Chapter 164: The Dangers of Piracy
Piracy.
This is a problem that has always existed with the Chinese Internet.
There may be many people who will say that piracy plays a role in promoting the work in a certain way.
Because, without piracy, there may be many people who will not be able to experience such a product.
There seems to be some truth to this.
However, all users of piracy, or users of piracy, will never know that their piracy is really damaging to the copyright makers. Just like video games, the key reason why China's stand-alone game industry cannot develop is because of piracy. It can even be said that China's stand-alone game industry has been ruined by piracy.
Even Daewoo, the most powerful stand-alone game company, has developed for decades and stood still for decades because of all kinds of piracy.
Perhaps, you would think, this is impossible.
Daewoo Company is so good, his Legend of Sword and Fairy, his Traces of Heaven series, I don't know how classic it is, I don't know how many people are playing. However, how many people understand that no matter how popular the Legend of Sword and Fairy is, it has nothing to do with Daewoo Company. The reason for this is that almost 80% or even 90% of players use piracy.
In other words, more than 90% of the players cannot bring any profit to Daewoo.
If the product has no profit, the company will have no development funds, and if the company has no development funds, he will have no motivation for further development.
This is also the reason why the Legend of Sword and Fairy has always been popular, but Daewoo Company has been stagnant.
If it weren't for the fact that there are too many Sword and Fairy fans, there are some players who know that there is piracy and still pay willingly. I'm afraid that the Legend of Sword and Fairy has died a long time ago, and Daewoo Company has already ended. Of course, even if this is the case, Daewoo's profit is very, very small, and any domestic Internet company can kill Daewoo countless times.
This is not bragging, if it is purely in terms of profitability or the valuation of the company.
Aotin Technology.
After Zhang Ning left Aotin Technology, Luo Aotin made a phone call and approved Chi Mingyu.
What else to say about genius.
If this is a genius, then there are too many geniuses in China.
"Hmph, since this kid dares to say that our Three Kingdoms Heroes can't even break through 2,000 sets, then okay, I'll let you see the power of our Three Kingdoms Heroes."
Luo Aoting is full of interest in the company's newly developed Legend of the Three Kingdoms, and he feels that under the publicity of Legend of the Three Kingdoms 1, they have accumulated some fans of the Legend of the Three Kingdoms. Just like now, even if Heroes of the Three Kingdoms 2 has not yet been released, there have already been emails from fans to order in advance.
Although there are not many fans of these fans, it already means that their Legend of the Three Kingdoms has been liked by the market.
"Xiao Liu, notify me, three days later, the Legend of the Heroes of our Three Kingdoms will be officially released at the Minghai Hotel."
Originally, Luo Aoting just wanted to simply hold a small launch meeting in the company, after all, they are just a small game company, and the pomp is too big and too wasteful. Moreover, they don't have much money to waste right now. They are also counting on the Heroes of the Three Kingdoms 2 to be able to repay part of their foreign debts.
However, being forced by Zhang Ning to be in a hurry, Luo Aoting wanted to publicize it and fight back against Zhang Ning.
Three days later.
The Three Kingdoms Heroes 2 of Aotin Technology was officially released, and under the publicity and release of the Minghai Hotel, a very good atmosphere was created on the scene. This also allowed Aotin Technology to sell more than 500 sets on the spot on the release day of the same day. At the same time, with more than 500 sets of orders online, more than 1,000 sets of Heroes of the Three Kingdoms 2 were sold in just one day.
1000 sets in 1 day.
Although this number is not very good, it is nothing compared to the outbreak and many game companies in Japan. Even, compared to Daewoo, which is also Taiwan, the figure of 1,000 sets a day is insignificant. However, the figure of 1,000 sets in one day broke the record of the Three Kingdoms Heroes series.
What's more, 1,000 sets were sold in one day, even if the temperature drops slightly on the second and third days, I'm afraid that the figure of 2,000 sets will be exceeded in three days. At this point, hehe, boy, you just wait to pay us off our foreign debt.
Of course, even if Luo Aoting thought that Zhang Ning would cheat, after all, this kind of bet was just a verbal bet, and there was no way to trick Lai Aoting. However, even if Zhang Ning wants to cheat, Luo Aoting can also take this opportunity to humiliate Zhang Ning.
It's just that Luo Aoting calculated everything, but he didn't calculate. Just when Luo Aoting was looking forward to their Three Kingdoms heroes becoming popular and selling long-term popularity. That night, a well-known game forum on the Internet came to download a cracked version of the Legend of the Three Kingdoms 2.
What does cracked version mean?
That said, I cracked the encryption settings of this software, and you can use it for free.
That is to say, the Legend of the Three Kingdoms was released on the same day, and the pirated version was released on the same day.
This kind of speed is not much faster than the speed at which the Internet was stolen later.
When he heard this news, Luo Aoting's whole person almost collapsed.
"This, how is this possible?"
Although Luo Aoting knows that the most terrible opponent in China's stand-alone market is not competitors, but piracy. However, before the release of Heroes of the Three Kingdoms 2, they did a certain amount of processing on the software encryption. Although this encryption is not a panacea, there will still be hackers in the future. But Luo Aoting is confident that at least for two months, no one should break through.
Unexpectedly, let alone two months, this cracked version only took half a day to successfully destroy the encryption system of the Three Kingdoms. And piracy, under the spread of the Internet, quickly went viral. This is also the case, there were originally some people who bought Heroes of the Three Kingdoms 2, but when they found out that there was a pirated download on the Internet, they immediately stopped buying and downloaded the free cracked version.
In the end, within a week, the sales of Heroes of the Three Kingdoms 2 still stayed at more than 1,000 sets.
"Why, why is this happening?"
Luo Aoting wanted to yell, but at this moment, it was useless for him to yell.
He initially thought that this was Zhang Ning's ghost.
It is said that this kid is very good at computers.
It's just that three days later, when the company's supervisor found a suspicious employee, Luo Aoting knew that it was not Zhang Ning's ghost, but an internal ghost in the company. And this inner ghost was actually arranged by a competitor.
At this moment, Luo Aoting even wanted to die.
This is not only the threat of piracy, but the most urgent thing is that he owes more than 20 million foreign debts. When the creditor learned that the Legend of the Three Kingdoms had been cracked on the same day, he felt that Aotin Technology was unable to repay it for a while, so he came to the door the next day to destroy the debt.
"Mr. Luo, how about it, I was right at the time."
Just when Luo Aoting covered his face and didn't know what to do next, Zhang Ning came to Aotin Technology again.
In the previous life, there was an internal ghost in Aotin Technology, and the news that the game was cracked the next day caused a sensation in the industry.
This is also why, Zhang Ning categorically believes that it is impossible to sell 2,000 sets of Heroes of the Three Kingdoms 2.
Under the erosion of piracy, even some fans who have always thought that it is the Legend of the Three Kingdoms have downloaded pirated copies.
"Are you here to humiliate me?"
Hearing Zhang Ning's voice, Luo Aoting took away the hand covering his face and said coldly.
"Mr. Luo, you misunderstood, how could I come to humiliate you?"
"You're not here to humiliate me, hehe, so what are you going to do?"
"I said, I've always been very optimistic about your Aotin Technology, I want to buy your Austin?"
"Buy. We're all like this, do you still want to buy it? ”
"Why not?"
Zhang Ning nodded with a smile, "What I fancy is your technology, not whether you are making money now." For me, in fact, to make money, if you want your products to sell well, he has a certain pattern to find. As long as the positioning is accurate, then we can develop products that satisfy users. Of course, this time the piracy incident, I can only say that you are really unlucky. ”
"Perhaps, but I just want to know, it seems, you already know that we have ghosts in our company. Yes, what is your relationship with Ntmer. ”
Ntmer Technology is a competitor of Otin Technology, and the inner ghost was also sent by Ntmer Technology.
At this moment, Luo Aoting had some suspicions about Zhang Ning.
But Zhang Ning had already had his answer, "I can tell you clearly, I have no relationship with Ntmer Technology, nor do I have any connection." And, you know, I still want to buy your Austin Technology right now. Even, I will still help you pay off your foreign debts. Do you think I'm trying to hurt you? Of course, as for what you asked, why do I know that your company has internal ghosts, this is my secret, and I can't sue you. ”
"Well, if you are really willing to repay the 20 million foreign debt we owe now, we will sell it to you without a penny. It's just, I don't want to do video games anymore, I'm tired, I'll opt out. ”
"Exit?"
This made Zhang Ning a little surprised, "This is not good?" ”
"How?"
"Mr. Luo, let's be honest, most of the reason why I acquired Aotin Technology is because I am very optimistic about you. If you go, Otin has no value for me, and I won't buy it. And, Mr. Luo, are you really not interested in stand-alone games? Are you really willing to let the Heroes of the Three Kingdoms series end here? Or, don't you want to hear what I told you before, how will I make you a profit of 1 billion yuan in a year? ”
After asking a few questions in a row, Luo Aoting hesitated.
Truth be told, his dream is to build a game kingdom, just like Nintendo in Japan.
That's why he fired his position as a university professor, personally led the team, and established a game company.
To say that I don't make video games anymore is just a rhetoric.
It's just that he said that he was angry, but at this time, Luo Aoting really felt helpless about the future.
He didn't know if he was capable of accomplishing such a goal.
Just like now, when the Legend of the Three Kingdoms 2, which he had high hopes for, did not even sell 2,000 sets, Luo Aoting was already confused.
However, when he heard Zhang Ning once again mention a profit of 1 billion yuan a year, Luo Aoting couldn't help but be moved again.
It's just that he still thinks that 1 billion in 1 year is too exaggerated, and it's just a fantasy. Not to mention them, even if it is the Daewoo company that created the Legend of Sword and Fairy, the profit in a year is only tens of millions. And, if they're not careful, if a few games fail, they'll still end up losing money. He really can't think of any way to make a profit of 1 billion yuan a year in the domestic electronics market?