Chapter 488: Marketing Strategy

When the door opened, there was a row of about 200 seats on the left, very neat, all of them were bright red, which did not look dazzling at all, but felt very comfortable, and on the right was an extended bar that extended to the innermost part.

"You can see, here are the world's most advanced ordering control system, and as long as the command is given, it can definitely meet all the number of diners at the same time within 20 seconds. Saying that, Fang Hui walked to the dining table on the side, the door of this dining table was automatically inducted, when Fang Hui walked over, it opened automatically, very sci-fi elements, went to the cabinet on the side, picked up a bottle of cooking oil that had been covered with dust, walked over, and splashed it hard at the table in front of him.

In the surprised eyes of Ye Tiannan and Ling Xiaowei, when these golden greasy cooking oils were splashed on the table, they were like water droplets dripping onto the lotus leaves, automatically sliding downward, and what was even more exaggerated was that those cooking oils automatically slid into a dark-colored ditch on the side.

In less than a few seconds, a bucket of cooking oil "slipped" away, Fang Hui walked to the table and directly pressed his hand on the table where the oil had been splashed just now.

"You can come and feel that all the facilities here are dirt-proof and oil-proof." Ling Xiaowei walked over with a look of surprise, and pressed the desktop just now with her hand, sure enough, there was no trace of oil on it, and there was no strange feeling on her hands, she felt it with her feet in the place where the oil had been sprinkled just now, the ground was very comfortable, it was very soft to step on, and there was no feeling of oil.

"Did you all see that? My investment of 20 million yuan is all in these high-tech products, and there are 100 machines, one of which costs 50,000 yuan, and I have never used it until now. All of the tops are designed to prevent falls, falls, and topples from being spilled, and to prevent the soup from flowing out, and the clothes and pants from being stained with oil. ”

"Are you sure these are only 10 million?"

"What else? Don't want 10 million, can you still give me 20 million? Fang Hui smiled bitterly.

"Miss Fang, I'm sorry, it's not that I don't believe you, but there are some things I still have to ask clearly, you can understand this." Seeing Fang Hui nodded, Ling Xiaowei couldn't help but ask.

"First of all, you said that you spent 20 million on this decoration, and I don't know if there is a payment record at the beginning and a decoration contract? Can we check that? In addition, can we take a look at the property rights of this house? ”

"Yes." Fang Hui nodded without hesitation, walked directly to the taxi outside, and took out a few things.

"One is the renovation contract issued by the Angel Decoration Group, you can also call to ask, and the other is the property right certificate of this house, you can also call to verify."

"Okay." Ling Xiaowei nodded without hesitation, and then stretched out her hand towards Ye Tiannan.

"What?" Ye Tiannan didn't understand the meaning.

"Why are you so stupid, sir, your phone."

"Oh, okay." Ye Tiannan nodded and smiled, and handed over the phone.

Ling Xiaowei ran to the distance to make a call, Ye Tiannan looked at it with a wry smile, a little reluctant, looking at Fang Hui around him, and couldn't help but move.

"Miss Fang, did you also cook catering before?"

"Yes." Fang Hui nodded: "My father has been doing catering for decades, but it's a pity that it didn't last even a month when it came to me." ”

"Oh? What is the reason? ”

"The price, I set the price too high, but I just want to give them clean and hygienic food, and the cost of these is very high, and I also think about them, but why is there no one to support me in the end." Fang Hui's face was distressed.

"That's a problem with your positioning, Miss Fang, do you want to buy a Bugatti Veal Airlines at your current value, are you willing to do it?" Seeing Fang Hui shaking his head, Ye Tiannan immediately smiled.

"Bugatti is fast, it's windy, and it has a high safety factor, not only drag racing, but also all kinds of safety measures, why don't you buy it? For the sake of everyone's safety, the design company buys those low-cost cars, so why not buy high-cost cars. ”

Hearing Ye Tiannan ask this, Fang Hui was stunned, maybe it was the first time someone had asked her such a question.

"This, I can't afford it, his design is good, it has nothing to do with me, and I just need to be convenient, I feel that there is no difference between driving an ordinary car and driving a luxury car."

"Isn't this it, you think your pricing is okay, it's for their sake, but have you ever considered it, your monthly salary is only 2,000 yuan, and you are willing to eat more than 100 or even more than 200 fast food every day? Even if you are willing to eat, what will you eat? You sue me, Miss Fang. ”

Ye Tiannan's words made Fang Hui stunned.

"What you said is true, but buying a car is not the same as eating safe and healthy food, having a good healthy body is far more cost-effective than buying a good car, we can not buy a car, but we can't skip meals, don't you say."

"Your reasoning and your assumptions are correct, but the only thing you don't take into account is people's purchasing power, who has money and doesn't want to eat good, use it well? But do rich people eat fast food? Are no rich people willing to eat such an expensive food? If you are in the wrong position, you will naturally lose everything. Hearing Ye Tiannan say this, Fang Hui's eyes couldn't help but light up.

"Mr. Ye, listening to what you said, it makes me feel suddenly enlightened, you should be a master, right?"

"Master?" Ye Tiannan was stunned for a moment, and then shook his head: "No, I'm not a master, I'm an ordinary person like you, who wants to open a fast food restaurant." ”

"You're going to open a fast food restaurant too?" Seeing Ye Tiannan's strange look, Fang Hui hurriedly waved his hand.

"Don't get me wrong, I don't mean anything else, I'm just curious, hehe." Fang Hui's words made Ye Tiannan couldn't help but be a little amused.

"What's curious about this, but I want to ask you, if you want to take a stake in the restaurant I open, I don't know if you are interested."

"Huh?" Fang Hui stood up from his position in some surprise: "What do you mean." ”

"Hehe, Miss Fang, don't be so surprised, don't be so nervous, I just want to ask you, if I open a fast food restaurant, I don't know if you are interested in joining me."

"Well, I'm interested, but it's a pity that I'm too picky, I'm afraid that when the time comes, customers will starve to death of what they eat." Fang Hui hesitated: "I'm a clean obsessive-compulsive person, all machines must be completely disinfected before eating, after making more than a certain number of meals, I still have to disinfect employees, many employees hate me very much, and they also think that I am making a fuss like this, and I am the only one in the entire industry who does this." ”

"There's nothing wrong with you doing this, it's also something wrong with your system."

"Huh? My system? Fang Hui was a little surprised, and glanced at Ye Tiannan: "I don't know if Mr. can explain it clearly." ”

"To put it bluntly, it is a reward system, you think, you go to work in a company to do more, it is so much money, and it is so much money to do less, do you think employees will do more, or will they do less? It's like taking a detour, and taking a straight road, few people will choose to take a detour, I believe that at the beginning the staff will still listen to the boss's words, serious disinfection, but after a long time, no one is willing to disinfect, one is troublesome, one is no reward, and delay time, and tired, there is no money for things, try to ask who wants to do it. ”

"What would you do if you came?"

"It's very simple, commission + movie."

"Huh? CommissionI understand, I have also done a commission reward system for a period of time before, that is, those diligent clear sterilizer employees, as long as they are qualified, I will give a high bonus, but once I don't check, it will be restored to the original state, and it will not play any incentive role at all. I don't know what the movie you are talking about, sir? Can you elaborate on that? ”

"The commission system in front of you is known to everyone, but people, there is a little bit of bad, that is, they are born inert, people are advanced animals, not machines, there are feelings and will naturally think of some opportunistic things, you just started to get the rules, the following employees will definitely abide by it, for a long time, if the employees do not comply, you are using the commission system, it can also play a certain effect, but after a period of time, employees will be lazy again, because of what, It's because your winnings don't interest them anymore. Even if the prize money is high, people are those animals who are curious about the world, they are interested at the beginning, and they rarely stick to it later, at this time, we let them empathize with them, let them understand the importance of cleaning machines, do you know why doctors and nurses love cleanliness so much? ”

"You've seen too much of that dirty, haven't you?" Fang Hui said a word, vaguely as if she had caught something.

"Yes, they are precisely because they see too much dirty things, so they will disinfect frequently, love to clean, we can show a movie to employees once a week, all about the germs that food will affect the body, do you think if you see it, and let them eat those things made by the machine every day, everyone is responsible for their own production, do you think they will not work hard to clean."

After listening to Ye Tiannan's words, Fang Hui's eyes couldn't help but light up, and she had a feeling of sudden enlightenment, and gave Ye Tiannan a thumbs up.

"Great, sir, if you really want to open a fast food restaurant, you don't know what you want to sell."

"Hehe, I don't sell things myself."

"Don't sell things yourself? What do you mean. Fang Hui was a little puzzled.

"Do you know Wal-Mart?"

"You know, what's wrong, does it have anything to do with what we eat?" Fang Hui couldn't help but be a little puzzled.

"Yes, does Walmart produce any famous food, use, wear, or other brands?"

Fang Hui thought about it carefully: "It doesn't seem to be." ”

"It's not that there doesn't seem to be, but there is no such thing at all, he doesn't even have a product that he is famous for, why has he been the world's No. 1 for so long? It's because of the problem of marketing strategy, many people are interested in the product itself, but actually ignore the channel of selling them, think about it, even if a thing is made delicious, no one eats it, do you think it makes sense to make it? And when a new product is launched, it's like you sing well, there is no channel to play your song, and if you are well-known, you just sing well, and it doesn't have any effect. ”