”

"Tear ......"

Everyone gasped.

Hearing this, everyone was already a little stunned by Zhang Ning.

Will the smartphone market really be so big in the future?

Can smartphones really replace today's phones in the future?

If replaced.

So, with a market size of 2 billion mobile phones, how many billions of sales will he reach?

1 trillion?

Or 2 trillion.

Oh my God, this market is just too big.

Thinking about it, everyone can't help but be excited.

It's just that, in addition to the excitement, they have become calm again.

"Mr. Zhang, do you really think that smartphones will replace mobile phones in the future?"

"Mr. Zhang, now that the smartphone has not come out of anything, you are so determined?"

"Mr. Zhang, if we enter, how can we defeat the mobile phone giant Nokia."

Many people asked one after another.

Seeing that everyone asked questions from time to time, Zhang Ning felt relieved.

In the end, he is still the head of a large company, not like ordinary people. I was thrilled as soon as I could.

"I know you have a lot of questions, perhaps, as you think. Smartphones haven't come out yet, why am I so sure. I can't share the answer with you right now, however, I've always thought so. The mobile phone market has come to the time of change, and I hope that everyone will lay out this market as soon as possible. Of course, I hope that everyone will try their best to show their own strength and their own innovation and research and development capabilities when laying out. Not, as in the country now, just want to make a little money. As long as everyone is willing to invest, there will be 10 times, 100 times, or even 1000 times the return in the future. ”

Having said that, Zhang Ning can be regarded as quite hard.

"It's more than that."

Zhang Ning continued.

Previously, Mr. Duan said that for decades, China's various electronic IT has lagged behind the world, whether it is products, technology, or brands, we cannot compete with global enterprises. Until then, there is nothing we can do. Although, we are constantly working on it. However, it is difficult for us to change the results of historical reasons for a while. But, now I'm going to say. Our opportunity has arrived, and the market has shown us an opportunity to overtake in a detour. This opportunity is smartphones. Whoever seizes this opportunity will be able to stand ahead of the global electronics industry. And if it is not caught, then, I can say. Even a giant as strong as Nokia could collapse within 5 years?

"I know you're still hesitant. For unknown products, everyone's hesitation is normal. However, since everyone is so calm. Well, I'll share the same with you with a set of data. ”

As he spoke, Zhang Ning took out a piece of data.

"As you all know, in the past month, we have sold a total of 10 million Meizu generations. Many people believe that after the first month of popularity, the sales of the Meizu generation will be cold in the future. But that's not the case, it's February 7th, and the second month has just passed a week. However, do you know what the sales figures of our Meizu generation are? ”

"Don't guess, I'll tell you."

"4 million."

Zhang Ning directly quoted the figure of 4 million.

"Yes, that's right, there's nothing wrong with this number at all, and there's no need for me to deceive everyone. Why the sales of the Meizu generation in the second month are larger than in the first month, many people may not understand. As many people have analyzed, after the popularity of the Meizu generation in the first month, the future will definitely be cold. But they don't know that the first month of sales of our Meizu generation is a restrictive sale. And after the sales restrictions were lifted in the second month, our Meizu generation sales also had a blowout. I don't know, after hearing this news, can you still guess how many Meizu generations can sell in the future? ”

Although the person in charge of the company at the scene was extremely calm, at this moment, he was stimulated by Zhang Ning again.

4 million units a week.

According to this calculation, the sales figure of the Meizu generation in the second month may exceed 16 million units.

From 10 million to 16 million units, a 60% increase.

Of course, this number is not the most surprising to them.

What surprised them the most was the continuous sales volume of the Meizu generation.

Yes, Zhang Ning also said it just now.

They also thought that after the Meizu generation was popular in the first month, it would be difficult to become popular again in the second month.

Although they also think that the Meizu generation is very good, the Meizu generation is too expensive and expensive after all.

$1,000 a piece, this is simply a money grab.

However, it now seems that the sales of the Meizu generation have broken their predictions.

According to this trend, how many Meizu generations can sell in the future?

Even they have some unconjectures.

However, even if they don't dare to guess, they have subconsciously realized that the smartphone market is far bigger than they imagined.

"Isn't it beyond everyone's imagination?"

Zhang Ning looked at everyone with a smile.

Subsequently, Zhang Ning continued.

"Actually, what I just said is not the point. Although I expect that the Meizu generation will continue to sell well in the future. But the most important thing is that I don't know if you have noticed the price of our Meizu generation. ”

"Mr. Zhang, of course we have noticed, doesn't the Meizu generation ask for $1,000?"

"Yes, Mr. Zhang, does this $1,000 have any special meaning?"

There was something strange about the crowd.

"Of course there is a special meaning."

Zhang Ning nodded.

"Didn't you notice that if you set $1,000, we make more?"

When this sentence came out, everyone almost spurted blood.

Damn, that's what it means.

Still, think about it.

$1,000, what electronic products in the world can be sold for $1,000.

Most of the electronic products are either one or two thousand, or three or four thousand, even if it is a computer, it is only five or six thousand.

1,000 US dollars, equivalent to more than 8,000 yuan.

What can be sold for $1,000 has become a luxury.

But speaking of which, $1,000 is indeed a big profit for Penguin.

With such a big profit, even if it is to sell a Meizu generation, he is equivalent to selling 10 Nokia mobile phones.

"Just kidding, what makes a lot of money, and our cost is also very high, that's why it's so expensive."

Everyone glanced at Zhang Ning with contempt.

Zhang Ning disagreed and said, "When I say $1,000, I mean our pricing power. ”

"You may still wonder, what does this $1,000 have to do with pricing power?"

"It's a big deal."

If China wants to drive China's electronics industry, Penguin alone will definitely not work.

For this reason, Zhang Ning had to spend a huge amount of energy to support these enterprises.

And support, first of all, we must start by changing their thinking concept.

"The pricing looks ordinary, and we will give him a price for any of our products, including our electronic goods. However, I would like to ask. Do you set your own prices for the mobile phones you sell and the computers you sell? ”

"I know you might say, of course that's the price we set. But I would say, no, that's not the price you set. ”

Zhang Ning's words made everyone feel even more strange, but everyone didn't bother Zhang Ning.

"Why do I say that, it's actually simple. Just like a computer, why is the price of most computers 5,000 yuan? Why don't we set the price of a computer at 6000, 7000, or 8000? You're going to say that some other computers are priced like this, and we're sure we're going to have to set that price. If not, then we will be PK out of these companies. The answer comes out, in fact, our pricing for computers is not our own price. We refer to other computer brands to set prices, especially in Europe and the United States. In the case of the same performance, Dell sells for 5000 yuan, then, we sell below 5000, more than 5000, and the ghost will buy yours. ”

"Don't you think there's something wrong with this?"

"Why do we have to follow them and set prices instead of, we set our own prices?"

Zhang Ning's words finally made everyone understand.

For a moment, no one spoke.

Zhang Ning was so right.

Zhang Ning hit the nail on the head and pointed out the embarrassing situation of the domestic electronics industry.

It seems that the domestic electronics industry has developed all kinds of electronic products, mobile phones, computers, as long as it can be named, the country itself can produce it. However, the pricing power of these electronic products is still subject to others. When many companies price their goods, they all refer to these foreign brands. And, it will definitely be lower than theirs.

I have to say, this is really a great irony.

"Guys, now you know why I'm putting so much emphasis on our pricing power. We don't set the price, we set the rules. However, we have always lost our pricing power and the power to make industrial rules. However, from now on, I feel that everyone is entitled to participate in the game, which sets the rules. ”

Speaking of this, Zhang Ning stopped.

Everything that needs to be said has been said.

If you shouldn't say it, you won't say it.

Do they dare to come in?

Are they willing to come in at the cost?

It's up to them to think about it.

"Mr. Zhang, let's talk about the IT Internet."

It was probably Zhang Ning's tirade just now that made the audience a little stunned.

Many people didn't speak, as if they were digesting what Zhang Ning had just said.

At this time, Ma Yun, who was doing the Internet on the one hand, said at this time.

"Yes, Mr. Zhang, don't say that you fought with us back then, so you won't give us advice."

After Jack Ma, Robin Li is there.

These two people once had a fight with Zhang Ning.

It's just a pity that both of them were defeated by Zhang Ning.

However, although the two failed, they were obviously very open-minded, and they didn't hold grudges at all, and proposed to Zhang Ning with a smile.

"Mr. Li, Mr. Ma, where do you say, it's not that I don't want to talk about IT Internet, I want to say it, but I'm afraid that after I say it, the two of you will think I'm fooling you. You know, when I fought with us, I didn't fool around a lot. ”

This remark made the two laugh.

"Mr. Zhang, you are so uninteresting, you robbed us of our business and came to ridicule us. No, this time you will have to give us a very satisfactory suggestion. If not, hehe, Robin, we'll ...... together in a while."

Ma Yun rolled up his sleeves while making a real PK with Zhang Ning.

Baidu's Robin Li is also a smart person, and he also shouted and beat him.

"Okay, okay, okay, since you're not afraid of being fooled by me, I'll say a few things."

After sorting out his thoughts, Zhang Ning said.

"The development of the PC Internet has entered the most glorious period, and at the same time, it is also the most peak period. Portals, instant messaging, search engines, e-commerce, social networking sites, forum post bars...... Wait, if I am forced to say where else I can go, I also have some headaches. But why don't we think differently? Now that the traditional PC Internet has reached its peak, why not consider another market? ”

"Another market?"

"Mr. Zhang, which market are you referring to?"

"Mobile Internet Market."

"Mr. Zhang, do you mean smartphones?"

"You can say the same, but it's much more than just smartphones."

In fact, the mobile Internet market is also in the same vein as smartphones.

Of course, the mobile Internet market is much larger than the smartphone market.

Because he includes not only smartphones, but also all mobile electronic devices such as tablets.

"Of course, I know that the current mobile Internet market is still very weak, and there is almost no profit. However, you should be able to see it. Now there are more and more people using mobile phones to surf the Internet, and if the functions of mobile phones are becoming more and more abundant in the future, just like the smart phones we said before, when this kind of mobile phone can meet the entertainment functions of most people. Then, the mobile Internet market will be promising. If you two are interested, try to go in and have a look. ”

Having said so much earlier, for the mobile Internet market, Zhang Ning will stop there.

They can comprehend as much as they can, anyway, if they don't enter, Zhang Ning will also enter.

Moreover, for the Internet, Zhang Ning has always been a strong point.

Even if he doesn't need them, Zhang Ning can still enter the world.

Of course, if there are these domestic enterprises working hand in hand, it is undoubtedly much better than going alone.

At the very least, he can add to what Penguin doesn't take into account.

"Let's give some more hints."

After thinking about it, Zhang Ning still added. Then, keep your eyes on China Mobile's side.

The representative of China Mobile this time is Wang Jianzhou, who has cooperated with penguins and has also competed.

"Mr. Wang, I don't know when you China Mobile plans to launch 3G services." There is a promise. If you two are interested, try to go in and have a look. ”

Having said so much earlier, for the mobile Internet market, Zhang Ning will stop there.

They can comprehend as much as they can, anyway, if they don't enter, Zhang Ning will also enter.

Moreover, for the Internet, Zhang Ning has always been a strong point.

Even if he doesn't need them, Zhang Ning can still enter the world.

Of course, if there are these domestic enterprises working hand in hand, it is undoubtedly much better than going alone.

At the very least, he can add to what Penguin doesn't take into account.

"Let's give some more hints."

After thinking about it, Zhang Ning still added. Then, keep your eyes on China Mobile's side.

The representative of China Mobile this time is Wang Jianzhou, who has cooperated with penguins and has also competed.

"Mr. Wang, I don't know when you China Mobile plans to launch 3G services."