"Raid" is really selling crazy in the North American market! Until now, everyone has been thinking about such a thought.

The box office of "The Raid" continues to grow, and it is still increasing after crossing the threshold of 10 million US dollars, which is a bit incredible for anyone.

Three weeks later, the cumulative box office of "The Raid" in the North American market has reached 15.12 million US dollars, becoming a well-deserved dark horse in the North American market in March.

Not to mention that this is still a Chinese-language movie!

All of a sudden, even in North America, there was a wave of discussion about "The Raid".

"How did a film with unknown directors and actors at the beginning get such a high box office in the March slot?"

Tom, a well-known film critic in the United States, wrote in his column: "In my opinion, "The Raid" is a redevelopment and breakthrough of Chinese kung fu action films! There is a fact that we have always been able to see: although Chinese action movies have not reached the point of exhaustion, they have indeed encountered a huge bottleneck, including the whole world, and their achievements in this genre have not had the momentum they had before...... Next, they can recreate this zào, how to develop again, is the heavy question of whether Chinese kung fu films can survive, "Raid" integrates a fresh violence, a sense of horror fighting to the flesh to make a movie, and reconstruct Chinese action movies, which is the meaning of this film, and the reason why the box office of this movie is quite good. ”

There are a lot of similar movie reviews!

In fact, many people's praise for "The Raid" now focuses on the 'fundamentalism of action movies' in this movie, and the fist fights in the movie are really too tempting, which makes people have to be enthusiastic about it, and it also reconstructs Chinese action movies.

…… As a result, word-of-mouth and many things became the driving force of the virtuous cycle of "The Raid", which won $1.31 million at the box office in the fourth week of its release, and finally went offline in the North American market with a super good result of $16.04 million.

When "The Raid" finally rolled off the North American market, it was left with a box office of $16 million. There is also an IMDB rating of 7.8 points, plus a few people who have increased their popularity!

Chen Xi is here, and has invested another 500,000 US dollars to promote himself as a person, he wants to make himself a brand, and this idea will also be extended to the North American and world film markets, for this Chen Xi plans to invest a total of 1.5 million US dollars, so that if these money are included in the cost of "The Raid", then the cost of this film will exceed 8 million US dollars, and it is indeed necessary to work hard to recover the cost of such an investment!

In the North American market, "The Raid" will also get a good share of the total box office. $3.7 million in the first week, $1.7 million in the second week, and $600,000 in the third week...... In the end, they received a box office share of $6.2 million.

This kind of money is almost close to recovering the cost, at least more than the money that many Chinese movies get! Moreover, these are just box office shares, in fact, in the North American market, the box office is not the only channel that can make the movie get a return, and the various goods around will also allow "The Raid" to get more revenue shares, the first of which is the DVD share. The DVD share of "The Raid" started when the "Raid" screening table was quite good, and many DVD producers joined the battle for the ownership of the DVD rights of "The Raid", and finally Chen cherished their careful selection and sold the DVD rights for $1.5 million. Other video-on-demand rights, as well as TV broadcast rights, etc., have basically been sold, and these have also sold a total of $1.8 million, in these aspects. Chen Xi and they have received a total of 9.5 million US dollars, which has really paid for itself......

But that's only in the North American market!

It turns out that on the side of North America. Especially in the 2008/2009 eras, if the box office of the movie can be good, it still has quite good treatment and returns. Of course, if you turn the time back to 2000 and other times like that, you basically don't want to get any box office in China, but the box office in foreign countries, calculated in US dollars, it has to be multiplied by 8, and then compared with the low labor costs in China, it is easy to recover the investment in the movie.

Now Chen Xi and they have earned about 2 million US dollars in the North American market alone, which is almost equivalent to 14 million yuan, which is much more profitable than the movies of "Border Storm"!

And that's just the North American market......

When "Raid" began to be screened in the North American market, many filmmakers in the world film market flocked to get the copyright of the film in their own countries, but at that time, they didn't see the real money and were not too firm, and they also wanted to make more achievements in the North American market to have greater negotiation costs, so the copyright issue of "Raid" was pressed until later, and then "Raid" When the North American box office won the second place in the North American box office chart in the first week, these studios rushed over like bait overnight, wanting a piece of the pie.

That's the gap......

If it is ranked first in the box office market of Chinese films or something, it is difficult for studios in other countries to really generate big attention, unless it is the type of film they admire, but in the North American market...... It's only been a week, and they're like crazy......

The strategy adopted by Chen Xi, who is waiting to be sold at a price, is that if there are conditions to share the box office and learn some tactics and specific problems in the distribution of that country and region, then try to adopt the method of box office sharing, and if there are no conditions for box office sharing, they will directly sell the copyright......

In this way, in most Southeast Asian and East Asian countries, Chen Xi has adopted the method of box office sharing: the channels of Xiangjiang Films are still there, and Chen Xi and they are now generally through these channels, and France and Germany also have box office sharing, and in other countries, they directly sell copyrights.

"The Raid" was sold to 15 countries and regions except the United States, Canada and some divided countries, and sold a total of $3.1 million in copyrights......

That's more than 20 million yuan!

And the influence that Chen Xi got in the middle of this is a super return that cannot be estimated.

Tong guò this movie, Chen Xi will gain initial influence in the world, and he has also brushed his face!

So far, "Raid" has earned 5.1 million US dollars, which is still not counted in the sharing market, and Chen Xi took out 1 million of this money to hype up his popularity...... In fact, I have to say that there is a little reason for this, which is indeed Chen Xi's personal vanity, but the most important thing is to consider the overall strategy of the company.

In this part of North America, although a filmmaker may rise at a faster speed, it will also decline at a faster speed, this kind of thing is after a lot of practical considerations, especially foreign filmmakers, in the North American market, and even in the world market, it is obviously impossible to carve some imprints in everyone's hearts if they want to use a movie.

Moreover, there are other problems in the current situation, which are mainly from the perspective of the actors...... After all, the actor doesn't really belong to Deep Space Film and Television, even if Wu Jing is signed now, maybe he will be able to stand on his own after a while......

Of course, Chen Xi will not suppress them, but the best result is still that Chen Xi's fame far exceeds them, and everyone expects Chen Xi instead of a star...... In this way, Chen Xi's movie promotion will be more useful in the future.

Actor this thing...... Many times, it is indeed possible that they prop up a movie, but what they can get in a movie is indeed far more than that of other various film producers, which is a bit unfair to say, but this is also a characteristic of the film and television industry, after all, it is still necessary to show people, and to show people more is to see actors......

And what supports deep space film and television is Chen Xi's movie, and he needs to use this to increase his popularity in the future.

Therefore, the name Chen Xi must transcend the actor's imprint in their hearts.

A million dollars is not much to be allocated to these places, but it will eventually strengthen the effect with the release of "The Raid" around the world, and Chen Xi's popularity will become higher and higher, there is no doubt about it.

After negotiating some copyrights for "Raid", many countries and regions also began to be officially released, but after all, these were bought with money, so they also spent some money to promote in their countries, and then cooperated with the "Raid" in the North American market to get a fairly good publicity effect, and then began to release one after another, of course, the release of "Raid" in these countries will be in different time periods, and it may be all over in 2009, "Raid" It is still not released in these countries where the rights were bought, after all, the earth is such a big place, and "Raid" has sold so many copyrights.

Now Chen Xi and they are more concerned about the release of "Raid" in Xiangjiang, Japan, South Korea, France, Indonesia, Malaysia, Singapore, etc., because in these places, Chinese films, especially Xiangjiang action movies, have always had their own sky, and these markets are usually greatly affected by the North American market, so the performance of "Raid" in these places is very exciting.

Moreover, Chen Xi and these places all used a share to release "Raid", and among these countries, "Raid" will definitely be able to make Chen Xi and them get more profits. (To be continued......) R1292