About the Loongson publicity, not only limited to the domestic, there are also some advertising is specifically for the international market, in several international channels of CCTV, Galaxy Media and a number of foreign media, Galaxy Industry has invested a lot of money in advertising. However, in the international market, it is completely thunderous and rainy, and Loongson basically does not distribute goods to the international market.

However, even so, Yinhe Industry suddenly announced the manufacture of microprocessors, and at the same time, a large number of Loongson appeared in the domestic market in China, which still shocked the company and the company. The microprocessor market can not be said to be only the company and the company two companies are doing, but the best and most successful, only these two companies, especially the company, its various types of microprocessors, are simply synonymous with computer gang, its market share is as high as more than 80 percent, and the company's market share is also about 11 percent.

If it was another company announcing that it would make a microprocessor, there was a good chance that the company would not take it as the same thing, but if it was Galaxy Industry, they would not dare to take it lightly. Since it is not easy to buy Loongson in the market outside Huaxia, the company and the company have made a decision at the same time to let their respective subsidiaries in Huaxia buy hundreds of Loongson and a number of desktops and laptops using Longzong from the Huaxia market to carry out professional testing on them.

In less than 24 hours, a detailed inspection analysis report was sent to the company's global headquarters in Santa Clara, California, USA. Looking at the unoptimistic conclusions in the report, all the members of the board of directors of the company were in an uproar.

For a long time, the company has firmly occupied the top end of the microprocessor, and no company or enterprise has ever been able to form a strong challenge to them in this field. However, this situation has suddenly undergone earth-shaking changes now, and the Loongson made by Galaxy Industrial was suddenly born, which suddenly shattered the company's dream of being a champion for decades.

From a large level, the company and Galaxy Industry have always had a good cooperative relationship, and the company even assisted Galaxy Software to speak, Galaxy operating system, etc., but I didn't expect Galaxy Industry to fight back in a blink of an eye, and according to the company's life. This time is fundamentally different from the acquisition offer issued by Galaxy Industrial a few days ago.

In the face of the takeover offer, the company has room to choose and turn around, either agreeing to be acquired or rejecting the acquisition request of Galaxy Industrial. But when they were faced with Loongson, which had already been listed. The division had no choice but to be forced to fight.

In recent years, the market capacity of Huaxia has been continuously expanded, and Huaxia is Intel's second largest consumer market in the world, and there is a trend of growing into the largest consumer market. In addition, Intel is also the largest foreign investment company in China, with a cumulative commitment of 56 billion US dollars. It is conceivable that if Loongson succeeds in China, the company will encounter Waterloo in the Chinese market, not only losing its dominant position in the Chinese market, but also suffering huge losses. It is very likely that the company cannot afford this loss.

If the Chinese market falls, the company will also face the situation of Loongson's outward expansion, and Wuchuan will gradually lose the Asian market and even the world's market. It is possible that the company will not lose the market slowly, but very quickly, and in the end it is likely to become a company like the company, which can only play a supporting role in the global market. This is a situation that companies absolutely do not want to face.

The board of directors of the company held an emergency meeting, and after a long period of emergency consultations, the company made three. Decision.

First, send the company's senior management to Huaxia urgently to communicate with Liu Shiqing, chairman of Galaxy Industrial, to see if the two sides have the possibility of avoiding commercial conflicts, and it is best to persuade Galaxy Industries to launch the microprocessor market in a peaceful way, for which the company can make certain concessions. Galaxy is allowed to hold part of the company's shares, or the company will give Galaxy a certain amount of economic compensation.

Second, it is to immediately launch a two-week promotional campaign in Huaxia, with a model of processor, during the promotion period to reduce the price of about 20 percent, weaken the impact of Loongson on the Huaxia market, and induce users in Huaxia to give up using Loongson.

The third is to communicate with all the machine manufacturers around the world to appease the feelings of each manufacturer and prevent them from purchasing Loongson or even launching an alliance organized by the company. After the second pan, the president and CEO of the fourth company, Paul? Ou Dening personally went to Yanjing in pairs to prepare for talks with Liu Shiqing...... Once the negotiations break down, if the company will quickly launch the next generation of microprocessors in the global market, open up the technology gap with Galaxy Industrial, and weaken Loongson's impact on the market.

In addition, according to the intelligence gathered by the company's subsidiaries in Huaxia, Loongson is currently limited to two. In the field, the microprocessors used in desktops and laptops do not yet have microprocessors for servers and mobile phones. This can be regarded as good news in the bad news for the division.

If the company's subsidiary in China is in Paul? When Otelleng was still on the plane, he got in touch with the office of the chairman of Galaxy Industrial, hoping to be able to do it in Paul? After Ou Dening and his entourage got off the plane, they were able to go directly to the second real room and have a face-to-face meeting with Liu Shiqing. Liu Shiqing can guess Paul? What Ou Dening and his entourage wanted to do, he had explained in advance that if the company sent someone, he would ask them to go directly to the second real room to find him. The chairman's office naturally followed Liu Shiqing's bank of communication and told the company's personnel.

Soon, Liu Shiqing received a report from the chairman's office, and he smiled, "The company's movements are really fast enough." I think we need to add fuel to the fire and burn the Americans' butts. Sister Yang, let's announce the news that we are ready. ”

Yang Nuoting immediately prepared a press release in advance, sent to a number of media, including CCTV, Galaxy Media, the content of the press release is very simple, saying that Galaxy Semiconductor has successfully developed a server version of Loongson and a mobile version of Loongson through hard work, from now on, accept the consultation and order requirements of relevant manufacturers.

At the same time, the official websites of Galaxy Industrial, Galaxy Semiconductor, Galaxy Software and many other units announced the test number of the server version of Loongson and the mobile version of Loongson, as well as the reference sales price.

Like the desktop Loongson, the performance is a cut higher than the processor, and the price is a little cheaper.

The company's subsidiary in China has become a little overwhelmed because of the sudden move of Galaxy Industry, and now Galaxy Industry has made another move, pressing step by step, and suddenly inserted into all the chip markets involved in Ruchuan Company, and did not leave any self-reserved land for Sibi Company at all, which is to spit out. The company is on the road to a dead end.

Many employees of the company do not understand why the situation has suddenly changed so much, all along, the company and Galaxy Industry do not seem to have any conflict, on the contrary, many of the company's middle and senior managers and Galaxy Industry middle and senior managers, are friends, some of the personal friendship is very good. At the time of the annual meeting, the company compared the company with Galaxy Industry more than once, saying that the two companies are high-tech enterprises and brothers.

Originally, Galaxy Industry suddenly proposed to acquire the company, which made the company's employees feel a little incredible, and now, the wind has turned, and Galaxy Industry has begun to meddle in the microprocessor market. This makes the company's employees even more unacceptable.

At present, the engineers of the engineering department of the company are using various technical means to analyze Loongson, trying to find the manufacturing defects of Loongson, or find Loongson's infringement of the company's or the company's microprocessor patents. But so far, the situation is very unpromising. Loongson adopts a completely different technical architecture from the company and the four companies, basically there is no technical overlap with the four processors and processors, even if there are some, it does not have much impact on Loongson, even if the company takes Loongson to court, even if the court supports the company's request, the final penalty will not be much money.

The senior management of the company's subsidiaries in China all rushed to Huaxia Capital Airport to greet Paul? Otellan and his party. The decision of Galaxy Industry to announce the launch of the server version of the microprocessor and the mobile version of the microprocessor was reported to Bao Lijin, and a more detailed technical test report conducted by the engineering department on Loongson was also submitted to Paul? Otellin.

Two bad news in a row, so Paul? Ou Dening's already gloomy face became a little iron-blue. He suddenly found that this trip to China was only much harsher than he had imagined in advance.

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