After entering the new week, Star Wars: The Force Awakens begins its weekday journey, and Christmas week also arrives in North America. Pen, fun, pavilion www. biquge。 info

It is no exaggeration to say that "Star Wars: The Force Awakens" has become more and more fierce since its first weekend in North America, breaking various box office records, accumulating money as if it had entered a no-man's land, and the single-day box office record for Mondays in the United States, which has been in the dust for 12 years, has been rewritten by it again.

"Star Wars: The Force Awakens" beat the record of $45.67 million set by "The Lord of the Rings: Return of the King" in 2003 with $65.24 million.

In just four days, the film's North American box office broke the $400 million mark, which is also the fastest box office in North American film history to break the $400 million record.

At the same time, Duke, Warner Bros., and Lucasfilm have not let up on Star Wars: The Force Awakens, and all kinds of related events and hype have emerged.

The record-breaking pace of "Star Wars: The Force Awakens" can't stop at all, and it also makes new and old fans excited, but how can the astronauts of the International Space Station see the movie 108,000 miles away from the cinema? Do not worry

Just this Tuesday, a group of three astronauts successfully docked with the International Space Station aboard a Soyuz rocket, and not only did the mission go smoothly, but there were also surprises waiting for them in space - "Star Wars: The Force Awakens" will be screened on the space station, allowing astronauts to enjoy a Christmas movie feast after work.

"Watching Star Wars in space is an absolutely unparalleled experience, and this immersive feeling is completely unmatched by IMAX."

The astronauts in space could not hide their excitement, and NASA also published the information transmitted by these astronauts on the official instant share.

On Tuesday, "Star Wars: The Force Awakens" took another $53.41 million, setting a new Tuesday box office record in North American film history.

Star Wars: The Force Awakens has broken all the records it can break.

On Wednesday, a well-known online ticketing website in North America released a list of the top 10 movies sold online in 2014. Star Wars: The Force Awakens came out on top, with more than 60 percent of users on the site buying tickets for the film, setting a number of records.

"Star Wars: The Force Awakens" opened pre-sale mode as early as two months before the film's release. The number of tickets sold on the first day of the pre-sale of Star Wars: The Force Awakens on the website broke the history of the pre-sale on the site, and was three times higher than the previous record holder "The Avengers".

Website display. The film's advance box office has set a 15-year high, which is 13 times the advance box office of "Star Wars Episode III: Revenge of the Sith" in the same period, and the sales volume of IMAX theaters is also extremely amazing, and the advance box office created by the screen has exceeded $12.5 million, completely refreshing history, because before that, no movie has exceeded $1 million in IMAX single-day advance box office.

On this day, "Star Wars: The Force Awakens" collected another $42.26 million from North America.

At this time. "Star Wars: The Force Awakens" has accumulated $505.42 million at the North American box office, breaking the $500 million mark in just six days, and also breaking the record for the fastest "Avengers" to break $500 million.

On Thursday, analysts from R& believe that the "Star Wars: The Force Awakens" spin-off will bring the entire U.S. toy and movie peripheral industries to the best time period in 10 years, and believe that from the beginning of November to the end of December, the sales of the Star Wars series have reached $2 billion.

Many people benefit from this chain: retailers, toy manufacturers, and especially Duke and Lucasfilm.

And among the many toy manufacturers in Star Wars: The Force Awakens, is a little-known robot toy design company. also rode the ship of Duke and "Star Wars: The Force Awakens", and became a major contributor to the $2 billion sales of "Star Wars: The Force Awakens".

This company specializes in scaled-down toys for the BB-8 for Duke and Lucasfilm.

Duke naturally had a reason for choosing such a little-known production company, this called company. It has been committed to the production of remote smart balls for many years, and it is the most suitable for BB-8 however.

The home-generated Smart Balls were sold for four years, selling only 14 per hour, and after the Smart Balls became BB-8, they sold 4,000 per hour, which is the power of Duke Plus Star Wars.

Christmas is coming, BB-8 has also become the most popular Christmas gift, in the Christmas gift sales statistics released by many e-commerce websites and comprehensive shopping malls, BB-8-related goods are the first place.

Especially on the Thursday before Christmas. In North America alone, sales of BB-8 toys amounted to more than $220 million.

Also on this day. The North American box office of "Star Wars: The Force Awakens" continued its steady decline, earning $37.56 million. The North American box office totaled $542.98 million.

In the past five days, "Star Wars: The Force Awakens" has also continued to wreak havoc in the overseas film market, and the overseas box office has also exceeded the $500 million mark.

One week after its release, the film grossed $1,097.58 billion at the global box office, making it the fastest film in world history to break the $1 billion mark.

"Star Wars: The Force Awakens" is about to usher in its second weekend in North America, and Warner Bros. and Lucasfilm have reheated up their promotional marketing, from print media to Internet social media, and there is once again a lot of news about the film, but this time the target of the hype has been changed to Duke.

Any news is time-sensitive, and Warner Bros. and Lucasfilm have developed an extremely professional strategy.

In particular, in the Christmas special issue released by Time Magazine the day before Christmas, Duke joined hands with BB-8 and became the cover character together.

"As the director of Star Wars: The Force Awakens, Duke? Rosenberg has the qualities of a god or an empire builder, and he is exactly what the long-dormant Star Wars franchise needs: a Star Wars superfan and a pop culture expert. ”

Open the cover of this issue of Time Magazine, and you can see more detailed related articles.

"Considering fans have supported the Star Wars franchise for too long, even if the director disappoints them with a sequel to a disaster movie — and 'Attack of the Clones,' — why? George? Why? - They didn't give up either, so it seemed like a perfect fit to find someone in this group to direct a new film. ”

"Duke? Rosenberg saw the earliest "Star Wars" in 1977, when he was only 7 years old, because of the relationship between the two families, he frequently appeared on the set of the next two "Star Wars", and was deeply influenced by Star Wars culture and George? Lucas's edification. ”

"You can say Duke? Rosenberg was God's darling, appearing on earth with all the blessings, and as a teenager he was able to watch the birth of such a great series live. ”

"In the heyday of the world of Star Wars, cinema could open up new horizons and spaces, giving people the ecstasy of seeing the wonders of earthly or distant galaxies."

"In a world where special effects and anonymity are more important than the story, the characters, the director's perspective, and a dash of creative ingenuity, the Star Wars prequel trilogy is punctuated by the apocalyptic noise, with repeating storylines, explosions, avoidance, and abusive unforeseen deliverances, and the audience calmed down by numbness."

"But Duke? Rosenberg, who was heavily influenced by Star Wars and George? The director Lucas influenced saved it all, and his wise move in Star Wars: The Force Awakens - and very importantly, really, was to bring it back to its original meaning by removing unnecessary chaos, which is no small feat in the film's complex universe. ”

"Just like in the real world, the interstellar war continues, and now Luke, Leia, and Han? The roles of the three Solo are also played by the charismatic and talented trio handpicked by Duke - Oscar? Isaac, Daniel? Wu and Daisy? Ridley replaces, and Duke also makes them look more multi-dimensional and complex. ”

"In the meantime, Duke? Rosenberg also identified the core of the new trilogy, which is the new generation of Luke? Skywalker is a young woman who lives tenaciously in the desert by Rey? Ridley plays the role of Luke, who has Luke's skill set and a love for natural fabrics. ”

"Star Wars: The Force Awakens presents a complex futuristic world, Duke? Rosenberg made this movie extraordinarily brilliant, and he didn't just make it for true Star Wars fans, but for everyone! ”

There is no doubt that the "Star Wars" franchise must be the strongest fan movie of all time, and in the past week, almost all Star Wars fans have flocked to theaters, contributing a lot of money to the box office, but also consuming some of the enthusiasm to a certain extent.

In the subsequent screenings, "Star Wars: The Force Awakens" had to face such a situation, the enthusiasm of Star Wars fans was declining, and the number of passers-by and audiences was also quite important to what kind of height the box office could go in the end.

In North America, Star Wars has long become a social and cultural phenomenon, but there are always places that cannot be affected, compared with North America, the overseas box office will be more affected by passers-by audiences, Warner Bros. and Lucasfilm have formulated post-screening marketing strategies, one of which is to use the film's ultra-high ticket prices and audience reputation to influence the choice of passers-by and audiences.

In its first week, "Star Wars: The Force Awakens" has grossed nearly $1.1 billion worldwide, and subsequent developments have proved to have a huge impact on whether it is the debate on Rey that Duke initially directed, or the post-show marketing of Warner Bros. and Lucasfilm.

A new weekend kicks off with Star Wars: The Force Awakens ushering in its second weekend and Christmas break. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!