On Christmas Day, Duke didn't rest and relax to spend time with his mother and Scarlett? After Johnson spent Christmas Eve together, he and the rest of the crew flew out of North America to begin the film's overseas promotional journey, and "Star Wars: The Force Awakens" is still riding high in the North American market. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info【Fengyun Novel Reading】

On Christmas Day, "Star Wars: The Force Awakens" grossed $59.34 million in North America, breaking the Christmas record of $24.6 million set by Sherlock Holmes when it premiered on Christmas Day in 2009.

The stellar performance of "Star Wars: The Force Awakens" also brought the North American market to a new high, with the North American film market grossing more than $100 million on Christmas Day this year, breaking the 2009 Christmas Day box office record of $86 million co-hosted by "Sherlock Holmes" and "Avatar."

The 2015 Christmas and Weekend box office is also likely to break the box office record of $260 million for the same period in 2009, becoming the highest box office in North American film history.

On this overseas publicity trip, Duke specially invited George? Lucas, he's not the Walt Disney he used to be after all, George? Lucas readily agreed.

George? Lucas's peers also added a lot of attention to this overseas publicity trip.

Although the media propaganda reports always talk about the Star Wars prequel trilogy, in Duke's heart, George? Lucas's position is far superior to Martin's? Scorsese and Francis? Coppola.

This has nothing to do with the relationship between the two families, but because of George? Lucas can be said to be the founder of the modern film industry.

The Star Wars series, or George as well? Lucas, who fundamentally created a precedent for modern film series.

Hollywood and even the world film industry recognized, in 1975 Steven? Spielberg's Jaws ushered in the era of summer blockbusters, while the Star Wars franchise took Hollywood blockbusters to a whole new level.

At the end of the 70s of the last century, the series of movies was not welcomed in Hollywood, the "Planet of the Apes" series and the "007" series were the only remaining successful examples, and the emergence of the Star Wars series and its brilliant achievements changed all this, and Hollywood began to seriously think about and explore the series of film product projects.

To a large extent, the success of the Harry Potter series, Duke's Lord of the Rings series, and the Marvel series is related to the success of the Harry Potter series. Lucas's groundbreaking initiative in 1977 is inextricably linked.

Duke's "George? Lucas is the Edison of cinema". It's not just talking, because he has also found an extremely important aspect of profitability and even survival for Hollywood movies.

George? In addition to creating a popular film series, Lucas also pioneered the business model of film derivatives.

Until then, movie merchandise was limited to T-shirts and small souvenirs. And there are not many of them; The "Star Wars" series peripherals are large in quantity and high quality, and there are many patterns.

Lucas has cooperated with toy giants Mattel, Hasbro, and Lego to develop many Star Wars series toys, with characters, scenes, and spaceships.

This was also the precursor to the "soldier boom" in the early 80s, and cultivated a large number of "collection control" fans, and also gave hot-blooded teenagers the first opportunity to buy a "Luke? Skywalker" or "Han?" Solo "built and restored his favorite scene at home.

You know, in the late 70s and early 80s, there was no home theater yet. By deriving the periphery, George? Lucas has also cultivated future fans among the new generation who have not seen the movie.

Many people, especially children, tend to fall in love with its derivatives before watching a movie.

This know-how has since been used by countless films and manufacturers, and has also built a fan base for the "Saturday Morning Cartoons" in the 80s America, such as "Transformers", "Seaman the Giant of the Universe", and "Special Forces", which are all examples of selling toys better than making films.

Even now, Duke remembers when he was a student in the '80s, when the popular games on American campuses suddenly changed from "cops and thieves" to "rebels and imperial soldiers", full of children wielding lightsabers and laser pistols. With the rise of game consoles, the Star Wars series has also developed related games for street teenagers to immerse themselves in human-computer interstellar adventures.

In fact, as of today, the entire Star Wars series of products, including film and television, video games, toys, etc., have already generated more than $30 billion in global revenue.

There's a process for fans to grasp Star Wars culture and incorporate it into their lives, but Lucasfilm's special skill set has been around since the beginning, and it's a big difference between it and other companies that spend their days checking the law against the law and not letting people do that.

So the Star Wars fan base has been growing up in the shadows until the kids grow up. They've become die-hard fans, and now there are three generations of Star Wars fans, and if you think about it, you'll find it quite terrifying.

The first stop of the crew's overseas promotion tour is London. A reporter asked about Duke's vs George? Lucas's view of the vast business system that he built through the first Star Wars series.

"The first thing that came to my mind was that when the first Star Wars series was made, there was no derivatives industry in Hollywood."

Indeed, Hollywood at that time did not have the concept of an industrial chain at all, and Duke said the basic facts, "I think." George's acquisition of merchandising rights to the franchise was the most crucial step in the entire history of the Star Wars industry. ”

After a moment's thought, he added, "Movies have always been a business, but few movies have been able to do that as hard as Star Wars. When the first Star Wars part was released, there were no such billion-dollar derivatives industry in the world, and some were just Star Wars stories. But these ideas, such as the idea that all hearts and minds, are equally bound and connected by the Force; There is a struggle between good and evil in the world; A peasant boy who popped out of an unknown place can also become a key player in the defense against the almost irresistible forces of evil, and it is on these ideas that a vast Star Wars business empire is built. ”

Fans who have chosen their career path influenced by "Star Wars" are not only film directors like Duke, but many of the children who grew up watching the original Star Wars series have chosen to work at NASA and the space industry.

For example, NASA astronaut Jer? Lindgren also accepted the invitation of the crew to come to London to participate in the Star Wars promotional event, and in an interview with reporters, he said, "I think Star Wars is enough to stimulate the imagination in terms of story, and those high-tech, and the idea of being able to work and live in outer space are also very exciting." My generation of astronauts watched A New Hope, The Empire Strikes Back, and Return of the Jedi when we were kids. For me personally, Star Wars was one of the many reasons why I became interested in astronautics. ”

While doing a show on Sky TV, Duke said, "Star Wars has been fascinating for 40 years, and one of the best words to sum it up is: legendary. Like Greek mythology, western legends, and Shakespeare's writings, these stories have stood the test of time and are still enjoyed by a new generation of audiences today. One of the appeals of The Force Awakens is that parents can take their children into the theater and lead them into this unique universe, just as our parents did when they were children many years ago......"

Of course, not everyone will praise this movie, and no matter how powerful Duke Plus Star Wars is, it will not be possible to kill the whole world.

There are also people on the Internet who don't buy Duke and Star Wars.

"There are two recognized liars in this world, one is fame, the other is profit, and there is also an important liar - the trend! There is no doubt that "Star Wars: The Force Awakens" led the trend at the end of the year, but such a blockbuster is often a complete failure in art, a completely vulgarized Duke? Rosenberg's commercial film for money and profit! ”

"Such a film can occupy the box office and sweep the Christmas schedule, not because of the artistic achievements that we are proud of, but because of the stimulation of the senses, the stimulation of the eyeballs, and the stimulation of the endocrine."

"Our society can't always be so vulgar, and there will always be a day when people need to move the nerve-numbing noble art, even if it is completely vulgarized Duke? Rosenberg can occupy the box office now, and will definitely be abandoned by the audience in the near future! ”

"Duke? The film directors represented by Rosenberg have forgotten the original function and mission of the film, and they have increasingly turned their backs on the definition of the film itself, and more and more have kept the film away from real life......"

Even so, the crew's overseas trip was welcomed by various cities, and if nothing else, the hundreds of reporters who poured in at each event alone were an excellent promotional tool.

In addition, there are many fans who have money and leisure, who have followed the crew since the premiere day in Los Angeles, and they are all welcome objects of business.

Everywhere I went, the crew of "Star Wars: The Force Awakens" was the focus of everyone, and every publicity was a war, and it became the norm to be chased and intercepted by thousands of people.

"On December x, the crew of "Star Wars: The Force Awakens" held an event in xx city, and Duke? After Rosenberg and the crew appeared, the whole city was in a boil......"

This kind of news, which can still attract the public's attention at the beginning, has become the norm, and in the eyes of everyone, it is normal for Duke's crew to be welcomed, and it is big news that they are given a cold reception one day.

All of Europe was a sensation because of the promotional tour that Duke led the crew.

Those filmmakers who are full of literary and artistic style, such as the directors in Europe who call themselves 'pure art', will certainly not be reconciled, saying that movies are just vulgar stories, with CG pictures with computer technology, and lose the original charm of movies.

Even European audiences won't believe this kind of sour words, and the media in North America don't bother to deal with it at all.

For the film and ordinary fans, they have little influence to speak of, and "Star Wars: The Force Awakens" also won the North American and global box office the following weekend without any suspense. (To be continued.) )

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