Chapter 35 Branding

Chen Wenhui asked: "Then how much is the jade ice roast sold in our restaurant?" What do you use to hold the wine? Chen Cai replied: "The wine sold in our restaurant is served in a large wine jar every day, and it is transported from the winery, and the guest will measure the wine with a slot and serve it in a wine jug and send it to the guest's table." A pound of wine costs two taels of silver. ”

Chen Wenhui calculated, it was really profitable, which is equivalent to no packaging. Those wine jars and wine jugs are recycled, and a pound of wine needs three catties of grain, which is more than 70 yuan, plus labor and other expenses, in fact, a pound of wine is about 100 yuan, but it has to be sold for two taels of silver, which is really a money grab, no less than some famous wines in the previous life. In this era, the purchasing power of a penny is about equivalent to two cents in the previous life, and a tael of silver is a thousand wen, which is equivalent to two hundred yuan. In this way, a pound of wine is equivalent to 400 yuan, which is still unpackaged, and it is indeed not consumed by ordinary people.

It turns out that in the past few months, the restaurant has received 10,000 taels of silver for wine alone, and this money is indeed enough to build a winery. In fact, the winery has several expenses, one is to buy land, one is to build a workshop, and the other is to dig a cellar for storing wine. The workshop is also divided into wine-making and cellar wine, because after the new wine comes out, it must be cellared in a special cellar for a period of time to be mellow and fragrant.

Of course, depending on the situation in your own family, there are a few more super large granaries. The money to buy land is probably the most important. Because this land is not a farmland in the countryside, this is a large piece of land on the edge of Anseong, the land price is much more expensive than the farmland, and there is a mountain next to it that has also been bought, because there is a natural cave in that mountain, which is the best place to store wine.

Chen Wenhui asked Chen Cai again: "How much is a pound of turbid wine that ordinary people drink?" Chen Cai smiled: "Girl, this question is not easy to answer, because the wine has new wine, old wine, and the quality is different, the price is different, the worst twenty wen, the better one is seventy wen, and it doesn't range." ”

Chen Wenhui nodded. This is the wine in the previous life, and the low-grade ones ranged from six yuan a pound to sixty yuan a pound. Chen Wenhui asked again: "Then how much can our turbid wine be sold for sale?" ”

When Chen Cai heard this, he thought for a moment: "Our turbid liquor has never been sold, but we give some turbid liquor to the winery workers every month as a benefit other than wages. This benefit is not equal. If we do a good job, we will pay 30 catties, and if we do a bad job, we will pay 10 catties. Some workers were reluctant to drink it, so they sold it, and I heard that one pound could be sold for sixty wen. It's just that very little is sold, after all, we don't have many workers, and even fewer sell wine. Nowadays, many liquor dealers are pestering our workers to buy liquor from them, saying that our turbid liquor is of good quality, clear and translucent, and has a strong aroma, but it is not strong, or it can be sold as spirits. ”

Bai Shi's eyes lit up when he heard this, and he immediately said: "Then we have never sold turbid wine, isn't it equivalent to guarding the gold mountain to find silver?" ”

Chen Yuanheng and Chen Cai were reminded by Bai's words, and their eyes lit up. Chen Wenhui thought to herself, you have finally thought of it, it seems that your mother's business acumen is the best.

Chen Wenhui said: "I think we can give this turbid wine a name, so that it can distinguish the general turbid wine, and the wine jar of turbid wine can be cheaper, just use the general one, but we must mark our mark on the wine jar, and our jade ice roast should be more expensive, and use a high-quality porcelain bottle to hold it, and also mark it, and the bottle should be designed to look good." This is called a brand. ”

Bai Shi was the first to understand: "I understand, just like our beautiful clothes, right?" At this moment, Chen Cai and Chen Yuanheng also understood.

Chen Yuanheng said: "Then this kind of wine is called Yuquan wine, okay?" Chen Wenhui was the first to clap his hands and say: "This name is good, it can not only highlight that our wine is transparent, but also associate it with high-quality wine jade ice roasting." ”

Bai Shi and Chen Cai also nodded in agreement. Chen Yuanheng was very happy: "It's so decided, Chen Cai, you first bring the green sword, you go to find a clay jar together, customize it in large quantities, design the pattern, engrave the name of Yuquan wine, and then go to the porcelain kiln, design the pattern, engrave the name of Yubing Yao, and then find a way to sell the wine." So that our money can be turned around. Chen Cai hurriedly agreed.

Chen Yuanheng smiled and said to Chen Wenhui: "Hui'er, your brain is so good, let's say, what do you want your father to reward you?" Chen Wenhui was very happy to see that she could help her parents solve the problem, and said with a sweet smile: "The child has everything, the clothes are all new, and there are several sets that I haven't worn, I haven't brought jewelry yet, but my mother bought me a lot of jewelry, what else do I want?" ”

Chen Yuanheng listened and said, "Yes, what is the little girl's family missing?" At this time, Chen Wenhui thought of a little and said: "I don't lack anything else, I just want to learn to ride a horse and shoot arrows." At this time, Chen Yuanheng and Bai were taken aback. Chen Yuanheng hadn't spoken yet, Bai Shi had already said: "That's not good, you are so small, you can't ride a horse, it's too dangerous." ”

Chen Yuanheng said: "Indeed, Hui'er, you are too young, and when you rode a horse for your father, it was after the age of twelve, and your two elder brothers have not yet learned." When Chen Wenhui heard this, she was too young now. After thinking about it, he said, "Then my father promised me to let me study at the age of twelve." ”

Now Chen Yuanheng smiled: "You are a girl, why are you learning this?" Bai Shi said with a straight face: "No, you are a girl from a big family, how can you learn those things that only martial artists can learn." Your two older brothers are only going to let them learn to ride horses after the age of twelve, but they don't plan to learn archery. ”

Chen Wenhui remembered that this era was an era of emphasizing literature over military force, and the status of civil officials was higher than that of military attachΓ©s. Men from noble families are generally civil officials, and there are very few military attachΓ©s. His father is a civil official, and his two elder brothers only learn some self-defense techniques to exercise their bodies, and they mainly study Confucian classics in their daily lives.

But Chen Wenhui has liked the heroes and generals in ancient movies since she was a child, maybe the TV series is too poisoned, and she always wants to learn ancient archery, so she also signed up for a class to study. Of course, that's an amateur ticket, after all, archery has long been a performance in the previous life, how can there be a profession at all.

Now that Chen Wenhui can wear it to ancient times, she naturally wants to fulfill her archery dream, a heroic dream. Chen Wenhui said: "No, my father said that he wanted to reward, and I just want to learn." ”

Bai Shi was anxious when he heard this, and was about to speak, but was stopped by Chen Yuanheng, Chen Yuanheng said: "Hui'er, even if you want to learn, you will have to wait until you are twelve years old, and it is too early to say this." ”

Bai suddenly remembered, yes, the child wants to play a play, six years later, maybe she won't remember it. Thinking of this, Bai sat down and drank tea with a calm expression.

Chen Wenhui said: "I can't learn it now, but I want my father to help me hire a master with good swordsmanship, I want to learn swords." While saying that, Chen Wenhui had already imagined in her mind that she was wearing a white costume, with long sleeves fluttering, and dancing a shining sword, which was really a beautiful picture.

Bai Shi didn't drink the tea anymore when he heard it, he was completely angry, and said to Chen Wenhui: "No, I don't agree, the girl's family is just embroidering flowers and chanting poems, where can I dance with guns and sticks?" ”

The beautiful picture in Chen Wenhui's mind was broken by Bai's natural mood, and she sat there with her lips pouted, her big eyes full of tears. Bai Shi felt distressed again, and was about to bring his daughter over, but Chen Yuanheng, who loved his daughter, had already spoken: "Okay, okay, I agreed." It's not difficult to hire a master, and it just so happens that your two older brothers can also follow suit. ”

Bai Shi had already walked to Chen Wenhui's side, and when he heard this, he turned around sharply and said, "No, master, you can't let her." Where is there a girl's family to learn this? Even Jun'er and Lin'er can't learn. The sword has no eyes, what if it hurts? ”

Chen Wenhui didn't sit anymore, stood up and said, "Mother, we can learn with a wooden sword first, it won't hurt." Besides, learning a sword can exercise your body, make your body stronger, and get less sick, isn't that good? ”

Bai hesitated when he heard this. At this time, Chen Yuanheng said, "Madam, don't worry. We just learn at home, mainly for exercise, the princess in the palace and the five birds play to strengthen the body, as long as you don't say it, who can know that Hui'er has learned the sword. It's always good to exercise more. Aren't you at ease with a wooden sword? Besides, Jun'er and Lin'er originally had a special master to teach fists and feet in the house, and when they came here, we were busy for a while, and we didn't invite them, their homework was all behind, and now it's just right to ask a master to learn? ”

Bai Shi hesitated even more when he heard this, and stopped talking, at this time Chen Wenhui hurriedly stretched out his hand and tugged at his mother's sleeve and said, "Mother, you also want me to be healthy, so let me study with my brother." ”

The last bit of reluctance in Bai's heart was also lost by his daughter's coquettishness, and said, "Then master, is there a good master here?" Chen Yuanheng said: "I heard that there is a martial arts hall here that is still very famous, that is, it is mainly based on swordsmanship, and it is very famous in the rivers and lakes, called the Meteor Sword School." ”

Chen Wenhui laughed to death when she heard this, oh my God, it wouldn't be the Meteor Butterfly Sword. Bai Shi said: "We can't let the children go to the martial arts hall to learn, it's too complicated, can the children go?" ”

Chen Yuanheng said: "I didn't say that I was going to the martial arts hall, you can take my post to the martial arts hall, and ask the mountain chief to send a better master to teach in our house, but it's just a little bit more." Bai's face relaxed: "Bundle? Don't be afraid, the master arranged it very well, it's best to invite a female master for Hui'er. Chen Yuanheng said: "Well, you can talk to the mountain chief, and I'll let Chen Cai ask tomorrow." ”

As he was talking, the two Chen brothers came back from school. Chen Wenhui hurriedly ran to tell his brothers about his parents letting them learn swords. The two brothers were overjoyed when they heard this, especially Chen Wenlin, who couldn't wait to learn it immediately. It seems that every boy has a dream of martial arts, and this one is ancient and modern.

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