It was also in early May that Duke completed all the post-production of "Transformers" after adding the theme song sung by Taylor Swift and the opening credits of Hasbro and Warner Bros., which also meant that the release of Warner Bros. could enter the actual operation stage. Pen, fun, and www.biquge.info

The film will be released at the same time in nearly 100 markets around the world, although due to the time difference, the screening time will be divided before and after, but for Warner Bros., this is still an unusually large project.

Nowadays, there are more and more international film cooperation, which means that both parties must not only recognize each other's business data, but also have a stronger relationship of trust between buyers and sellers.

There is no doubt that Hollywood's Big Six, backed by media groups and with a long enough history, have advantages in this area that no other company can match.

From pre-sales to copy production, confidentiality, shipping, and enlisting the support of media, distributors and theatrical chains in every market, Warner Bros. is a leader in a game that has been built up over decades of development and is certainly not matched by recent companies like Lionsgate.

As the media hyped Transformers, copies were shipped around the world, and Warners had a dedicated person in charge of confidentiality to prevent early leaks.

Thousands of ordinary copies and nearly 20 IA copies were also escorted to China by a professional team, and because of China Film Group's participation in the investment, "Transformers" encountered much less trouble, and even a large pair of scissors did not cut a single blade.

This is also related to Duke's production, the film inevitably shows the bravery of the American military and the actions to save the world, but there is no allusion to this side.

Chinese fans have a lot of hatred for this big scissor, and almost all blame them for the slow development of Chinese films, even if some of them have nothing to do with this scissors.

Uncut, put in this market, is an excellent publicity and hype gimmick.

News such as ""Transformers" quickly passed the censorship of the film bureau in the mainland and was determined to enter the mainland without cutting it" naturally appeared on various media ends.

"The market across the Pacific represents the future, and the North American market is now."

In an IA theater in Washington, D.C. Duke sat at the front and said to Tinafey, "And the North American market will remain our roots for decades to come." ”

Tina Fei's gaze retracted from the soldiers sitting in the back, "That's why there is today's test screening?" ”

Duke will never lose sight of the North American market. Warner Bros. also has the highest publicity investment in the North American market, and in order to build momentum, it even specially organized this 'military test screening', and most of the people involved in the test screening are members of the American side, except for a few crew and media staff. In particular, some of the soldiers and officers who participated in the field shooting.

About a member of the military and their families attended the secret premiere of "Transformers."

"I hope they'll all give it a good review." Tina Fee was a little worried.

There is still a difference between military personnel and ordinary audiences, and the difficulty of public relations is also relatively large.

Duke patted her arm gently, "Don't forget, the American GIs in the movie can't find an opponent in the world, so they can only fight aliens." ”

Hearing these words, Tina Fey couldn't help but laugh, this is a film that shows a positive image of the army and soldiers, even if there are soldiers who don't like this type of film, they must not attack it aggressively.

Just like "Captain America", which was released in early May, because of the process of Steve Rogers' evolution into Captain America, he had to be explained. Also interacting with Natasha Normanov, the plot and special effects of this film are not too brilliant, but the media and critics are basically praised.

The American spirit promoted by this film is exactly what the mainstream society has been advocating, and it is extremely in line with the public's aesthetics, and today, when the comic book craze has long passed, such a relatively bland film swept away more than 10,000 dollars from North America in the first weekend, I have to say that the idea of the film and the spirit represented by Captain America have enough supporters.

Movies are never an audio-visual product that exists alone. It has always been closely linked to the social environment.

The U.S. needs an excellent commercial for conscription, the Pentagon needs a film that is widely available enough to turn around the image of the U.S. military on a global scale, and Duke needs the military's expertise and the support of a variety of advanced weapons and equipment.

Thus, this "Transformers", which Hollywood worked closely with the Pentagon, was born.

When the film progresses, the Autobots and the beauty ** people unite. When they fought together against the evil Decepticons, the theater audience applauded enthusiastically.

Evil and good are at war on screen, the action graphics are dazzling, and the sound effects are magnificent.

The audiovisual effects of IA were amazing, and after the film was screened, the adrenaline-pumping GIs were interviewed by the media. Can't praise Transformers.

"Without a doubt, it's the best film I've ever seen." Sergeant Mario Yanrhodes, in military uniform, said.

He had just come out of the theater and was very excited, "I watched the cartoon of the same name when I was a kid, and the film was much better than the cartoon. ”

After the film ended, Warner Bros. investigators stood outside the theater door and asked the soldiers what they thought of the film, and the feedback received was almost always very positive, with one soldier referring to Hollywood's portrayal of the military, saying, "Duke Rosenberg is the only director in Hollywood who can accurately portray the military." ”

"The special effects of the movie are very attractive, and then the audience will know what is going on with the Air Force."

In a Fox interview, Mike Gasparto, an officer who works in the Air Force Personnel Division, said, "Viewers will have the opportunity to see some of the exciting things that my department has done. ”

Another Air Force officer who walked with him was also interviewed, "There are a lot of Air Force officers in the movie, and more than a dozen military characters have lines, and I think it's very important for young people to know that the Air Force can do a lot more than just put people in planes and transport them around." ”

The reaction of all the preview screenings was reported by the media launched by Warner Bros. for the first time, and became the focus of attention of many entertainment media and film magazines, and "Transformers" is naturally the most anticipated super commercial blockbuster in June and even the whole year.

In the period leading up to the premiere in China, Duke, like the two main actors in the crew, had an almost full work schedule, and various announcements kept coming into his schedule.

On Monday, Duke was interviewed by Entertainment Weekly.

In the face of a journalist's question, 'Why are your films always so successful?' My mother said that the only way to make money was to target the general public. It's the same with Transformers, and a lot of my movies are about heroes, or the stories of heroes growing up.

On Tuesday, Duke was featured on the cover of a new issue of Empire magazine.

In a prominent position on the inside cover of the magazine, he answers, 'Why do Hasbro and Warner Bros. think you're the best director to shoot Transformers?' I'm very sensitive to visuals, and Mr. George Lucas said that I have the best eyes in Hollywood. I also like to exchange ideas with others, and in the editing studio, McDowson mischievously slapped me on the leg. Why? Because "Transformers" provoked people's hearts to be childlike.

On Wednesday, Duke made headlines on Yahoo Entertainment again.

A reporter from Yahoo Entertainment asked him, "For you to shoot "Transformers", there was a period of negative reviews in the media, why?" ”

Here's how Duke replied -- I had lunch with Sarah of the Los Angeles Times and asked her why I had been so badly attacked during that time. She said, "You became famous too early, and the purpose of the media to cultivate celebrities is to cut him down one day." ”

On Thursday, an interview with Duke appeared on a prominent page in The Hollywood Reporter.

The reporter focused on his new movie, "How did you make the action scenes of "Transformers"? ”

Duke made a tirade, "I mainly do action shots by grasping the focus and grasping the rhythm of events. For example, what is the rhythm of the event in the scene where vehicles chase each other? When I was making a movie, I used models to find feelings, and I replayed the whole process of events in my mind. ”

"I don't use storyboards, it's a waste of wood, and the crew doesn't watch it anyway, and I usually use prop cars next to the set to tell the show, which may feel a little silly. But I think it's very important because not everybody is smart enough to do their job well, and you want to make sure they don't mess up. ”

"I drew the prop cart on paper and told them, you just turn here, perform a little bit of action when the gun goes off, and then turn here, how and how there, and use the storyboard to explain a scene clearly."

On Friday, Duke appeared on the talk show of Ellen DeGeneres.

Faced with the question of "Do you like to make movies" from the female host, who is known as the most girls in Hollywood, he said extremely seriously, "I like the feeling of the camera turning, on the set of "Transformers", I don't shoot when the actors perform, I want to see their eyes first, and there are too many places for the camera to take care of." Actually, I first entered Hollywood as an actor...... In some of the films of the late 10s, you can see the shots where I acted as a backdrop. ”

On Saturday, Duke ended his intensive campaign in North America and boarded his private business jet across the Pacific Ocean to China for the world premiere of "Transformers."

Before him, Tina Fey had already led a lot of staff members over, and dozens of giant Autobots and Decepticon models had also arrived in Shanghai, just waiting for the premiere to begin. (To be continued.) )

P: Ask for monthly passes and recommended tickets!

...