After Ubisoft did not become a permanent member, although it was a little unwilling, it still applied for the status of an ordinary member.

However, the difference between ordinary members and permanent directors is not only reflected in the royalties of a platform, in fact, if you think about it, the World Video Game Association, on the surface, seems to be an organization that shouts for the fairness of the competition in the entire video game industry.

But in reality, this is a disguised, monopolistic organization.

Jester made such a decision after fully absorbing the Nintendo in his memory from the peak to failure.

In fact, when he made this decision, even within Mars Entertainment, there were many people who did not understand, they felt that as an enterprise that has occupied 80% of the market in the United States and more than 60% of the entire world, it is already close to monopoly and can directly formulate industry rules.

Why do you still talk about giving up this power?

If you let those third-party game development companies choose, the vast majority of them will talk about the Dreambox series as their platform, regardless of their attitude towards other platforms, the largest market share is the biggest right to speak.

But Jester knew that it was easy to break if it was too rigid.

If you do what Nintendo did back then, it's hard to judge what will happen in the future, but: if you think about it, it will be similar to Nintendo's end, and everyone will betray their relatives.

But what if you turn this monopoly into a coalition of forces?

And not yourself?

So, this is where the World Video Game Association comes in.

In this association, Mars Entertainment, which owns the game platform, Sony and Sega, the three founding members must have the greatest rights, followed by the first batch of permanent members who were invited, in fact, this association. It is also a privileged organization of these companies, which occupy almost 90% of the world's video game industry, with players.

Ubisoft, a company that thought it would definitely become a permanent director, but did not become a permanent member in the end, and just became an ordinary member, will naturally be very dissatisfied, but there is no way to be dissatisfied, this is not a decision of Mars Entertainment alone, but a decision that represents almost the entire world video game industry.

Love to do it, don't do it, that's the truth.

Ubisoft, who did not give up, immediately thought of the branch of Mars Entertainment in Europe.

They want to get a place in the World Video Game Association. Do something that they wouldn't normally be able to do.

Of course, there is a certain price to pay.

Therefore, there is this negotiation, and because of this, the leading party of such negotiations is the European branch of Mars Entertainment, when to negotiate, where to negotiate, and how to negotiate. That is, Mars Entertainment has the final say.

"When you talk to the Ubisoft side, you might as well tell them about our hairstyles in France and even in Western Europe, if they want to. It can be merged with their channels. ”

When Jester thought about Claudia's talk about negotiating with Ubisoft, he quickly thought of something else.

In the future, Ubisoft would be the largest game publisher in Europe. In the distribution channels in Europe, even EA has no way to compare with them, and. For Jester, there is such a thing as a distribution channel, although it has a great advantage of having its own distribution channel.

However, for a game company, the financial pressure to maintain a large distribution channel is very large.

For example, Jester's distribution channels in North America are actually undertaken by Popular Distribution and Mars Entertainment, although these two are Jester's own companies, but there is no affiliation between these two companies, so this kind of financial pressure is distributed to the two companies.

The same is true for distribution channels in Japan.

Only the distribution channel in Europe, when Jester and Claudia established the European branch, it was completely responsible for Claudia, that is, the European branch of Mars Entertainment, and did not let Fengxing Distribution be responsible.

However, having said that, in this way, although Claudia has the sole power, the annual profit of the European branch is relatively the most unsightly among the three branches of Mars Entertainment, because the distribution channels of the entire Europe need to be fully responsible for the European branch itself.

Of course, the South American branch and the Australian branch have just been established this year, and according to the current scale of these two markets, the annual report of the European branch should not be the most ugly.

Now for Claudia, her control over the European branch has been deeply rooted, and she doesn't need the idea of completely holding the distribution channel in her hands at the beginning of the creation of the Mars Entertainment European branch.

And if you merge with Ubisoft's distribution channels, then it will be the best result.

As long as the two companies jointly set up a special issuing company, each of which uses a part of its own issuance channel as capital to invest in shares, and then let the company become a new issuing company, this is a good thing for both companies.

Well, then again.

For Ubisoft, although the financial pressure to maintain the distribution channel is shared by someone to help them, if their shares account for less than 50% or more, this is also inevitable, and they still have no ability to compare with Mars Entertainment Europe.

Then the distribution channel cannot be decided by itself.

Although in a certain way, this shares the financial pressure, but there is no right to speak, even if the financial pressure is reduced, then what is the point?

You know, the importance of publishing rights for a game company is almost irreplaceable.

The reason why the World Video Game Association has no problem with Mars Entertainment, Sega and Sony as the most privileged founding members, is because these are three companies that control the most important platform distribution rights for game companies in this era.

In other words, you only need to get permission from these three companies before your game can be released on their platforms.

This is for a large third-party game company like Ubisoft, but what about a small game company with a studio nature? They don't even have the qualifications to apply to join the World Video Games Association - that is, the games they make don't even have the right to be published on the platforms of Mars Entertainment, Sony, and Sega.

This is the largest monopoly established by the world's video games, and only by joining this association can you obtain the right to publish on the platforms of these three companies, but not just any game company with cats and dogs is eligible to apply.

In this case, if these small game studios want to develop games on three platforms, then what they have to do is to contract with a company that is qualified to develop games on all three platforms.

It shows that the naughty dogs in the original history can only be sold on Sega's MD if EA carries out OEM production Zuò.

This is the distribution right of a company like Ubisoft.

However, because Ubisoft has not obtained the qualification of permanent directors, therefore, the royalties they need to pay on the three major platforms, and the game cartridges that are allowed to be burned every year are also subject to strict regulations, for example, like the naughty dog mentioned before, in Jester's memory, when they were still called Jam Electronics, they OEM games for EA, at that time, EA was allowed to burn game cartridges a year on a certain type is 100,000 copies, and EA in order to ensure its own profits, Even if the sales momentum of the game of Jam Electronics was very good at that time, it would not continue to burn.

Because, to distribute jam electronic games, EA needs to give them a share.

In this case, those weak studios, when choosing their distribution channels, naturally do not choose a company like Ubisoft, which has not obtained permanent director status.

Because a publisher that is allowed to burn 1 million game cartridges a year is not comparable to a publisher that is allowed to burn 100,000 game cartridges a year, the situation in Europe is that in addition to the European branch of Mars Entertainment, there is no second game company in Europe that has the status of a permanent director of the World Video Game Association.

Of course, the World Video Game Association has already released rumors before, because when the association was established, it was only negotiated between North American and Japanese game companies, and because of the rush of time, they did not take European companies into account, so they planned to elect three more permanent directors at the next plenary meeting, and these three seats belong to Europe.

Ubisoft is now the second largest game company in Europe, but a publishing company without its own platform is not worth mentioning in this era.

This is who can get that quota, not by saying that the family is big, to put it mildly, even if a game company with half of the qualifications obtained, then this company can also use the special rights granted to him by the World Video Game Association in an extreme period of time to develop and grow.

It is the power of the organization, which is far from being comparable to a single effort.

The reason why Ubisoft is going to negotiate with Claudia this time is that they are desperate to become a permanent director of the World Video Games Association. (To be continued......) R1292