"The story, there is a feeling of "This Killer is Not Too Cold"." Sun Honglei pondered for a while and said: "A big drug lord raised a girl to grow up and developed feelings...... Then, for the sake of this girl, he wanted to stop drug trafficking. I can't say much about the rest, so please go to the cinema! ”

Sun Honglei's answer was simple and crisp.

"How do you understand this character? We see in the trailer that he seems to want to wash his hands of gold? The reporters asked.

"Yes, for some reason, and for the people he loves, he decided to launch this industry...... That's why there's a part in the trailer. For this role...... Hidden beneath the exterior of a drug lord, he has a delicate heart. ”

…… Sun Honglei's interview, according to what Chen Xi said, did not exaggerate, nor did he say that the box office could exceed 80 million.

He's just calmly showing some of the things in the movie.

"If you were asked to give this movie a score out of 10, how much would you give?" The reporters asked Sun Honglei one last question.

Sun Honglei said: "Nine points! This is a must give! ”

…… The muzzle of the gun turned to Chen Xi's body.

"Director Chen, how do you feel about making a movie for the first time? What's the difference between filming a TV series? ”

"The two are not the same." "Their layout and structure, as well as the narrative details, are all different, but I enjoyed the process. ”

"What do you expect from the box office of the movie?" The reporters' questions go straight to the heart.

This kind of question, Chen Xi also frowned a little.

Not so easy to answer!

The answer is less, there is no momentum, it seems that there is no confidence in the movie, and the answer is too much, it is also a cannon, and it is easy to be pulled by people and pumped hard.

After a long time, he smiled slightly: "When it comes to expectations...... After all, this is my first movie, and it will be good to pay for it! ”

"As far as we know, the investment of "Border Storm" is 15 million (known to the outside world), so you say that the film will return to its original cost, do you think this task is easy?"

"The return on investment is not only at the box office, but also includes other copyrights." Chen Xi said.

……

Answering this question, the journalists were much more satisfied.

The trailer press conference is officially over.

According to the agreement with Huayi, as well as Deep Space Film and Television's own efforts, "Border Storm" began to broadcast trailers in some places.

Cinema, patch play, but the amount is not much, on the bus platform, posters began to be released, in addition, the trailer was also transmitted to the Internet, pushing behind the back, so, Boke, video sites, trailers of "Border Storm" appeared everywhere, and were pushed to the front page of several video websites.

"We must master this thing in the future!" Chen Xi looked at some numbers, and his flesh ached faintly: in order to top the trailer of "Border Storm" on the homepage of several video websites, and it was only a few hours, plus so many dozen seconds of patch advertising, it cost them hundreds of thousands, and the clicks are not bad so far, but the price is really big.

Video website, Chen Xi has to master it no matter what.

Now, this thing doesn't have much of a future...... But in ten years, it will become a huge propaganda base, and the value it brings is immeasurable.

But for now, Chen Xi can only borrow from other people.

What is comforting is that the current trailer of "Border Storm" has a decent response.

"This Chen Xi really has a hand! Judging from the trailer, "Border Storm" is still worth watching, the shots, scheduling, from the trailer, is not exaggerated, nor ordinary, and I also like the color grading style of the movie! Looks like I'm going to have to check it out! ”

"The trailer of "Border Storm" is still very good, and the scene of AK shooting is also very handsome, and it seems that Sun Honglei wants to be a good person, Zhang Mo will not let him? It reminds me a little bit of "Infernal Affairs" and I have to go to the cinema. ”

"I can't see much from the trailer, but I have to say that this trailer has something that appeals to me! If it's okay to make a film by then, I will also watch "Border Storm". ”

…… Of course, this is all after May, after all, the full publicity will start in April, and it will seem a little too early in time.

The promotional offensive of the trailer has brought some potential audiences, and the media has also brought some news to Chen Xi.

"It is difficult for domestic small and medium-cost films to make efforts, and Chen Xi said frankly that the goal of "Border Storm" is only to protect the capital."

"Chen Xi, director of "Border Storm", believes that as long as this film can protect its capital, it is already a success, and it can be seen that he does not have too much confidence in the future of the movie.

…… This kind of news, Chen Xi is really helpless, but it's okay, even if they save up character for themselves, they want to get too much attention from people if they want to talk like Feng Xiaogang, Chen Xi has not yet reached that qualification.

If Chen Xi is Feng Xiaogang, then it's really good, make a war movie, claiming to surpass "Saving Private Ryan", make a cold weapon movie, claim to surpass "The Lord of the Rings", make a feature film, claim to surpass "Starbucks Redemption", a bunch of likes, a bunch of dislikes, a lot of noise, and the popularity of the film has skyrocketed...... But even if Chen Xi claims that he wants to surpass "Forrest Gump", few people want to criticize him, at most they disdain him......

Then save some character!

The clock is ticking, and it's the end of April.

The response to the trailer is okay, but compared to many Hollywood blockbusters, their advantage is not particularly obvious.

Others, all kinds of ground advertising in cooperation with Huayi, the response of these things is difficult to see immediately, and I don't know how the feedback is.

Chen Xi's heart is really bottomless.

The publicity sprint of "Border Storm" began in June, and Chen did his best to get actors in 13 cities to promote, of which Sun Honglei was able to attend 5 cities...... There is no way, 13 cities are already the limit, for this, Chen Xi and Wang Luodan and Sun Honglei's respective agents had a bit of an unpleasant quarrel.

But this kind of city-by-city run is self-evident in the importance of a movie, anyway, the traditional way of promoting movies is just like that, the main thing is to see who can be powerful and who can survive better.

8 years later, the movie "Wolf Warrior" relied on Wu Jing to run dozens of cities and tear up the poster, which made it a blockbuster.

But these things ...... Chen Xi still has no bottom......

Suddenly, something suddenly occurred to him!

Chen Xi patted his head: "How did you forget this stubble!" That's it! "A brilliant idea for propaganda popped up in his head.

PS: I watched the director's cut of "Heavenly Dynasty" in the afternoon, and I was shocked. The 144-minute version I watched before now looks like a disabled person...... The cold weapon war scene in this film has many praises for the siege battle at the end, but I think that the most brilliant part of this film should be the cavalry duel in the middle, and the rehearser can say that it must be painstaking to train the horse to that point......

Speaking of cold weapon war movies, I personally think that China's "Casting Names" and "Ink Attack" are still remarkable, two days ago I talked about this movie with a friend, and he said that at that time, someone in the movie theater was really scared by the siege scene of "Ink Attack". (A good event for pie in the sky, cool mobile phones are waiting for you!) Follow the ~ point / Chinese network public account (WeChat add friends - add public account - enter qdread can be), participate now! Everyone has a prize, now pay attention to the qdread WeChat public account! ）