"Is there anything I can do to help you?"

At the end of the day at the Santa Clara Theater in Santa Clara, Zhou Xin welcomed another batch of customers, "What do you need?" ”

"Neo's trench coat, sunglasses and leather boots." The man immediately spoke, "And a backpack and a keychain...... That's right, a set of Neo and Trinity's dolls. ”

After completing this business, Zhou Xin didn't have time to take a breath, and said that the customer said, "I also want peripheral ...... for "The Matrix"

The final evening has ended, and as in the past, a considerable number of viewers who have watched "The Matrix" will come here to choose some merchandise, such as trench coats, sunglasses, dolls, backpacks, keychains and even Nokia pop-top phones.

After receiving more than a dozen customers who bought "The Matrix" merchandise in a row, Zhou Xin took a breath of relief, the recent week's sales business was too hot.

"Can you show me Godzilla's model?"

After more than a dozen customers, someone finally asked about the peripherals of "Godzilla", and Zhou Xin talked to him a few words and made the deal.

The sales of the peripherals are directly related to his income, Zhou Xin originally thought that with the arrival of the new weekend, "Godzilla" will be released strongly, and his sales counter will have "Godzilla" and "The Matrix" at the same time, and the sales performance will inevitably skyrocket, so as to get more commissions.

But there is always a huge gap between the truth and the good wishes of individuals.

Sending off another customer who had bought "The Matrix" merchandise, Zhou Xin's eyes turned to the responsible sales area, the counter occupied by "The Matrix" was empty, and the place around "Godzilla" was full.

"Hey, George, it's time to get off work."

A boy from the popcorn stall walked over and said in a friendly manner. "Do you need me to help you get into storage?"

"Yes, Bette."

The two are good friends, and Zhou Xin has no intention of refusing, "You are responsible for cleaning up the "Matrix", and I will clean up the products of "Godzilla". ”

"Do you still need to pack up the merchandise for The Matrix?"

Looking at the surrounding sales area, Bate said dissatisfied. "It's almost empty! Your side is still full, I remember that these "Godzilla" merchandise was put on the table in the morning, can't it be sold? ”

Zhou Xin shrugged helplessly, the surroundings of "Godzilla" were too disappointing.

The pitch-black night sky envelops the North American continent, and Saturday creeps in as the sun creeps out of the horizon again.

At the headquarters of Sony Columbia Pictures on West Washington Avenue in Kalv City, the atmosphere has been a little solemn since the beginning of work, especially the secretary who walked into the office of the executive president, Shinobu Ohga, to deliver coffee. Don't even dare to breathe in the air, like Michael in the room? Ovitz and Shinobu Ohga are like the terrifying Godzilla on the screen.

The secretary delivered coffee and hurriedly exited the office, sitting on two sofas, Shinobu Ohga and Michael? Ovitz was silent, just looking at the statistical report in his hand.

Especially Michael? Ovitz, if you look closely at his calm face, you can see the corners of his eyes twitching slightly.

He expects "Godzilla" to grossing $13 million to $15 million on the first day, and he thinks it's a conservative estimate, but when he gets yesterday's stats. The corners of the eyes never stopped.

This is definitely not excitement, but disappointment after not believing, not wanting to believe, and doubting that what you see is not the truth!

But so many years in the industry. Michael? How could Ovitz not understand that statistics are more true and reliable than anything in Hollywood.

It's just that this kind of reality is like Neo's difficulty in accepting the real world that Morpheus said, which makes it difficult for him to bear.

"Godzilla" opened in North America with 3,310 theaters, and the box office on the first day was $8.42 million!

"That's a lot worse than expected!"

Looking at the numbers on the statistical report, Michael? Ovitz had the idea, "Even if it doesn't live up to expectations." It's good to be able to pass $10 million. ”

The production cost of "Godzilla" is as high as 130 million US dollars, and the publicity and distribution costs that have been invested are nearly 30 million US dollars.

This is his first package project after returning to the entertainment brokerage industry, how can he bear it if it fails?

"Why?" Oga Shinobu suddenly broke the silence, "Why is this happening?" ”

Why? Why, exactly? Michael? Ovitz just smiled wryly. But there is no clear answer.

The two were so disappointed, not only because of the first-day box office failure, after all, the first-day box office in film history was average, and it was not for nothing that there were super blockbusters later.

They are so difficult to let go, more from the film's extremely poor audience reputation.

On the first day of the release of "Godzilla", the audience's praise rate was only 64%! This is the first day of release, and according to the normal trend, as the number of viewers who see the film increases, this reputation will continue to decline, and it is almost inevitable to fall off the passing line.

And the films that have lost the audience's reputation basically mean that the box office stamina is insufficient!

Especially Michael? Ovitz heard his young assistant say that on IMDB, the largest film and television website on the Internet, "Godzilla" has a score of only 5.3!

This means that the response of the film among teenagers is extremely poor!

Of course, for the old-school Michael? Ovitz doesn't know anything about the so-called trolls.

All he knew was that Godzilla was in danger right now, because The Matrix, which was seen as its biggest rival, was moving forward as determined and steady as its director in the midst of the controversy over violence, even if Sony Columbia Pictures and the artist management agency used the greatest force within the rules, they could not hold it back.

"The Matrix" earned $12.35 million in North America yesterday with 3,220 theaters, and firmly occupied the leading position among all the films released at the same time this weekend!

There is also the audience's word-of-mouth, this film has been released for more than a week, and the audience's word-of-mouth is still strong at 90% praise!

Looking at the numbers on the statistical report, Michael? Ovitz suddenly felt old and seemed to be unable to grasp the dynamics of the market.

In the meeting before the start of the summer season, he and Spielberg both thought that "Heaven and Earth" and "Godzilla" definitely had the strength to compete with "The Matrix", but the result?

"Godzilla" is not bad, but "Heaven and Earth Collision", which was surrounded and suppressed by many Hollywood giants, is the most miserable. Yesterday's single-day box office was only $3.12 million, which is a single-day box office for the weekend!

Presumably, Spielberg's old face is more ugly than his own, right?

At this point, Michael? Ovitz did not forget to comfort himself with the misery of others.

Turning his head to see Shinobu Oga's sad face, Michael? Ovitz realized he had to do something, and anyway, this was the film he was responsible for packaging. If it fails completely, it will inevitably affect the relationship with Sony Entertainment, and it will not be good for the artist management agency.

"Oga, the box office is only a part of the movie's revenue." Michael? "Don't forget, Godzilla also has merchandise, and as long as the merchandise sells well, we can easily make a profit." ”

"Hmm." Shinobu Oga nodded.

Just then, there was a knock on the office door. An assistant walked in with a text jiàn.

"Mr. Oga, this is a rough count of the peripheral sales I just got."

Hearing the assistant say this, Shinobu Ohga immediately said, "Hurry up and give it to me!" ”

After taking the text handed over by the assistant, Oga Shinobi's eyes looked directly at the line of counting jù, Michael? Ovitz was also looking over there, and he was also anxious to know the exact number of surrounding sales.

I don't know when, the assistant has already left. Michael? Because Ovitz couldn't see the content on the text, his eyes couldn't help but move to Shinobu Oga's face.

Ogashinobu's face was calm at first. After a while, it suddenly turned white, then red, and then white again......

Michael? Ovitz had a bad premonition in his heart, and this was definitely not excitement!

"Ohaga......" he couldn't help but speak.

Oga Shinobu directly handed Wen Jiàn over, "Look at it yourself." ”

Take the text jiàn, Michael? Ovitz's gaze was keenly caught on the numbers. The head suddenly felt dizzy, but fortunately, he had a lot of experience, and he adjusted his feelings in an instant.

But the statistics made his eyes seem to hurt.

Yesterday day, Godzilla merchandise sales were $570,000!

Although this is only a rough statistic, it is generally conservative. But even if the real number comes out, it is impossible to be 20 percent higher than this number, and the peripheral sales of less than one million US dollars are simply a mockery for them who have invested heavily in the peripherals and want to do a big job!

What's more, another statistic jù is here, which really turns the sales of "Godzilla" merchandise into a mockery, and the "Matrix" merchandise was roughly estimated at $8.79 million in a single day yesterday!

A brief reminiscence, Michael? Ovitz found that "The Matrix" not only earned $12.35 million on Friday, piling up the North American box office to $110.97 million, but also broke the $60 million mark in North American sales of peripheral products!

Duke? Rosenberg is so hard to beat? Is his joking title of the king of the summer file the most real reaction?

Michael? Ovitz sighed in his heart, but his eyes condensed with confidence, and said to Oga Shinobi, "This is the first day, we must not be discouraged, we must continue to work hard, "Godzilla" has no chance to turn over!" ”

Shinobu Oga looked at Michael? Ovitz then nodded slightly, Sony Entertainment's plan is to make "Godzilla" a successful series like "Jurassic Park", no matter what, continued promotion is their only way out.

This weekend, Sony Columbia Pictures ramped up its efforts to promote Godzilla, and the monster can be seen everywhere in the media and advertising.

"Godzilla, a giant monster like never before, its movies are magical and exciting......"

Advertising and hype like this is overwhelming, and Warner Bros. will not sit idle, as a competitor. (To be continued......)

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