It's May.

In May, the major event of international cinema is the opening of the Cannes International Film Festival in France.

This film festival is one of the three major film festivals in Europe and has a long history.

Now Chen Xi can't participate in this kind of film festival at all, and he can only see it from afar.

At this year's Cannes International Film Festival, China's entry into the screening unit is mainly Wang Jiawei's "Blueberry Night".

Chinese literary films, I think they were also frequent visitors to Cannes back then, and they were also award-winning towns, and the most brilliant fifth-generation directors so far have made countless achievements here.

However, it has been five years since the reform of the cinema system, and the achievements of Chinese films in literature and art seem to be declining......

The trailer for "Border", which was pasted before many movies.

This is mostly posted before Harry Potter 5.

After all, if it is posted in front of a movie that no one cares about, the advertising effect is basically useless.

…… In the anxious waiting, time rushes like flowing water.

Of course, Chen Xi did not stop other things, for example, the storyboard script of "People in Embarrassment" has basically been drawn, and he has started contact with Xu Zheng.

This film will be filmed within a month, and it will be filmed again after October, and then the middle process will be completed at a very fast speed.

Because, the movie takes place in the Spring Festival...... If you go to shoot it in the summer...... Of course not.

Besides, now Chen Xi is also busy with the affairs of "Border Storm".

In the middle, a few months of faults run through it, and there seems to be nothing to do, but the company is creating, and a lot of things are waiting for Chen Xi, and they are stacked down to disturb a large film, but Chen Xi still wants to try to make a film in the middle......

11 years of memory, there are too many good films, and all Chen Xi has to do is copy.

A good movie usually takes several years of gestation, a period of preparation and shooting, and then careful editing and thinking before it can be successful.

But Chen Xi can omit many steps, he only needs to shoot, edit...... A movie, with the right actors, can be made in no time.

So, Chen Xi had some ambitions, and he began to think about the film that was suitable for this time, and also thought about his own combat direction......

But this ambition will be buried in the airtight propaganda of "Border Storm" for the time being.

Beginning on May 20, "Border Storm" has entered a sprint period of publicity......

This movie will enter 13 cities across the country to do publicity for the release, which is a real ground promotion, driving word-of-mouth and driving more people.

In addition, the film will start with more in-roll ads, with posters placed in some movie theaters.

"The Last Supper" will also begin to be released, accompanied by the finals of the Zhongnan Taiwan Fast Man in full swing one after another, Su Xing, Zhang Jie, and Chen Chusheng are like divine help, passing the level and chopping the waves.

The time is ripe for the release of this song.

The people of "Deep Space Film and Television" have a feeling of respect for Chen Xi: how did this guy do it? Could it be that these three people have the shadow of Chen Xi behind the scenes, so that they can soar? But it can't be!

If it's really Chen Xi who makes these three people reach the top three...... The public relations expenses spent in the middle may exceed the cost of "Border Storm", and Chen Xi should not be so stupid.

Divine help!

It can only be explained in this way.

In addition, the film has been submitted for review, and finally, there are two booths in the commercial exhibition hall of the China Overseas International Film Festival in June, and after making a lot of money and other public relations methods, it has finally been screened in the non-profit main exhibition hall, although it is 11 o'clock in the evening, but it is finally in order.

In the commercial exhibition hall, some commercial films are screened, attracting foreigners to buy copyrights.

In fact, the overseas distribution of Chinese-language films, especially those with Hong Kong film genes or some unique Chinese elements, is not as bad as people think.

Even seven years later, the overseas distribution of Chinese-language films seems to be a failure, nothing compared to the growing box office in China...... But in fact, this is only because the mainland box office market is too huge, top-heavy, and the proportion of overseas is low......

If this comparative factor is deducted, then the overseas distribution of Chinese films is still a little bit fine.

Of course, the golden age is still this year, riding the east wind of Chinese kung fu, Chinese films have a place in the world.

The commercial exhibition hall is too commercial, and everyone will only try to find the commercial elements contained in it, which basically does not play a role in the good reputation of the movie......

But the non-profit exhibition hall is too difficult to enter, unless you are nominated for a film, and the rest, it is difficult to sharpen your head and drill in, of course, even if you get in, the iron is still hard to test, if your film is really poor, then coming to these places, it is possible to spread the bad reputation in advance, and it will definitely hit the street at that time.

Chen regretted that they spent a high price, and finally squeezed "Border Storm" to 11 p.m. on June 16.

Finally did something more!

In addition, Chen Xi communicated with the theater chain that it would start to be screened in cities across the country on June 15, hoping to spread the word of mouth.

"Outwitting Tiger Mountain 3D" takes such a path, it will be released in various theaters in advance, so that the good reputation will ferment, and the audience will decide whether to enter the theater or not.

…… In terms of propaganda, that's pretty much it.

However, an unexpected incident began to appear on the Internet, and if it is placed seven years later, there will definitely be many people calling for "tearing......

This has a lot to do with Chen Xi.

The cause was the scolding on the Internet, and at the beginning, there were more radical remarks in the post bar of "If You Are Honest, Do Not Disturb", which specialized in exposing the "shady scenes", thinking that this show is now so fake that it is impossible to look at it directly, and it has no viewing value at all.

"If You Are Honest, Do Not Disturb" joined forces with Du Niang, took the position of the main bar of this post, and wantonly deleted the post, so many netizens ran to the "If You Are Honest, Do Not Disturb" post bar to slaughter the version, and they couldn't delete it, and even the bar finally blocked everyone's right to speak, causing a big wave.

In all fairness, although some of the things in that post bar have some basis, many of them are pure speculation...... And the cost of scolding on the Internet is low, and the refreshing feeling of harvest is high, so as soon as the attack on life comes up, the attack on the whole family also appears, everyone's brain is hot, who can be calm?

The scolding has spread to the blog, QQ space...... Everywhere, and then, these people pointed the finger at Chen Xi.

"This is a show without any discipline, and some people even do the behavior of crossing the river and demolishing the bridge! When the show became popular, kick the original planner Chen Xi away! Hehe! That's strong enough! This argument was immediately embraced and expanded.

PS: One hundred chapters!

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