readx;??? With the release of "Batman: Time to War", some of Duke's thoughts inevitably turned to "Iron Man", which is about to start preparing for the project, but now is an important time period for the promotion of the Batman movie, and he still cooperates with the crew and Warner Bros. to run announcements all over North America, just by phone with producer Kevin? Feige kept in touch and had a final discussion on where the story of the entire script would go. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Kevin? Although Feige is the producer, Duke's power over the project is unquestionable, and as always, the final editing rights must go to him.

But Duke has never been the kind of person who can't listen to other people's opinions, and as long as other people are really helpful to the film, he won't go his own way.

Maybe it's because there is not enough attention to the "Heavenly Dynasty" that was financed and filmed through various methods such as pre-sales, or maybe the response to the film is too poor, when Duke returned to Los Angeles and cooperated with Warner Bros. to build momentum for "Batman: Time to Go to War" through television, radio, the Internet and print media, the publicity of "Heavenly Dynasty" was relatively flat, especially on the Internet, which had a huge impact on teenagers, and the number of bad reviews and voices was so loud that even if all the water armies that Hollywood public relations firms could hire, they couldn't hold it down.

The difference between the audience reputation and professional reputation of the war epic "Heavenly Dynasty" has created Ridley? Scott's lowest point since Alien, which is definitely a low point in his directorial career.

The final cut did play a role in this, but there are only a handful of directors in Hollywood who can get the final cut right.

Starting from the working day, the difference between the performance of "Batman: Time to War" and "Heavenly Dynasty" in the market far exceeded that of last weekend, and it is not an exaggeration to describe the gap between heaven and earth.

In terms of film scheduling, the scheduling rate of "Heavenly Dynasty" in commercial chain theaters directly fell below 20%, and some theaters even less than 15%, for a large production with an investment of more than hundreds of millions of dollars, this basically means that the theater chain has given up the film, but is only showing it at the lowest limit of the floating clause of the contract.

Correspondingly, the scheduling rate of "Batman: Time to War" exceeded 60% in one fell swoop. After the baptism of nearly $70 million at the box office in the first week, the theater chain completely dispelled its doubts.

"Duke? Rosenberg deserves to be Duke? Rosenberg! ”

Standing in front of the huge floor-to-ceiling windows of the office, Robert Brown, CEO of Imperial Entertainment Group? Carory said with his back to the top of the hierarchy. "Even a movie series that is recognized as dead can be revived so easily by him."

One of the executives in the back continued, "Our early film scheduling and screening strategy is still a bit conservative. ”

"There's nothing wrong with being conservative." Robert? Caroli whispered.

Although he has not been in charge of the CEO of Emperor Entertainment Group for too long, he has always been engaged in the work related to the film industry, and he knows very well that no matter how successful a director is, there will be times when he misses. Not to mention Duke? Rosenberg also picked a quilt by Joe? Schumacher put his fame and popularity on the verge of losing his comic book series.

Cinema companies adopt a relatively conservative strategy to minimize risks.

The most typical is "Heavenly Dynasty", director Ridley? Scott is famous, and if the company just looks at his fame and discharges a huge number of screens, then the loss last weekend will probably be astronomical.

Although it is said that a small theater with six to ten audiences can recover the cost of screening, "Heavenly Dynasty" has nearly 3,300 theaters in its opening weekend and only $10.29 million at the box office, which is probably average for each screening. There will not be six people in a small theater.

For loss-making movies, there has always been only one strategy for the theater chain.

"Starting tomorrow, continue to reduce the number of screens in "Heavenly Dynasty"."

Hardly thought about it, Robert? Carory made the decision based on the input of several other executives, "By Thursday, the number of theaters and the schedule rate of 'Kingdom of Heaven' will be reduced to the lowest level of the floating clause of the contract." ”

No one objected, this is the most normal treatment of a failed movie.

Robert? Caroli turned around and said, "The theater and the screen are ......."

He just wanted to habitually say to go to Duke? On Rosenberg's film, someone reminded him later. "Starting Friday, "Heroes of Air Combat" will be released in North America on a large scale, and Walt Disney has invested considerable resources in publicity, based on feedback from the preview. The film is still very selling, Michael? Ovitz and Michael? Eisner called several times to see how ready the film was being screened. ”

"Hmm...... "Robert?" Caroli nodded, thought for a moment, and said, "The screen vacated by Heavenly Dynasty. Respectively voted on "Air Combat Heroes" and "Batman: Time to War", as for the scheduling rate of the two films, ......"

The other suddenly reminded, "Duke? Rosenberg's films have always been strong, and this "Batman: Time to War" is no different, with Cinemascore still receiving more than 86 percent of the audience after the first weekend, and IMDB also has a score of 8.8. ”

"I know."

Robert? Caroli understood the meaning of his subordinates' words, and said directly, "Reduce the scheduling rate of "Heavenly Dynasty" as much as possible. ”

There is no doubt that "Heavenly Dynasty" became a victim.

Not only Emperor Entertainment Group, but other film companies have made similar decisions.

In the case of theater companies making adjustments one after another, "Heavenly Dynasty", which has not much competitiveness at all, is simply not worth mentioning in "Batman: Time to Go to War" during the working day.

From Monday, Duke leads Liam? Neeson, Annie? Hathaway, Gary? Oldman and Christian? Bale and other major actors embarked on a promotional journey in North America, and the daily box office bulletin was also delivered to Tina by Warners in a timely manner? Faye's hands.

On Monday, the single-day box office of "Kingdom of Heaven" fell directly below seven figures, earning only $882,566, while on the same day, "Batman: Time to War" more than ten times the North American box office of "Kingdom of Heaven," swept up $8.92 million.

On Tuesday, "Kingdom of Heaven" rebounded slightly, returning to the seven-figure ranks at the single-day box office, earning $1.03 million, but fell again on Wednesday, with only $810,000 in the book.

Meanwhile, "Batman: Time to War" earned $9.15 million and $8.56 million, respectively, over the two days.

So far, "Batman: Time to Go to War" has reached a total of $95.48 million at the North American box office in six days after its release, while "Heavenly Dynasty" released in the same period is only a pitiful $13.02 million.

Compared to the production cost of more than $100 million, "Heavenly Dynasty" is unlikely to recoup its costs even if it adds income from TV rights and discs and online rights.

Films with average box office responses, it is impossible to sell the copyright at a high price in these aspects, this is the simplest market law, and TV stations and video websites are not fools.

In this day and age, it is very difficult for films to make a profit at the box office, but why do studios still pay so much attention to box office results? Because the box office is often the most basic factor to measure the commercial value of a film.

Films with a strong professional reputation and soft awards are not as good as the follow-up copyright income of movies that hit the box office.

There may be a drastic change in the way films are shown and distributed in the future, but now, the box office is very important to any film.

Before the second weekend, Duke led the crew to New York, one of the largest cities in the world, and the Big Apple, which is the focus of every Hollywood crew when promoting.

Although the situation and content of the announcement were basically the same, Duke still felt tired after a day's work, surrounded by far more fans than in other places, especially in Times Square and Time Warner's Batman Square tour, which attracted hundreds of thousands of spectators, and directly caused the entire Manhattan Island to almost become a parking lot.

Just returned to the suite at the Waldorf Astoria Hotel, Tina? Faye informed Duke that someone was coming to visit.

Due to Mrs. Leah's residence in New York, Duke has many acquaintances here, but it is a somewhat unexpected person who comes to the door.

"Long time no see, Bob."

The man Duke was shaking hands with a Jew of about fifty years old and an old acquaintance, "It's really nice to see you, I didn't expect to see you in New York." ”

Shook hands with Duke hard, Robert? Iger sat down on the couch across from him and said, "I think you've forgotten that I'm a New Yorker." ”

During Duke's honeymoon with Walt Disney, Robert? Egger was the one who was directly responsible for liaising with him, and the two had somewhat established a friendship.

Once a Robert? Iger, who once rose to the top management of Walt Disney, but as his talent became more and more revealed, and Michael? As Eisner's power increased, his situation gradually became difficult, and he was even transferred from the position of executive president of Touchstone Pictures by Eisner and thrown into a relatively idle department.

"Michael's power is gradually increasing......"

Speaking of Disney, Robert? Iger naturally sighed, "He won't accommodate anyone who threatens power, and after your brief cooperation with Disney ended, I became persona non grata." ”

"Why don't you leave Disney?" Duke couldn't help but ask.

"I think so, too." Robert? Iger thought about it, but said directly, "But I don't want to leave as a loser, even if I want to leave Disney, I have to wait for Michael?" Eisner stepped down first. ”

There will be no monolith within any company, and where there are people, there will be strife, Robert? Iger obviously doesn't recruit Michael much? Eisner to see you.

Duke is also unsure whether the later Disney helmsman did anything after Eisner was kicked out of Disney. (To be continued.) )

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