"I'll just tell you directly, our latest business is mp3."

“mp3。”

No way.

The heads of the subsidiaries only felt that there were some mishearrs.

"Mr. Zhang, are you talking about mp3?"

They guessed computers, phones, and a whole bunch of electronics, but they just didn't guess MP3.

It's not that they don't know that there is an electronic product called MP3, the key is that they know that this MP3 is too small and too small. It's so small that it's negligible. Almost all of the big electronics companies don't know how to do mp3 business. It's not that they don't do it, it's that they don't want to do it.

In China, the companies that make mp3 are those companies that are too small to be smaller.

Even Meizu, the No. 1 brand of MP3, is just a small company in their eyes.

When Zhang Ning said mp3, everyone was a little dumbfounded.

This, this, this...... For a while, they didn't know what to say.

"Why, why are you looking at me like that? You heard it right, it's mp3. ”

"Well, boss, your brain isn't bad."

Mark only felt that Zhang Ning's head was a little burned, and hurriedly said.

"You're just burned out."

"Since it's not broken, then, you're coming back for this one mp3."

Mark was a little speechless.

"Mr. Zhang, we also don't understand."

Ma Huateng, Tong Lei, Chen Shijun, Jian Jing...... and others, one after another.

"Although MP3 has performed well in the past two years, its market share is not large, and the entire domestic market sales last year were only about 1 billion yuan. Moreover, MP3 does not have any technology, and the development potential is small. Brother Zhang Ning, how did you think of entering this business? ”

Zhou Hongwei was on the side, and said analytically.

"Yes, Boss. MP3 is just a small electronic product, and it is smaller than the market for any digital camera. At the very least, digital cameras can be sold for one or two thousand yuan at every turn. But mp3, 1000 pieces of the sky. But in fact, the current average market price is below 500 yuan. Such a low price also makes the whole market not much profit. Even if it is Apple's recent sales of very popular iPods, although the outside world has been saying how popular the iPods are and how easy they are to use, the fact is that iPods can't sell a few units a year, at least, no computers and mobile phones are selling well. If it really sells so hot, Apple's market value can't be so low. ”

Mark also added.

In addition, Ma Huateng also expressed his opinions at this time.

"Mr. Zhang, I also feel very strange. Originally, when we do the Internet, we generally don't easily enter the hardware. Of course, it is logical that the Internet will move to electronic products, and sooner or later we will also enter. It's just that mp3 is such a product. Not to mention that his market is small, the key is that MP3 is not a necessity. He is not like a computer, nor is he like a mobile phone, which becomes an indispensable part of life. He has more of some like luxury goods, which users can buy or not. ”

Why did Ma Huateng engage in instant messaging back then, and not anything else.

It is precisely because he sees the necessity of instant messaging that he is necessary for the market.

Without him, the Internet will not be able to communicate in the future.

In fact, the large-scale explosion of instant messaging in later generations also confirmed Ma Huateng's idea. In the Internet market, the most important thing is still instant messaging. Even if many people who used to make games didn't bother to messaging at first, now they regret it in an increasingly competitive environment of online games.

It would have been nice if they had done instant messaging first.

At the same time, this is the same for the hardware mp3 piece.

No matter how good MP3 is and how innovative it is, it still can't be compared with computers and mobile phones.

This is a congenital cause.

"It seems that everyone is not optimistic about mp3, so let me say a few words."

Seeing that everyone's opinions were not unanimous, Zhang Ning was ready to give everyone a lesson.

"Mark, you said, mp3 sells cheaply, this is easy to do, our mp3 sells more expensive. Others sell for 100 yuan, we sell for 1000 yuan. If someone else sells for 500 yuan, we will sell 5000 yuan. As soon as the price is raised, won't the profit come? ”

As soon as this sentence came out, Mark couldn't cry or laugh, "Mr. Zhang, this account can't be calculated like this." 1000 MP3 is good to say, 5000 MP3 who buys. Even if someone buys it, I'm afraid not many people will buy it. At least, I won't necessarily buy it, and it's certainly not because I can't afford it, I don't necessarily have to. ”

"It depends on whether our MP3 is attractive or not. If it is attractive, then, if the price is more expensive, he will also buy it. Of course, this problem also involves the product function of MP3, or the product technology of MP3. Brother Zhou also said just now that MP3 has no technology and has little potential. Indeed, a lot of the mp3s we see, and that's true. Even the Apple iPod doesn't actually have much technology. However, ordinary mp3 has no technology, can't we make it more technical? ”

Seeing that everyone was stunned, Zhang Ning felt that everyone didn't understand, and explained again, "For example, just like a mobile phone, whether a mobile phone has technology or not." If you want me to say, mobile phones don't have any technology. If it only satisfies the two functions of calling and texting, I think any electronic product company can do this kind of technology. Not only can they do it, but it is also a small workshop-style electronics company, which can also be made. However, with the development of technology, our mobile phones are becoming more and more technological. So, we saw that we now have a mobile phone, he can not only make calls, he can also play games, he can also listen to music, he can also take pictures, and even surf the Internet. At the same time, mobile phones are also in the midst of such changes, and mobile phones are becoming more and more potential and marketable. ”

Zhang Ning's explanation made everyone's eyes shine.

Such a concept, they only feel unheard of, unseen.

However, when they listened carefully, they felt that it seemed to make a lot of sense.

"If our MP3 is also as technical as this, it offers a wide range of rich functions. So, can't our MP3 be sold for 1,000 pieces, or even 5,000 pieces? I thought, that's okay. ”

Zhang Ning looked at everyone with a smile.

"Boss, I'm ......"

"Mark, I know you want to say that although the above makes sense, however, MP3 still can't compare to a computer, to a mobile phone. Even if MP3 is really so skillful, it is indeed worth 1000 yuan, or even 5000 yuan. However, MP3 is still not a necessity in life, and users cannot buy MP3 like buying a mobile phone. Because, they don't have such a need. ”

"Yes, yes, yes, boss, that's what I want to say. My own Ma brother also mentioned it. I think,If you don't explain this problem,Boss, even if the MP3 you launched is a classic,It's estimated that not many people will buy it.。 ”

Mark's English name translates to Mark, and after he came to China, he adopted Ma as his surname.

Ma Huateng also has horses, and was soon considered by Mark to be his own brother.

"Well, Mark, it seems that you won't give up until I explain it to you. So, I'll just say a little bit. ”

Zhang Ning thought about it.

"In fact, this problem is more difficult to solve, necessities are necessities, he is a society. It's like eating, closing, living and traveling. This is something that is necessary for society, and it is not diverted by people's thoughts, and people must use such things. Mobile phones, computers, are such necessities, because people need to use mobile phones and computers. But...... I would like to say. ”

Zhang Ning paused here and accentuated the tone of his speech, "When mobile phones and computers were first introduced, did anyone think they were necessary?" ”

"Forehead ......"

"Huh."

"This question, how do you feel."

This question made everyone completely uneasy.

When mobile phones and computers were first invented, were they necessities?

No.

Never.

At the beginning of the invention of the computer, it was for scientific researchers, not for civilian use.

It wasn't until computers became more and more developed that he slowly began to use civilian use.

In particular, with the help of Microsoft Windows, he became a product that could be used by all ordinary people.

Until now, with the help of the Internet, computers have entered people's lives and become necessities.

Whether at work or in family life, he has become an indispensable product.

Mobile phones, too.

At the beginning of the invention of mobile phones, mobile phones were not a necessity in life.

Even after decades of mobile phone business, mobile phones have not become a necessity for people all of a sudden.

There are still a lot of people who don't use their phones.

Only after the business is busy and the economic income is greatly improved, the mobile phone has gradually become a necessity of people's lives.

"Everyone understands the development of computers and mobile phones, and I believe everyone knows it. Computers and mobile phones, he did not become people's necessities from the beginning of his birth. That is to say, sometimes, necessities, such a thing, he is not immutable. At a given time, he may be a necessity. But after a while, he wasn't a necessity. MP3 is not a necessity, apparently, now he is not. But not now, that doesn't mean it won't be in the future. I am confident that in the future, I am afraid that everyone in the world will have an mp3 on their hands, even the mp3 produced by Penguin. As for how we make MP3 a necessity for people, everyone will know when the time comes. ”

Zhang Ning is full of confidence.

The explosion of smartphones in later generations gave Zhang Ning too much experience.

The evolution history of a series of electronic products in the hand also gave Zhang Ning a long vision.

Sometimes, even if Zhang Ning doesn't make a smart phone and makes a product that has never appeared in later generations, Zhang Ning also believes that with such vision and experience, not to mention the popular world, at least, it can be successful.

"Okay, that's all I have to say. Come on, come on, let's have another drink. ”

Zhang Ning raised his glass, and everyone also stood up.

It's just that when the glasses were clinked at this time, everyone sitting there was a realization.

……

"Huang Zhang, let's discuss the pricing of our Meizu 1st generation."

Because in the past six months, Zhang Ning has been traveling, and he doesn't have too many questions about mp3.

Although it has recently returned, Penguin is too large, and after dealing with some of the business of the head office, Zhang Ning has time to set his sights on Meizu MP3.

At this time, the latest Meizu mp3 was also named Meizu 1st generation by Zhang Ning.

Although Meizu produced MP3s for unknown generations, Zhang Ning still named him this name.

"Huang Zhang, what do you think, what is the price of our Meizu 1st generation?"

"Mr. Zhang, I did a survey. At present, the price of mainstream MP3 in China is about 200, and more than 200 are some brands of MP3. Previously, our MP3 was sold for 1,000 yuan, and now I think that our Meizu 1st generation can challenge the status of the iPod and sell it for 1,500 yuan. ”

"1,500 yuan."

Zhang Ning was not very satisfied with the price.

"If it's 1,500 yuan, our profit is a little low."

"It's really lower than it was."

Compared with the original price of 1,000 yuan, although 1,500 yuan is 500 yuan more than 1,000 yuan. However, the Meizu 1st generation that is now being produced has increased several times because of the addition of various functions, both in terms of R&D costs and processing costs. In terms of profit ratio, it is much less than the original.

"However, Mr. Zhang, we can only set the price at about 1,500 yuan. Because, Apple's iPod is only more than 1,000 yuan in China. ”

"Don't compare Apple's iPod with our Meizu 1st generation, after the official sale, you know that Apple's iPod is completely incomparable to our Meizu 1st generation. I'm not just talking about features. ”

"Mr. Zhang, what do you think we should set a price?"

Huang Zhang burst into tears, and if he could ignore Apple, I am afraid that only Zhang Ning was the only one.

Although it is true that Apple cannot be compared with the world's giants now, its fame and status are still incomparable to many companies. Moreover, taking mp3 as an example, Apple has always been the leader of MP3 in the world.

“3000。”

"Our MP3 is set at 3000 yuan. Oh, no, it's not 3,000 yuan, it's 2,999 yuan. ”

Zhang Ning quoted a price.

“2999？”

What is the difference between this and 3000.

That's not the main thing, though.

Huang Zhang also knew that at the time of sales, there was only one dollar difference between 2,999 and 3,000 yuan. But to give people the feeling, others will definitely think that 2999 yuan is a lot less than 3000 yuan.

This is a technique for commercial product pricing, and Huang Zhang has also tried it, and it is very effective.

It's just that what makes Huang Zhang feel incredible is the price of 3,000 yuan set by Zhang Ning.

3000 yuan, domestic mobile phones, is not so expensive.

This is mp3, not a mobile phone, not a computer, why did Zhang Ning shout out 3000 yuan.

Of course, even if it was 1,500 yuan before. Huang Zhang also knows that I am afraid that if their price is exposed, ordinary users will also be intimidated by such a price. After all, they really can't imagine that a small mp3 can be sold for a high price of 1500 yuan.

It's just that Huang Zhang can't help it. Their current Meizu 1 generation, both in terms of technology and all aspects of the function has been greatly improved than before, not sure at such a price, they can't make much money at all.

But now, Zhang Ning directly shouted out 3000.

Huang Zhang really can't imagine that if such a price is exposed, the media will not say a word directly, why not grab it.

Yes, Huang Zhang really feels that way.

3,000 yuan, that's 3,000 yuan.

In 2004, the average salary in the country was only less than 1,500 yuan per month, and the price of 3,000 yuan was equivalent to two months' salary for one mp3.

Let's ask, at such an expensive price, which one will buy it, and which one is willing to buy it?

"Mr. Zhang, will this price be too high?"

Huang Zhang said weakly.

"Is it high?"

Zhang Ning shook his head, "If it's compared to ordinary MP3, of course he's higher." However, our MP3 is not an ordinary MP3, it is the most powerful MP3 in the world, and it is a product that changes the world. You can buy a world-changing product for 3,000 yuan, do you think, is his price still high? ”

"But, but ......"

Huang Zhang almost went crazy.

"Nothing, I know, you'd want to compare it to some other mp3, or Apple's iPod. Well, then compare and compare. Let's compare, the current ordinary MP3 on the market is 200 yuan, and even, it can reach 100 yuan in the future. And our Meizu MP3 has reached 1000 yuan. Ipod has reached 1,300 yuan, or even 1,500 yuan. Huang Zhang, what did you find in such a data? ”

"Found what?"

"Didn't you notice that our MP3, or Apple's MP3, can be 10 times the price of a regular MP3?"

"I found out, but, Mr. Zhang, what's wrong with this?"

"I didn't say there was a problem."

"Ah......h

Huang Zhang was a little dizzy by Zhang Ning's words.

"What, no." Zhang Ning continued, "Since this is no problem, logically speaking. We will think that ordinary MP3 is 200 yuan, and the reason why our Meizu MP3 and Apple MP3 can sell for more than 1000 yuan is our brand and our quality. So, we can sell it so expensive, we can distinguish it from ordinary mp3.

Well, now the question arises.

Our current Meizu 1st generation, should it also be distinguished from our previous mp3, and from Apple's mp3? Don't you think that even Apple's iPod, compared to our current Meizu 1st generation, is just an ordinary mp3...... If so, then our price can also be increased by 10 times on the basis of the iPod. Ipod is 1500 yuan, we multiplied it 10 times, it should be 15000 yuan, and now it is set at 3000 yuan, I think not only is it not expensive, but we have suffered a lot, what do you think? ”