Lin Qiangsheng saw that everyone around him had looked over, and hurriedly stretched out his hand and pulled Honda Tojiro up at once.

His face was a little ugly, in such a public, Honda Tojiro obviously had the idea that he couldn't get off the stage, but Honda's face was full of sincerity, which made Lin Qiangsheng uncomfortable!

"Mr. Honda, there are so many people that I can't answer you now, let me think about it!" After he said to Tojiro Honda, he turned around and left, and the ghost would think about it.

Honda Tojiro was in a hurry, and hurriedly trotted to catch up with Lin Qiangsheng, this time he did not rush forward, kept a short distance and said anxiously: "Mr. Lin, our Honda's "H" logo has been used for decades, that is the first pinyin letter of my father's name, the logo used by your Benzhi Automobile Company involves infringement of our Honda Motor Co., Ltd.'s trademark patent, please consider this matter carefully, if our two companies continue to dispute for a long time, this is not good for you and your company's image!" ”

Lin Qiangsheng stopped, turned his head to look at Tojiro Honda, pretended to be innocent and said: "But as you said, why has my trademark still been registered by the relevant authorities?" I guess as long as you pass the registration, it won't be an infringement, right? ”

Honda Tojiro's face turned pale, and when he met someone like Lin Qiangsheng, he didn't know whether he was angry or helpless, he bowed again and said sincerely: "Please Mr. Lin think carefully no matter what, as long as you make a bid, we Honda Motor will definitely find a way to meet you, please make a bid!" ”

Lin Qiangsheng smiled, shook his head and said, "You also know, I am not short of money, I can afford to fight a lawsuit!" After saying that, he ignored this Honda Tojiro and walked to the booths of other car dealers.

Honda Tojiro was shocked, and finally met Lin Qiangsheng directly. But he didn't expect this person to refuse without thinking about it, he felt too sorry and too failed!

"Wait, wait!" Seeing that Lin Qiangsheng was still walking, Tojiro Honda said directly:

"My father, who worked hard for his career all his life, was at the Honda Institute of Technology. He works late every day and is a hundred times more energetic than a young man! But when I found that I was old and couldn't keep up with the footsteps of young people, I had the courage to step down!

After retiring, my father went to every factory, dealership and repair station of Honda to personally shake hands with every employee, praise them and thank them for their efforts, which condensed the hearts and minds of Honda!

To Honda Motor Co., Ltd., the father has given much more than ordinary people see. Shaking hands with every employee, his hands were so swollen that he couldn't lift them, but he still insisted!

My father has never lost in his life, Honda's technology is the best, we have the best technicians and workers, and hard managers!

However, it is a step late in this trademark, regret! I can see that. The loss in my father's eyes! ”

Speaking of which, Tojiro Honda looked at Lin Qiangsheng again. He said: "Mr. Lin, we Honda have reinterpreted and redesigned the trademark, which coincides with your logo, but when we want to register, we find that it is too late, what a providence!" ”

Lin Qiangsheng stopped again, and he turned his head to look at Tojiro Honda. This time it was much more serious, which rekindled the latter's hope.

Lin Qiangsheng said: "I myself admire Mr. Soichiro Honda very much, he is a great entrepreneur and craftsman!" ”

Hearing Lin Qiangsheng say this, Tojiro Honda bowed to him deeply. The face is also quite proud.

Lin Qiangsheng hesitated, he never felt guilty about the plagiarized models and trademarks, and he copied them, on a first-come, first-served basis.

But this time, Lin Qiangsheng is really ashamed of Soichiro Honda, it's nothing to steal the trademarks of other car companies, like Toyota, Mazda, Hyundai Those companies, the previous trademarks and later trademarks are very different, even if they are misappropriated, they will not have an opinion, because the final trademark has not been designed yet, how can there be an opinion!

But like Honda, the company's trademark turned out to be an H. He also knows that in the original history, in 1980, in order to reflect the youthful vitality, advanced technology and novel design characteristics of Honda, it was decided to use the "H" trademark similar to the three-string speaker, which embodies the technological innovation, unity, strong management, tension and relaxation, and best embodies the spirit and culture of Honda!

Such an excellent trademark is of infinite value!

It was during that time that Lin Qiangsheng registered this trademark in advance, only a little earlier than Honda, and Honda lost this trademark, of course, it is a pity.

The world's famous car companies, all attach importance to the importance of trademarks, their trademarks have gone through many variations, often a logo after a long time to feel that it is not suitable for the company, after many failures, maybe to find the real final answer.

The trademark represents the cultural tradition of the enterprise, it is the business card of the enterprise, and it is the most important thing for the development of the enterprise. Like Honda and many other companies around the world, they are willing to spend money and patient when it comes to investing in logo design. It is difficult to find a perfect design that can reflect the value of the enterprise itself, and the perfect trademark can naturally attract consumers more and enhance brand recognition, which is still the most suitable for you.

And Honda is looking at such a trademark and can't get it, as the so-called, looking for him thousands of times in a dream, close at hand, suddenly looking up but finding that he is a step late!

This kind of frustration and depression is probably difficult to relieve an old man who has already retired.

After Honda discovered that someone else had preemptively registered the trademark, it immediately began an investigation, and soon they sent Lin Johnson and Benzhi Automobile, a subsidiary of Dongxing Group, to the dock of the court.

Of course, it is the US court, because China does not accept the lawsuit of the Japanese at all, and Japan is not the market of Johnson Lin's company, so it can only be used if you go to the United States to sue you.

Honda began to launch the second generation of the Accord in 1981, and this generation of cars looks a little like the Santana, but overall it still has the refined characteristics of the Japanese, which is much better than the rough goods of the Germans.

The second-generation Accord has been expanding beyond Japan and has achieved sales of more than 180,000 units in five years.

Also in '81, Lin Johnson's Benzhi Automobile Company was established, and this company also introduced a mid-range model to the United States, which looked like the third-generation Accord. The third generation and the second generation are completely different in styling, if the second-generation Accord is like the Santana, then the third-generation Accord is a bit like the big and wide Fukang sedan, but there are some shadows of French cars.

This Accord of the automobile company, at the same time launched two models to the market, sedan and hatchback, after the introduction of the American car market also achieved some sales, about 11,000 US dollars of the sedan version, a total of more than 40,000 American consumers bought this car, and the hatchback did not sell very well, even in the European short model market, there is no competitiveness, and finally the price was reduced to about 9000 US dollars, and the combined sales of the two cars have reached the scale of 50,000 units.

In fact, American consumers are still very face-saving, and even poor Korean cars can sell well here, so it is conceivable that they also like to be cheap and have the courage to try.

These foreigners buy things, in fact, the quality is not so high, as long as you dare to do there is a market, of course, after-sales service and maintenance must be in place, this is not China, is minutes will receive a court summons, Lin Johnson has worked very hard to establish a distribution network, contacted a lot of excellent dealers, established a relatively complete maintenance network in North America and Europe, to provide customers with satisfactory service, otherwise it will really become a laughing stock like a Korean car, and it is very difficult to enhance the product image!

And these two cars use Honda's three-string speaker "H" mark, which makes Honda very annoyed, this kind of logo similar to its own is seriously suspected of plagiarism, causing misunderstanding to consumers, Honda of course does not do it, can only be solved by law.

So in the first half of 82, Honda sued this nameless small car company to the district court in Georgia, but behind it was Lin Johnson, who could afford to hire a group of barristers and start a protracted lawsuit with Honda.

Lin Qiangsheng is really not afraid, the two companies are going to court, but they have helped his car company to greatly promote it in the United States, and have a rare opportunity to make a name for himself with Honda!

Which of the world's top 500 companies is not entangled in lawsuits and has experienced a hundred battles, which is a piece of cake for multinational companies, but the Honda family is very sad that its own trademark is preemptively registered! (To be continued.) )