Chapter 53 Piracy
PS: The second update, ask for recommendation votes. Thanks to the old four leaves for the reward.
……
The three-second picture advertisement of "God of War" sold 26.61 million, and the copyright in Europe and the United States was sold to Netflix at a 'sky-high price' of 30 million US dollars.
As soon as the news came out, the interstellar god of war continued to be hot. Money is always a topic of common concern in the world.
Although the Star God of War was originally popular, if it was just a bad movie with no real name, the sponsor would never invest, and Netflix would not send 30 million US dollars to the door stupidly, but they decided after watching the movie.
So everyone guesses that God of War is really an amazing masterpiece.
"I'm curious. It is said that the building near the water is the first to get the month, but what are domestic video websites doing? ”
"The grapevine said that they talked to the final company for the first time yesterday, but they couldn't get along because of the price."
"Thirty million dollars, even if they extend the advertising time to half an hour, they won't make it back (funny)."
The actions of the sponsors and Netflix have made domestic video sites very anxious and passive, who doesn't know that God of War is a good film, but the price is also cheating!
But now, they don't seem to have a choice, just after the press conference, the group came to Su Shi's office again, and agreed to the price of 15 million premieres without even talking much, Tencent, Youku, iQiyi, LeTV, Sohu, PPS and other six video websites have spent huge sums of money to buy.
This is also a matter of no way, I am afraid that I will not be able to make a few dollars if I buy it at this price, but if you don't buy the designation, you will be abused by the original paying users, lose users, and even damage the brand value on a certain extent.
Everyone has Tencent video, but you don't have Youku, what's the matter......
CCTV is also wealthy, and directly bought the premiere rights with 10 million. The reason why there is less than 5 million is because the prime time of the TV station is at night, in other words, the video website is launched 20 hours earlier than CCTV 6, and it will be screened at 8 o'clock in prime time on the night of the premiere. If you want to premiere at the same time, you can pay an extra 5 million, the audience of the TV station is slightly different, but it is not necessary.
10 million is a bit expensive, but if you think about it, it's worth it. Your advertising investment of 10 million may not be able to attract so many audiences, and it is a big deal that the advertising fee for the night is more expensive, or you can get a special sponsorship and charge it 2 million, but it will not be a big loss.
The sponsorship fee is 26.61 million, 30 million US dollars in Europe and the United States, 90 million for domestic video websites, and 10 million for TV stations, a total of 312.61 million, and almost 300 million after deducting various taxes.
This kind of marketing seems to be good, but it is surprising that the premiere rights are sold here, and they will no longer be sold, including Japanese TV stations and video websites where anime is extremely developed, and there has been no action. And Russia, Yindu, the two countries with large populations and the highest hopes of the Soviet Union, also did not make any moves.
Sue is the most puzzling, don't they see the potential of "Star War"? Even if it's just a garbage movie, it won't lose money to buy it back with the current topic, right?
It was Ye Tianlong who explained the truth to him: "The emperor is far away, and when the time comes, they can directly pirate the copy, of course they are not willing to send money to the door, and the tentacles of Chinese film and television companies are not on their side." Of course, if we had reached out, we might have been able to sign some orders, but unfortunately our company's business has not expanded that far. ”
“…… So, we're lucky to get $30 million from Netflix? "Su is the most entangled, how can she feel very aggrieved!
"Yes, so to speak." Ye Tianlong shrugged helplessly, but he also added: "But it's not exactly, although there are pirated copies in the United States, at least Netflix won't do this, as long as they get our exclusive broadcast authorization, other websites don't dare to over-publicize even if they can watch it, otherwise Netflix will sue them." This is ultimately due to the soundness of their laws, which is not comparable anywhere else. ”
"I see." Su frowned slightly, thinking about countermeasures in his heart.
In fact, he has a way to solve this problem, as long as he lets Little Superman take action, the piracy will have nowhere to hide, and he can directly block the piracy.
If he is ruthless, he can even let Superman build a video website by himself, and any pirated links will enter this website at all, and then pay to watch it. Even if each person only receives two dollars, he can get a huge income. Hundreds of millions, or even more, are not out of the question.
Technically it can be done, but it's like announcing to the world: I've got the most bad hacker here......
is too high-profile, the previous miscalculation propaganda of Little Superman has made the nerves of various countries tense, and if it is not done again, it will provoke the hostility of governments around the world, and finally lead to the end of more than worth the loss.
"Forget it, don't be greedy. Now there is a revenue of 300 million, and there will be a lot of income from the copyright of the second round of broadcasting, plus derivative copyrights, etc., contentment. Su tried his best to suppress this thought, and if he did, I am afraid that the nature of the matter would be different.
"Let's get the final film out! Implant five sponsors' advertisements, as well as a preview of our game, a total of six advertising content, three in the front, three in the back, the game promotion is placed at the end, and send it to them as soon as it is done. Su Zhi instructed Ye Tianlong.
"Okay, Mr. Su." Ye Tianlong replied and retreated.
After Ye Tianlong went out, Su continued to feel uncomfortable. Little Superman made such a fuss, the popularity of the interstellar god of war has not diminished so far, he thought that he could make a lot of money, but he didn't expect it to stop at 300 million yuan, excluding taxes, not even 300 million.
It's a lot of money, but the human heart is greedy, especially when it could have earned more. How can you make more money with Superman without being a high profile?
Su hesitated for a while.
After informing the little superman in the terminal mobile phone, Su Shi said to it: "Little Superman, you can think of a way." ”
“…… It's not easy! "Little Superman is also in a dilemma, if you want to use special means, it has a hundred ways, but it is not easy to use seemingly ordinary means.
"In China, they buy the Chinese and Chinese versions, and Netflix buys the English and English versions, but no one buys other languages, and it is a waste to keep them, affecting income and fame."
"They can add other words with pirated copies, but the language is unlikely to be modified, and they need to record a separate dubbing, which is a big investment and it sounds awkward."
"But I have versions in the languages and scripts of various countries around the world, and once it is launched, it will definitely be more attractive......" Su analyzed most of his own words.
He knows that although there are many people around the world who can speak English, there are still a large number of people who can't understand it, and they can only read subtitles. If you get used to it, it's fine, but there are also many people who can't accept this way of watching movies, and their native language will give them more appeal.
"Little Superman, you go and set up a video website, and then I will hand over the "God of War" animation in different languages to you, and promote it in countries other than China, Europe and the United States. Try it for free for 50 minutes, and you have to pay two yuan after reading it, according to the exchange rate of the RMB corresponding to their country, you can check the specific amount yourself, and the payment method will be used in the common ways of various countries. ”
"The question now is, can you prevent piracy without interfering with their online order?" Su asked, if you can't prevent piracy, you can only do it yourself, and if you don't look at it for free, who will go to see you and collect money.
"It's not difficult, as long as we put jamming programs in the web page to avoid running software on the computer that may record videos, we can stop piracy. However, if they use external devices, such as HD video recorders, or audio recordings with HD video from other sources, they will still produce piracy. Little Superman analyzed that it has been on Earth for a while, and it has gradually adapted to this environment.
"Video? Recording? Su was the most entangled, he still thought things too simple.
"Master, although it is inconvenient for us to attack pirated content roughly, we can put pressure on their servers, making their response speed worse, occasionally unable to open web pages, watching videos stuttering, etc., making their viewing experience worse. And no one can find out that we did it, and it will only make them mistakenly think that it is due to the popularity. In this way, people will naturally choose our genuine content. Little Superman came up with his own solution.
Superman's plan is a bit of a sinister one.
But Sue liked it the most.
"Just do as you say, you can use the zombie number to warm up properly." Su delegated the most power to the little superman to operate, anyway, everyone already knew about the final end of the mercenary army, and he was not afraid of being remembered if he used it again.