Chapter 817: Taking advantage of the situation to publicize

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For a team to be recognized and supported by their city, it needs not only excellent results, but also enough communication with the fans. Pen, fun, and www.biquge.info

The new Super Bowl-winning Raiders celebrated with a grand parade on Tuesday immediately after returning to Los Angeles.

The parade started at the newly completed Lauder Stadium at the southern tip of Los Angeles and traveled through downtown Los Angeles, passing by Los Angeles City Hall.

Tom? Brady holding Vince in his hand? Lombardi Trophy, while Los Angeles Mayor Antonio? Villalegosa jokingly called Los Angeles now nicknamed the "Black City of Angels."

Because countless people have worn the black jersey of the Raiders' home stadium.

Thousands of fans gathered on both sides of the road the parade passed to cheer for their heroes, with fans dressed in black and white Raiders jerseys and confetti and streamers being tossed from high-rise buildings on both sides of the road.

In front of the gates of City Hall, the team was introduced to everyone to thunderous applause from the fans, and the Raiders players were awarded the symbolic keys to the city, the beast runner who made the touchdown, Mashaun? The moment Lynch took the keys, the madness of the crowd reached its peak.

At the parade, Duke didn't stand with the team, but had a plan.

The parade also ended at Lauder Field, where the team returned to the stadium for a celebration prepared by Duke and the team's sponsors, and when the team entered the stadium, tens of thousands of fans who had been waiting there let out a tsunami of cheers, no less than the Super Bowl.

The celebration attracted more than 70,000 fans and was also broadcast live on Warner TV, and the event featured the Avengers in their iconic costumes to celebrate with the Raiders.

There's no doubt that Duke is getting Vince with the help of the Raiders? The craze sparked after the Lombardi Cup, promoting The Avengers.

The influence of the Super Bowl in North America is undoubted, and the team that wins the Super Bowl will become the focus of national attention in a short period of time, and the linkage with the Avengers. It can also attract more attention.

As the release time gets closer and closer, Marvel Studios and Warner Bros., as well as various brand sponsors, have launched an all-out promotional offensive for "The Avengers".

The latest issue of Entertainment Weekly magazine exposed a still from The Avengers.

From this still, the reader can see the angry "Captain America" Chris who "looks fierce" and wakes up after nearly 70 years of sleep after World War II? Evans got together with "Hawkeye" and "Black Widow".

"Hawkeye" Jeremy? Reina carried a bow and arrows on his back. Still looking sharp, "Black Widow" Scarlett? Johnson was dressed in a black tights, his eyes were cold, and the two guns he was pinned to seemed to be ready to fire.

The famous Wyndham Hotel Group has also become a partner of the Avengers, partnering with Warner Bros. to launch a website. Participating games are expected to get tickets to the red carpet of the North American premiere of The Avengers, and the site has also produced a series of superheroes with a single table, which is very impressive.

At the same time, "The Avengers" also showed a pro-people attitude at the just held Children's Choice Award ceremony, and also presented a "Little Avengers" promotional video, Captain America, Hulk, Iron Man, and Thor incarnate as Little Shota to fight the villain Loki together.

This is clearly to appeal to a juvenile audience.

At the same time, some of the film's peripheral products were also listed in advance.

Pete, who has been working with Duke and Warner Bros.? Ke's company, now a Hollywood merchandise manufacturer and seller, has been licensed by Warner Bros. and Marvel Studios. They made a set of movie tickets, bookmarks, and classic anime hero cards for The Avengers.

This set of cards includes every major character from the blockbuster adventure movie, and each character has its own brand new photo from the film, and the set costs from $186 to $57, with the individual sheets available for purchase ranging from $15 to $9.

"As soon as the card was launched, almost all the stores were sold out."

In the office of Warner Studios, Pete? Curte came to meet Duke, and his manufacturing company also has Duke's investment, "The price on the Internet has almost doubled." ”

Duke nodded, reminding him. "Pay attention to the rhythm of launching merchandise, and be sure to follow the Warner Bros. plan."

Peter? Ke said solemnly, "I understand that I will cooperate with the entire promotional plan of the film. ”

Compared to a few years ago. His assets have multiplied tenfold, thanks to the partnership with Duke, and he wouldn't have become a billionaire without the director and super-rich man sitting across from him, and he has the opportunity to keep soaking into Hollywood actresses.

Thinking of this, Pete? Ke's eyes couldn't help but fall to the side. That's his latest female star, the famous Julia? Roberts's niece, if his assets were not multiplied tenfold, it would be strange that this girl, whose eyes were almost on her forehead, would ignore him.

"Pete ......"

Duke also watched Emma? Roberts glanced at it, but didn't feel strange at all, and told Pete? Ke, "Our manufacturing plant, if we want to find a cheaper OEM, you can go to Asia yourself." ”

"I've booked my ticket."

Peter? Ke values the partnership with Duke, an opportunity that countless people have dreamed of, "I'm going to India the day after tomorrow." ”

It's not just Pete? Ke's company, as well as Hasbro, is licensed by "The Avengers", which announced on its website a series of toys they developed for the film, and Hasbro will design 15 character toys for the "Avengers", each of which is closely related to the plot of the movie, and each of them carries a unique weapon!

As soon as Hasbro opened for pre-orders, it received hundreds of thousands of pre-orders.

In March, the official website of the Avengers was updated, officially announcing the establishment of the ultimate team "The Avengers".

This website instantly attracted the attention of countless movie fans and comic fans, with more than 20 million traffic in just three days.

Marvel Studios also released dozens of close-ups of the six protagonists for the first time through this official website, and made text notes on the status and role of each character in the alliance.

Captain America: The soul of the "Avengers"!

"Despite being born weak, he is a perfect fighter after being transformed by a super soldier. He is very adaptable, and for a person who is out of date, the mentality is quite good. Although he still cherishes a love for his homeland in his heart, he is not a man who would rather live in the past. ”

He may not be able to be an ordinary man, but he doesn't bother with it - the only thing he's good at is fighting, either as a soldier or as a superhero, and his command and leadership charisma make him the heart and heart of the Avengers. He will always be Captain America whenever and wherever he is. ”

Thor: A master of divine power among the Avengers!

"Once, because of his arrogance, he was demoted to the human world by Odin, and that experience taught the young Thor to learn humility and love, as well as to understand human beings. Although he returned to the divine realm, Thor's relationship with the human world did not end - especially when his brother Loki was preparing to conquer the human world, how could Thor sit idly by? ”

"As Thor, Thor has a strong fighting power, especially the lightning effect...... In this Avenger team, he usually has the highest combat power, but even so, against Loki's army, he needs strong backups......"

Iron Man: The most charismatic hero of the Avengers.

"Tony? Stark not only inherited his father's arms business, but also inherited his father's relationship with Captain America. Not only does he make all kinds of high-tech weapons and equipment for S.H.I.E.L.D., but he also assists them in research, and he also inherits his father's adventurous spirit, for whom Iron Man is not just for excitement, but for the real satisfaction of self-worth. ”

Hulk: Avenger's Fist!

"As a scientist, Bruce? Dr. Banner is excellent, but if he is angry and impulsive, the weak Banner will transform into a ferocious monster, and he will be hunted down by the military, hiding everywhere in Tibet, while always looking for ways to control himself. ”

"In the face of the attack of Loki's army, the last hope of mankind is that this big killer weapon can be on their side......"

Black Widow: The Avenger's murderous weapon.

"Natasha? Raised as a spy and killer from an early age, Romanoff is proficient in a variety of fighting techniques, can use a variety of weapons, knows many espionage techniques, is Captain America's comrade-in-arms in World War II, and is also the key figure who brought the Avengers together, she has a charming body and agile skills, as well as a strong will to fight. ”

Hawkeye: Observer and archer in The Avengers.

"His real name is Clint? Barton, although he has no superpowers, is a sharpshooter who is a good shot, and he is also a master of hand-to-hand combat, and like Black Widow, he is a killer who specializes in assassination when Aegis is on an important combat mission. ”

In addition to the six high-profile Avengers, Marvel Studios also released Nick? Fury.

Nick? Fury: Director of S.H.I.E.L.D., mastermind of the Avengers program.

"He was a CIA agent and is currently the head of S.H.I.E.L.D. Since the establishment of this organization, he has been recruiting troops everywhere and researching various superpowers. He single-handedly built the Avengers, and he holds more secrets than they know, including the cosmic cubes that Red Skull once lost......"

The news on the website sparked a strong response from fans, and after obtaining the relevant authorization, the paper media also began to reprint it, and the Avengers craze was set off again in the United States, taking advantage of this craze, Marvel Studios and Warner Bros. released the first official trailer edited by Duke himself. (To be continued.) )

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