"Okay, the domestic price is set at 2999 yuan, don't discuss it anymore."

For this price, Zhang Ning has considered it in detail before.

He once thought about a price of about 2,000 yuan, or even less than 2,000 yuan.

Because Zhang Ning is not willing to let Penguin's products be sold so expensive in China.

If it's cheaper, wouldn't it be nice for everyone to have a product like this?

However, later, Zhang Ning found that low prices often restrict the positioning of products.

Yes.

The Meizu 1st generation is a semi-finished product prepared for future smartphones.

In the future, the products to be developed by Penguin will also be high-end smartphones.

He wants to be ahead of the curve in the world, and he wants to lead the boom in smartphones in the whole world.

Since this is the case, then, such a product, he must be high-end.

Undoubtedly, high-end products, he corresponds, must be relatively high prices.

Because ordinary users really can't understand where he can go to high-end low-priced products.

Even if such a product is really good and cheap, users will not think that it is high-end.

This is an inevitable law in economics.

Of course, Zhang Ning also took it into account.

Too low-end prices will kill the market.

This looks a bit alarmist.

How can low prices kill the market?

Actually, as long as you think about it, you can come to the conclusion.

Obviously, taking Apple's iPhone in the future, his price is set at 2,000 yuan, or even below 2,000 yuan. Well, presumably, no one will buy any Xiaomi, what Huawei, they will all go to buy Apple.

Of course, maybe you think that isn't very good, monopolizing the market, the profits will be incomparably large.

But in fact, his profits did not grow much.

Here's an example.

It turns out that only one person may buy a mobile phone for 5,000 yuan, and each person buys it, and his profit reaches 2,000 yuan.

Then, if he sells a mobile phone, he will have a profit of 2,000 yuan.

But now it is the same mobile phone, he sells it for 2,000 yuan, but the profit may only be 500 yuan, and even, 500 yuan is not reached. Selling a mobile phone can only earn a maximum of 500 yuan. He had to sell 4 mobile phones to make enough money to sell a 5,000 yuan mobile phone.

This is also why, in later generations, Nokia mobile phones are obviously the world's giants, and hundreds of millions of mobile phones can be sold out almost every year. However, Nokia, it didn't make much money in a year. However, on the other hand, Apple. Even if he only sells 10 or 20 million mobile phones a year, his profit is several times that of Nokia, or even dozens of times.

At the same time, the price is set at 3,000 yuan, which can also leave a large profit margin for other domestic electronics manufacturers.

Like, they can follow the influence of the Meizu generation to make such mp3s.

Penguin can do the high-end, then, they can do the mid-range, or, low-end.

This is also the law of non-monopoly competition that Zhang Ning has recently pondered.

Zhang Ning hopes to stimulate the rise of major domestic companies through this non-monopoly method.

In fact, Zhang Ning didn't particularly want to monopolize a long time ago.

As for instant messaging, and search engines, it's just that these businesses are too special.

In addition to these, such as online games, e-commerce, etc., Zhang Ning did not take too many fierce blows to competitors.

Zhang Ning is also developing on his own side, and slowly supporting these enterprises that compete in the same industry.

Of course, maybe they definitely didn't find out, this was Zhang Ning's intention.

But none of this matter.

Importantly, Zhang Ning knows that if China wants to develop, China wants to rush to the world, and Penguin Company alone is far from enough.

Why is the IT of the United States bullish, and why is the American economy bullish.

The big thing is not that there is a Microsoft in the United States, but that in addition to Microsoft, there are countless other companies in the United States that can compete with Microsoft, or, if not comparable to Microsoft, but are also extremely powerful.

It is precisely because of this consideration that Zhang Ning set the domestic price at 3,000 yuan.

Although Zhang Ning knows that at a price of 3,000 yuan, he may not let everyone buy it. But, that's okay.

There is no product in the world that can make everyone excited.

He just needs to attract a certain number of people and lead the way all the time.

Because, Zhang Ning believes.

Even those who don't buy their own products, in their hearts, there is still an incomparable yearning.

Like, a lot of people don't buy apples.

But, in their hearts, it's not that they won't buy apples.

As long as they have enough money, their first idea is to buy Apple.

"Okay, 2999 is 2999."

Zhang Ning was so determined, Huang Zhang could only nod.

"So, what is the price in the U.S. market, and what about the market price in the rest of the world?"

Previously, he had already positioned himself with Zhang Ning.

The main market of the Meizu generation is not domestic, but global, especially the United States.

"Let's not talk about the markets in other countries, let's set the market price in the United States first."

The United States is the number one super-empire in the world.

As long as you conquer the United States, you will conquer the world.

"Huang Zhang, what do you think is the right price?"

"I want to think about it."

Huang Zhang was originally set, but after the domestic price was overturned by Zhang Ning, even the international positioning could only be redone.

"$500."

After thinking about it, Huang Zhang set a price of $500.

"$500."

Zhang Ning smiled slightly, "Heh, Huang Zhang, you have enlightened, and you directly set it at 500 US dollars." ”

500 US dollars at the current exchange rate, which is more than 4,000 yuan.

According to the price of later generations, more than 4,000 yuan is not low, let alone 2004

"Isn't this stimulated by Mr. Zhang?"

It's just that Zhang Ning still shook his head.

"$500 is still too low."

"Ah, $500 is still low?"

Huang Zhang didn't know what to say.

"Mr. Zhang, I know that our Meizu generation is very classic, and the functions are also great, I believe that once it is launched, it will definitely be successful. However, if it is too expensive, it is impossible for others to buy it. Moreover, in terms of the current prices of major electronic products in the United States. $500 is already comparable to a computer, although our Meizu 1st generation is good. However, if our price exceeds that of a computer, I am afraid that it will ......"

"I'm afraid, Huang Zhang, I'm wondering, why can't our MP3 exceed the price of the computer? Although, I also know, it does seem that there are some unbelievable and even some subvert our cognition. But so what, I always believe that as long as it's a good product, users will buy it. Unless, they really can't afford it. And, even if they can't afford it, they won't buy it. For example, they will save a few months of their own money to buy. Or, they will borrow someone else's money to buy it. ”

As he spoke, Zhang Ning took out a table of the average annual income in the United States.

"The average annual income in the United States in 2003 was $30,000, which means about $3,000 a month. $500 is only one-sixth of the monthly salary, don't you think $500 is too little for them? It's like our monthly salary is only 2000, but a mobile phone costs 3000, do you think that this is too cheap. ”

"Mr. Zhang, this can't be compared like this."

Huang Zhang wanted to cry without tears.

Discussing with Zhang Ning, Huang Zhang has to go crazy every time.

Because, Zhang Ning will say some messy ideas every time.

Although, Huang Zhang also feels that these concepts make sense.

"Oh, what do you think should be compared?"

"Mr. Zhang, the United States has developed electronic products. Whether it's a TV, a computer, or a mobile phone, it's very cheap with them. If our Meizu 1 generation is overpriced, I am afraid it will exceed their psychological expectations. ”

"What's this, isn't it just right to go beyond that. Our Meizu generation is not an ordinary commodity. ”

"Okay, Mr. Zhang, what do you think we will set the price?"

Huang Zhang had no choice but to ask.

"$1,000."

"$1,000."

Me, I, I......

Huang Zhang didn't know what to say.

"Mr. Zhang, absolutely not."

1,000 US dollars, equivalent to 8,000 RMB.

It's okay to say that a computer is 8000 yuan, and an MP3 will sell for 8000, which can really be shouted, why not grab it.

Huang Zhang kept shaking his head, he thought that the price was too high.

"High, high?"

"It's too high."

"Okay, Huang Zhang, I just want to ask you two questions."

"The first question is, our Meizu generation, are they interested in buying?"

"Although it hasn't been sold yet, Mr. Zhang, I have absolute confidence that they will be interested in buying it."

"Okay, since you have faith, the second question. At the price of $1,000, Americans can't afford it. ”

"This ......"

Huang Zhang wanted to say that he couldn't afford it, but the average monthly salary of Americans was 3,000, so how could he not afford it.

"I can afford to buy, but I ......"

"Nothing."

Zhang Ning interrupted what Huang Zhang said, "Since I am interested in buying and can afford it, I really can't find any reason, they won't buy it." ”

"Oh my God......"

Huang Zhang has some madness.

He was really made big by Zhang Ning.

Isn't it too overbearing to price it for such reasons?

If that's all the business in the United States, that's great.

Enduring the madness, Huang Zhang persuaded Zhang Ning again.

"Mr. Zhang, what you said is very reasonable. If we look at these two reasons, it is true that Americans can afford it, and second, they are interested in buying it, and it stands to reason that they should buy it. However, such a concept must be correct in China. Because we are accustomed to our mobile phones at every turn, which is equivalent to a month, two months' salary. Americans, however, are different. Americans' consumption concept is different from ours, and Americans' consumption of electronic products is actually like eating. They can buy just one electronic product because they can afford it, but if this electronic product is too expensive, they may buy something else, it's not that they can't afford it, it's just that they think it's too expensive. ”

"That's why I say, Americans are coquettish."

Zhang Ning nodded.

Zhang Ning has been in the United States for a while, how can he not know the thoughts of life in the United States.

Most of the Americans live quite comfortably.

If they are just satisfied with eating well, they only need to spend about $300 a month to eat.

If the monthly salary is 3,000 yuan, then there is still $1,700 left to spend.

For $1,700, he can do a lot.

He can buy electronic gadgets casually, drink coffee, watch movies, travel, or do something else.

What Huang Zhang said is actually right.

Americans' treatment of electronic products is completely different from that of Chinese people.

They will only think that electronic products are just a type of consumption, and that they will change them at any time after they are not satisfied with the consumption.

Unlike Chinese people, for electronic products, it is impossible to change them after a few years of buying them back.

It's just that Zhang Ning still insists on a price of $1,000.

Not for anything else, just for one sentence.

As Huang Zhang said, Chinese can spend a month or two of their salary to buy an electronic product, why, Americans can't.

$1,000 is nowhere near a month's worth of their salary, although the price is still somewhat exaggerated.

However, Zhang Ning didn't believe it.

In the face of absolutely innovative products, these Yankees, they will not be impressed.

If it weren't for the first positioning, Zhang Ning didn't want to set it so high, so he really had to follow Zhang Ning's temperament.

Not to mention $1,000, $2,000, Zhang Ning can figure it out.

Forget it, let's test the Americans' minds with $1,000 first.

"Huang Zhang, I have made up my mind, don't discuss it."

It is rare to be domineering, Zhang Ning directly used his authority to set a price of $1,000.

……

Silicon Valley.

Once again, I set foot on American soil.

Zhang Ning left from here before, and today, Zhang Ning came again.

A century ago, it was an orchard and vineyard, but since Commercio International and high-tech companies such as Apple and Google have settled here, it has become a bustling town. In just a dozen years, Silicon Valley has produced countless tech tycoons.

Looking at the scenery of Silicon Valley in front of him, Zhang Ning was full of emotion.

When China can also produce another Silicon Valley, then, I am afraid, China will really rise.

Although, Zhang Ning knows, Yanjing's Zhongguancun has always been called China's Silicon Valley.

But Zhang Ning knows that China's Zhongguancun is too far behind Silicon Valley.

Shaking his head, Zhang Ning put this idea aside for the time being.

He came to the United States again today at the invitation of the University of California to give an academic lecture.

Zhang Ning didn't have much time, and the Meizu generation press conference was getting closer and closer. However, since it is the University of California in Silicon Valley, Zhang Ning also wants to take advantage of this speech, which is called the world's most famous public private school, to do a preliminary warm-up of the first generation of Meizu.

"Let's go, Huang Zhang, let's go to the University of California."

The University of California is not far from Silicon Valley, and after getting off the plane, Zhang Ning came to Silicon Valley to have a look.

Just as he was about to leave, a familiar voice sounded.

"Dear Zhang, I haven't seen you for a long time, I really miss you."

"Yes, Mr. Jobs, long time no see, I miss you too."

There is no need to look back, Zhang Ning knows that this is not who Jobs is.

"Haha, Zhang, I heard that you recently returned, congratulations."

"Thank you."

"You're welcome, by the way, I have a really great plan here, let's talk to a café."

"I'm sorry, Mr. Jobs, if you want to make another deal for me, then, I would say, you may be disappointed."

was cheated by Jobs before, but Zhang Ning didn't take it to heart.

He didn't hate Jobs.

But now, he no longer has any feelings for Jobs.

"Oh, Zhang, how can you think like that, we are cooperating, cooperating, I never wanted to cheat you."

Jobs was shocked, and he didn't expect how Zhang Ning, who was once very talkative, became like this now.

"I know, but, Mr. Jobs, I'm sorry, I don't have time right now, I need to go to the University of California. Let's talk again if we have the chance. ”

Zhang Ning knew that in the near future, the entire United States would be his competitor.

Jobs, too, will be one of them.

Jobs, goodbye.

With a faint response, Zhang Ning left in a car.