readx;?“ The latest news that our reporter got in Beverly Hills, California, "Transformers" director Duke? Rosenberg and Time.com, China's most professional film website, jointly issued an unprecedented statement......

was originally changing the channel indiscriminately, but when he heard this, Wang Ziming immediately stopped changing the channel, and stared at the news with wide eyes, "Time.com is authorized to become Duke?" Mr. Rosenberg's website in English. Associated with the exclusive Chinese official website, which will be associated with the official website of the Chinese? The trailer for Mr. Rosenberg's highly anticipated new film "Transformers" was recently unveiled at the same time. Pen %Fun %Pavilion www.biquge.info Chasing Books Essentials"

"Can you become Duke? Mr. Rosenberg's exclusive Chinese official website is a very honorable thing, he is one of the best directors of our time," the CEO of Time.com is being interviewed on the TV screen, "This opportunity will undoubtedly benefit our users a lot, and at the same time help Time.com provide the best movie community service and movie database service." ”

The camera switched, and a somewhat strange foreigner appeared on the TV screen, and it was not difficult for Wang Ziming to tell that this was the director he liked very much.

Facing the microphone of reporters, the Hollywood director, who is the most famous in China, said in fluent Chinese, "I am excited about working with China because I value Chinese fans very much, and I will use this platform to share my work and ideas with them." ”

See Duke? Rosenberg, Wang Ziming's first thought was that "Transformers" was about to be released, and the show also focused on this aspect.

"Duke? Mr. Rosenberg is one of the most successful action directors in the field of cinema, his works include "When I Live and Die", "Death Island", "Saving Private Ryan", "The Matrix", "The Lord of the Rings" and other films that have grossed more than $8o million worldwide, making him the first grossing film in film history. ”

Director Rosenberg also founded Duke Film Studios, and he is also a successful producer of films including the second installment of The Matrix, the Three Hundred Spartan Warriors and the Tales of the Night series. Mr. Rosenberg's new film "Transformers" is the most popular commercial blockbuster among global fans, and it will be released in China on June 1st! ”

Looking at the time on the TV, Wang Ziming simply calculated. Said to himself, "It's only been a little over a month, I must go to the screening to see it!" ”

He was not alone.

Luo Qinghua was born in the 80s, a generation that had just grown up watching Metamorphosis. I have a special affection for this series, and from the day I learned that the live-action movie was filmed, there was an inexplicable excitement in my heart, that kind of anticipation and excitement that only Transformers fans can experience.

Every once in a while. Since late April, Luo Qinghua has reported about this movie in many national newspapers and magazines, and in the largest city in the country, you can see posters of Transformers in many places, especially the posters of Optimus Prime with Coca-Cola, which are almost all over the bus stop signs and subway station advertising boards.

It seems that there has never been a Hollywood movie with such a large scale of publicity, even "Titanic" back then.

However, Luo Qinghua is more interested in another activity.

China Film Group, Warner Greater China and Hasbro jointly launched a fan essay campaign on the Chinese official website of "Transformers". The winners will not only be rewarded with physical prizes, but will also be able to participate in the global screening on June 1 and have a close contact with the crew.

The latter point has an incomparable attraction to fans like Luo Qinghua, and the number of essays has exceeded 2o thousand in just a week after the event was launched.

Of course, Luo Qinghua would not let go of such an opportunity, and he spent a full three weeks of work to write an article full of feelings that he thought he was very satisfied with.

"Although living in China, as a Transformers fan, I know very well that in the distant eighties. For two years, Optimus Prime has been an American hero. ”

"A gripping animated series called 'Transformers' – derided by naysayers as 'half-hour-long toy commercials' – follows the protagonist Optimus Prime as he leads his army of Autobot robots to defeat the evil Megatron and his Decepticons' next machinations and intrigues."

"On the tiny quad TV screen, these masked robots are more than just cartoon characters. They are Titans with powerful machine shells capable of transforming into all sorts of machines - trailers, police cars, and even fighter jets. ”

"As a toy, the charm of Transformers lies in its success in combining the infinite variety of the Rubik's Cube with the whining locomotive that boys are most obsessed with, and the characters are endowed with a black and white morality characteristic of the Cold War. We just got hooked, and boys between the ages of 5 and 15 turned on the TV and watched the Transformers saga week after week. ”

"Look at the robot behavior as human beings - the ambition to conquer all and the pursuit of freedom, the insatiable greed for resources and the resistance to barbaric invasions; See how they left their planet, Cybertron, and brought the flames of civil war to Earth. We welcome the good-natured robots with open arms as they help us liberate us from hegemony; We love Optimus Prime as a gentle and loyal craftsman dad. ”

"In the 1986 animated movie, the real Optimus Prime died, which made him fundamentally different from most other cartoon heroes. He would have died, from the freedom and justice he had worked so hard to pursue, and the shelf space that toymakers treasured. ”

"In the toy market, what father's love and what love for the old are all nonsense, everyone only cares about the next season's new toys, more than 20 years have passed, the assembly line has been handed down all kinds of toy army, some are still under the banner of the heir of Optimus Prime, but only in name - the orangutan called Optimus Monkey King? Come on - Optimus Prime fans are silently waiting for Daddy to come home. ”

"Finally, in July 2oo7, the sentence of rebirth from Duke? Rosenberg's throne floated down as he planned to make a live-action Transformers movie—and countless fans rushed to tell him about it, as if he were welcoming back his childhood best friend—and a few months later, another piece of news was announced, Duke? Rosenberg's "Transformers" will be the first to be screened in China! ”

"What a blessing for Chinese Transformers fans!"

Warner Greater China and China Film Group have worked closely together to fully mobilize the memories of "Transformers" by the main force of today's film market.

At the same time, Shanghai International Cinema, as a screening venue, has also cooperated with IMAX to set up a special venue for screening IMAX films, which also ensures the screening effect of the screening.

When the time entered May and the hottest May Day holiday began, Hasbro, Warner Bros. and China Film Group jointly held a press conference on the characters of "Transformers" in the exhibition hall of the Oriental Pearl.

Hundreds of reporters gathered at the press conference, in addition to the seats, they also blocked the water in the aisle, and the cameras used by Phoenix Satellite TV for live broadcast were set up early, and this news conference will also be broadcast live through the Internet.

The reporter's camera and camera lens were all aimed at the exhibition area of the venue, where eight life-size scale-down Transformers models stood up.

These are not just for press conferences, but also for Chinese fans, and those who book tickets for Wednesday may win this commemorative award.

Of course, the main thing now is to use it for propaganda.

"These mechanical lifeforms from Cybertron have a complex structure and majestic momentum, and the metal texture is strong and heavy."

Those well-built models are indeed like Tina who made a special trip to participate in the conference? Fei said, "I believe everyone has seen the trailer, the film softens the lines of the overall shape on the basis of a tough mechanical sense, the curves are smooth, and the structure of the parts is quite delicate and changeable." ”

"On the basis of respecting the characters of the original animation, the crew also incorporated new design elements into the characters' personalities and identities."

Speaking of which, the famous host Yang Lan took over Tina? Fei's words, walking in the transformers room under the stage, introduced them to the media one by one.

"Optimus Prime maintains the characteristics of integrity, and the red and blue patterns are more fashionable and smooth."

"The dark metallic color embodied in the iron sheet goes well with the character's name."

"This mechanical life with a wicked smile on its face and an evil aura all over its body is the supreme of the Decepticons, Megatron!"

"The futuristic look of Confusion is Edward Scissorhands in Transformers."

"Bumblebee is perfectly proportioned, and the metallic hue with bright yellow makes it a highlight of the film."

"Vertigo, who is so large in size, has strong combat power, and can easily destroy a military base."

"Red spider has a skeleton-like face, an evil temperament, and a cunning personality......"

"Jazz has a perfect steel body......"

Every time Yang Lan introduced, countless flashes would light up below.

At the same time, through live TV and webcasts, the images of these characters were also delivered to countless viewers.

In addition to China, the promotion of the film has never stopped around the world, and shortly after the new news conference, Warner Bros. joined forces with General Motors, Lamborghini and many other manufacturers to hold huge events in major cities around the world.

The event, titled 'Virtual and Reality, The Autobots Around Us', where the winners of each venue are selected at the end, will realize the dream of 'Tame the Bumblebee and Take the Autobots Home'.

It is no exaggeration to say that Warner Bros. has joined forces with merchants from all over the world to set off a wave of fanatical publicity in the 96 countries and regions where "Transformers" is about to land6. (To be continued.) )

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