Chapter 558: QQ Music
"What to do, what to do?"
All three of them, almost inwardly, were all saying at the same time.
It was just that he was defeated by Zhang Ning back then, and he could only blame himself for being inferior to his opponent.
However, now that Zhang Ning has handed over QQ to himself, if this is not well operated, is it too much to prove that he is incompetent.
It's just that this Internet first task is really a bit big.
The three of them glanced at each other, and they all saw the strong pressure in each other's eyes.
However, the three are not ordinary people.
Back then, under Zhang Ning's heavy pressure, he was able to hold on for so long and did not fall. There are even several chances to fight back, which has proven that they are strong. Under the pressure of the remarks made at the Zhang Ning Demon Capital Conference, the minds of the three of them were running wildly, and they wanted to think of the most powerful profit plan.
"Li Qing, if we rely on our membership program, how much do you think we can earn?"
After the three of them joined the penguins, they were not mixed up for nothing.
During this period of time, they made a way to make a profit for members.
"At present, the number of active members of our QQ is about 100 million, which is almost equivalent to more than 70% of the number of Internet users, and it can be said that our number of members is the largest in China. However, to convert these members into our paid users, I am afraid that it is not as straightforward as the game. The conversion rate, we did a survey earlier, is about 100:1. ”
A 100:1 conversion rate is of course extremely low for a game's conversion rate, but it can't be too low for an instant messaging conversion rate. However, if there is only a 100:1 conversion rate, then even 100 million active people will only bring 1 million members in the end. At this time, Ma Huateng has preliminarily determined that QQ members are set at 10 yuan per month. At 10 yuan per month, there are 1 million per continuous payment, which is a good profit. But such a profit simply cannot be compared with the three major portals, let alone with Penguin Games.
Take one of their Jin Gu Qunxia as an example, more than 1 million are online at the same time, and just selling point cards will blow up the current QQ.
"Alas, if Mr. Zhang says that he will win the first place on the Internet in a few years, we may really be able to."
Zeng Liqing sighed.
With the current development of QQ, there are 1.3 billion people in China, and even if there are no 1.3 billion people going online in the future, there will be seven or eight billion. With these seven or eight hundred million, even if the conversion rate is still 100:1, their profit is a big one. But now, the number of netizens is only increasing rapidly, and his potential is far from being realized.
"By the way, pony, we might as well launch a portal project."
Zhang Zhidong on the side mentioned a little.
With the number of QQ users online, they can easily convert these QQ users to the portal. And with traffic, are you still afraid that there will be no advertising fees?
It's just that this idea was rejected by Ma Huateng.
"Nope."
Ma Huateng disagreed, saying, "The portal plan is estimated that Mr. Zhang will not let us launch it so quickly, and the portal is not just launched." Even if we launch a portal that can make money, it is a huge business to make a portal. If we just want to make money, I'm afraid we'll mess up this portal. ”
"Xiaoma is right, we don't have experience in portal websites now, and we don't have talents in this area, and the portal is not just about making a website page, and the content he involves is much more troublesome than our current instant messaging."
Zeng Liqing also shook his head.
"I'm not thinking about other ways, after all, we don't always think about how to make money on QQ. It's better to use QQ to launch some other businesses. Perhaps, this profit will come naturally. ”
Zhang Zhidong was dissatisfied.
It's just that this sentence made Ma Huateng's eyes shine.
"Hey, Zhidong, your idea is very creative."
Zeng Liqing also had a gleam in his eyes, and he thought of it with Ma Huateng.
"Yes, Zhidong, what you said is very good. If we just rely on QQ, maybe we won't be able to make much profit. But our QQ has such a number of members, no matter how you say it, you can make money. Let's think about it again......"
……
The magic capital was fully opened, and Zhang Ning returned to Yanjing.
The time is only half a year, and there is not much time left for Zhang Ning.
After getting off the plane, Zhang Ning didn't go anywhere, and went directly to Penguin Technology.
At present, the Penguin headquarters and Penguin Technology have been separated, and Ma Huateng is in charge of Penguin Technology.
That is, the boss of Tencent in the future.
"Mr. Zhang, you're here."
Just entered Penguin Technology, Ma Huateng, Zhang Zhidong, and Zeng Liqing all came out to greet Zhang Ning.
"Looking at your formation, I seem to know that I will come to you."
Zhang Ning looked at the three of them, a little strange.
"Mr. Zhang, what you said in the magic capital has made us not even sleep well these days."
Ma Huateng said with a wry smile.
"Oh, you're worried about that."
Zhang Ning suddenly realized.
I said in Modu that I wanted Penguin Technology to make the Internet the first, and there is no doubt that they are the ones who are under the most pressure. After all, although Zhang Ning is the founder of the company, he is not in charge of specific business. And now the CEO of Penguin Technology is Ma Huateng, who was recruited by himself.
Seeing Ma Huateng's wry smile, Zhang Ning was a little happy.
It's just that the Internet No. 1 I said last time in the magic capital really didn't let Ma Huateng do it.
In any case, Ma Huateng is not like himself, he knows so much about QQ, and even some businesses in the next few decades. Moreover, Zhang Ning also greatly advanced QQ's profit plan. In my memory, when QQ really made money in later generations, it was also after 2004...... Moreover, even after 2004, it has not reached the first place in the Internet. At that time, there were many Internet companies, which were stronger than QQ in terms of market capitalization.
This time, Zhang Ning is ready to operate in person.
"If you are too comfortable, there may be other companies to challenge us."
Zhang Ning didn't want to have too high requirements for Ma Huateng and them for the time being, but seeing that the three of them were still relatively nervous, he eased up and said, "Actually, this Internet is the first, and it is not necessarily difficult, let's go to the office to discuss." ”
Several people went to the office together, Zhang Ning sat in the middle of the chief, looked at the three of them, and said, "Regardless of what I said when I had a meeting in the Demon Capital, you can tell me your plan first." ”
"Mr. Zhang, we have been carefully discussing QQ's specific profit plan for a period of time. We have preliminarily determined several major profit plans, which are the ones we wrote, for you to take a look. ”
Ma Huateng put the plan book in front of Zhang Ning, there are three books in total, and there are three plans in total.
"Not bad."
Although I didn't read the content in it, there were three sets of profit plans at once, which is not bad.
"QQ member."
Turning over the first plan, the QQ member profit plan appeared in Zhang Ning's eyes.
This profit plan did not surprise Zhang Ning, and now Internet companies, most of which are profitable, have adopted a membership system. Although QQ is not a game product, it can also be a member.
After carefully reading the first plan, Zhang Ning probably already knew it, and took the second plan.
"Hey, QQ Music."
QQ Music was a music platform under QQ in its previous life.
The platform has attracted many QQ users by providing music previews, downloads, and music video appreciation.
However, the profitability of QQ Music is not very strong, and not too many people pay for the green diamonds that are pushed.
One of the reasons for this is that the features offered by Green Diamond are just genuine music downloads, or, alternatively, provide auditions of higher quality music.
But in the era of piracy in later generations, who still listens to paid music, directly searches for Baidu, and it comes out directly.
It's just that now Ma Huateng's QQ music is very different.