Chapter 165: Acquisition of Austin
"Mr. Luo, you want to ask, 1 billion a year, it's completely impossible."
Seeing Luo Aoting looking at him, Zhang Ning knew that Luo Aoting didn't believe it.
"yes, I don't think so. At least, within three years, it will be impossible for any domestic game company to do it. β
Luo Aoting replied directly.
He also wanted to hear what Zhang Ning could do to create an annual profit of 1 billion yuan.
Of course, if his method can really be done, Luo Aoting is really willing to listen to him completely.
"Yes, I don't think it's possible."
Zhang Ning agreed with Luo Aoting's statement.
"Then why do you say that you make a profit of 1 billion a year?"
Luo Aoting felt as if he had been tricked, and he was very angry.
Zhang Ning eased his hand and said, "Mr. Luo, don't worry, I'm just saying that if domestic companies have been developing video games for Chinese people, of course he won't be able to make an annual profit of 1 billion yuan." β
"Mr. Zhang, I don't understand, the video games we developed are not used by our people, can they be used by foreigners?"
"yes, why not?"
Zhang Ning nodded affirmatively.
"This ......"
Luo Aoting was a little confused about what Zhang Ning meant, but Zhang Ning quickly said, "Why can Japanese games, American games, and many games in Europe and the United States be used by our people." And the games developed by our Chinese people can only be used by ourselves, why, why is this, why can't we develop a game that not only Chinese people can play, but even can make everyone in the world crazy about it.
Why do you keep staring at the domestic market, why don't you change your thinking and put it in the international market?
In particular, if the games we develop can sell well in Japan, they will sell well in the United States. Not to mention 1 billion yuan, even if it is 10 billion yuan, 10 billion US dollars, it is possible. β
The domestic video game market has just started, and computers have only just appeared and have not yet become popular. In addition, there are so many pirated versions in China, not to mention that you can't develop classic games, even if you develop classics. It's like Daewoo's Legend of Sword and Fairy, what can this be. Even if all the Chinese played, Daewoo did not make much money.
It's really a cup phenomenon.
On the other hand, if you put it internationally, especially in Japan and the United States, where video games are developed, they have a mature video game business chain, and they have a mature copyright system. Even if they don't have copyright protection. Because people in these countries have developed the habit of using genuine products, they will naturally buy your products.
In this way, no matter what, I don't know how much advantage it has to be positioned internationally, compared to domestic.
Luo Aoting seems to understand this.
Indeed, this kid is right.
If it is always in the domestic market, how can you make the game bigger?
However, Luo Aoting still shook his head, "Mr. Zhang, you are easy to say. The global market is huge, not to mention that we are just a small game company, even if it is a game company like Daewoo, it doesn't have a lot of share in the international market. Not to mention, in the global video game market, the competition is incredibly fierce. Even if it's just one of the three major game manufacturers in Japan, just one can beat all the video games in our country, and we don't want to think about the problem of the international market......"
"The international market is highly competitive and risky, I admit that. However, the greater the risk, the greater the profit. Mr. Luo, I think your game technology is no worse than that of Japanese game manufacturers, you just lack a game idea. Like, The Legend of Sword and Fairy, is the skill of the Legend of Sword and Fairy stronger than your Legend of the Three Kingdoms, this may not be. But the reason why they sell better than yours is the game creativity. Although, their game idea is reflected in the plot of the whole game. But no matter what, as long as the game is creative and has highlights, even if it is an international market, why should we not go ......?"
For a long time, the international market has been the stage that Zhang Ning really stares at.
As for not entering the international market before, this is just no chance. Now, Zhang Ning feels that he can be one step ahead of the international market in the field of video games.
"I am ready to inject another 50 million into Aotin Technology after repaying your debts, in order to enter the international market. It's just that I don't know, Mr. Luo, have you not considered the global market, or have you not had confidence in the global market? β
"After repaying 20 million debts, inject 50 million R&D funds? Mr. Zhang, are you sure. β
was taken aback by Zhang Ning's casual words of 70 million yuan, and Luo Aoting was a little uneasy.
In his heart, Luo Aoting was a little excited.
That's 50 million.
In the past few years, they have been affected by R&D funds, and there is no way to complete it as soon as possible.
However, if there are these 50 million, Luo Aoting is absolutely confident, even in the face of Japan's Nintendo, he is not afraid. Even, just by hearing about the 50 million, Luo Aoting can already imagine how he will use the 50 million to develop his Legend of the Three Kingdoms. At the same time, under the research and development of 50 million, what kind of Cheng dΓΉ will the quality of the Three Kingdoms Heroes reach?
It's just that he really can't believe that Zhang Ning would invest so much in Aoting.
You must know that at this time, Aoting's Legend of the Three Kingdoms has only sold more than 1,000 sets.
Although, this is because there is an internal ghost in the company, but in the final analysis, this is still the company's problem.
"Of course, Mr. Luo, as I said, I have always believed that your company has great potential from the beginning to the present. Moreover, I think that in real terms, the R&D fund of 50 million is still a little less. In the future, if necessary, I will also invest more in Aotin. In a word, as long as Aoting has the ability and technology to develop high-quality games, then I am definitely willing to invest a large amount of money. β
Zhang Ning's words were categorical, and every sentence shocked Luo Aoting.
On the spot, Luo Aoting made a decision, "Mr. Zhang, I join you Penguin Technology." β
A few days later, under the promotion of Zhang Ning, Penguin Technology officially acquired Taiwan Aotin Technology.
Moreover, after the acquisition of Aotin, the 20 million debts previously owed were repaid on the same day.
Not only that, after repaying the debt of 20 million, Zhang Ning also publicly injected 50 million R&D funds into Aotin Technology.
Coupled with the previous 20 million, Zhang Ning smashed 70 million yuan to enter in one fell swoop.
After such news came out, major manufacturers in the domestic video game market have turned their attention.
Fan Jinxian, CEO of Ntmer Technology, a competitor of Otin Technology, publicly commented on the acquisition.
He believes that he has long known that mainland investment businessmen are stupid and have a lot of money, and this time, he has proved this point again.
Other similar video game companies have also expressed their disbelief in this acquisition.
They feel that Aotin Technology is just a small game company, and it has only developed a Legend of the Three Kingdoms before, and the sales are only average. Penguin Technology injected 70 million yuan at once, and I am afraid that it will not be able to recover the cost within five years.
Yu Gensheng, the person in charge of Daewoo's "Traces of Heaven series", also said that the development funds of their Traces of Heaven series games are only more than 10 million. He didn't understand how many games would be developed with the 50 million coins injected by Penguin Technology?
"Mr. Zhang, this is the R&D plan of our Aotin Technology in the future."
A series of disapprovals from the outside world made Luo Aoting feel pressured.
Just on the third day of completing the acquisition, Luo Aoting took a research and development plan and showed it to Zhang Ning.
"Heroes of the Three Kingdoms 3."
Seeing this plan, Zhang Ning moved slightly.
If memory serves, Heroes of the Three Kingdoms 3 is the game that opened up the fame of Austin Technology.
The game pioneered the Three Kingdoms martial arts system, and once it was launched, it was a big hit.
Until later generations, many games, even online games, borrowed from the Legend of the Three Kingdoms 3 martial arts system.
Zhang Ning took a closer look, and sure enough, there was no mistake, the innovative Three Kingdoms martial arts system was within this plan.
It's just that Zhang Ning didn't want to develop the Legend of the Three Kingdoms for the time being, so he gently closed the plan.
This is a game that can be saved for later development, and he has some waiting.
"Mr. Luo, do you think the Three Kingdoms genre can enter the international market?"
Although the Three Kingdoms genre is classic, it has always been a long-standing genre in China.
Even if it is put in Asia, such as the Three Kingdoms produced by Glorious Company, it is also a big sale.
However, Zhang Ning believes that the Three Kingdoms are still limited.
"Mr. Zhang, I think that the genre of the Three Kingdoms is very classic, not only in our country, even in Japan and South Korea, they also like it very much. In my opinion, there is still a certain market for this genre in the world. β
"But do you think Europeans and Americans like it?"
"Europeans and Americans?"
Luo Aoting didn't know how to answer, he really didn't know if Europeans and Americans could understand the Three Kingdoms.
"Your hesitation proves that you don't know whether Europeans and Americans like the Three Kingdoms or not. In fact, Europeans and Americans are not interested in the Three Kingdoms. β
The Three Kingdoms belong to China, not to the world.
There may be some markets in East Asia, but not necessarily globally.
As in Greek mythology, how many Chinese are particularly fond of it?
"Mr. Luo, the international market I mentioned before is not just the Asian market. Although the Asian market is also large, it is only a part of it. Our goal is global, and the game products we make are also global. Therefore, in the selection of products, we must choose a genre that is acceptable to everyone in the world. β
Although the global culture is different, there are many things in common.
As long as this kind of similarity is revealed, then your product can enter the international market.
Saying that, Zhang Ning came up with a game plan that had been written a long time ago.
"This is the game plan I wrote, Mr. Luo, don't imitate, you can take a look."
Luo Aoting took the plan in Zhang Ning's hand and slowly opened it.
For Zhang Ning's rejection of his three-country plan, Luo Aoting seemed a little difficult to accept, which also made Luo Aoting not pay too much attention to the information handed over by Zhang Ning.
Plants vs. Zombies?
What game?
Plant?
Corpse?
Nondescript.
This is the image that this plan originally gave to Luo Aoting, and that's it.
However, when Luo Aoting continued to read.
Banner Zombie, Barricade Zombie, Pole Zombie, Newspaper Reading Zombie, Iron Gate Zombie, Dancing King Zombie......
Largemouth flowers, nut walls, potato thunder, puff-shrooms, charm mushrooms, water lilies, fiery peppers, torch stumps......
A series of zombie settings, a series of plant settings, opened Luo Aoting's eyes.
At the same time, a rendering of Plants vs. Zombies shocked Luo Aoting and was speechless.