Chapter 243 Global Box Office Strategy
Hong Kong, Japan, South Korea, France, Indonesia, Malaysia, Singapore, Thailand have always been Chinese-language films...... Well, to be precise, it should be the traditional market for Chinese films with the genes of the former Xiangjiang films, and in these places, Chinese films have enough influence.
And in these markets, a movie's performance in the North American market has a very important guiding role for them, and in North America, there will basically be a good table in these markets.
"Raid" has also been released one after another in these places since mid-April, and the first to be released was Xiangjiang.
In the past two years, the Xiangjiang film market has basically been slaughtered by Hollywood, not to mention mainland films, even if it is a Xiangjiang movie, it is rare to be in the top ten in a year.
In this era, a Chinese-language film can win 10 million Hong Kong dollars at the box office in Xiangjiang.
As for other markets, in fact, "The King of Kung Fu" can also be used as a consideration.
"The King of Kung Fu" got 11 million Hong Kong dollars at the box office in Hong Kong, 7.61 million US dollars in South Korea, 1.57 million US dollars in Thailand, 2.45 million US dollars in Singapore, 2.65 million US dollars in Malaysia, 2.53 million US dollars in Russia, and 1.53 million US dollars in the Philippines.......
Will the box office of "The Raid" also have a good performance in these places now?
As you can imagine, this is a question that many people are looking forward to.
The first to be released is Xiangjiang, "Raid" is now well-known in Xiangjiang, Wu Jing was also mixed up in Xiangjiang back then, compared to Xiangjiang people's eyes, Cheng Long, who was recruited An, and Zhen Zaidan, Wu Jing's reputation in Xiangjiang has always been good, and he himself is also proficient in Cantonese, these are all helpful aspects, and "Raid" is also spoken in Cantonese throughout the whole process.
And now in the North American market, the vane of the Xiangjiang film market, the performance of "Raid" has always been quite good, which also brings the market's expectations for "Raid".
Sure enough, after the first week of release, the box office of "The Raid" in the first week of "The Raid" in Hong Kong reached 8.4 million Hong Kong dollars, becoming the highest-grossing Chinese film in Hong Kong since 2009, and the box office of "The Raid" in the second week was 6.74 million Hong Kong dollars, a very small decline, which mainly came from their praise for "The Raid".
"Recreate the era of kung fu movies with hard bridges and hard horses!"
"Another breakthrough in action movies!"
"The solo show of the ghost director Chen Xi."
…… Similar Xiangjiang reviews continue to appear, film critics do not hesitate to repeat the report on things related to "Raid", Chen Xi They also spent a little money to promote him personally, plus Chen Xi's previous "Embroidered Spring Knife" also has some reputation in Xiangjiang, so the name Chen Xi is also gradually known by Hong Kong fans and has a desire to understand.
"Raid" is also in this situation, growing the box office, and finally released for more than a month, in the Xiangjiang box office market with a number of 21.48 million Hong Kong dollars, in the 2009 annual Xiangjiang film box office rankings, according to the trajectory in Chen Xi's head, this is second only to "Red Cliff" and "Happy Family 2009" became the third place in the Xiangjiang film box office this year.
With 21.48 million Hong Kong dollars, almost equivalent to 2.7 million US dollars, "The Raid" is really eye-catching in the box office market of Xiangjiang films.
Around the same time, "The Raid" also began to be officially released in South Korea, Malaysia and Singapore, and the negotiations on the Japanese side were a little more troublesome, so it is estimated that "The Raid" will not be officially released in Japan until May.
"The Raid" also did quite well in South Korea, winning the fourth place in the Korean weekly box office chart within its first week...... The box office table xiàn is very eye-catching.
The film is also quite eye-catching in Malaysia, Indonesia and the Philippines, basically reaching the top five or even the top three in that country and region.
Chinese films do have a very strong influence in these places, but Chen Xi is also unfamiliar with life now, and there is no real box office appeal in his lineup, so he can only rely on the ability of the film and the evaluation, word-of-mouth, box office and some publicity here to get the box office.
In these places, the real influence is actually Cheng Long...... Especially Cheng Long's movies, and then films such as "Zodiac" and "Heavenly Generals" were basically released in these places and set a lot of records.
So, the box office that "The Raid" is getting in these places is really good.
In July, in fact, the release of "Raid" in these major film markets has ended one after another, and the box office of "Raid" has only really come out in these places, and the film finally won $3.2 million in South Korea, $1.54 million in Malaysia, 1.6 million in Indonesia, 1 million in the Philippines, and 1.8 million in Singapore......
The release of "Raid" in Japan is relatively slow, but after the release, the table xiàn is not bad, Little Japan is better, and I have a better feeling for the bloody and explosive scenes in it, and in any case, Japan also has a population of more than 100 million, and the North American market has always had a considerable impact on the Japanese market, so the box office table of "Raid" in Japan is quite good, and finally got 5.4 million US dollars......
In addition, "The Raid" still received a total of $6.9 million at the box office in Europe, including Germany, Japan, and the United Kingdom......
Therefore, "The Raid" also got a box office of 21.44 million US dollars in these countries and regions...... These are all shares that Chen Xi can participate in, and in these places, "Raid" gave Chen Xi a total of $5 million in shares, and these shares have long been the products after deducting costs, that is to say, these shares belong to the pure profits that "Raid" now brings to Deep Space Film and Television.
In this way, the cumulative profit of "The Raid" has reached 10 million US dollars, of course, Chen Xi took out a total of 3 million US dollars to hype his fame in these places, mainly to hype it up with "The Raid", or that sentence, Chen Xi's main purpose is not to make his popularity in the world, but to make it easier for his next movie to hit the market.
Now, with the release of "The Raid" and the good box office table, Chen Xi's popularity is also rising, and he has gained more and more influence in these places, and the name Chen Xi has gradually entered the hearts of many fans in these countries and regions.
Now there are some fans of Chen Xi in these countries, and they have also begun to pay attention to Chen Xi's past works, and among these countries, Chen Xi's popularity has risen relatively quickly. It can be said that after Chen Xi's operation and operation and investment, basically the fan effect and other things generated by this movie are basically concentrated on Chen Xi, not all of them are focused on the actors, which is quite a good result.
In addition, such a thing also brought an unexpected surprise to Chen Xi......
This unexpected surprise is that after the popularity of "Raid" and Chen Xi's hype, under the combination of the two, more and more people are paying attention to Chen Xi's previous movies, so "Border Storm" has now unexpectedly sold 600,000 US dollars in copyright fees in these places, although it is not much, but these are pure profits, and they are also pure profits outside the plan.
In fact, most of them are more interested in "Embroidered Spring Knife", but "Embroidered Spring Knife" Chen Xi does not plan to sell the copyright directly, because he wanted to wait to see the effect of "Raid" and then consider whether to launch his own "Embroidered Spring Knife" overseas, and now the table of "Raid" is quite good, so Chen Xi also began to plan the overseas release of "Embroidered Spring Knife", and the movie "Embroidered Spring Knife" in North America and some major markets still has to be distributed by itself. This is also to continue to train talents in this area, and buyouts can be implemented in other places.
The overseas distribution of "Embroidered Spring Knife" has slowly embarked on the track and begun to become the next project, which is where Chen Xi has always wanted Deep Space Film and Television to assume this responsibility, and he wants to gradually make Deep Space Film and Television in overseas distribution.
...... "Raid" has gradually come to an end now, this movie was still released in some countries and regions in 2010, but the large-scale release basically ended at the end of 2009, and finally got a box office of 41.07 million US dollars, in fact, this is almost close to 300 million yuan when converted into RMB, "Raid" is actually Chen Xi's real highest-grossing movie now...... It's just that on the Chinese side, everyone still habitually regards "Thirty-three Days of Broken Love" as the highest-grossing movie directed by Chen Xi.
The matter of "Raid" can almost end now, Chen Xi mainly shifted his focus to "Beijing Meets Seattle" at the beginning of April, in fact, "Beijing Meets Seattle" If it is not surprising, the money that can be earned may be higher than that of "Raid", after all, this movie is in China's own home field, and sometimes it is indeed his home field The table is more reliable, but the significance of this movie is definitely not as good as "Raid", after all, Chen Xi has long since gradually proven himself in the domestic marketWhat he wants to do now is to expand his territory overseas, and in this regard, "Raid" is still more significant to Chen Xi's future.
"The Raid" will pave the way for Chen's next blockbuster film that wants to make a difference in the global market. R1152