The series of energetic images and the singing of '.ther' by the famous industrial rock band Nine Inch Spike are simply thrilling to the extreme. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Sitting in front of the computer, Rune? Webb was excitedly watching the trailer playing on the screen.

The trailer opens with an explosion scene, followed by a dazzling variety of fierce battle action scenes, six superheroes have appeared, charging into battle to kill the enemy, which is mixed with two discordant episodes, "Captain America", who has been sleeping for nearly 70 years, first confronts "Iron Man", and then he inexplicably "close-handed" with Thor.

Moreover, Rune? Webb also saw Loki throw the bare-handed "Iron Man" out of the window with one hand, and he couldn't help but sweat for Stark.

The whole trailer ushered in the most ** at the end of the film, Rune? Webb finally meets the mysterious new "Hulk"!

As you can see from the picture, this version of the "Hulk" continues the hideous appearance in the previous poster and concept art, although it is only a flash, but he believes that this image will not disappoint.

If there is a slight regret, it is that there is no answer in the trailer for another mysterious villain alien creature that has been rumored a lot before.

In any case, in just 123 seconds, the debut of "The Avengers" has ended, but the countdown to the release has officially begun!

Although the film was not released until May, which was only a small trailer, Marvel Studios later announced that the trailer for "The Avengers" had set a series of new records.

These solid data also make the film itself more eye-catching.

The first trailer for "The Avengers" was released on Thursday night via Instant Share North American time, and the video itself was full of highlights, with the video getting 34 million views in a single day, which is also the highest number of movies in the world.

At the same time, the trailer also broke the record, with a total of more than 10 million downloads in 24 hours, a record previously held by 7 million downloads in a single day for Transformers 3.

Time is slowly moving towards May, Duke is still busy with the post-production of the film, and Kevin? Feige frequently appeared in front of the media with a large number of actors. Do your best to promote "The Avengers".

"Back in 2002, Duke had an in-depth conversation with me, and he told me that the most important thing about filming "The Avengers" was to make the plot of the film independent and become a main line. It is necessary for the audience to understand this movie without watching other Marvel movies. ”

In an exclusive interview with Empire magazine, Kevin? "Duke's genius is that he can find a balance with such a large number of elements so that the characterization of the film doesn't look thin due to visual effects." ”

Except for Duke. He also said of the film itself, "We wanted the film to have gorgeous scenes and incredible action scenes, but we didn't want the dialogue and jokes to be dwarfed by the magnificence. Tony? Stark and Steve? Rogers stands together, Tony's reaction when he sees Thor, and Tony's reaction when he sees Nick? Fury's appearance when he appeared on his plate, and being able to witness these scenes was undoubtedly the most exciting thing to do. ”

Duke knows very well what publicity can do for a film, and he has been interviewed by reporters when he was in and out of Warner Studios.

"Iron Man, Hulk. Thor and Captain America don't look like they can coexist, but that's exactly what intrigues me and pushes me to continue. They weren't fellow travelers and couldn't work together, but as the crisis began to emerge, I felt they would have a chance to fight together. ”

Duke was confident in his face to reporters, "We have the ability to recruit the best production team, from the actors to the mechanics, and in the end it will make a film with big scenes, a great story and interesting characters, and the audience will enjoy watching the movie." ”

Kevin by Duke's side? Feige directly advocated in his place, "It's Duke." We were able to make the Avengers, a talented film that not only served as a director, but also came up with a very compelling story and wrote the script himself. ”

Robert Jr., who came to Warner Studios the next day for dubbing work? Downey was also interviewed by reporters. "The best thing Marvel has done, aside from casting, is choosing the right director. The script for "The Avengers" needs to be very rigorous, it is a very complex film, there are 8 main characters in the film, and they all have their own backstories, all have scenes and they all have to be the focus. ”

But that wasn't enough, the following week. Duke took time out to talk to Kevin? Fei Qi was interviewed by InstantShare.com, and the video of the interview was hung on the InstantShare recommendation column, and in just two days, it received more than 5 million hits and 500,000 retweets.

"I had the opportunity to spend time with all the actors when I was writing the script, so they knew that I had a reason for creating these characters, and as the filming progressed, I would tell the actors that I had some ideas and I wanted you to play them. Is there anything you particularly don't want? Or what characteristics do you want the character to have? ”

In the video, when asked about the film, Duke said, "Each actor shared their opinions, and the script was like something built based on those opinions, which also helped me finalize the style of the whole film." My philosophy with this film is that I always know what I want, but if you tell me what you want, we can probably do both. ”

Subsequently, Duke emphasized Marvel's contribution to the film.

"Marvel had a clear idea of the script and structure of the film, which was great for me because it gave me a foundation for making a film, and the only thing I was interested in when I was shooting was how to get what they wanted."

"You have to design and make these big scenes to match the frame of the whole film, I don't think you can just insert some scenes into the film, I like to design the action scenes, and I like to do them very carefully." The whole film starts with an introduction to the characters and why they can't coexist. How difficult it is for them to get along with each other and how they end up saving themselves. ”

In the back video, is Kevin? In Feige's interview, he highlighted the role of S.H.I.E.L.D.

"In previous Marvel movies, S.H.I.E.L.D. has always been an institution hidden in the dark, and they just pop out from time to time, give some advice, and then go back into the dark. But in this film, you'll see the world through the eyes of S.H.I.E.L.D., and the audience will get their first glimpse of the resources and equipment at the disposal of this huge institution, as well as how they carry out their mission to keep the world safe. ”

Facing the camera lens, Kevin? Feige also emphasized the difficulties of filming, "How to deal with the relationship between the characters is one of the challenges that need to be faced in the film, this film will have 8 important characters, 4 of them will also have their own starring series of films, there are so many characters in conflict with the world, how to make the whole story and script close to reality is a crucial issue for the whole team." ”

Then, without hesitation, he transformed into a 'Duke Blow', "Duke's script is the basis for the existence of the film, these characters in the film can interact, he makes a lot of impressive stunt scenes, and the interaction of superheroes is also something that can resonate with the audience, sometimes they identify with each other, sometimes they target each other." ”

After the video was widely disseminated, Marvel Studios released a second trailer, and as everyone expected, the number of online hits of the second trailer in 24 hours easily exceeded the 30 million mark.

When a new summer file is coming, "The Avengers" has set off an unparalleled topic, and its influence far exceeds the movie itself, and it has gradually become a social hot spot.

Such a publicity offensive has undoubtedly laid a solid foundation for the screening of "The Avengers", and it is also a situation that Marvel Studios and Warner Bros. are happy to see.

However, the publicity campaign of "The Avengers" overpowering other films is bound to affect other films released at the beginning of the summer season, especially "Fast and Furious 5", which was released publicly the following weekend of "The Avengers".

In the production of this film, David? Ellison's Sky Film Studio has invested a huge amount of $180 million, and the designated publicity and marketing expenses are as high as $150 million, and the pre-promotion of the film has been in progress, but the media is full of news related to "The Avengers", and the focus of fans is also the joint operation of superheroes, and the "Fast and Furious 5", which has invested heavily in publicity, does not seem to have even inspired a few splashes.

This makes David? Ellison is very angry, and at the same time, he clearly understands that his film has fallen behind in terms of publicity, and then think about Justin, the director of "Fast and Furious 5"? Lin vs. Duke? The gap between Rosenberg is like a moat, and you can almost see the tragic situation after the release of "Fast and Furious 5".

If it were another person or company, it would inevitably reschedule the release time of the film, but David? Ellison has a rebellious personality and has a plan in place, and he decides not to hesitate when he needs to attract attention most before the film's release.

Standing in front of the glass window of the office, David? Ellison looked into the distance, as if he wanted to see something.

Just in David? Ellison was facing in the direction near the south slope of Beverly Hills, where Van was facing? Diesel walked out of the house and got into a red Porsche. (To be continued.) )

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