"Something special?"

Hearing Jester say that, Mark. Saini also didn't understand what Jester meant.

See Mark. With a puzzled look on Saini's face, Jester smiled: "I just have a very special idea from what you just said, which is very suitable for me to use as a speech at the GDC this time, but before releasing this speech, this matter must be planned, and it is best to make actual preparations." ”

Jester talked for a long time, but he didn't say what this particular idea he had in mind. Seni was extremely curious, so he asked directly.

"But, Jace, what exactly did you think of that made you so excited?"

"A very interesting idea, like you said earlier." Jester said unhurriedly, he put the cup of coffee on the table, and continued, "Mark, you said before that many designers have some excellent ideas, but we can't meet them at the same time, because we can't start so many projects at the same time because of funding or manpower, so I suddenly had an idea in my head. ”

"Crowdfunding!"

When Jester said those two words, Mark . Saini understood what he meant.

"You mean, let these people talk about their ideas, so that they can attract people who are interested in investing in it?" But Mark. Seni was obviously thinking a little different from what Jester was going to say, and after he said this, he frowned before he could wait for Jester's answer, and then continued with some hesitation.

"But, Jace, what's the difference between your idea and those VCs? I want to collect money from those VCs. It's not an easy task, and it doesn't cost much money to develop a game. Then VCs aren't interested in that, unless you're willing to lure them with our real big business. to be able to ......"

Not waiting for Mark yet. After Saini finished speaking, Jester interrupted him directly.

"Mark, you don't understand what I mean, I don't mean crowdfunding, I don't mean asking these designers to find venture capital, the difference between crowdfunding and venture capital is very big, if you are specific......"

Jester while talking to Mark. Saini explained, wondering how to use plain language. Jean Mark. Saini understands what he means by crowdfunding, after all, the concept of crowdfunding, in the future, even in China where there has never been such an atmosphere, you will know what it is when you listen to the name, after all, you have never seen a pig run, and after all, you have eaten pork.

But in this era, there is still some distance from the birth of the concept of crowdfunding.

"Crowdfunding. It's not a venture capital, it's a kind of mass investment. ”

Jester thought for a few minutes before beginning his explanation. And Mark. Saini was also listening quietly.

"I'll give you an example, you can understand a little bit, for example, in our company, there is a designer who has a very good game project, but the project we are currently working on is full, and this designer does not have the power to directly ignore the review committee and directly approve a game like you and me, then I can provide him with such an opportunity......"

“…… The opportunity was that he put his idea for this game on our website dedicated to this crowdfunding project. A brief introduction, then. Regarding this game, it can be rated by our internal audit team. Then players who are interested in this game can invest in it......"

“…… To be precise, this shouldn't be an investment, it's a group buy. ”

When Mark. Seney heard another new word from Jester's mouth, and he frowned again when he was buying in a group, and Jester was always paying attention to Mark. Seny's expression as he saw Mark. Saini frowned, and knew that he must have some doubt.

Jester immediately thought about what he had just said, and then he knew that Mark. Where was Seney's confusion.

"Let me explain the group buying, the reason why I say that this is not an investment is because the people who participate in crowdfunding do not have the right to decide the project, they are not so much involved in the investment of the game, but rather that they bought the game in advance or bought some peripheral products of the game, for example, when conducting crowdfunding, you can set some feedback standards for raising funds."

"Feedback criteria?" Hearing Jester say that, Mark. Seni asked curiously.

"Yes, the standard of feedback."

Jester nodded affirmatively, then continued to explain.

"Mark, it's unrealistic to want people to invest money with empty words, so there must be safeguards, for example, we Mars Entertainment are the guarantors of the project, we guarantee that all investments will be used in game development, which is the most critical point, and then it's about giving back to players who participate in crowdfunding."

"If we want them to participate in giving back, and make them feel that the money they spend in advance is worth it, we can set a few criteria for regression in this way, according to the funds of crowdfunding."

"The minimum amount of crowdfunding is one dollar, and it is naturally impossible for all those who participate in such crowdfunding to get our feedback, but if we set a standard, for example, one out of every 100 people who participate in a dollar fundraising, or every 1,000 people, one person will be drawn from it to get a prize for the next fundraising level, then there will be a lot of people who will try this luck."

"The prize for the next fundraising bracket?"

Mark. Seni continued to ask, and Jester continued to explain.

"Well, the standard for fundraising is not a straight line, for example, after we raise one dollar, it is forty dollars of fundraising, of course, thirty dollars is OK, this is all up to the organizer of the crowdfunding to decide, for example, we are crowdfunding for the game, then people who participate in this level of crowdfunding can get an official version of the game after the game is completed, you know, the current game, a few will not be less than fifty dollars, and some are even as high as sixty dollars."

"On top of that, there can be a higher crowdfunding goal, for example, $150, and those who participate in this level of crowdfunding can not only get prizes for all the previous crowdfunding goals, but also get a copy of the original art set of the game, for example."

"For example, there can also be a crowdfunding goal of 500 US dollars, and you can give the participants a game figure and other peripherals, and our amiibo is also planning to release a version of the home console, which can be accompanied by an exclusive and unique amiibo figure, which will have exclusive and unique content to unlock......"

"We can even set a $10,000 crowdfunding goal, which is very small, say three, or five, and the prizes we can get must be unique, for example, the opportunity to have a meal with the members of the development team, and during the meal, we can talk about game development."

Jester gushed a lot, but Mark. After thinking about it, Saini still felt that his idea was a little unreliable.

"Jace, do you really think that this idea of yours can come true? Do you really think that there will be people who will make the kind of investment you said about some illusory project, whether it is a group buy? "Mark. Saini's disbelief is obvious.

And to hear Mark. Senny's questioning, Jester didn't know how to convince him.

Because after all, this concept was put forward relatively early, and the crowdfunding he was going to do this time was just a game, which was not exactly the same as the crowdfunding twenty years later.

"It's definitely not easy to carry out at the beginning, so at the beginning, this crowdfunding plan must get our full support, and we want to make the games participating in this crowdfunding plan successful, so that more and more players can participate, and more and more makers can take out their ideas and share them with players, and get the support of funds they don't have."

Hearing Jester say that, Mark. Seni nodded, though not entirely convinced, he understood Jester's thoughts.

I have to say that the idea is indeed excellent.

However, he quickly thought of another question: "So Jace, I also want to ask, how did the fundraising for this crowdfunding project work?" How to protect the interests of these people who participate in crowdfunding? ”

Saying, Mark. Saini explained why he asked.

"Jace, you know, if there is no suitable protection plan, at least for the players who are willing to participate in this crowdfunding plan, then I'm afraid there are not many people who are willing to participate, if there is, I believe that there will be many people who are willing to participate, at least much more than if there is no guarantee plan."

"Indeed."

Jester also nodded after hearing this: "I also considered this point you said just now, but it is not very perfect, but these can be improved later, I believe this." ”

"Here's my plan."

"When a game is crowdfunded, at the beginning, it is necessary to set a crowdfunding standard, such as $50,000, and also need a crowdfunding period, such as one month, that is, within a month, $50,000 needs to be raised before the project can be launched, otherwise, the project will be canceled, and then the funds raised will be returned to the accounts of the people who participated in the crowdfunding."

"What if it succeeds?"

Mark. Seni continued to ask. (To be continued) R466