North America is the most mature commercial film market in the world, and since the nineties, the population of the North American continent has not increased significantly, which means that the movie audience will not rise significantly, and the large number of moviegoers on the weekend will inevitably cause the number of audiences for other films to decline.

"Godzilla" has stepped up its publicity efforts, and Warner Bros. certainly can't sit idly by.

However, compared to the fancy publicity strategies used by Sony Columbia Pictures, Warner Bros. always responded in the simplest and most direct way, referring to Duke's construction.

"Godzilla" has a good reputation, the audience is shouting thrills, and the monster fever is heating up."

It's a news hype created by Sony Columbia Pictures, and Warner Bros. responds by saying that Godzilla is a native Japanese monster!

"The box office of "Godzilla" on the first day was nearly 10 million US dollars, leading the summer file!"

"Godzilla is a native Japanese monster!"

|Excellent|Excellent|Small|Say|More|New|Most|Fast|www.uuxs.cc|" When the hero and heroine were filming the film, they were scared by Godzilla and their legs were weak. ”

"Godzilla is a native Japanese monster!"

"Monsters have invaded Manhattan, and various landmarks have been destroyed in front of Godzilla."

"Godzilla is a native Japanese monster!"

Cultural differences are objective facts, especially in North America, where isolationism is still very strong, and now although the Internet is rising, it is far from connecting the world, and it is inevitable that foreign cultures will be excluded on the big screen in North America, not to mention Godzilla, a Japanese monster who is known as the French Hollywood director Luc? Besson's "Taxi Express", a Western-style commercial film, was only in North American theaters for three days.

As for the actual trend of "Godzilla" and "The Matrix", the weekly box office report published in the entertainment section of the Los Angeles Times on Monday is clear at a glance.

"On the third weekend of May, the North American box office market was still very hot, although it didn't achieve the feat of $20 million in the top three of the weekend. But the market has been able to continue to run at a high level, driven by "The Matrix" and "Godzilla", almost the same as the same period last year when "Jurassic Park 2: The Lost World" opened, and as of this weekend, the annual box office in North America has increased by 7% compared to the same period last year. ”

"Last weekend, Sony Columbia Pictures' $140 million blockbuster monster film "Godzilla" came strong. Facing the previous box office and word-of-mouth "The Matrix", the film reported $8.42 million, $10.12 million and $8.25 million on Friday, Saturday and Sunday, respectively, and scored $26.79 million in the first weekend! ”

"However, this result is not enough for "Godzilla" to win the top of the weekly box office list, and this week's box office top still belongs to "The Matrix"!"

"Created by Warner Bros. and Duke Studios, by the acclaimed director Duke? Rosenberg's sci-fi action film "The Matrix" was still strong in the second weekend, and despite the strong attack and competitive challenges of "Godzilla", it still cut $39.89 million in the following weekend, and won the weekend championship without any pressure. The North American box office broke the $150 million mark in one fell swoop, reaching a whopping $150.86 million! ”

The biggest surprise of the week was the small-budget film "The Horse Whisperer" released by Bowell Pictures, which overtook "The Collision of Heaven and Earth" in its third weekend, occupying the third place in the box office with a box office score of $13.68 million, while DreamWorks' "The Collision of Heaven and Earth" continued its disappointing performance, earning only $5.61 million in the third weekend and a total of $56.22 million in North American box office. There is no way to pay for itself. ”

The same surprise also came from "Titanic", which was released for more than half a year, and the big ship seemed to have no end. Last weekend, it collected another $3.56 million in 521 theaters, and the North American box office has reached $632.55 million. ”

"It's not hard to conclude from the box office numbers that this past weekend, Godzilla and The Matrix teamed up to dominate the market. However, the response of the two films to the audience has shown completely different directions. ”

"Since its release, "The Matrix" has led a wave of cyberpunk culture in North America, and has been praised since its test release. Rosenberg successfully combined philosophical thinking with science fiction elements, creating a new era of science fiction films. Or even George? Lucas believes that "The Matrix" will become a milestone in the history of science fiction films, and its status will not be lower than "Star Wars". ”

And the word-of-mouth of this film that aroused the popularity of fans is still amazing two weeks after its release, the audience praise rate has always remained above 90%, and the audience rating of the famous film and television website IMDB is also as high as 9.5 points! With such strong word-of-mouth support, $200 million is definitely not the end of this sci-fi film's North American box office! ”

On the other hand, "Godzilla", behind the good box office in the first week, we can't ignore the low word-of-mouth all the way, on the day of the large-scale opening of the film, the audience's praise rate was only 63%, and after three days of the weekend, it dropped to 58%, and the audience score of the film and television rating website IMDB was only a pitiful 5.6 points, so it is speculated that the North American box office of "Godzilla" can exceed 100 million US dollars, which can be called a victory!"

"The Matrix" has achieved two consecutive tops in the summer box office list, North America is about to usher in the Memorial Day schedule, and "The Peerless Tribulation" produced by Touchstone Pictures and distributed by Bowei Pictures will be released soon, and we will wait and see whether this $140 million science fiction blockbuster can shake "The Matrix."

Not only in the North American market, just this past weekend, "The Matrix" began to land in overseas markets, and the film's exterior scenes were all from Sydney, which had a particularly strong response in Australia, winning $7.52 million in three days over the weekend, which is the first week box office result in Australian film history after "Titanic".

In the UK, The Matrix was equally popular, with $11.2 million in its opening weekend box office.

Nowadays, looking at the world, the Internet is not thriving, and some of the concepts in "The Matrix" will also make it difficult for people who have not been exposed to the Internet to understand, but Duke does not explore the two worlds in depth, but highlights the strategy of playing cool and handsome, which brings advantages, just watching the action and explosion scenes inside, which is enough to make people enjoyable.

Also this weekend, The Matrix earned $6.84 million in France, $7.85 million in Germany, $6.55 million in Spain, $5.67 million in Italy, $7.44 million in Russia, $7.11 million in Argentina, $7.26 million in Brazil, and $5.66 million in Mexico......

Although "The Matrix" has not yet appeared in the Asian market, in one weekend, the film has accumulated $74.89 million at the overseas box office, and the global box office easily exceeds $220 million!

"Actually, the box office is nothing."

After deliberating about the next step, how to target Martin? Bob, the conversation in the office has shifted to The Matrix, Ino? Martin vs. Pat? "The media and the public are ignoring the Merchandise revenue for The Matrix. ”

"Warner Bros. didn't disclose the number of merchandise sales last weekend." Pat? Jin Sili poured herself a cup of coffee, "Ino, did you get the number of merchandise from last weekend?" ”

"I got some rough statistics about The Matrix through my connections at Warner."

Got a piece of information, Ino? Martin handed it over to Pat? "See for yourself, Warner Bros. and the Duke's studio are going to make a big deal this time." ”

"A total of about $25.6 million of merchandise was sold in North America last weekend?"

Even for Pat? Jin Sili was a little surprised, took a sip of her coffee cup, calmed her breath a little, and said, "If I'm not mistaken, the sales of The Matrix around North America have exceeded 100 million. ”

"That's right, it's over 100 million."

Seems to be a little emotional, Ino? Martin rubbed his forehead and said, "I have accurate information, the Duke's studio has signed an agreement with various manufacturers for a 30% commission of sales, which means that the $30 million in commission can almost be regarded as a profit." ”

"The proportion of peripheral profits from big-selling films is getting heavier and heavier." Kim Sili sighed.

Ino? Martin added, "Don't forget, it's just North America!" And the discs, videotapes, and TV rights to "The Matrix" have not yet been sold, and I think the film's peripheral profits may exceed the box office profits! ”

"Short-term periphery within a year." He added.

Pat? Kinsley nodded and thought for a moment, "Didn't talk to Duke back then?" Rosenberg's signing of the brokerage contract was definitely the biggest decision mistake in the history of the CAA. ”

"It's a pity that we didn't have a say back then."

Speaking of which, Ino? Martin's eyes flashed again and again, "That's fine, the more successful Duke is, the more unbalanced the partners will be, and the more they feel that someone should be responsible for the original mistakes, and the people who need to be responsible, this year's packaging project with Spielberg is not a success, and our opportunity is coming!" ”

Not too far from the office of the two, Martin? Bob sat alone in his office frowning, he cooperated with Spielberg, who was the most secure, but it was still difficult to get rid of the bad luck of the past few years, success seemed to be getting farther and farther away from him, he almost became the laughing stock of CAA, and he became synonymous with failure.

There is strong competition on the outside, and hungry wolves on the inside, Martin? Bob already sensed the crisis, and even though he was the largest shareholder of all the CAA's partners, there was only one way to step down when the opposition was strong enough to reach a certain point.

He doesn't want to be like Michael? Ovitz left Disney as a loser and was ousted from power.

A small mistake a few years ago, abandoning a seemingly inconspicuous little person, has now become a clarion call, Duke? Rosenberg, is it really too strong to be invincible?

The people who can sit in high positions are all people who are more determined, Martin? Bob wasn't going to throw in the towel. (To be continued......)

ps: I'm going to see wedding photos today, I can only update it automatically, brothers look at the ticket price, whether it's a monthly pass or a recommended ticket, let's have more. R1292