Movie promotion, old-fashioned three-board axe: posters, trailers, press releases......

The new style is constantly emerging, some of the big waves are washing, the golden light is shining, some are submerged in the tide, and some are short-lived, but they are irreproducible.

If Chen Xi really wants to dig out the propaganda method in his head, then he really doesn't have to worry about the publicity of "Border Storm".

But he wouldn't do that......

So if you do it, if you go far and deeper, it will open Pandora's box, if you do this, others will follow, and even the mainland market will enter the stage of excessive publicity in advance because of Chen Xi.

Tell me closer...... I did it myself, and others followed suit, and many good tricks were not used in commercial blockbusters, but in movies of the specification of "Border Storm", which was too wasteful.

So Chen Xi intends to find a relatively compromise solution.

It doesn't inspire other filmmakers too much, and it's speculative, and it's basically impossible to replicate......

This plan was formed in Chen Xi's head.

"What are you looking for them for? Don't you know, Zhongnantai has a lot of opinions about you? When Chen Xixiang said her requirements to Ye Siwei, who began to help her company do something, mainly in public relations, her eyes were full of doubts.

"You yourself are from Zhongnan, but you have grabbed the ratings of Zhongnan TV with other TV stations, and people have a lot of opinions about you."

Chen Xi said helplessly: "How can I be so strict, I am not a traitor, everyone is Chinese, Chinese entertainment programs, how can they be so exquisite, not to mention, this group of people should not have signed a contract now, looking for them does not need to go through Tianyu Media, Zhongnan Taiwan hand can not stretch so long, right?" ”

"You're right, it's just ...... You find two newcomers to sing the theme song of your movie, is that really useful? Ye Siwei shifted the direction of questioning.

Chen Xi patted her on the shoulder: "An, master, whether you succeed or not, you will witness the wisdom of this seat when the time comes!" These are all potential stocks! ”

"That's true, but how do you know who the potential stock is?"

…… Chen Xi simply didn't explain to Ye Siwei, just asked her to do it!

What he asked Ye Siwei to help with was to find Zhang Jie, Chen Chusheng, and Su Xing to sing a song together.

The name of the song: "The Last Supper".

"Border Storm", in which the soundtrack and ending song, have always been praised.

Especially the song "The Last Supper", which was eloquent, like crying, and cooperated with the plot of the movie, which made many people cry.

Chen Xi wanted Su Xing, Zhang Jie, and Chen Chusheng to sing "The Last Supper", which was the way he came up with.

In later generations, a good song drives a new style of movie box office, just like viral marketing, which is easy to produce results.

"Little Apple", which is popular in the universe, drove "Old Boy's Dragon Across the River", making the production party make a lot of money; A clean and literary "Ordinary Road" prompted the big hit of "The Future......

Chen Xi wants to sacrifice this trick in advance......

Originally, there are really not many songs that are suitable for "Border Storm" and can become a legend......

It's impossible for you to get a song "Little Apple" and let everyone watch "Frontier" in the rhythm of square dance, right? It's not a style of painting at all, is it......

Some of the other fire songs don't quite fit either.

So, after thinking about it, Chen Xi still decided to use the original ending song "The Last Supper" of "Border Storm", this song is difficult to form a wide range of singing, so Chen Xi thinks that the key lies in the person who sings this song!

Zhang Jie, Su Xing, Chen Chusheng, are all contestants of Zhongnan Satellite TV's 2007 Happy Boys, it's April now, the talent show of Happy Boys, in fact, it has just begun, the champions and runners-up of the major singing areas have not been decided, and there are still dozens of singers hoarded in each singing area.

Zhang Jie, Su Xing, and Chen Chusheng are the three singers, and now, in the major singing areas, they can only be said to be famous, with very few fans, and they are not worthy, and they have not signed a contract with Tianyu Media for the time being.

At this time......

Of course, it is impossible to sign them, if Chen Xi is really so tiger-mouthed, these three people may not be able to go further on the draft road: generally those who can sing to the top few basically sign contracts with Tianyu Media.

Moreover, Chen regrets that they don't make music, even if they really sign these people, it is useless.

Now, Chen Xi just signed an agreement with them to sing "Border Storm", giving them a little money to let them sing "The Last Supper", which didn't take much time, but "Deep Space Film and Television" enjoyed the right to promote their version of "The Last Supper".

Now after all, they have just hoarded in the major singing areas, and they are still confused about the future, this kind of opportunity, anyway, will not affect more, and will definitely respond......

And when "Border Storm" was officially released, Happy Boys was already quite popular in the national finals, if according to Chen Xi's memory, compared with the current Zhongnan Satellite TV's "Happy Boys" program process arrangement, the day before the release of "Border Storm", the 5-in-4 decisive battle was launched on Zhongnan Satellite TV.

In this decisive battle, Su Xing, Zhang Jie, and Chen Chusheng became the three of the top four in the country......

By that time, there was saliva everywhere, and a little hype about the "Last Supper" they once sang, it would be much simpler.

The Happy Boy in 2007 was the most successful and brilliant of all the fast boys held by Zhongnan Satellite TV, and he never regained this glory after that.

This year's fast man, suitable for all ages, has high ratings, and Zhang Jie and Chen Chusheng have developed quite well in the future.

They also have a lot of fans...... After listening to the competition, they didn't enjoy it, and they wanted to know about them, and at this time, they would see "The Last Supper", which was actually sung by three people......

This song can't be famous if it's not famous.

This song became famous, and even "Border Storm" completed the last promotion before its release!

Chen Xi's wishful thinking sounded crisply.

…… Sure enough, the contact came down, and a qiēshun lì.

The three of them don't have many fans now, and they are not very famous, and it doesn't take much time to suddenly encounter this kind of opportunity, and it's almost a matter of moving their mouths, so they agreed without thinking.

As a result, the song "The Last Supper" sung by Zhang Jie, Su Xing, and Chen Chusheng became a movie promotional song, and of course, "The Last Supper" at the end of "Border Storm" was sung by Yang Kun.

In this way, Chen Xi used his prescient advantage to make up a piece of the puzzle for the promotion of "Border Storm......

After doing this, Chen Xi's attitude towards "Border Storm" can only be to do his best and obey the destiny of God! He has done his best, and the box office of the movie depends on his own creation.

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