Chapter 228: The Prototype of the Entertainment Empire
3D cinema is still a relatively niche and new way of watching movies in China, in fact, there are not very few people who know this kind of thing, but most people who know may not really be able to accept and fully understand what 3D is......
In fact, a large part of the movie fans now think that 3D is not necessary......
There are also a large number of people who don't know what 3D is, and they don't have a clear concept of 3D in their heads.
Therefore, the people of Deep Space Film and Television were actually suspicious of Chen Xi's upcoming movie theater, and felt that Chen Xi was a little strange in this matter, in fact, even Ou Yangzhi would think Chen Xi was a little strange......
However, there are too many strange things for Chen Xi from the beginning to the present, and every time he is strange in the middle, it will basically prove that Chen Xi is right to do so, and other people's doubts about him at the beginning have become a kind of background and a stepping stone for Chen Xi's great success later.
Of course, in the case of movie theaters, 3D cinemas are only one of the very small issues, and they are actually nothing compared to the strange things that everyone in general...... In fact, what everyone really thinks is strange now is Chen Xi's strategy of this kind of cinema, according to the planning of these things that Chen Xi is now providing, Chen Xi's future plan for the cinema of deep space film and television should be to directly form the cinema into a cinema exclusive to deep space film and television...... This kind of cinema chain may compete with any mainstream cinema chain in China today...... After this news appeared, everyone will be shocked.
Because they feel that Chen Xi's current thinking is more far-reaching, even if it makes them feel a little strange.
In fact, from Chen Xi's point of view, he has a strong sense of distress and tries to think about some things in front...... It's like this.
Although most of the fame of deep space film and television has spread, many times they don't have to worry about issues such as film scheduling, but if you think about it carefully, Chen Xi still feels that in the future, this kind of film scheduling and other problems may be magnified......
Logically speaking, most theater owners are not stupid, they will not fight to show some films with poor attendance instead of showing movies with particularly low attendance...... It's just that this is just a theory after all, and in fact, sometimes some things still break the rules, especially when it comes to some custom tasks: if all the survival of the fittest according to the market and no other factors, "Transformers 4" and "Fast and Furious 7" would not be forced to be released when the single-day box office is still quite good.
Of course, strictly speaking, these two movies are extremely bad films, and they just happened to meet Chinese fans who have high expectations for visual effects and money in their pockets, and they broke out at the box office quite terrifyingly...... But whether a movie is good or not, should you pay to really make a decision and vote with the movie tickets in your hand, after all, it is only the audience, not some forced movie to be released or some kind of meat eater.
However, under China's environment, in fact, in any country in the world, it is impossible to fail to check things in public opinion, even in the country where public opinion seems to be completely uncontrolled, whatever you say, countless scandals often break out...... The Chinese scold freedom of speech more because of a rebellious mentality, otherwise he himself can attack the government for not having freedom of speech, which in itself proves that China is not as terrible as they say.
This is also the same as movies...... There are some movies that you really can't indulge too much, for example, "Transformers 4" is a very bad movie, which is a very bad movie, you are just bad, the key is that you have to scold China, dirty and messy old tube buildings full of people, elevators that say no open defecation is allowed, old-fashioned pedestrians, and the only highlight is kung fu Chinese...... The dog who scolded the Chinese was bloody, but there are still a bunch of fans who gave them the movie ticket money in their hands, which is equivalent to others scolding your mother, and you still say that you scolded well.
This kind of thing is indignant to say, but this is also the right to cultural discourse, if China can really succeed in rising and becoming the center of the world again, then the status of cultural center will be taken from the United States sooner or later, as for now...... I can only bear these things.
…… Of course, these are too far, the main thing is that now Chen Xi has begun to work the cinema chain in advance, and Chen Xi's cinema will be an ideal cinema.
In the beginning, this cinema chain was basically developed with commercial cinema chains, and the main purpose of these cinema chains was to develop and grow and then begin to have a certain amount of power.
Chen Xi wants to spend a year or two to make the cinema chain grow and grow, and use various ways to forcibly raise all kinds of things in the cinema to make his cinema stronger, and then, his cinema line has gradually reached a certain scale, and he will start to think about leveraging the entire industry!
Although Chen Xi seems to have a strong purpose in making movies now, and this purpose is basically to make a lot of money...... But he has never given up his dream: to make Chinese films better, and if you want to make Chinese films better, it is very important that Chen Xi needs to control the rules, and the formulation of rules and become a benchmark and leader in the industry, Chen Xi needs to start from the three aspects of content, channels and strength, of course, the first two aspects are also included in the third aspect......
In terms of content, Chen Xi will continue to use various movies and TV series in the future to really hit the brand of Deep Space Film and Television, and in terms of channels, it is the power of this cinema chain! As cinemas grow, they will gain the ability to set the rules of the industry......
At that time, Chen Xi's idea is to use a lot of commercial theaters to expand his theater territory, and then eliminate the movies that are very poor in business within his territory empire, whether it is a domestic film or a foreign film, he will be ruthless, of course, at the same time, he will also try to minimize the release numbers of some movies that are not well-received, such as movies like "Little Times", "Why Sheng Xiaomo", "The Year in a Hurry" and other movies, which are very profitable, and he will also use his power to reduce the release of these movies.
This is mainly a commercial film, but commercial things are not all, in terms of literary films, Chen Xi will set up a nationwide literary and artistic cinema chain to try to meet these problems, as for the possibility of a literary and artistic cinema chain to have a profit problem, then it can only be made up for by other means.
It's just that if the number of cinemas in the cinema chain is relatively small, then Chen Xi has no way to really do this, Chen Xi's goal is to make the cinema chain of Deep Space Film and Television have about 200 theaters in 2016, that is, 7 years later, and more franchise theaters...... That's a pretty scary number.
For the time being, let's not talk about those theaters that join the theaters, let's just say that the theaters that need to really invest in themselves, the investment of a movie theater, according to Chen Xi's standards, also needs tens of millions, of course, this is a real investment, and it is claimed to be tens of millions or even hundreds of millions directly! With such a high investment, those 200 theaters ...... That's billions or even close to tens of billions of dollars in terrorist investment. If you add those franchised theaters, this number becomes even more terrifying!
So much money...... Where do you want to come from?
It is obviously unrealistic to earn a penny purely from movie tickets, and Chen regrets that their model is to join with electric theaters and the like, and at the same time use movie theaters to build surrounding commercial areas...... If this process is placed in a few years, it can only make people sneer, and I feel that it is too LOW, because these models have long been impatient by Wanda and the like, and if you want to join it now, you are asking for yourself, but these things are different in 09......
As for the competitiveness of movie theaters, Chen Xi will also use a lot of memories from later generations, including group buying, to make movie theaters as competitive as possible, but the movie theater line is more of a game of capital...... As long as Chen Xi can continue to make money-making movies, he will be able to provide a steady stream of funds to support the development of theaters......
As for the movies that make money......
There are still a lot of them in his head, and now although a super IP like "People in Embarrassment" is far from the time to harvest, this value is in his own hands, and many other movies can also make a lot of money, even if the movie is not good, there are still many TV series, and TV series are sometimes much stronger than movies in terms of recovering funds, Chen Xi knows that the next few years will become the year when online novels are adapted into film and television works to sell IP, in fact, Chen Xi They have hoarded a lot of online novel copyrights.
"Step by Step", "The Legend of Zhen Huan", "Beauty in the World", "Why Sheng Xiaomo", "The Year in a Hurry", "The Naked Marriage Era" and so on, Chen Xi has hoarded a lot, although the original TV series adapted from these novels, except for classics such as "The Legend of Zhen Huan in the Harem", most of the others are rubbish, and Chen Xi also knows that filming by his own company may not really be able to shoot well...... But these things mainly use IP to harvest money, and when the time comes, try to dilute it as much as possible, it is enough to make deep space film and television, and it is still necessary to make money and make money......
These are all capital!
After the movie theater, it is the problem of actors, starting from 2009, Chen Xi also wants to let Deep Space Film and Television start the actor agency business, and the person in charge is Ye Siwei, although Chen Xi also knows that in the next few years, actors working alone may gradually become the mainstream, but even so, many things still have to be done, as for those actors who work alone, they can also reach a cooperation agreement.
As for some actors who are popular with them, they will not make some more domineering terms, because Chen Xi himself knows that blindly relying on those strict jumps to bind people can bind their people but can't bind their hearts, maybe they will really run away one day and still have a full hatred for deep space film and television, then it's not good...... Based on this idea, Chen Xi already has his own ideas about actor agents, and he will also provide Ye Siwei with the names of some actors who will be popular in the future so that she can take down these actors in advance.
After all, Chen Xi has memories from the future, so he knows what actors are likely to be popular in the future, and these actors who will be popular and the like, who is really good at acting or will have great achievements in the future and who is just a flash in the pan...... Anyway, these things are all under consideration.
Chen Xi hopes that Ye Siwei can take down Wu Jing first, in fact, this is not too difficult, the current Wu Jing is actually just a small fire in "Slaying the Wolf", but after that, there are not too many opportunities to show Xiàn, in "Embroidered Spring Knife", he is popular again, but it is still too far from Zhen Zaidan's chance of direct quantitative change into qualitative change in "Ip Man".
Wu Jing does have relatively good acting skills and bad lines, but he is indeed a very good action actor, and Wu Jing has quite valuable things, the first is that the three views are really quite positive, and he is very upright, no matter how much this society does not like honest people, but you have to know that the vast majority of people still prefer honest people. The second is his kind of non-abandonment and non-abandonment, Wu Jing has been struggling in the second and third lines for many years, although he is very desperate, but he has never achieved great success, but even in this case, he has never given up on himself, and then there are two movies "Wolf Warrior" and "Kill the Wolf 2" that pushed him to the top action actor and almost took over the mantle of Zhen Zaidan.
Chen Xi believes that he will still be popular after "Raid", so Wu Jing is the first goal he wants to strive for...... Anyway, Chen Xi has such a long list that will be handed over to Ye Siwei for her to deal with, and there are a few people like Wu Jing, but there are more newcomers of all kinds, and it seems that there is not much achievement now, but the future will prove their energy!
After actor management and movies, another grand strategy that they find incredible is video sites!
Video websites have come to this year,In fact, they have faced a dilemma,On the one hand, their influence is growing,But on the other hand, the background is that they have begun to suffer from the bottleneck of development,This bottleneck is the copyright problem,Although the copyright issue has not been really taken seriously,It seems that video websites are easy to use this to make profits,But the world can really become a big tool is still above board,Before the copyright problem is solved,It is difficult for the development and growth of video websites......
Chen Xi chose to get involved in the video website industry at this time, and he knows the trajectory in this area in a few years! R1152